Deck 9: Developing New Products and Services

Question 1

The Apple innovation that leading car manufacturers are incorporating into their offerings that allows users to make calls,listen to music,and access messages by voice or touch while driving is referred to as

A) iPod.
B) iCloud.
C) iCar.
D) iPad.
E) CarPlay.

Answer 1

E

Question 2

Food products and fuel would be classified as

A) services.
B) perishable goods.
C) durable goods.
D) nondurable goods.
E) disposable goods.

Answer 2

D

Question 3

A good has tangible attributes that a consumer's __________ can perceive.

A) cognitive intelligence
B) vision
C) knowledge of past experiences
D) five senses
E) emotional intelligence

Answer 3

D

Question 4

A product is a good,service,or idea consisting of __________ that satisfy consumers' needs and is received in exchange for money or something else of value.

A) a promise or commitment exchanged between a seller and a buyer
B) a bundle of tangible and intangible attributes
C) an assortment of value-possessing activities
D) an array of physical attributes
E) a collection of tangible qualities

Question 5

As Apple's CEO,the late Steve Jobs orchestrated innovations that revolutionized five different industries.Which industry below is not one of them?

A) music
B) smartphones
C) digital publishing
D) cable television
E) tablet computing

Question 6

A product that has tangible attributes that a consumer's five senses can perceive is referred to as

A) a good.
B) a service.
C) a product concept.
D) a new idea.
E) an artifact.

Question 7

Which of the following is expected to be the next chapter for Apple's product development?

A) Apple Fridge
B) iCar
C) iToothbrush
D) iFlashlight
E) Apple Surfboard

Question 8

A good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as

A) a utility bundle.
B) a product.
C) a service.
D) an idea.
E) merchandise.

Question 9

As a marketing term,__________ generally includes not only physical goods,but also services and ideas.

A) marketing
B) invention
C) merchandise
D) product
E) concept

Question 10

The Macintosh,iPod,iPhone,iPad,CarPlay,and Apple Watch are all examples of Apple's commitment to

A) sustainable procurement.
B) social responsibility.
C) new product development.
D) using renewable resources.
E) respecting its workforce.

Question 11

A product is a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange

A) only for legal tender (money).
B) for providing value.
C) only for barter.
D) for a person's time and effort.
E) for money or something else of value.

Question 12

All of the following are considered to be new-product development failures or stumbles by Apple except which?

A) Apple Newton
B) Apple Lisa
C) "hockey puck" mouse
D) Macintosh Portable
E) CarPlay

Question 13

Among consumer products,advertising is especially important for

A) durable goods.
B) specialty products.
C) nondurable goods.
D) production goods.
E) semidurable goods.

Question 14

Which of the following statements regarding goods is most accurate?

A) Nondurable goods rely more on advertising than durable goods.
B) Durable goods benefit more from advertising than nondurable goods.
C) There is little, if any, difference between marketing actions for durable and nondurable goods.
D) Nondurable goods rely more on personal selling than durable goods.
E) The durable and nondurable classification applies to services as well as to products.

Question 15

A __________ is defined as an item consumed in one or a few uses.

A) durable good
B) convenience good
C) specialty good
D) shopping good
E) nondurable good

Question 16

Goods can be divided into __________ goods and __________ goods.

A) functional; aesthetic
B) required; desired
C) tactile; conceptual
D) durable; nondurable
E) product; service

Question 17

Which of the following statements regarding goods is most accurate?

A) In order to be classified as a good, an item must appeal to all five senses.
B) Music is not considered a good because it only involves a single sense-hearing.
C) Some goods also have intangible attributes.
D) To market a good that contains visual attributes, you cannot use an auditory medium.
E) The aroma of chocolate chip cookies is considered an idea because it affects one's senses.

Question 18

A product refers to

A) a tangible good received in exchange for a person's time and effort.
B) intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
C) a good that has in some way been altered, combined, or improved and sold to organizational buyers.
D) a thought that leads to an action such as a concept for a new invention.
E) a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.

Question 19

The division of products into durable and nondurable goods helps to

A) comply with NAICS guidelines.
B) address environmental concerns.
C) comply with ISO 9000 requirements.
D) classify products for tax purposes.
E) provide direction for marketing actions.

