Deck 8: Technology and Product Management

Question 1

Which of the following is not a part of the "what to sell" decision?

A)license know-how
B)sell "proof-of-concept"
C)sell the company
D)sell components
E)sell final products or systems

Answer 1

C

Question 2

Tech service?

A)contract research by a biotechnology company
B)consulting on implementing technology solutions
C)providing food service to IBMs corporate cafeteria
D)an architectural firm providing design services using CAD/CAM workstations
E)firms offering outsourced information technology services

Answer 2

C

Question 3

The purpose of a technology map is to:

A)facilitate decsions about new projects
B)deal with technological and market uncertainty
C)define breaktrhough and incremental products
D)deal with the future
E)all of the above

Answer 3

E

Question 4

Digital convergence encompasses:

A)previously stand-alone devices connected by a network and software
B)previously stand-alone products converged on the same platform
C)companies crossing traditional industry boundaries to provide new sources of competition
D)all of the above
E)none of the above

Question 5

Derivative products:

A)are what remain after the platform product is built
B)include different models,brands,or versions of the platform product
C)are intended to fill performance gaps between platform products
D)a,b,and c
E)b and c

Question 6

Modularity is:

A)using models to build a complex product
B)inviting models to participate in an ad campaign
C)building a complex product from smaller subsystems that can be designed independently
D)building a complex product from smaller subsystems that function together as a whole
E)c and d

Question 7

In the United States,for what period of time are patent owners usually given the right to exclude others from making,using,or selling the invention?

A)5 years
B)10 years
C)15 year
D)20 year
E)25 years

Question 8

Tech firms use a platform and derivative strategy?

A)to spread high unit costs over a number of revenue-generating products
B)to meet the needs of different customer segments
C)to preempt competitors by filling in performance gaps between products
D)all of the above
E)none of the above

Question 9

A product platform is:

A)a common architecture based on a single design and underlying technology
B)a part of the factory shop floor where the product is manufactured
C)a part of the factory shop floor where the product is serviced
D)all of the above
E)none of the above

Question 10

The theft of intellectual property in the software and digital entertainment industries is called:

A)fraud
B)piracy
C)deception
D)bootlegging
E)bootstrapping

Question 11

Copyrights may be granted for each of the following except:

A)music
B)literature
C)painting
D)expressions of ideas
E)the idea itself

Question 12

In markets characterized by technological unpredictability,B2B vendors assume less control over customization when:

A)industry products are more modular
B)customers have a high degree of product knowledge
C)vendors learn and disseminate knowledge throughout the company
D)and and b only
E)a,b and c

Question 13

In markets characterized by technological unpredictability,the vendor assumes control over customization because:

A)industry products are more modular
B)customers don't want to invest in knowledge that will soon become obsolete
C)vendors have more resources
D)and and b only
E)a,b and c

Question 14

Product Management responsibilities include each of the following except:

A)Coordinating marketing communications
B)Interfacing with field sales and reseller personnel
C)Organizing customer service
D)Booking orders
E)Coordinating product launch activities

Question 15

Which of the following behaviors is not consistent with managers' escalation of commitment to projects that fail to meet milestones?

A)Seeking out supporting data
B)Recalling information consistent with prior,positive beliefs
C)Admitting the project has gone awry
D)Interpreting neutral information as positive
E)Ignoring or distorting negative information

Question 16

Technology industries is:

A)promotion
B)price
C)location
D)intellectual property
E)facilities

Question 17

Which of the following is not an example of an original equipment manufacturer OEM)?

A)Dell buys LCD displays from LG electronics and offers them under the Dell brand to its PC customers
B)Dell buys dynamic random access memory DRAM)from Samsung and integrates these into its PCs
C)Apple buys disk drives from Hitachi for its iPod digital music player
D)Intel supplies microprocessors to all the major PC manufacturers
E)Apple buys printer engines from Canon for its laser printers

Question 18

All of the following approaches are appropriate for checking escalation of commitment to poorly performing new product development projects except:

A)give a bonus to the manager in charge of the new product development
B)include naysayers or skeptics on the product review committee
C)decouple the withdrawal decision from previous investments
D)use a stopping rule based on objective data
E)have a new manager with no prior beliefs make the continue/stop decision

Question 19

Trademarks:

A)serve as an index of quality
B)identify the goods or services of a seller
C)provide protection from unscrupulous competitors who want to confuse or deceive customers about their identity
D)all of the above
E)none of the above

Question 20

Which of the following is not one of the requirements for granting of a patent?

A)quality
B)utility
C)novelty
D)nonobvious
E)all of the above

Question 21

All of the following are examples of trade secrets except:

A)a patent
B)a product formula
C)a product design
D)manufacturing processes
E)advertising plans

Question 22

A business method may be granted a patent in the USA provided it:

A)uses a mathematical formula
B)yields a useful,tangible and concrete result
C)is tied to a particular machine
D)physically transforms an article into something else
E)all of the above

Question 23

Each of the following is a valid position of an important stakeholder in the Digital Rights Management DRM)debate except:

A)Entertainment companies want to restrict consumer access to digital content to minimize piracy
B)The Government is against DRM
C)Technology platform and device manufacturers have not agreed to technical standards to prevent piracy
D)Consumers want flexibility to record and play back purchased digital content on any device at any time
E)all of the above