Deck 8: Social Media Information Systems

Question 1

The number of second- and first-tier community members on a social media site reduces exponentially.

Answer 1

False

Question 2

Define social media and social media information systems. Name the three SMIS organizational roles.

Answer 2

Social media (SM)is the use of information technology to support the sharing of content among networks of users. A social media information system (SMIS)is an information system that supports the sharing of content among networks of users.
The three fundamental SMIS organizational roles are:
• User communities
• Social media sponsors
• Social media application providers

Question 3

Facebook, Twitter, LinkedIn, and Google are all social media application providers.

Answer 3

True

Question 4

The three roles of organizational units in social media information system are users, testers, and developers.

Question 5

Social ________ provide platforms that enable the creation of social networks, or social relationships among people with common interests.

A)media providers
B)media sponsors
C)welfare organizers
D)application providers

Question 6

Which of the following is a social media (SM)application provider?

A)Oracle
B)SAP
C)McAfee
D)LinkedIn

Question 7

After years of hard work and rigorous research, Carol completed her PhD in microbiology. She posted the news of her achievement on Facebook, and a number of her friends left congratulatory messages on her Facebook wall. Carol's post and her friends' comments are an example of ________.

A)secondary data
B)content data
C)connection data
D)continuous data

Question 8

Connection data is data about relationships.

Question 9

Explain the types of data in social media.

Question 10

Social media (SM)communities differ from communities in the past because SM communities are ________.

A)formed based on family relationships
B)limited by geographic location
C)formed based on mutual interests
D)limited by organizational boundaries

Question 11

A ________ is an information system that supports the sharing of content among networks of users.

A)human resource information system (HRIS)
B)social media information system (SMIS)
C)database management system (DBMS)
D)transaction processing system (TPS)

Question 12

The storage of ________ differentiates social media information systems (SMIS)from Web site applications.

A)secondary data
B)content data
C)connection data
D)continuous data

Question 13

Social networking procedures are more informal for social media (SM)sponsors than they are for social networking users.

Question 14

Social media (SM)providers host the SM presence using ________ in the cloud.

A)elastic servers
B)proxy servers
C)vanity metrics
D)viral hooks

Question 15

Which of the following is a dynamic, social media-based CRM process?

A)social CRM
B)human resource CRM
C)media CRM
D)traditional CRM

Question 16

A(n)________ is an inducement to social media users for passing communications along through different tiers of communities in social media.

A)network motif
B)viral hook
C)folksonomy
D)internet site

Question 17

________ is the use of information technology to support the sharing of content among networks of users.

A)Social media
B)Content publishing
C)Multimedia
D)Programming

Question 18

Describe the roles of social media application providers.

Question 19

Social media communities are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

Question 20

Social media (SM)providers mostly host their SM presence using elastic servers in the cloud.

Question 21

Social CRM is more structured and controlled than traditional CRM.

Question 22

The primary risk of peer-to-peer support in social media and customer service is loss of privacy.

Question 23

________ is the investment in social relations with the expectation of returns in the marketplace.

A)Social capital
B)Social stock
C)Market stock
D)Media capital

Question 24

Worn-In Shoes is planning to launch its new range of trekking shoes. It has invited customers and trekking enthusiasts on its Facebook page to give suggestions about the features of the new product. The suggested features would then be used to manufacture customized trekking shoes. In this scenario, Worn-In Shoes is practicing ________.

A)crowdsourcing
B)outsourcing
C)homesourcing
D)showrooming

Question 25

Social CRM is a(n)________ process.

A)structured and controlled
B)uncontrolled but structured
C)unstructured but controlled
D)unstructured and uncontrolled

Question 26

________ activities are supported by structured process.

A)Operations and manufacturing
B)Sales and marketing
C)Media and human resource
D)Media and customer service

Question 27

Social CRM supports those customers who are likely to generate the most business.

Question 28

Explain the use of social CRM in sales and marketing activities.

Question 29

The primary risk of peer-to-peer support is loss of control.

Question 30

Social media (SM)communities may provide better and faster problem solutions to complex supply chain problems.