Question 20

A nondurable good is defined as

A) an item consumed in one or a few uses.
B) an item that usually lasts over an extended number of uses.
C) an item that lasts at least one year without becoming obsolete.
D) a product purchased only for the use of ultimate consumers.
E) a product used in the production of other products.

Question 21

Which of the following is considered a service?

A) a presidential candidate
B) a bicycle
C) an energy drink
D) a marketing class
E) environmentalism

Question 22

A durable good is defined as

A) an item consumed in one or a few uses.
B) an item that usually lasts over many uses.
C) an item that lasts at least one year without becoming obsolete.
D) a product purchased only for the use of ultimate consumers.
E) a product used in the production of other products.

Question 23

Durable goods emphasize which of the following elements of the promotional mix?

A) sales promotion
B) personal selling
C) advertising
D) public relations
E) direct marketing

Question 24

Which of the following statements about services is most accurate?

A) Services are classified as durable and nondurable.
B) The marketing of services is, in a practical sense, identical to the marketing of products or ideas since they both satisfy customer needs.
C) Only 10 percent of all jobs created in the United States are in the services sector.
D) In the United States, services are an even more important part of our gross domestic product than goods.
E) Services are among the easiest products to market because of their tangible nature.

Question 25

Services are defined as

A) the tangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
B) the activities provided to complement a tangible good, such as technical support for a computer.
C) the intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
D) any activity required for the production of a good that cannot be completed "in-house" and must be outsourced to another firm.
E) the human (nonmechanical) component that is part of the manufacturing process.

Question 26

Personal selling is least important for which of the following products?

A) camera
B) toaster
C) toothpaste
D) deck furniture
E) watch

Question 27

Appliances and smartphones are classified as

A) reusable goods.
B) durable goods.
C) resilient products.
D) reliable products.
E) nondisposable goods.

Question 28

Intangible items such as theater performances,legal advice,or music streaming that an organization provides to consumers are referred to as

A) production goods.
B) support products.
C) services.
D) goods.
E) benefits.

Question 29

In marketing,__________ is a thought that leads to a product or action.

A) an observation
B) an inspiration
C) an innovation
D) an idea
E) a perception

Question 30

Which of the following is considered a durable good?

A) rake
B) caviar
C) movie tickets
D) staples
E) voting

Question 31

Consumer products refer to

A) products used in the production of other items.
B) products purchased by the ultimate consumer.
C) products an industrial buyer will make an effort to seek out and buy.
D) items purchased frequently and with a minimum of shopping effort.
E) products that assist directly or indirectly in providing products for resale.

Question 32

Which of the following is considered an idea?

A) calculator
B) pet food
C) teeth whitening
D) marketing class
E) fitness

Question 33

Which of the following is considered a service?

A) hotel stay
B) trash bags
C) silverware
D) washing machine
E) freedom

Question 34

Which of the following is the best example of a nondurable good?

A) lawn mower
B) tablet computer
C) baseball
D) energy drink
E) picture frame

Question 35

Services contribute how much to the U.S.gross domestic product as compared with goods?

A) Services contribute about the same.
B) Services contribute about half as much.
C) Services contribute about twice as much.
D) Goods and services are not immediately comparable since so many services are performed for free.
E) Services are not a component of GDP.

Question 36

In marketing,an idea is

A) a thought that leads to a product or action.
B) an inspiration that evolved from market research.
C) an observation about a series of events.
D) a concept explaining the behavior of an individual or group.
E) an observation about an individual or group and how they use a service or product.

Question 37

Services are

A) ideas that consist of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.
B) intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
C) philanthropic activities performed without expectations of monetary remuneration.
D) any intangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own.
E) any tangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own.

Question 38

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as

A) services.
B) goods.
C) products.
D) marketing mix.
E) ideas.

Question 39

Which of the following is the best example of a nondurable good?

A) napkins
B) water heater
C) insurance
D) iPod
E) laser surgery

Question 40

Products that usually last over many uses,such as cars and appliances,are referred to as

A) endurable goods.
B) nondisposable goods.
C) imperishable goods.
D) reliable products.
E) durable goods.

Question 41

In terms of promotion,which of the following consumer product types stresses product differentiation from competitors but not status?

