Deck 8: Social Media Information Systems

Question 1

Which of the following statements is true about viral hooks?

A)It is used to restrain information leaks from an organisation.
B)It is designed to root out users who post junk content on an organisation's SM site.
C)It is used to enhance an organisation's privacy on its SM sites.
D)It is an inducement to pass communication along the tiers of a community.

Answer 1

D

Question 2

________ is data about relationships.

A)Content data
B)Connection data
C)Capital data
D)Communication data

Answer 2

B

Question 3

With respect to the five components of social media information systems (SMIS),which of the following statements is true of user communities?

A)They need to be trained on both SMIS user procedures as well as on their organisation's social networking policy.
B)They process SM sites using elastic,cloud-based servers.
C)They develop and operate their own custom social networking application software to read and submit data.
D)Their procedures are informal,evolving,and socially oriented.

Answer 3

D

Question 4

Social media ________ are companies and other organisations that choose to support a presence on one or more SM sites.

A)sponsors
B)application providers
C)outlets
D)dashboards

Question 5

Which of the following statements is a characteristic of user communities?

A)A viral hook is an inducement to constrain communications between user communities.
B)Most users of SM belong to several different user communities.
C)Social Media (SM)user communities are mostly based on geographic and familial ties.
D)In community-SM site relationships,the relationships in second-tier communities are disassociated from first-tier users.

Question 6

Social media outlets are companies and other organisations that choose to support a presence on one or more SM sites.

Question 7

________ is the use of information technology to support the sharing of content among networks of users.

A)Social media
B)Data warehousing
C)Cloud computing
D)Electronic data interchange

Question 8

Social media ________ create the features and functions of the site,and they compete with one another for the attention of user communities and SM sponsors.

A)application providers
B)collaborators
C)dashboards
D)outlets

Question 9

Social media is the use of information technology to support the sharing of content among networks of users.

Question 10

With respect to the five components of social media information systems (SMIS),which of the following statements is true of SM sponsors?

A)They process SM sites using elastic,cloud-based servers.
B)They develop and operate their own custom,proprietary,social networking application software.
C)They need to be trained on both SMIS user procedures as well as on the organisation's social networking policy.
D)Their procedures are informal,evolving,and socially oriented.

Question 11

Social media application providers create the features and functions of the site,and they compete with one another for the attention of user communities and SM sponsors.

Question 12

Social media ________ are the companies that operate the SM sites.

A)outlets
B)newsrooms
C)sponsors
D)application providers

Question 13

With respect to the five components of social media information systems (SMIS),which of the following statements is true of application providers?

A)They store and retrieve SM data on behalf of sponsors and user communities.
B)Their procedures are informal,evolving,and socially oriented.
C)They employ browsers and native mobile applications to store and retrieve connection data.
D)They usually process SM sites using desktops,laptops,and smartphones.

Question 14

________ is data and responses to data that are contributed by users and SM sponsors.

A)Connection data
B)Content data
C)Capital data
D)Custom data

Question 15

Google is an example of a social media application provider.

Question 16

Which of the following statements is a feature of social media application providers?

A)They do not support custom software for long durations as it is expensive.
B)They generally charge users a license fee to use their applications.
C)They sponsor content on SM sites.
D)They use elastic,cloud-based servers to process SM sites.

Question 17

Social media sponsors are the companies that operate the SM sites.

Question 18

SM communities differ from regular communities because ________.

A)they are based on mutual interests of users
B)most people belong to a single community
C)the total number of its users is determined by the sum of the sizes of all its communities
D)they are based only on organisational boundaries

Question 19

A social media information system is an information system that supports the sharing of content among networks of users.

Question 20

Social media enables people to form hives,which refer to groups of people related by a common interest.

Question 21

Content data is data about relationships.

Question 22

Employees who contribute to and manage social networking sites will generate direct labour costs.

Question 23

SM sponsors employ browsers and native mobile applications to read and submit data.

Question 24

What are social media application providers?

Question 25

Connection data differentiates social media information systems (SMIS)from Web site applications.

Question 26

Which of the following statements is true of defenders of belief?

A)They seek conformity and want to convince others of the wisdom of their opinions.
B)When confronted with contrary evidence,they change their opinion.
C)Their communities do not facilitate activities like sales and marketing.
D)They are effective for activities that involve innovation and problem solving.

Question 27

For SM sponsors,social networking procedures are informal,evolving,and socially oriented.

Question 28

What is social media?

Question 29

Explain the hardware component of social media information systems (SMIS)with respect to each of the three organisational roles.

Question 30

A social media sponsor cannot develop its own provider.

Question 31

SM sponsors do not require training on social media information systems (SMIS)user procedures to contribute to their organisation's SM site.

Question 32

SM application providers store and retrieve SM data on behalf of sponsors and user communities.

Question 33

Explain the software component of social media information systems (SMIS)with respect to each of the three organisational roles.

Question 34

Both community users and employees of SM sponsors process SM sites using elastic,cloud-based servers.

Question 35

Explain the people component of social media information systems (SMIS)with respect to the user and sponsor organisational roles.

Question 36

What are social media sponsors?

Question 37

SM application providers develop and operate their own custom,proprietary,social networking application software.

Question 38

Explain the procedure component of social media information systems (SMIS)with respect to the user and sponsor organisational roles.