Question 31

Which of the following is a risk associated with using social media in human resources to form conclusions about employees?

A)loss of privacy of the employees
B)loss of control over the employees
C)decrease in efficiency of the evaluation process
D)possibility of error on the site

Question 32

In social CRM, the relationships between organizations and customers emerge in a dynamic process as both parties create and process content.

Question 33

Explain the role of social media (SM)in human resources.

Question 34

Which of the following terms refers to the investment of resources for future profit?

A)capital
B)interest
C)loan
D)cash flow

Question 35

Which of the following statements is true about social CRM?

A)Customers likely to generate the most business get the most attention from the organization.
B)All the customer relationship processes in social CRM are structured and controlled.
C)Each customer crafts his or her own relationship with the company.
D)Though relationships emerge from joint activity, companies control the customers.

Question 36

Social media has been widely used in businesses-to-consumer (B2C)relationships to market product to end users.

Question 37

Explain how social media (SM)can aid inbound and outbound logistics.

Question 38

Marco recently bought a smartphone from Bluetex, a leading electronics company. He was very disappointed with the low battery backup of the phone and posted his reviews on Facebook. Steve, one of Marco's friends, had had a similar experience with Bluetex, and he added to Marco's negative comments about the product. The primary risk Bluetex faces in this situation is the ________.

A)loss of control
B)loss of credibility
C)lack of privacy
D)lack of investment

Question 39

Which of the following is a significant risk of using social media for inbound and outbound logistics?

A)loss of control
B)loss of credibility
C)loss of privacy
D)loss of effectiveness

Question 40

Social media is static in nature, and its process flow can be designed initially by the organizations.

Question 41

Being linked to a network of highly regarded contacts is a form of ________.

A)social credential
B)viral marketing
C)crowdsourcing
D)human capital

Question 42

Define the three types of capital listed in business literature.

Question 43

Unlike humans, organizations do not have social capital.

Question 44

The term ________ means the more people use a site, the more value it has, and the more people will visit.

A)par value
B)vendor's value
C)enterprise use value
D)use increases value

Question 45

Most social media companies rely on ________ for revenue.

A)advertising
B)software license fees
C)venture capital
D)controlled, fixed interfaces

Question 46

According to Nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement?

A)social capital
B)human capital
C)structural capital
D)process capital

Question 47

According to Henk Flap, the ________ is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

A)strength of a viral hook
B)value of social capital
C)strength of dimensionality
D)value of human capital

Question 48

When a person attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her social capital.

Question 49

According to Nan Lin, how does social capital add value?

Question 50

Explain the advantage of using social networks to connect to those with more resources.

Question 51

Which of the following best represents the value of social capital?

A)Number of Relationships × Relationship Strength × Entity Resources
B)Entity Resources - (Number of Relationships + Relationship Strength)
C)Number of Relationships - Relationship Strength - Entity Resources
D)(Number of Relationships × Relationship Strength)/ Entity Resources

Question 52

Information, influence, social credentials, and personal reinforcement add value to human capital.

Question 53

The ________ revenue model offers users a basic service for free, and then charges a premium for upgrades or advanced features.

A)freemium
B)pay-per-click
C)licensing
D)premium

Question 54

According to Nan Lin, social networks provide four forms of value: information, social credentials, personal reinforcement, and ________.

A)monetary benefit
B)popularity
C)influence
D)security

Question 55

Which of the following observations regarding the value of social capital is true?

A)A huge network of relationships with people who have few resources is of greater value than a smaller network of people with substantial resources.
B)People should ideally ignore entity assets and try to connect to more people with stronger relationships.
C)Social capital depreciates and such depreciation can be ameliorated by adding something of value to interactions.
D)The value of social capital is best expressed as the summation of the number of relationships in a social network and the resources controlled by those related.

Question 56

The ________ revenue model successfully emerged on PC devices where there is plenty of space for lots of ads.

A)ad click
B)data
C)click-free
D)ad pay

Question 57

The Jackson College of Arts displays its ads for free on a number of Web sites popular among students. However, every time a student clicks on the ads, it pays $0.30 to the site. Which of the following revenue models is Jackson College utilizing?

