Deck 6: The Survey Interview

Question 1

When would you want to employ a filter question strategy?

Answer 1

Answer will vary.

Question 2

What advice would you give people who respond to survey interviewers?

Answer 2

Answer will vary.

Question 3

Why is the telephone survey growing in popularity when research indicates it has many serious problems?

Answer 3

Answer will vary.

Question 4

When would you conduct a longitudinal survey?

Question 5

Create a sample Likert scale question for a survey on lowering the legal age for drinking alcoholic beverages.

Question 6

Discuss what Charles Redding recommended for handling the massive amounts of information generated in surveys.

Question 7

Three popular question strategies are

A)interval, nominal, and ordinal.
B)filter, repeat, and shuffle.
C)bipolar, open-to-closed, mirror.
D)dynamic, static, and meaningful.

Question 8

Explain the difference between a cross-sectional survey and a longitudinal survey.

Question 9

Three question scale techniques are

A)bipolar, contingency, and serial.
B)chain, leaning, and contingency.
C)interval, nominal, and ordinal.
D)filter, repeat, and leaning.

Question 10

Why is margin of error an important consideration for survey takers and interpreters?

Question 11

What are the basic principles of stratified random sampling?

Question 12

What are some factors to consider when deciding whether to use a survey?

Question 13

When pretesting a survey, give some guidelines your textbook suggests when examining the results.

Question 14

How do interviewers avoid order bias in a survey?

Question 15

Why is a self-selection method of sampling unacceptable for most market and public opinion polls?

Question 16

Create a shuffle question strategy for an interview on voter intentions during a political campaign.

Question 17

Compare and contrast a nominal scale question with an ordinal scale question.

Question 18

If you were the director of a student survey on the evaluation of instructors, what instructions would you give interviewers?

Question 19

If you were conducting a survey of the parking problems on your campus and you wanted all culturally diverse groups to be represented fairly, which sampling method would you use?

Question 20

List three essential criteria for selecting survey interviewers.

Question 21

When someone wants to discover how deeply someone would be comfortable with a proposition and they ask questions that bring the proposition closer to their own backyard, this is known as which scale?

A)ordinal
B)Bogardus Social Distance
C)nominal
D)interval

Question 22

A survey interview guide requires

A)primary questions.
B)probing questions.
C)both a and b.
D)none of the above.

Question 23

Which strategy helps prevent negative or superficial evaluations due to boredom or fatigue?

A)shuffle
B)chain
C)filter
D)repeat

Question 24

"If you were to vote today, for which mayoral candidate would you vote?" is an example of which of the following type of question?

A)loaded
B)leaning
C)leading
D)bipolar

Question 25

A question strategy designed to determine interviewee knowledge of a topic is a

A)filter strategy.
B)leaning strategy.
C)repeat strategy.
D)shuffle strategy.

Question 26

Which of the following question strategies allow the interviewer to determine the interviewee's knowledge of a topic?

A)repeat
B)filter
C)shuffle
D)chain

Question 27

Another name for skip interval sampling is

A)random digit sampling.
B)random numbers.
C)block sampling.
D)sample point.

Question 28

If you select every tenth name from a telephone directory for a survey, you are using a

A)stratified random sampling.
B)sampling point.
C)table of random numbers.
D)skip interval.

Question 29

Which of the following is NOT a finding in studies of telephone interviews?

A)Many interviewers do not like to interview by telephone.
B)There is a low degree of cooperation in telephone interviews.
C)Older interviewees prefer to be interviewed by telephone.
D)People feel uneasy about discussing sensitive issues over the telephone.

Question 30

When conducting research, one should explore

A)the past.
B)the present.
C)attempted solutions.
D)all of the above.

Question 31

Evaluate the following statement: "I like Aroma coffee best." 1 Strongly Agree
2 Agree
3 Neither agree nor disagree
4 Disagree
5 Strongly Disagree
The above question scale is known as:

A)interval.
B)nominal.
C)ordinal.
D)all of the above

Question 32

If you asked someone on a survey to rank order a list, you would be using which type of scale?

A)interval
B)ordinal
C)nominal
D)cardinal

Question 33

If your margin of error is within 5 percentage points, you have set your level of confidence at which of the following?

A)98%
B)95%
C)85%
D)100%

Question 34

Systematic sampling can be done in the following ways:

A)random sample, skip interval sample, and stratified random sample.
B)filter sample, repeat sample, and leaning sample.
C)interval sample, nominal sample, and ordinal sample.
D)the phone book, Internet, and video talk-back.

Question 35

Which of the following should a survey designer avoid when planning scale questions?

A)long scales
B)complicated rating procedures
C)lengthy explanations
D)all of the above

Question 36

Margin of error refers to

A)the level of confidence in results.
B)the acceptable percentage of interviewees who provide incorrect answers.
C)errors resulting from poor question phrasing.
D)the probability that each person might be selected in your sample.