Question 39

Both Web sites and social networking sites present user and responder content,but only social networking applications store and process connection data.

Question 40

Explain the data component of social media information systems (SMIS).

Question 41

The application of social media to facilitate the cooperative work of people inside organisations is called enterprise resource planning.

Question 42

________ is the dynamic social media process of employing users to participate in product design or product redesign.

A)Flexible product development
B)Collaborative product development
C)Social capitalisation
D)Crowdsourcing

Question 43

According to McAfee's Enterprise 2.0 model,creating enterprise content via blogs,wikis,discussion groups,and presentations is part of ________.

A)tagging
B)searching
C)signaling
D)authoring

Question 44

________ is the application of social media to facilitate the cooperative work of people inside organisations.

A)Enterprise 2.0
B)Enterprise application integration
C)Enterprise resource planning
D)Enterprise relationship management

Question 45

In social CRM,relationships between organisations and customers are fixed.

Question 46

Crowdsourcing is the dynamic social media process of employing users to participate in product design or product redesign.

Question 47

According to McAfee's Enterprise 2.0 model,creating enterprise content via blogs,wikis,discussion groups,and presentations is part of authoring.

Question 48

Which of the following statements is true of seekers of truth?

A)They do not change their opinion when confronted with a contrary opinion.
B)They generally do not form bonds with an organisation.
C)They share a common belief and seek conformity.
D)They are effective for activities like sales and marketing.

Question 49

According to McAfee,Enterprise 2.0 workers want applications that enable them to rate tagged content and to use the tags to predict content that will be of interest to them.Which of the following characteristics of Enterprise 2.0 does this refer to?

A)signals
B)links
C)search
D)extensions

Question 50

Seekers of the truth share a common desire to learn something,solve a problem,or make something happen.

Question 51

In social CRM,since the relationships between organisations and customers emerge from joint activity,customers have as much control as companies.

Question 52

A ________ is a content structure that has emerged from the processing of many user tags.

A)metalanguage
B)chrome
C)folksonomy
D)bookmark

Question 53

Which of the following statements is true of using social media to advance organisational strategy?

A)Users who have no financial incentive are willing to provide reviews to the buyer community.
B)Organisations whose business strategy involves selling to developer networks are the last to adopt SM-based customer support.
C)Solving supply chain problems via social media reinforces an organisation's sense of privacy.
D)The unpredictability of dynamic processes like social media is encouraged in supply chains.

Question 54

Defenders-of-belief communities are well-suited for activities that involve innovation or problem solving.

Question 55

In McAfee's Enterprise 2.0 model,pushing enterprise content to users based on subscriptions and alerts is called ________.

A)tagging
B)signaling
C)searching
D)authoring

Question 56

Which of the following statements is true of social CRM?

A)The relationships between organisations and customers are unchanging.
B)Sales managers can control what the customer is reading about a company and its products.
C)Customers who are likely to make the highest purchases are likely to receive the most attention.
D)Each customer crafts his or her own relationship with the company.

Question 57

According to McAfee,Enterprise 2.0 workers prefer to navigate content structures rather than searching for content.

Question 58

Defenders-of-belief communities facilitate activities like sales and marketing.

Question 59

Seekers-of-the-truth communities are not likely to provide solutions to complex supply chain problems.

Question 60

When confronted with contrary evidence,defenders of belief change their opinion.

Question 61

Social capital can be gained by limiting the number of friends.

Question 62

Being linked to a network of highly regarded contacts is a form of ________.

A)personal reinforcement
B)social credential
C)mobility
D)nepotism

Question 63

To an organisation,the strength of a relationship is the likelihood that the entity in the relationship will do something that benefits the organisation.

Question 64

According to McAfee's Enterprise 2.0 model,pushing enterprise content to users based on subscriptions and alerts is part of tagging.

Question 65

What is the difference between traditional CRM and social CRM?

Question 66

A folksonomy is content structure that has emerged from processing many user tags.

Question 67

What are defenders-of-belief communities?

Question 68

Capital is defined as the investment of resources for future profit.

Question 69

What is social CRM?

Question 70

Enterprise 2.0 content is tagged differently from the content on the Web.

Question 71

Social capital is the investment in human knowledge and skills for future profit.

Question 72

The value of social capital is determined by the number of relationships in a social network,by the strength of those relationships,and by the resources controlled by those related.

Question 73

What are the six characteristics of Enterprise 2.0?

Question 74

What are seekers-of-the-truth communities?

Question 75

According to McAfee's Enterprise 2.0 model,the process in which workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them is called extensions.

Question 76

Being linked to a network of highly regarded contacts is a form of social credential.

Question 77

What is a folksonomy?

Question 78

Since the benefits of Enterprise 2.0 result from emergence,there is no way to control for either effectiveness or efficiency.

Question 79

Which of the following statements is true of social capital?

A)The strength of a relationship between two entities is determined by the number of relationships of each entity.
B)Social capital does not depreciate.
C)Using relationships in social networks to influence decision makers decreases the value of social capital.
D)When a user creates content for an organisation,the strength of the relationship increases.

Question 80

Which of the following statements is true of social capital?

A)Social capital can be gained by limiting the number of friends.
B)Being linked into social networks undermines a professional's image and position in an organisation.
C)Social capital is the investment in human knowledge and skills for future profit.
D)The value of social capital is determined by the number of relationships in a social network.