Deck 10: Books and the Power of Print

Question 1

Mass market paperbacks account for more than one-third of the book market in terms of sales.

Answer 1

False

Question 2

Most of the original publishing houses in America, such as J.B.Lippincott (founded in 1792), Harper & Bros.(1817), and Houghton Mifflin (1832), are still independent companies unaffiliated with any other media firms.

Answer 2

False

Question 3

Professional books are sold mostly through mail order, the Internet, or specialized sales representatives.

Answer 3

True

Question 4

Pulp fiction was another name for the popular paperbacks and dime novels of the 1880s.

Question 5

The idea of the e-book was born when Michael Hart typed up the text of the U.S.Declaration of Independence on his computer in 1971.

Question 6

The Chinese were printing books using strips of wood and bamboo long before Gutenberg printed his Bible using movable type.

Question 7

The Harry Potter series gave an enormous boost to the juvenile books segment of the trade industry.

Question 8

One disadvantage of having a statewide adoption policy for textbooks is that the needs of local communities are undermined.

Question 9

University presses often publish books that only small groups of scholars read.

Question 10

Once strongly influenced by books, television and film now look elsewhere for most of their story ideas.

Question 11

The first printed books were so inexpensive and modest that they were primarily sold to the middle and lower classes.

Question 12

In about half of the states, local school districts determine which textbooks will be used by their students.

Question 13

Gutenberg developed the printing press in the fifteenth century.

Question 14

Parchment is a kind of paper made from plant reeds found along the Nile River.

Question 15

Today, online encyclopedias are struggling because people prefer to use search engines such as Google or sources like Wikipedia to find information.

Question 16

Papyrus is a kind of paper made from treated animal skin.

Question 17

Sales of religious books have dropped substantially over the past twenty years.

Question 18

McGuffey's The Eclectic Reader taught most nineteenth-century elementary school children to read.

Question 19

Trade books refers to the category of books sold to the general reader.

Question 20

Because books are such an old and traditional medium, they are no longer very influential.

Question 21

Many books from the Middle Ages were called illuminated manuscripts because they were ______.

A)elaborately decorated with colorful designs and illustrations
B)printed using reflective ink
C)burned in castle fireplaces to honor God
D)read aloud in the town square by scholars who explained, or illuminated, the text
E)None of the above options is correct.

Question 22

Well before Gutenberg's printing press, who brought the Chinese technology of block printing to Europe?

A)Marco Polo
B)Genghis Khan
C)Christopher Columbus
D)Immigrants from China
E)Arab spice traders

Question 23

Unlike most other forms of mass media, book publishing has avoided domination by a few huge corporations.

Question 24

The author of the first dime novel was ______.

A)Ann Stephens
B)Samuel Richardson
C)Benjamin Franklin
D)Irwin Beadle
E)Chaucer

Question 25

E-publishing has allowed authors to sidestep traditional publishers because the cost of producing and distributing an e-book is low.

Question 26

Johannes Gutenberg is remembered for ______.

A)inventing paper
B)developing the printing press
C)inventing the codex
D)translating the Canterbury Tales into English
E)translating the Bible into English

Question 27

Bookstores must absorb the cost of any new books they don't sell.

Question 28

Which of the following is the oldest printed book still in existence?

A)The Gutenberg Bible
B)The Bay Psalm Book
C)Wang Chieh's Diamond Sutra
D)Plato's Republic
E)Chaucer's Canterbury Tales

Question 29

In the publishing industry, advance money is an early payment to the author that is then deducted from the author's royalties on book sales.

Question 30

Which of the following did the linotype do?

A)Engrave photographs
B)Set type mechanically
C)Power the press by electricity
D)Add color to the printed page
E)Type lines underneath printed words

Question 31

The development of book superstores in the 1980s reinvigorated book sales.

Question 32

The rise of book superstores and online retailers has caused independent bookstores' business to drop significantly.

Question 33

One of the triumphs of the Internet is that it allows the digital passage of banned books into nations where printed versions have been outlawed.

Question 34

Libraries are unable to digitize any books because of copyright laws.

Question 35

The first protomodern book, which used sheets of material sewn together at the edges to allow the book to be opened at any page, was called ______.

A)papyrus
B)parchment
C)a codex
D)an illuminated manuscript
E)vellum

Question 36

Rules of punctuation, capitalization, and spacing of written words were developed ______.

A)during the Middle Ages by scribes
B)in 1452 by printer Johannes Gutenberg
C)in the 1500s for the publication of Canterbury Tales
D)in the ninth century by Wang Chieh for the Diamond Sutra
E)during the Renaissance by Leonardo DaVinci

Question 37

By 2013, e-books represented more than 30 percent of adult fiction book sales in the United States.

Question 38

Despite Amazon's attempt to jump-start the e-book market with the Kindle device, it is the slowest-growing segment of the book publishing industry.

