Deck 18: Travel and Tourism Research

Question 1

Primary sources of data:

A) include statistical data provided by the Census Bureau.
B) should only be gathered after secondary sources have been exhausted.
C) are free from investigator bias.
D) rely on the direct observation of physical phenomena in the gathering of data.
E) are the first sources that should be explored.

Answer 1

B

Question 2

The TTRA is:

A) the Train Travel Research Association.
B) the largest travel research organization.
C) a nonprofit, privately supported agency frequently used by government to develop tourism policies.
D) an organization that specializes in conducting research in the hotel and restaurant management field.

Answer 2

B

Question 3

The major advantage of travel studies conducted by universities is that:

A) they provide advice in the planning, design and interpretation of travel research.
B) they lack intimate knowledge and bias toward the internal problems of a business.
C) the studies are usually conducted without bias by scientifically trained professionals.
D) they are concerned with the teaching of tourism and related subjects.

Answer 3

C

Question 4

Personal interviews and mail or telephone interviews are a part of the ____________ method in tourism research.

A) observational b survey
C) test-marketing
D) experimental
E) mechanical recorder

Question 5

Why is tourism research data needed?

A) politicians need this information in order to receive tourist-area votes.
B) elected legislators like to know about businesses within their constituencies.
C) an intelligent assessment of the market and the opportunities for promotion are based on statistics.
D) hotels can benefit greatly from tourist statistics as they are the most important supply element.

Question 6

The task of motivation research is to:

A) determine which marketing functions are essential.
B) find out just what makes people behave as they do.
C) determine the relationship between disposable income and consumption.
D) trace the relationship between population characteristics and consumption.
E) analyze the quantitative importance of marketing in the United States.

Question 7

What benefits to environmental quality could be accomplished by more adequate tourism research?

A) Uneconomic tourist services and businesses could be eliminated.
B) Investors could be attracted to the right kind of tourism supply components, in the right place, in the right quantity, and with the proper design and service.
C) Chain operations would be discouraged.
D) Local investors would be favored over foreign investors.
E) There would be more government support.

Question 8

An advantage of the survey method of gathering data is that:

A) it is inexpensive.
B) it takes very little time to plan and execute.
C) it is more realistic simulation of market performance than observation or experimentation.
D) errors are not likely to enter the project.
E) it goes directly to original sources of information.

Question 9

Why would the U.S. Census Bureau be considered the best organization for developing comprehensive travel statistics?

A) It is well staffed in those parts of the country in which tourism is popular and thus could do the job.
B) It has an adequate current budget to do the job.
C) It is operated under the Department of Transportation and thus is vitally interested.
D) It is experienced in making such surveys.
E) It makes frequent surveys.

Question 10

Which of the following methods of gathering primary data comes closest to real life tourism situations?

A) experimentation
B) survey
C) observation
D) personal interviews
E) use of executive judgment

Question 11

Which of the following is not a use of travel research?

A) to delineate significant problems for the manager
B) to aid in sales promotion
C) to create good will
D) to reduce waste
E) to take the burden of decision-making from managers

Question 12

One of the advantages of using secondary sources of information rather than primary data is that:

A) secondary sources are up-to-date as a rule.
B) secondary data ordinarily are in usable form.
C) secondary data usually can be gathered faster and at less expense.
D) secondary data are more accurate.
E) secondary data do not require verification or validation as to their dependability.