A) shopping product
B) convenience product
C) specialty product
D) unsought product
E) discretionary product

Question 42

With respect to distribution,shopping products are available

A) by special order from the manufacturer only.
B) at an extremely small number of outlets.
C) at relatively few outlets.
D) at a large number of selective outlets.
E) on a widespread basis at many outlets.

Question 43

For shopping products,the consumer

A) purchases the items frequently, conveniently, and with a minimum of effort.
B) compares several alternatives on criteria such as price, quality, or style.
C) makes a special effort to search out and buy the items.
D) does not know about the items or knows about them but does not initially buy them.
E) buys the items as a result of buying other consumer products, such as impulse purchases.

Question 44

Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience?

A) convenience product
B) shopping product
C) specialty product
D) unsought product
E) discretionary product

Question 45

Business products refers to

A) products organizations buy that assist in providing other products for resale.
B) supplies necessary for the day-to-day operations of a business.
C) ancillary services necessary for the operation of a business.
D) products that are sold exclusively to for-profit businesses.
E) products purchased by the ultimate consumer.

Question 46

With respect to distribution,convenience products are available

A) at relatively few outlets.
B) at a large number of specialty outlets.
C) only online from the manufacturer.
D) only at convenience stores.
E) on a widespread basis at many outlets.

Question 47

Convenience products refer to

A) items that consumers will make special efforts to seek out and buy.
B) items for which consumers compare several alternatives on criteria such as price, quality, or style.
C) products consumers purchase frequently and with a minimum of shopping effort.
D) ancillary products used to make other products work more efficiently.
E) low-cost items for which there are numerous substitutes and generic equivalents.

Question 48

Products that are purchased by the ultimate consumer are referred to as

A) generic products.
B) end user goods.
C) personal items.
D) merchandise.
E) consumer products.

Question 49

In terms of price,which of the following types of consumer product would be relatively inexpensive?

A) shopping product
B) convenience product
C) specialty product
D) unsought product
E) supplies

Question 50

Consumer products are classified into four categories based on the effort the consumer spends on the decision,the attributes used in making the purchase decision,and the

A) amount of money the customer is willing and able to spend.
B) number of competing or substitute products.
C) demographics of the consumer.
D) frequency of purchase.
E) consumer segmentation characteristics.

Question 51

Items for which the consumer compares several alternatives on several criteria such as price,quality,or style are referred to as

A) specialty products.
B) selective products.
C) shopping products.
D) prestige products.
E) convenience products.

Question 52

Business products are also referred to as

A) B2B products.
B) B2C products.
C) B4B products.
D) BOC products.
E) B4C products.

Question 53

With respect to price and availability,shopping products are likely to be

A) relatively inexpensive and widely available.
B) relatively inexpensive but very limited availability.
C) very expensive and available at a large number of selective outlets.
D) very expensive with very limited availability.
E) fairly expensive and available at a large number of selective outlets.

Question 54

The type of good for which the consumer compares several alternatives on such criteria as price,quality,and style is

A) a shopping product.
B) a convenience product.
C) a specialty product.
D) an unsought product.
E) a B2B product.

Question 55

An iMac personal computer from Apple can be classified according to all of the following categories except which?

A) a business product
B) a nondurable good
C) a B2B product
D) a durable good
E) a consumer product

Question 56

In terms of promotion,which of the following product types would stress price,availability,and awareness?

A) shopping
B) convenience
C) specialty
D) unsought
E) supply

Question 57

Which of the following would most likely be considered a consumer product?

A) auto lift
B) cotton fiber
C) printing press
D) suitcase
E) bricks

Question 58

Which of the following is the best example of a convenience product?

A) Kindle Fire
B) Lexus LS 460 luxury automobile
C) flight on United Airlines
D) Roget's Thesaurus
E) Hidden Valley Ranch salad dressing

Question 59

Products organizations buy that assist in providing other products for resale are referred to as

A) reseller goods.
B) wholesale goods.
C) business products.
D) ancillary products.
E) retail products.

Question 60

Business products are also referred to as

A) commodities.
B) industrial products.
C) wares.
D) resale products.
E) merchandise.

Question 61

A newly invented apple peeling and coring machine for the consumer market would be considered

A) a shopping product.
B) a convenience product.
C) a specialty product.
D) an unsought product.
E) a discretionary product.