Question 39

The first e-book readers introduced in the 1990s were deemed too expensive and too heavy.

Question 40

The first English work to be printed in book form was ______.

A)the Gutenberg Bible
B)The Whole Book of Psalms
C)Diamond Sutra by Wang Chieh
D)Chaucer's Canterbury Tales
E)None of the above options is correct.

Question 41

Which of the following is a method large book publishers use to generate enormous revenues?

A)Allowing bookstores to return unsold copies of books for credit
B)Paying large advances to authors
C)Seeking out and publishing books only a handful of scholars will ever read
D)Signing lucrative agreements for turning books into films or television programs
E)Investing in printed encyclopedia projects

Question 42

Numerous books became best-sellers after their authors appeared on __________.

A)Inside Edition
B)Home Improvement
C)Oprah
D)C-SPAN's Booknotes program
E)20/20

Question 43

According to your textbook, many movies have been inspired by comics and graphic novels because ______.

A)they are all about warriors and superheroes
B)they have strong stories and visual narratives
C)they are all about regular mortals
D)the movie industry wants to appeal to an older, more literary audience
E)All of the options are correct.

Question 44

Which division of the book industry makes the most money?

A)Trade books
B)Textbooks
C)Professional books
D)Mass market paperbacks
E)Reference books

Question 45

Which of the following have instant books been accused of?

A)Shoddy binding and paper quality
B)Giving too much historical perspective on events
C)Being too similar to made-for-TV movies
D)Exploiting tragedies for quick profits
E)None of the above options is correct.

Question 46

Franklin Delano Roosevelt: A Memorial, published in 1945, is an example of which type of book?

A)Religious
B)Instant book
C)Reference
D)Novel
E)Graphic novel

Question 47

The key to the success of e-books has been ______.

A)the creation of an e-reader that has a comfortable-to-read display
B)the creation of an e-reader that was affordable for a large audience
C)having a large number of titles available electronically
D)making e-books less expensive than hardcover copies
E)All of the options are correct.

Question 48

Boardwalk Empire, Dexter, Pretty Little Liars, and Friday Night Lights are all examples of ______.

A)successful movies that were turned into popular books that then helped to repromote the films
B)successful books that were all turned into blockbuster movies
C)television programs that inspired books that also become popular, which in turn boosted ratings for the television shows
D)popular books that were turned into television series, which in turn made the books even more popular
E)television programs getting ideas from books and then hurting book sales because everyone watched the shows instead of reading the books

Question 49

______ made one of the first portable electronic reading devices.

A)Sony
B)Amazon
C)Apple
D)Barnes & Noble
E)Borders

Question 50

Which statement about the early American "prestigious" publishing houses is true?

A)They developed rapidly during the eighteenth century with printers like Benjamin Franklin.
B)For almost a century, there was only one major publishing house that was broken apart by antitrust laws.
C)The first American publishing houses were founded between 1900 and 1910.
D)The oldest and most prestigious American publishing houses are all now part of major media conglomerates.
E)All of the options are true.

Question 51

Which of the following statements about audio books is true?

A)Audio books are now downloadable to iPods and other portable devices.
B)Audio books offer a valuable service to sightless and vision-impaired readers.
C)Regular readers enjoy audio books during daily commutes or long drives.
D)The number of audio books borrowed from libraries soared in the 1990s and early 2000s.
E)All of the options are correct.

Question 52

What are two major facets of the relationship between books and television?

A)The ability of book authors to become TV stars and TV stars to write books
B)TV can help sell books and books can serve as ideas for TV shows.
C)Books need to be advertised on television and TV shows need to be talked about in books in order for either industry to be profitable.
D)Television shows often give authors ideas for books but books are never a source of inspiration for TV shows.
E)None of the above options is correct.

Question 53

______ developed the first commercially successful electronic reading device.

A)Sony
B)Amazon
C)Apple
D)Barnes & Noble
E)Borders

Question 54

The Encyclopaedia Britannica fell on hard times in the 1990s because ______.

A)of competition from electronic encyclopedias
B)its scholarship was considered inferior to that of other encyclopedias
C)other encyclopedias were cheaper and better
D)it no longer had a sales force
E)None of the above options is correct.

Question 55

Which of the following is the best-selling book of all time?

A)Various versions of the Bible
B)Better Homes and Gardens Cookbook
C)Baby and Child Care by Dr.Benjamin Spock
D)Peyton Place by Grace Metalious
E)Twilight by Stephanie Meyer

Question 56

An adult trade book is ______.

A)a novel of a pornographic nature
B)any hardbound or paperback book, fiction or nonfiction, aimed at the general adult reader
C)a type of book that targets various occupational groups and is not intended for the general consumer market
D)a type of book typically used in the classroom setting as students learn about a specific topic
E)in the category of books that includes dictionaries, encyclopedias, and almanacs

Question 57

A Japanese form of graphic novels is called ______.