Question 37

One study revealed that the most important elements in shaping interviewee attitudes toward surveys are

A)personality and attitude of the interviewer.
B)age and similarity of interviewer and interviewee.
C)the opening and first question.
D)gender and ethnic group of interviewees.

Question 38

Which question scale asks respondents to rate or rank options?

A)nominal scale
B)ordinal scale
C)numerical scale
D)Bogardus social distance scale

Question 39

Which of the following question strategies is designed to reduce undecided answers?

A)shuffle strategy
B)leaning strategy
C)leading strategy
D)filter strategy

Question 40

The term "sample point" refers to

A)a geographical area in that contains specific types of persons.
B)the point at which a survey reaches its prescribed margin of error.
C)the numerical point at which interviewers have obtained the necessary sample.
D)the target population for a survey.

Question 41

It is acceptable to discuss the survey with the interviewee after closing the interview.

Question 42

The opening of a survey is a critical time for the respondent to determine if it is a slick sales effort.

Question 43

It is appropriate to maintain a pleasant "poker face" when administering a survey.

Question 44

If you take a phone book of a city and pick the seventh name and count down the next seven and so on, until you have a large enough sample size, this is known as:

A)table of random numbers.
B)skip interval.
C)stratified sample.
D)sample point.

Question 45

It is acceptable to wear campaign buttons when conducting research surveys.

Question 46

Which of the following describes the findings of research on using the telephone for surveys?

A)Many interviewers do not like telephone interviews.
B)Older interviewees do not like telephone interviews.
C)There is a lower degree of cooperation on the telephone.
D)all of the above

Question 47

Which type of question may require analysis and structuring before coding can be done?

A)standardized
B)closed
C)open
D)none of the above

Question 48

A Likert scale is also known as an evaluative interval.

Question 49

Which of the following is true about face-to-face interview?

A)Respondents are more likely to provide self-generated answers.
B)Interviewers are confined to asking simple questions.
C)Respondents are less inclined to participate in longer interviews.
D)Respondents tend to provide less truthful answers.

Question 50

Which of the following is NOT part of the final phase of survey interviewing?

A)design
B)coding
C)tabulation
D)analysis

Question 51

A highly scheduled standardized interview requires the interviewer to be an expert on the topic of the survey.

Question 52

It is important to ask all questions exactly as worded.

Question 53

If you have a target population such as senior citizens (65 years and older), which sampling technique may be best for you to employ?

A)sample point
B)self-selection
C)stratified random
D)skip interval

Question 54

If 50 was the answer tabulated on your survey and your margin of error was at 5%, you would be confident (if you had a random sample) that the correct answer would fall between what range?

A)45-55
B)50-55
C)45-50
D)none of the above

Question 55

Content seems to be more important than speaking skills during the opening of the telephone interview.

Question 56

The chain strategy is also known as the contingency strategy.

Question 57

Which of the following is NOT a question to ask during analysis of data?

A)What conclusions can you draw?
B)Why did people respond in specific ways to specific questions?
C)What individuals should we interview?
D)What should be done with blanks on the survey forms?

Question 58

An increasing number of interviews are taking place through

A)email.
B)Web pages.
C)computer.
D)all of the above

Question 59

Older interviewers may generate which of the following?

A)credibility
B)self-confidence
C)optimism
D)all of the above

Question 60

Research shows that training interviewers results in greater use of all of the following except

A)appropriate probing questions.
B)appropriate feedback.
C)appropriate instruction giving.
D)larger margin of error.

Question 61

Numerical interval scales ask respondents to select a range or level that accurately reflects their age, income, or educational levels.

Question 62

The identified population for your survey should include all persons who are able and qualified to respond to your questions.

Question 63

In sampling, each potential respondent from a defined population must have an equal opportunity of being selected.

Question 64

A study of the effects of question order suggests that specific questions should come first, followed by more general questions.

Question 65

As an interviewer, long silences in telephone interviews should not be filled with "uh-huh's".

Question 66

Internet surveys lose the critical nonverbal communication element.

Question 67

If you are conducting a qualitative survey, you will likely present your findings in words, not numbers.

Question 68

Interviewers should dress differently than those they will be interviewing.

Question 69

Often no group is identified as to the sponsorship of the survey.

Question 70

The closing of an interview may ask for the respondent's address and/or phone number.

Question 71

In surveys, the interviewee is given an opportunity to refuse to take part.

Question 72

The majority of refusals in telephone surveys occur prior to the first substantive question.

Question 73

Sample point and block sample are the same type of sampling techniques.

Question 74

Nominal scales must have mutually exclusive answer options.

Question 75

Openings of surveys should be written out and recited verbatim.

Question 76

A recent study indicated that the common nonmonetary incentive, such as a ballpoint pen, does not increase response rates through reduction in interview refusal rates.

Question 77

A repeat question should be obvious and appear closely after the first time the question appears.

Question 78

A leaning question is the same as a leading question.

Question 79

It is all right to rephrase a survey question if the respondent does not understand.

Question 80

Random sampling can be achieved by putting the names of all population members into a container and drawing them out one-by-one until you have a large enough sample size.