Deck 11: Community Relations

Question 1

What would community relations managers like to spend most of their time with?

A) developing partnerships with organizations in the community
B) developing plans to meet community concerns
C) managing plans to meet community needs
D) managing partnerships with organizations outside of the community
E) building relationships and networks with community leaders

Answer 1

E

Question 2

Which of the following groups provides the most donations to charitable organizations?

A) corporations
B) foundations
C) bequests
D) individuals
E) trust funds

Answer 2

D

Question 3

Publicity and promotion in community relations programs should be viewed as ________ of actual programs.

A) support tools
B) substitute tools
C) strategic plans
D) long-range goals
E) short-term objectives

Answer 3

A

Question 4

By law,how much of its earnings can a corporation donate to charitable organizations for tax deductions?

A) 5%
B) 10%
C) 15%
D) 20%
E) 25%

Question 5

According to a recent study,which of the following best characterizes the total contributions that U.S.corporations gave to charitable organizations?

A) $1 million
B) $6 million
C) $12 million
D) $6 billion
E) $14 billion

Question 6

A "venture philanthropy strategy" would require a charity to provide a _____________ before a company would donate to it.

A) solid business plan
B) promotional plan
C) media relations kit
D) advertising campaign
E) statement of value

Question 7

Inadequate police protection,poverty and unemployment help companies decide to participate in _________ projects.

A) health services
B) human services
C) educational
D) urban renewal

Question 8

The key to any effective community relations program is positive,socially responsible ________.

A) relationships
B) communities
C) organizational communication
D) action
E) urban planning

Question 9

The strategic plan for community relations should include which of the following?

A) General Goals
B) Planning for the City Council
C) Urban Renewal Planning
D) Specific Objectives
E) None of these

Question 10

Questions such as: Is the population homogeneous or heterogeneous? are related to knowing a community's _____________.

A) structure
B) strengths
C) weaknesses
D) perception of the company
E) perception of itself

Question 11

What is the richest philanthropic organization in the world?

A) Coca-Cola Company
B) McDonald's
C) General Motors
D) The Bill and Melinda Gates Foundation
E) Philip Morris Company

Question 12

What did residents living near Pier 40 in Manhattan,New York say no to?

A) Walgreen's
B) McDonald's
C) Cirque du Soleil
D) Wal-Mart
E) Hooters

Question 13

The ________________ is an organization that assists companies to establish arts programs that can enhance a company's image,benefit employees or provide tax breaks.

A) Business Committee for the Arts
B) National Business for the Arts
C) Coalition of Companies for Arts & Culture
D) National Association of Art Supporters
E) Business Leaders for Culture

Question 14

Since September 11,2001,what community-oriented method of organizational communication has been limited and in some cases canceled?

A) guest speaking engagements
B) open houses
C) company tours
D) electronic displays
E) industrial videos

Question 15

Effective community relations depend on recognizing the ___________ of institutions with their communities.

A) independence
B) dependence
C) interdependence
D) relationship
E) location

Question 16

Whether consciously or not,corporations routinely act as arts patrons whenever they engage the services of a(n)__________.

A) musician
B) architect
C) artist
D) dance troupe
E) guest speaker

Question 17

Public affairs is usually defined in terms of two related activities-- __________ relations and community relations.

A) public
B) government
C) media
D) consumer
E) legal

Question 18

What must successful corporations do to succeed?

A) be a corporate citizen
B) be a good neighbor
C) compete and cooperate
D) be part of the community
E) all of these

Question 19

What is the average number of employees in a community relations department?

A) 5
B) 10
C) 15
D) 20
E) 25

Question 20

Which of the following goals WAS NOT part of Deloitte's Impact Day events?

A) Enhance the Deloitte brand
B) Raise visibility of Deloitte's member firms
C) Receive recognition through increased media coverage
D) Increase traffic during Impact Day events
E) Reinforce Deloitte's position as a leader in community investment

Question 21

Which of the following statements is NOT true about cause-related marketing?

A) It increases sales
B) It enhances images
C) It benefits sponsors
D) It is philanthropic
E) all of these

Question 22

In the case study,Love is Respect,was created to help

A) teens (3-18 year olds) deal with dating abuse
B) college students deal with premarital sex
C) young single adults deal with AIDS
D) all of the above
E) none of the above

Question 23

Which of the following best describes cause-related marketing?

A) People are likely to switch brands if one is associated with a cause
B) It influences where people work
C) It influences what stocks people invest in
D) all of these
E) none of these

Question 24

When dealing with community activism,companies should follow a __________ stance.

A) active
B) reactive
C) defensive
D) proactive
E) neutral

Question 25

What are the "3-Ps" when dealing with community activism?

A) Planning, Planning, Planning
B) Preparation, Planning, Performance
C) Practice, Performance, Procedures
D) Policy, Planning, Performance
E) Planning, Practice, Precision