A)a codex
B)a dime novel
C)manga
D)pulp
E)el-hi

Question 58

Which of the following is true about the relationship between the movie and publishing industries?

A)The film industry rarely turns to the publishing industry for ideas because books are seen as an outdated mode of communication.
B)Publishers and authors are often cheated out of huge movie rights revenues for film adaptations of novels.
C)The film industry will adapt graphic novels or comic books, but not fiction or nonfiction.
D)Publishers pay movie studios huge amounts of money to have their books adapted into movies.
E)None of the options is correct.

Question 59

Pocket Books revolutionized the paperback industry by ______.

A)raising the quality of the books by using better paper
B)making the pages and the font bigger
C)stapling rather than gluing the binding
D)cutting the standard book price to twenty-five cents
E)selling books online

Question 60

An instant book is ______.

A)a topical book that is published quickly after a major event
B)a book that is short and easy to read very quickly
C)a book that is heavily marketed and instantly becomes a best seller
D)a religious book that causes the reader to convert
E)an e-book that is delivered to a device instantly

Question 61

Publishers employ ______ to seek out and sign authors to contracts.

A)copy editors
B)acquisitions editors
C)book agents
D)developmental editors
E)sales representatives

Question 62

What is the name of the project in which many libraries and companies like Microsoft and Amazon are joining forces to digitize millions of books with expired copyrights?

A)Apple
B)The Open Content Alliance
C)The Association of American Publishers
D)Google
E)The Digital Public Library of America

Question 63

______________________ are sold from racks in drugstores, supermarkets, and airports as well as in bookstores.

Question 64

A printing technique developed by early Chinese printers, ______________________ involved hand-carving characters and illustrations into blocks of wood.

Question 65

According to the textbook, as e-books become more popular, consumers who use them might expect to see ______.

A)e-books that will look and feel more like print books
B)very few changes from current e-books
C)e-books with embedded video, hyperlinks, and dynamic content
D)e-books that will look and feel more like magazines
E)All of the options are correct.

Question 66

An early type of book, the ______________________ was made up of sheets of parchment that were cut and sewn together along the edge, then bound with thin pieces of wood and covered with leather.

Question 67

______________________ editors attend to specific problems in writing or length in a book manuscript.

Question 68

Millions of library books are deteriorating because ______.

A)there is too much humidity in library buildings
B)the ink used in printing the books is eating through the paper
C)the glue holding the books together is drying out
D)the books were printed on acid-based paper, which is turning brittle
E)nobody wants to take care of them

Question 69

According to the textbook, which of the following statements is most likely true about the future of e-books?

A)The sales of e-books will probably level off at 5 percent of U.S.book sales.
B)The sales of e-books will likely drop as the fad passes.
C)Over half of all U.S.book sales were for e-books by 2012.
D)U)S.e-book sales will surpass the print book market by 2017.
E)Publishers will probably stop producing print books by 2016.

Question 70

Which of the following statements about e-books is false?

A)E-books accounted for 38 percent of U.S.adult fiction book sales by 2013.
B)E-books will likely surpass the print book market by 2017.
C)Apple's iPod, iPad, and iPhone devices are so successful other competitors are backing away from the e-book business.
D)Several companies, including Apple, Amazon, Barnes & Noble, and Google, are competing for shares of the e-book market.
E)All of the options are false.

Question 71

While e-books can be read off computers and smartphones, devices created specifically for reading e-books are called ______________________.

Question 72

Sometimes identified as pulp fiction, ______________________ were cheaply produced, low-priced novels popular in the United States beginning in the 1860s.

Question 73

In book publishing, ______________________ editors provide authors with feedback, make suggestions for improvements, and obtain advice from knowledgeable members of the academic community.

Question 74

One of the first materials on which people could write language and symbols, ______________________ was obtained from plant reeds found along the Nile River.

Question 75

What do Das Kapital, The Satanic Verses, and The Autobiography of Malcolm X have in common?

A)They were all banned at one time or another.
B)They all had trouble finding a publisher.
C)They were the first books made into e-books.
D)They were originally published in Latin.
E)They were written by the same author.

Question 76

The rights to use the contents of a book in another form, such as a screenplay, are called ______.

A)royalties
B)residuals
C)subsidiary rights
D)an advance
E)bonus money

Question 77

According to the textbook, books help us ______.

A)discover who we are
B)discover what we value
C)discover what our common ties with others are
D)understand ideas outside of our own experiences
E)All of the options are correct.

Question 78

A fine parchment made from treated animal skin, ______________________ was used in the Gutenberg Bibles.

Question 79

______________________ from the Middle Ages featured decorative, colorful designs and illustrations on each page.

Question 80

______________________ is a technology introduced in the nineteenth century that enabled printers to set type mechanically using a typewriter-style keyboard.