Deck 5: E-Business: Managing the Customer Experience

Question 1

Consumers' online shopping experience has been steadily improving in quality and convenience due to the efforts of the retailers.

Answer 1

True

Question 2

​The Internet is an attractive option for business buying and selling as orders placed over the Internet contain fewer errors compared to handwritten ones.

Answer 2

True

Question 3

Encryption is the process of encoding data for security purposes.

Answer 3

True

Question 4

Increased capability of smart phones has boosted online retail sales.

Question 5

The conversion rate is a basic measurement of the percentage of visitors to a website who make purchases at the site.

Question 6

The Internet allows retailers and vendors to exchange vital information,improving the overall functioning of supply and distribution.

Question 7

Firewalls used by companies to prevent unauthorized users from tapping into private corporate data are impenetrable.

Question 8

​Women's apparel,consumer electronics,and video games top the list of top products sold online.

Question 9

Majority of the online sales is through mobile retail.

Question 10

Online marketing refers to marketing activities that connect buyers and sellers electronically through interactive computer systems.

Question 11

B2B e-marketing refers to the use of the Internet for business transactions between organizations.

Question 12

​Companies that display TRUSTe logo on their websites need not disclose to consumers how they collect personal data and what they do with that information.

Question 13

The term "societal marketing" refers to buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the Internet and virtual reality kiosks.

Question 14

Companies can improve their positioning on the search list of search engines by paying a particular fee.

Question 15

Businesses can efficiently collaborate with vendors,partners,and customers through intranets.

Question 16

Competitive pricing is one of the main reasons for consumers preferring to shop online than from a brick-and-mortar store.

Question 17

If a website is rated high based on its engagement,it implies that a large number of visitors purchase products from that website.

Question 18

The state of North Carolina established a website where governmental departments could invite bids from participating suppliers for supplying goods and services.This is an example of e-procurement.

Question 19

A firewall is an electronic barrier between a company's internal network and the Internet that limits access into and out of the network.

Question 20

E-marketing can significantly reduce the costs of reaching a wide audience for small businesses.

Question 21

A private exchange is a secure website at which a company and its suppliers share all types of data related to e-marketing,from product design through order delivery.

Question 22

Electronic signatures are used to enter into legal contract policies online.

Question 23

Phishing is the voice equivalent of vishing.

Question 24

Virtual private networks are less expensive compared to leasing dedicated lines for information traveling over public communications media.

Question 25

Some Web pages display counters that measure the number of visits.These counters can also measure the amount of time users spend on those sites.

Question 26

Majority of e-marketing activities are business-to-consumer transactions.

Question 27

Bots are programs that aid online consumers in comparison shopping.

Question 28

E-marketing can lead to copyright disputes when a site hosts content to which someone else holds the rights.

Question 29

Integrated marketing refers to the ability to provide a product at the exact time needed.

Question 30

​Online communities facilitate B2B marketing.

Question 31

The use of bots has made shopping easier,as it can search hundreds of websites for information on products that meet certain criteria set by the customer.

Question 32

The term Internet penetration refers to the percentage of a region's population who use the Internet.

Question 33

After making content decisions and designing the site,the next step in the process of developing a website is connecting to the Internet by placing the required computer files on a server.

Question 34

A women's fashion brand allowing its customers to mix and match the clothes and accessories on their website before placing an order is an example of a business offering personalized service to their online customers.

Question 35

Marketers typically shun blogs that focus on new-technology products,because they require technological authenticity to generate positive marketing outcomes.

Question 36

Some of the most significant challenges facing e-business today involve the security of online monetary transactions and the protection of consumer privacy.

Question 37

A company can use its advertising cost,site traffic,and conversion rate data to find out the cost to win each customer.

Question 38

Pure-play e-retailers,even with no real experience of selling and satisfying customers,have been more successful than traditional retailers who entered e-business.

Question 39

Webtrends Analytics can be used to analyze marketing data from mobile,social,and Web channels.

Question 40

Conflicts between producers,wholesalers,and retailers are called channel conflicts.

Question 41

Web services require compatible hardware and software systems to exchange data over a network.

Question 42

​A wiki is a Web page that anyone can edit.

Question 43

In the early stages of B2B transactions,marketers believed that online trading was limited to only a few types of products.

Question 44

The main purpose of a corporate website is to increase purchases by visitors.

Question 45

Internet advertising includes banner ads,pop-up ads,and links listed with major search engines.

Question 46

If consumers search for information about a product online and then buy it from a brick-and-mortar store,it is known as reverse logistics.

