Deck 13: Mass Media and Communication

Question 1

Examining the correlation between an audience's perception of reality and media coverage of those perceptions is the focus of

A) uses and gratifications.
B) cultivation theory.
C) agenda setting research.
D) linear model research.

Answer 1

C

Question 2

According to uses and gratifications theory, this is an example of media being selected for the purpose of

A) entertainment.
B) personal identity.
C) information.
D) integration and social action.

Answer 2

D

Question 3

His use is based upon

A) information.
B) personal identity.
C) integration and social interaction.
D) entertainment.

Answer 3

C

Question 4

_____ is the process by which media consumers submit to particular understandings put forth by the media, seen most clearly in how society understands masculinity and femininity through mediated images.

A) Hegemony
B) Mass media effect
C) Agenda setting
D) All of the above

Question 5

Hurricane Katrina is an example of an) _____ because when it hit the Gulf Coast, regular TV programming was interrupted.

A) media event
B) media text
C) media broadcast
D) None of these

Question 6

_____ is a quantitative research method to examine the number of occurrences of particular phenomena such as instances of teenage sexuality in media.

A) Polling
B) Content analysis
C) Survey
D) Ethnography

Question 7

Active agents are active seekers but not resisters of mediated messages.

Question 8

Content analyses of media tend to analyze fewer texts but offer richer analyses.

Question 9

Cultivation theory argues that

A) media immersion enculturates people into shared beliefs about the world.
B) media distorts images of the world.
C) media are dominated by large corporations.
D) media sets cultural agendas.

Question 10

The amount of coverage of particular identities, such as White athletes, is one way that the media favors some identities over others.

Question 11

Expressing ethical concerns about media coverage is an example of

A) media protest.
B) media activism.
C) media discontent.
D) media resistance.

Question 12

Seeking media that confirm one's beliefs and attitudes is called

A) uses and gratifications.
B) selective exposure.
C) agenda setting.
D) cultivation theory.

Question 13

_____ suggests that heavy TV viewers will have a distorted view of the world.

A) Agenda setting theory
B) Linear model research
C) Cultivation theory
D) Uses and gratification theory

Question 14

Owners of TVs with a _____ can identify and block objectionable programming.

A) V-chip
B) C-chip
C) P-chip
D) None of these

Question 15

Cultivation theory suggests that heavy TV viewers will have a more accurate understanding of the world's events.

Question 16

Media refers to

A) the plural for medium.
B) communication for large audiences.
C) newspapers, TV, magazines.
D) all of these are correct.

Question 17

If you believe that global warming is an environmental problem, _____ theories suggest that you will seek media messages that support that opinion.

A) uses and gratifications
B) selective exposure
C) cultivation
D) agenda setting

Question 18

Celebrities are not likely to create media events.

Question 19

The _____ approach focuses on the media pathway from the sender to the receiver and does not focus upon the effect of the individual on the media.

A) mass media effects
B) linear model
C) uses and gratifications
D) cultivation

Question 20

Her use and gratification is likely based upon

A) information.
B) personal identity.
C) integration and social interaction.
D) entertainment

Question 21

_____ is the message of a television show, advertisement, or movie.

Question 22

In the United States, we see only those shows which garner enough interest for advertisers to support demonstrates the concept of a _____.

Question 23

The ratings of the MPAA have replaced the Hays Code.

Question 24

_____ is a method that focuses on some specific aspect of a text.

Question 25

The Hays Code, which governs media content, is still in effect today.

Question 26

Explain cultivation theory and provide examples of predictions made by the theory, and provide examples of research that has been conducted using the theory.

Question 27

How might you improve these systems?

Question 28

Media activists argue against immoral movements in the media but rarely celebrate positive media.

Question 29

The practice of organizing to communicate displeasure with certain media images and messages is called _____.

Question 30

What characterizes the concerns of activists within each area? What changes do you think are appropriate, if any?

Question 31

For children under eight, exposure to media violence increases aggressive and antisocial behavior.

Question 32

The term _____ applies to those occasions or catastrophes that interrupt regular programming.

Question 33

The Federal Communications Commission is more likely to fine a broadcaster for airing indecent programming as opposed to violent programming.

Question 34

Consider the effects of economics, power, and politics in your response.