Question 1

A good rule of thumb concerning the supervision of interviewers is to:&#10;A) inform the interviewer of all of the study details to ensure she/he is equipped&#10;B) pay your interviewers on a &#34;per interview&#34; basis&#10;C) avoid monitoring of the performance of the interviewers; if they find out they will be demoralized&#10;D) all of the above

Accepted Answer

Paying interviewers on a "per interview" basis can incentivize them to complete more interviews efficiently, though it should be balanced with quality checks.

Question 2

Of all the survey techniques, the following is likely to become the most popular:&#10;A) personal interview&#10;B) mail delivered questionnaire&#10;C) phone interview&#10;D) group administered questionnaire

Accepted Answer

Phone interviews are likely to become the most popular survey technique due to their convenience, cost-effectiveness, and the ability to reach a wide audience quickly. They allow for immediate feedback and clarification of questions, making them efficient for both the interviewer and the respondent.

Question 3

Surveys can be administered by means of:&#10;A) mail/individually delivered&#10;B) personal interviews&#10;C) group administered&#10;D) all of the above

Accepted Answer

All of the above options are valid methods for administering surveys. The choice of method can depend on the goals of the survey, the population being surveyed, and the resources (e.g. time, budget) available for conducting the survey. For example, personal interviews may be more appropriate for sensitive topics or with populations that have low literacy rates, while mail/individually delivered surveys may be more cost-effective for large samples or geographically dispersed populations. Group administered surveys may be useful for collecting data from multiple respondents at once, such as in focus group discussions.

Question 4

A phone survey relies on:&#10;A) statistical information&#10;B) computer aided response units&#10;C) self-report information&#10;D) teenagers who are more likely to answer the phone

Accepted Answer

A phone survey relies on self-report information, meaning respondents provide their own answers to questions asked over the phone. Statistical information may be used to analyze the data collected, but it is not the primary method of gathering information during the survey. Computer aided response units may be used to guide respondents through a survey, but they are not necessary for a phone survey to take place. While teenagers may be more likely to answer the phone, they are not the only demographic that is surveyed.

Question 5

Point-in-time data, a term employed by critics of the survey design, refers to:&#10;A) the claim that surveys are often completed incorrectly&#10;B) the claim that surveys are incapable of measurement in the future&#10;C) the claim that surveys are incapable of measurement of the past&#10;D) the claim that surveys are incapable of measurement over time

Accepted Answer

Point-in-time data refers to the limitation of surveys in capturing data only at a specific moment, without accounting for changes over time.

Question 6

Which of the following is not a major problem with survey designs:&#10;A) illiteracy&#10;B) respondent recall&#10;C) expense&#10;D) respondent honesty

Accepted Answer

While illiteracy, respondent recall, and respondent honesty can all be major issues with survey designs, expense is not necessarily a major problem. While conducting surveys can be costly, there are often ways to reduce costs such as utilizing online surveys or sampling techniques. Therefore, C is the correct answer.

Question 7

Surveys are designed to:&#10;A) collect information from respondents&#10;B) be used only by the government (i.e. the census)&#10;C) be used only by academics&#10;D) be conducted via mail only

Accepted Answer

Surveys are designed to collect information from respondents. They can be used by businesses, governments, academics, or any other group or individual who wants to gather information from a specific population. Surveys can be conducted via mail, phone, online, or in person.

Question 8

In surveys when &#34;following up&#34; on a potential respondent, the second of such contacts should occur:&#10;A) 2 weeks after initial delivery&#10;B) 3 weeks after initial delivery&#10;C) 4 weeks after initial delivery&#10;D) 5 weeks after initial delivery

Accepted Answer

Three weeks after initial delivery is enough time for a potential respondent to see the survey and also gives them sufficient time to respond. Waiting longer than three weeks may result in the person forgetting about the survey or losing interest in participating, while waiting less than two weeks may be too soon and come across as pushy. Therefore, the best choice is option B, 3 weeks after initial delivery.

Question 9

By response rate, survey researchers are referring to:&#10;A) the percentage of completed questionnaires&#10;B) the percentage of delivered questionnaires that are returned&#10;C) the percentage of respondents who agree to participate&#10;D) none of the above

Accepted Answer

The response rate in survey research refers to the percentage of delivered questionnaires that are returned by respondents. This metric is crucial for assessing the representativeness and reliability of the survey results.

Question 10

The survey research of Stouffer and Lazarsfeld was concerned with:&#10;A) political attitudes/behaviour&#10;B) attitudes concerning war&#10;C) consumer behaviour&#10;D) poverty

Accepted Answer

Stouffer and Lazarsfeld focused on political attitudes and behavior in their survey research.

Question 11

The most common method of data collection used by survey researchers is:&#10;A) an experimental design&#10;B) an observational design&#10;C) a questionnaire&#10;D) in-depth interviews

Accepted Answer

The answer of The most common method of data collection...

Question 12

In survey research, the term multiple method refers to:&#10;A) including a questionnaire on different topics.&#10;B) having interviewers who match respondents on gender, racial and age characteristics.&#10;C) using more than one method of administering the survey to increase the response rate.&#10;D) using a web-invitation to deliver a questionnaire.

Accepted Answer

The answer of In survey research, the term multiple method...

Question 13

Panel studies are designed to:&#10;A) monitor a select group over time&#10;B) solicit the opinions of a group of experts&#10;C) solve specific community problems&#10;D) none of the above

Accepted Answer

The answer of Panel studies are designed to:&#10;A) monitor a...

Question 14

Surveys are typically associated with the:&#10;A) critical approach&#10;B) feminist approach&#10;C) positivist approach&#10;D) symbolic interactionist approach

Accepted Answer

The answer of Surveys are typically associated with the:&#10;A) critical...

Question 15

A structured interview is one in which:&#10;A) the interviewer is fully prepared&#10;B) the interviewer reads the questions to the respondent&#10;C) the interviewer is present while the respondent reads and answers the questions&#10;D) the interviewer determines the questions to be both asked and answered

Accepted Answer

The answer of A structured interview is one in which:&#10;A)...

Question 16

Survey research in early 20th century America by Gallop and Roper was concerned with:&#10;A) poverty&#10;B) religious beliefs&#10;C) public opinion&#10;D) worker attitudes

Accepted Answer

The answer of Survey research in early 20th century America...

Question 17

Which of the following is not recommended in survey administration:&#10;A) paying one's respondents&#10;B) establishment of legitimacy&#10;C) quality control spot checks&#10;D) occasionally pressuring respondents

Accepted Answer

The answer of Which of the following is not recommended...

Question 18

When selecting an interviewer to do research, which of the following is not a good predictor of quality:&#10;A) intelligence&#10;B) liking of science subjects&#10;C) manipulative skill&#10;D) perfectionism

Accepted Answer

The answer of When selecting an interviewer to do research,...

Question 19

The foundations of the modern survey were established by:&#10;A) Napoleon&#10;B) Booth&#10;C) The ancient Egyptians&#10;D) Burgess

Accepted Answer

The answer of The foundations of the modern survey were...

Question 20

If a researcher is interested in extrapolating results to a large population, she/he will employ a(n):&#10;A) pseudo-experimental design&#10;B) experimental design&#10;C) quasi-experimental design&#10;D) survey design

Accepted Answer

The answer of If a researcher is interested in extrapolating...

Question 21

Panel studies are particularly advantageous with respect to:&#10;A) forming causal inference&#10;B) examining and comparing responses over time&#10;C) at times being naturalistic&#10;D) all of the above

Accepted Answer

The answer of Panel studies are particularly advantageous with respect...

Deck 4: Survey Designs