Deck 4: Sustainable Marketing: Social Responsibility and Ethics

Question 1

Sustainable marketing calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Answer 1

True

Question 2

Most manufacturers want to produce quality goods.

Answer 2

True

Question 3

Because some people view business as the cause of many economic and social ills,movements have arisen to keep business in line.The two major movements have been consumerism and effective marketing.

Answer 3

False

Question 4

Each basic consumer right has led to more specific proposals from consumerists,such as nutritional and ingredient labelling.

Question 5

Though marketers may make long-term gains with high-pressure selling tactics,this approach can do serious damage to short-term customer relationships.

Question 6

Many marketers have been accused of overselling private goods at the expense of public goods because many private goods require more public services that are usually not forthcoming.

Question 7

Today's "green" activities focus on improving what companies already do to protect the environment.

Question 8

Walmart,the world's largest company,is also the world's biggest crusader for the cause of saving the Earth for future generations.

Question 9

Whereas environmentalists consider whether the marketing system is efficiently serving consumer wants,consumerists are concerned with marketing's effects on the environment and with the environmental costs of serving consumer needs and wants.

Question 10

"Beyond greening" activities focus on improving what companies already do to protect the environment.

Question 11

The major criticisms of marketing include harming consumers through high prices,deceptive practices,high-pressure selling,shoddy or unsafe products,planned obsolescence,and poor service to disadvantaged countries.

Question 12

Consumers want the latest high-tech innovations,even if older models still work.

Question 13

Consumers can rarely buy functional versions of highly promoted branded products at lower prices.

Question 14

When responding to consumer complaints about high prices,marketers often explain that consumers do not understand the costs involved that justify the prices.

Question 15

In 2011,Statistics Canada reported that 24.1 percent of Canadian adults are obese.

Question 16

Jones Toy Company has been accused of producing shoddy and unsafe children's toys.If Jones is typical of most companies,the complaints will centre on manufacturer indifference,increased production complexity,and poorly trained labour.

Question 17

Critics of marketing view consumer interest in material things as a natural state of mind and a matter of false wants created by marketing.

Question 18

The management strategy of environmental sustainability focuses on developing ways to sustain the environment while also producing profits.

Question 19

People who buy magazines that address their interests-such as Vogue or Canadian Business-rarely complain about the ads because the magazines advertise products of interest.

Question 20

In the progress toward environmental sustainability,a company must first strive for pollution prevention and product stewardship before developing "beyond greening" plans.

Question 21

Critics sometimes charge that promotion for the branded product adds only ________ to the product rather than functional value,which is a true benefit.

Question 22

A company must lower its ethical standards to successfully conduct business in countries with lower standards.

Question 23

A company that makes marketing decisions by considering consumers' wants and long-run interests,the company's requirements,and society's long-run interests must be practising consumer-oriented marketing.

Question 24

As international trade barriers come down and global markets expand,environmental issues are having an ever-greater impact on international trade.

Question 25

Many critics charge that the marketing system causes ________ to be higher than they would be under more "sensible" systems.

Question 26

Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long-run benefits.Xorbate Blue is best classified as a pleasing product.

Question 27

When a company views and organizes its marketing activities from only the consumer's point of view,it is practising societal marketing.

Question 28

________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Question 29

McDonald's "Balanced,Active Lifestyle" initiative has added healthy food options to its menu,phased out traditional artery-clogging trans fats,launched a major multifaceted education campaign,and addressed environmental issues."Balanced,Active Lifestyle" best exemplifies which concept?

A) Sustainable marketing concept
B) Marketing concept
C) Societal marketing concept
D) Strategic planning concept
E) Consumer business concept

Question 30

Some critics argue that intermediaries mark up prices beyond the ________.

Question 31

The ________ is specifically focused on future company needs only.

Question 32

In consumer-oriented marketing,a company defines its mission in broad social terms rather than narrow product terms.

Question 33

When a company chooses what principle to follow on issues of ethics and social responsibility,there are two common philosophies to use as guides: first,let the free market and legal system decide; and second,let individual managers and companies choose.

Question 34

The ________ is specifically focused on the future welfare of consumers only.

Question 35

Citizen concerns about marketing practices usually lead to public attention and legislative proposals.

Question 36

In the long run,unethical marketing harms customers and society as a whole.

Question 37

New World Food Supplements continuously seeks real product and marketing improvements.Obviously,New World is involved in consumer-oriented marketing.

Question 38

Sunset Lawn Service puts most of its resources into value-building marketing investments.The management at Sunset is practising customer-value marketing.

Question 39

Sustainable marketing consists of five principles: consumer-oriented marketing,customer-value marketing,innovative marketing,sense-of-mission marketing,and societal marketing.

Question 40

Seat belts are considered to be salutary products.

Question 41

Critics have charged that some companies intentionally manufacture their products with materials or components that cause the product to need to be replaced before it actually should need replacement.What is this called?

A) Product failure
B) Short-term planning
C) Planned obsolescence
D) Nonfunctional warranty
E) Expressed dissatisfaction

Question 42

The following quote best describes ________: "The marvels of modern technology include the development of a soda can which,when discarded,will last forever,and a ...car,which when properly cared for,will rust out in two or three years."

Question 43

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets.New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media.Trendy Teens could most easily be criticized for which of the following?

A) Deceptive promotions
B) Shoddy products
C) High-pressure selling
D) Poor service to disadvantaged consumers
E) Planned obsolescence

Question 44

Critics who believe that the marketing system poorly serves disadvantaged consumers claim that the ________ pay more for inferior goods.