Question 62

You greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each.They are only available in your area in a Waterford shop 40 miles from campus.Into which classification of consumer products would the Waterford crystal serving bowls fall?

A) convenience products
B) shopping products
C) unsought products
D) specialty products
E) discretionary products

Question 63

Unsought products are

A) any products associated with impulse buys at the supermarket checkout counter.
B) products that were once very popular but that have become obsolete because they are in the decline stage of their product life cycle.
C) items within a company's product line that do not perform as well as others in the line.
D) products that the consumer does not know about or knows about but does not initially want.
E) products that people choose to ignore because they find them offensive from a moral or ethical perspective.

Question 64

Figure 9-1
According to Figure 9-1,column A would represent which type of product?

A) shopping
B) convenience
C) specialty
D) prestige
E) unsought

Question 65

Very infrequent purchases and limited distribution are characteristics of products that a prospective buyer may not initially want,which makes awareness essential.This type of consumer product is referred to as

A) an unsought product.
B) a shopping product.
C) a convenience product.
D) a specialty product.
E) a support product.

Question 66

Which type of consumer product is often very expensive,purchased infrequently,and takes an extensive amount of time to make the purchase decision?

A) convenience product
B) shopping product
C) specialty product
D) unsought product
E) discretionary product

Question 67

You decide to buy a new car.You talk to friends about it,research mechanical specifications in Consumer Reports,test-drive different makes and models,and compare prices at several dealerships.Into which classification of consumer products would your new car purchase fall?

A) specialty product
B) unsought product
C) discretionary product
D) shopping product
E) convenience product

Question 68

In terms of promotion,which of the following consumer product types stresses status and brand uniqueness?

A) specialty product
B) convenience product
C) shopping product
D) unsought product
E) discretionary product

Question 69

Which of the following is most likely to be an example of an unsought product?

A) iPod MP3 player
B) 5-hour Energy shot
C) flight on American Airlines to Phoenix
D) Roget's Thesaurus
E) Ivory soap

Question 70

With respect to promotion,which of the following strategies would most likely be used for unsought products?

A) offering consumer and trade sales promotions
B) establishing the uniqueness and status of the brand
C) generating awareness
D) differentiating the brand from competitive brands
E) stressing price and availability in advertising

Question 71

In terms of brand loyalty,consumers prefer specific brands but will accept substitutes for which type of consumer product?

A) shopping product
B) convenience product
C) specialty product
D) unsought product
E) discretionary product

Question 72

Specialty products refer to

A) products for which there are many substitutes.
B) products purchased for their prestige or high perceived value.
C) products a consumer will make a specific effort to search out and buy.
D) items for which the consumer compares several alternatives on several criteria such as price, quality, or style.
E) items that the consumer does not know about or knows about but does not initially buy.

Question 73

Distribution is very limited and brand status is stressed in promoting which of the following consumer product types?

A) shopping product
B) convenience product
C) discretionary product
D) prepurchase product
E) specialty product

Question 74

Figure 9-1
According to Figure 9-1,column B would represent which type of product?

A) shopping
B) convenience
C) specialty
D) prestige
E) unsought

Question 75

In terms of brand loyalty,consumers are very brand loyal and will not accept substitutes for which type of consumer product?

A) shopping product
B) convenience product
C) specialty product
D) unsought product
E) discretionary product

Question 76

With respect to price,which of the following type of consumer product would usually be very expensive and available in few locations?

A) convenience product
B) shopping product
C) discretionary product
D) specialty product
E) unsought product

Question 77

Burberry makes fine raincoats,clothing,and other items,many that feature the company's distinctive plaid.Originally found only in Great Britain,Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality.Burberry is selling which classification of consumer product?

A) convenience product
B) shopping product
C) discretionary product
D) unsought product
E) specialty product

Question 78

Which of the following is most likely to be an example of an unsought product?

A) snow shovel
B) smartphone
C) gym membership
D) bracelet
E) burial insurance

Question 79

Fifty percent or more of American adults have not had their teeth checked by a dentist within the past five years.For these people,dental services would most likely be classified as

A) a shopping product.
B) a convenience product.
C) a specialty product.
D) an unsought product.
E) a business product.

Question 80

Figure 9-1
According to Figure 9-1,column C would represent which type of product?

A) shopping
B) convenience
C) specialty
D) prestige
E) unsought