Deck 16: Corporate Public Relations

Question 1

Quality of management,quality of products and services and innovativeness have all been identified as factors of what in an annual Forbes magazine publication?

A) World's Best Companies
B) World's Best Management Teams
C) Fortune 500
D) World's Most Admired Companies
E) Best of the Best Competition

Answer 1

D

Question 2

Corporate communicators spend most of their time __________.

A) writing news releases
B) preparing annual reports
C) organizing annual meetings
D) meeting with manager
E) doing strategic planning

Answer 2

E

Question 3

The biggest challenge of global public relations is

A) find correct agency to partner with
B) eliminate barriers to effective communication
C) get employees to live in foreign country
D) find employees who speak the language
E) deal with local media

Answer 3

B

Question 4

Chevron's public affairs division reports to

A) Chief Executive Officer (CEO)
B) Chief Financial Officer (CFO)
C) Chief Information Officer (IT)
D) Vice President of Marketing
E) Vice President of Operations

Question 5

Recent college graduates in the area of public relations should expect to start out as _______ in the public relations work force.

A) consultants
B) writers
C) technicians
D) managers
E) account planners

Question 6

One area having a major impact on budgets in corporate public relations is

A) publication cost
B) digital media
C) advertising
D) lobbying
E) special events

Question 7

What is the most admired company in the world?

A) Microsoft
B) Apple
C) General Electric
D) Disney
E) Procter & Gamble

Question 8

A target __________ is used when the goal is to reach people with media.

A) audience
B) public
C) market
D) media
E) advertisement

Question 9

In 2010,what company was both the largest global and U.S.corporation?

A) Wal-Mart
B) Exxon-Mobile
C) General Motors
D) McDonald's
E) Coca-Cola

Question 10

___________ integration means that a communicator will use whatever means available and appropriate to send a message to external and internal audiences.

A) Cross-Disciplinary
B) Multi-Market
C) Tool
D) IMC
E) Public Relations

Question 11

Newsletters,advertising,Internet sites and marketing communication materials are what type of communication?

A) controlled
B) uncontrolled
C) new age
D) responsible
E) cross-media integration

Question 12

The job of public relations in large corporations is ultimately to ensure that corporate ________ is maintained.

A) organization
B) communication
C) culture
D) power
E) stability

Question 13

Language,law and culture are three barriers facing _________ public relations.

A) domestic
B) global
C) intercultural
D) multicultural
E) corporate

Question 14

A target _________ is used when the goal is to talk about communal issues.

A) audience
B) public
C) market
D) media

Question 15

The ability of one organization bringing out the best in a relationship with another organization is called _________.

A) entrepreneurship
B) productive
C) provocateurship
D) incorporation
E) convergence

Question 16

A target ________ is used when communication is geared to those who make buying and selling decisions.

A) audience
B) public
C) market
D) media
E) advertisement

Question 17

What is the single most critical problem facing the loss of confidence in corporations?

A) the economy
B) politics
C) public opinion
D) lost credibility
E) none of these

Question 18

According to practitioners,what is the most frequent responsibility for "corporate public relations"?

A) crisis management
B) internal communications
C) marketing public relations
D) corporate communications (not advertising)
E) community relations

Question 19

______________ is a means by which businesses seek to improve their ability to do business.

A) corporate media relations
B) corporate investor relations
C) corporate public relations
D) corporate public affairs
E) corporate community relations

Question 20

The following are major pressures on corporations except

A) to grow
B) to be exciting
C) to reward stockholders
D) to create more jobs
E) All are major pressures

Question 21

______________ supports sales,attracts employees and improves the quality of life for employees and executives.

A) Employee relations
B) Community relations
C) Public affairs
D) Financial relations
E) Media relations

Question 22

Tireless communication,take the heat leadership and braving the media help companies deal with _____________ issues.

A) reputation
B) public relations
C) advertising
D) credibility
E) ethical

Question 23

While all are important,a corporation's best tool in achieving its business objectives is

A) Quality Product
B) Good customer service
C) Involved board of directors
D) Excellent reputation

Question 24

For most companies,what is the most important audience for a company blog?

A) investors
B) media
C) sales representatives
D) lobbyists
E) customers

Question 25

____________ is(are)the new "Op-Ed" page.

A) Web sites
B) RSS
C) iPods
D) Magazines
E) Corporate Blogs