Question 47

The United States has the highest number of Internet users in the World.

Question 48

The communication function of the Internet can be used by marketers to advance their organizational objectives.

Question 49

Although developing a commercial website with interactive features can cost as little as $30,putting it online can cost tens of thousands of dollars a month for a spot on the server of a Web host.

Question 50

Cookies and spyware are software used for protecting a website by encrypting it.

Question 51

The private key in the Secure Sockets Layer (SSL)technology is used to encrypt information.

Question 52

A private exchange is also called c-business because of its relatively more collaborative nature.

Question 53

The application of electronic tools,such as email,instant messaging,and blogs,to contemporary marketing has the potential to greatly reduce costs and increase customer satisfaction by increasing the speed and efficiency of marketing interactions.

Question 54

Business-to-business transactions typically involve more steps than consumer purchases.

Question 55

Phishing involves the use of authentic-looking email or pop-up messages to get unsuspecting victims to reveal personal information.

Question 56

Web advertising has become more attractive in recent times due to a rise in click-through rates.

Question 57

The term "societal marketing" refers to online retail sales.

Question 58

Online marketing differs from e-marketing as online marketing encompasses digital technologies that do not involve computers.

Question 59

​Using the Internet to build communities helps companies find other organizations that may be interested in forming an alliance.

Question 60

Products that require demonstration or trials are better sold in person than through company's marketing websites.

Question 61

The first step to be taken in developing a Web presence for a company is to determine the domain name for the website.

Question 62

​Online forums are a source of information exchange and can take the form of blogs,a classified ad directory,or a library of information.

Question 63

The public key in the Secure Sockets Layer (SSL)technology is used to decipher encrypted information.

Question 64

E-business is the most popular Web function,followed by communication.

Question 65

Spam filters help Internet users to automatically eliminate junk email from their in-boxes.

Question 66

The strategic process of creating,distributing,promoting,and pricing goods and services to a target market over the Internet or through digital tools is called:

A)electronic marketing.
B)online trading.
C)digital servicing.
D)Web economics.

Question 67

Blogs have created interest among marketers as they can be effective at quickly forming public opinion.

Question 68

In interactive marketing,the customer controls the amount and type of information received from a marketer.

Question 69

It is more challenging for companies to defend against insiders stealing classified information than the attacks that come from outside organizations.

Question 70

​Your company is a direct competitor of Netflix,the online,movie-streaming service that allows viewers to select a movie for viewing online whenever they want it.You noticed that not all of Netflix's movies are available for online viewing immediately.For many of their movies,the user has to request a DVD be mailed to them.Your company intends to exploit this situation by making more movies available for immediate online viewing by users.Which of the following e-marketing capabilities most closely describes what your company is doing to exploit this opportunity?

A)​Global reach
B)​Personalization
C)​Right-time marketing
D)​Interactive marketing
E)​Integrated marketing

Question 71

The highly variable cost of a website includes not only development expenses but also the cost of placing the site on a Web server,maintaining and updating it,and promoting it.

Question 72

For many companies,revenue is not a major website objective.
Indicate the answer choice that best completes the statement or answers the question.

Question 73

A(n)_____ is a separate window that appears on a user's screen with an advertising message.

A)banner ad
B)widget
C)pop-up ad
D)image ad

Question 74

​Fred purchased six paperbacks from books2u.com three months back.This week,when he logged on to books2u.com,the home page had his name and recommended 6 new books on his favorite topics.This is an example of:

A)information leak.
B)breach of privacy.
C)geotargeting.
D)personalized marketing.

Question 75

​You and a couple of your college roommates have decided to launch an online business that will sell college sweatshirts from colleges and universities around the world.Customers would be able to logon to your site and see a full catalog of college sweatshirts emblazoned with the name,logo and mascot of over 2,000 colleges and universities from all over the world. Which of the following statements best describes the type of Internet presence your company would have in order to sell these sweatshirts?

A)​An intranet
B)​An electronic storefront
C)​A blog
D)​A corporate website
E)​A private exchange

Question 76

The term e-tailing refers to online retail sales.

Question 77

To be successful at e-business,firms must establish and maintain competitive standards for customer service.

Question 78

One of the benefits of e-marketing is the ability to reach anyone connected to the Internet anywhere in the world.

Question 79

Amazon.com maintains a record of each customer's purchases and makes recommendations based on purchase behavior whenever the customer logs in for the next purchase.This is an example of the interactive marketing capability of e-business.

Question 80

E-marketing is an integral component of e-business.