Question 45

When major chain retailers avoid placing stores in disadvantaged neighbourhoods,they are likely to be accused of the discriminatory practice of ________.

Question 46

Which of the following advertising situations would most likely be considered "puffery"?

A) Mr. Clean coming to a housewife's rescue to help clean a dirty stovetop
B) Noticing toned thighs and legs as a result of using the Thigh Master for only five weeks
C) Children growing into attractive adults as a result of drinking milk
D) A retired couple drinking a vitamin and protein shake and then going bicycling
E) A sleepy mom who wakes up to a gray day, drinks a cup of coffee, and then looks out her window to see golden sunshine, beautiful flowers blooming, songbirds singing, and a rainbow on the horizon

Question 47

______________ is a term used to support the claims that insurance,real estate,and used cars are sold,not bought.

Question 48

Critics claim that companies in the ________ industries introduce planned streams of new products that make older models obsolete,a form of planned obsolescence that harms consumers.

Question 49

The presence of ________ in low-income neighbourhoods makes a big difference in keeping prices down.

Question 50

_________________ is a term that is used to describe a case where a retailer charges customers an amount that far exceeds the cost of goods sold.

Question 51

Using high-pressure selling does not work if a company wants to ________.

Question 52

An example of deceptive promotion could include which one of the following?

A) A company that lured customers to the store for a bargain that is out of stock
B) A company that refused to advertise sale prices in the local paper
C) A company that advertised a large price reduction from a phony high retail list price
D) A company that used misleading labelling
E) A company that exaggerated its package contents through subtle design

Question 53

Deceptive promotion overstates the product's ________ or ________.

Question 54

Critics have charged that the marketing system urges too much interest in ________

Question 55

An example of deceptive pricing could include which one of the following?

A) A company advertised a large price reduction from a phony high retail list price.
B) A company lured customers to the store for a bargain that is out of stock.
C) A company refused to advertise sale prices in the local paper.
D) A company misrepresented a product's features in an ad.
E) A company used misleading labelling.

Question 56

Deceptive practices by companies can include the following categories:________________.

Question 57

Some critics are concerned that the fast-food industry has used ________ and contributed to rising obesity rates.

Question 58

________ persuades people to buy goods they had no thought of buying.

Question 59

Several companies,some of them operating through the Internet,offer "paycheque advances." Consumers are encouraged to take out a loan against a paycheque they expect to receive in the near future.These short-term loans with high-interest rates,and high penalties for late payments,are often marketed to consumers who do not have traditional bank accounts.These companies could most easily be criticized for which of the following?

A) Shoddy products
B) Poor service to disadvantaged consumers
C) High-pressure selling
D) High advertising and promotion costs
E) Excessive markups

Question 60

All marketers stretch the truth a little.This innocent exaggeration for effect is called ________.

Question 61

Proposals related to the consumer's right to ________ include controlling the ingredients that go into certain products and packaging as well as reducing the level of advertising "noise."

Question 62

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

Question 63

Which of the following statements supports the criticism that marketers benefit from creating false wants?

A) People have strong defenses against advertising and other marketing tools.
B) Advertisers use the mass media to create materialistic models of the good life.
C) People seek information when making important purchases and often do not rely on a single source.
D) The high failure rate of new products shows that companies are not able to control demand.
E) Even minor purchases that may be affected by advertising messages lead to repeat purchases only if the product delivers the promised customer value.

Question 64

________ is a management approach that involves developing strategies that both sustain the environment and produce profits for the company.

Question 65

In response to charges of ________,marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers

Question 66

TerraPass is a company that offers consumers the opportunity to buy carbon offsets,which are contributions to projects that combat global warming by reducing carbon emissions.TerraPass offers contribution packages for driving,flying,and home energy use.Through TerraPass,consumers can pay some of the ________ costs of their private goods and services.

Question 67

Events like Buy Nothing Day,started in Vancouver in 1992 by cartoonist Ted Dave,now span the globe.Buy Nothing Day's purpose is to criticize the marketing system for creating ________.

Question 68

Cultural pollution is often referred to as ________.

Question 69

The two major movements to keep business in line are environmentalism and ________.

Question 70

The overselling of private goods such as cell phones,computers,and other goods producing e-waste results in ________.

Question 71

If __________ costs were paid by producers,the balance between private and public goods could be restored.

Question 72

Large marketing companies can use patents and heavy promotion spending to ________.

Question 73

Critics of the North American economic marketing system have charged that marketers have created a culture in which people are judged by what they ________.

Question 74

Setting prices below cost,threatening to cut off business with suppliers,and discouraging the purchase of a competitor's products are all examples of ________.

Question 75

________ is an organized movement of concerned citizens and government agencies to protect and improve people's living environment.

Question 76

Companies emphasizing ________ are developing "green marketing" programs that develop ecologically safer products,recyclable and biodegradable packaging,more energy-efficient operations,and better pollution controls.

Question 77

Proposals ________ include promoting the use of sustainable ingredients,recycling and reducing solid wastes,and managing energy consumption

Question 78

Nike produces PVC-free shoes,recycles old sneakers,and educates young people about conservation,reuse,and recycling.Nike is using the most basic level of environmental sustainability known as ________.

Question 79

The ________ in North America came about because of concern for the loss of the atmosphere's ozone layer,toxic wastes,litter,and the damage caused by strip mining and forest depletion.

Question 80

________________ is a term that critics apply to the marketing system: that advertising messages are everywhere,from websites and emails to unwanted direct mail and catalogues to television commercials and product tie-ins to billboards and store signage.