A)pay-per-click model
B)freemium model
C)data model
D)click-free model

Question 58

Ben is in his final term of college, and he plans to start working as soon as he graduates. He believes it will be beneficial for his career if he accompanies his dad on one of his business functions and gets acquainted with people in the corporate world. In this scenario, Ben is investing in his ________.

A)human capital
B)process capital
C)social capital
D)structural capital

Question 59

To an organization, the ________ is the likelihood that an entity in a relationship will do something that benefits the organization.

A)metric of a relationship
B)strength of a relationship
C)value of human capital
D)customer lifetime value

Question 60

A student invests money and time in a business administration course. In this example, the student invests in ________.

A)human capital
B)social capital
C)structural capital
D)process capital

Question 61

________ metrics keep track of goals achieved by an organization.

A)Success
B)Vanity
C)Performance
D)Scalar

Question 62

Pablo's Burgers is a new fast food brand that has opened restaurants in twenty cities. Its current goal is to measure brand awareness among its customers based on the input received from social media. Which of the following will help Pablo's measure its brand awareness?

A)units
B)metrics
C)attributes
D)assets

Question 63

The characteristics of McAfee's Enterprise 2.0 model are given by the acronym SLATES; A in SLATES stands for ________.

A)auditing
B)alerts
C)authoring
D)announcements

Question 64

Which of the following revenue models for social media is most likely followed by companies providing Web 2.0 services?

A)traditional marketing
B)pay-per-click
C)user participation
D)venture capital

Question 65

Metrics that don't improve one's decision-making skills are commonly referred to as ________ metrics.

A)success
B)failure
C)vanity
D)viral

Question 66

Advertising and charging for premium services are the two most common ways by which social media companies generate revenue.

Question 67

________ is the application of social media to facilitate the cooperative work of people inside organizations.

A)Enterprise 2.0
B)Enterprise resource planning
C)Enterprise application integration
D)Enterprise architecture

Question 68

The characteristics of McAfee's Enterprise 2.0 model are given by the acronym SLATES; L in SLATES stands for ________.

A)local network
B)links
C)language
D)leader

Question 69

Success metrics are also known as ________.

A)key performance indicators (KPI)
B)performance scale identifiers (PSI)
C)vanity metrics
D)conversion rates

Question 70

________ measures the frequency that someone who clicks on an ad makes a purchase, "Likes" a site, or takes some other action desired by the advertiser.

A)Pay-per-click
B)Conversion rate
C)Folksonomy
D)Enterprise 2.0

Question 71

The first step in developing an SMIS (social media information system)for an organization is to identify the target audience.

Question 72

Which of the following is an example of an analytical tool?

A)Facebook Page Insights
B)WinRunner
C)FileMaker Pro
D)Pidgin

Question 73

The distributed revenue model offers users a basic service for free, and then charges a premium for upgrades or advanced features.

Question 74

According to McAfee, pushing enterprise content to users based on subscriptions and alerts is a characteristic of the ________ component of Enterprise 2.0.

A)signals
B)search
C)links
D)authoring

Question 75

The first step in developing a social media information system (SMIS)is to ________.

A)define the goals of the organization
B)identify the metrics
C)identify the target audience
D)define the value of the organization

Question 76

A(n)________ is a software platform that uses social media to facilitate cooperative work of people within an organization.

A)enterprise social network (ESN)
B)organization net-application (ONAP)
C)Webapp
D)virtual private network (VPN)

Question 77

How do companies earn revenue from social media?

Question 78

Which of the following is true of online ad revenue?

A)Mobile ad clicks are more effective, on average, than PC clicks.
B)Advertisers can find out who responds to ads but not how strongly.
C)One of the principal means of attracting viewers is to provide low-cost content.
D)Most ads on social media generate revenue only when customers click on them.

Question 79

A ________ is content structure that has emerged from the processing of many user tags in social media.

A)mashup
B)taxonomy
C)folksonomy
D)viral hook

Question 80

Explain the steps to develop an organization's social media information systems (SMIS).