Deck 1: Introduction

Question 1

A pathway allowing retailers and vendors to electronically exchange data and set criteria for re-ordering:

A)Electronic data interchange
B)Point of Sales
C)Quick Response
D)Universal Product Code

Answer 1

A

Question 2

The person ultimately responsible for a category is the:

A)Category advisor
B)Category manager
C)Category consultant
D)Category validator

Answer 2

B

Question 3

SBU stands for:

A)Systematic Building Units
B)Strategic Building Units
C)Strategic Business Units
D)Systematic Business Units

Answer 3

C

Question 4

One of the three core principles of category management is a focus of______________

Question 5

Which is NOT considered a problem in the category captain arrangement?

A)Ability to exclude rival vendors
B)Ability to increase cost of competing for the category captain's company
C)Ability to conspire with other vendors
D)Ability to determine which products are included in a planogram.

Question 6

A business strategy designed to reduce inventory and shorten the cycle time for a product to be made,distributed,and sold.

A)Electronic data interchange
B)Point of Sales
C)Quick Response
D)Universal Product Code

Question 7

A detailed depiction of a display of computer images or photographs:

A)Data source
B)Image
C)Pictogram
D)Planogram

Question 8

Which is not the role of a category advisor?

A)Define the category
B)Determine fairness of allocations of space
C)Review planograms to determine if all brands are represented
D)Review promotions are fair

Question 9

In brand management which of the following is true?

A)Customers' buying behavior
B)Customers' decision making hierarchy
C)Profit generated by the brand
D)Profit generated by the category

Question 10

The increase in sales for vendors due to category management is:

A)12%
B)14%
C)17%
D)19%

Question 11

When category management is successfully implemented vendors and retailers become:

A)Adversaries
B)Contemporaries
C)Rivals
D)Trade partners

Question 12

_______________ may be defined as a strategic management of product groups through trade partnerships which maximizes sales and profit while satisfying consumer and shopper needs.

Question 13

_______________ is a distinct,manageable group of products or services customers perceive as related,or as substitutes.

Question 14

Which of the following is NOT one of the reasons for implementing category management:

A)Eliminate waste in regard to space utilization
B)Focus on the merchandise sought by customers
C)Increase profit margin
D)Increase space allocation for major vendor's brands

Question 15

A distinct,manageable group of products or services customers perceive as related or substitutes is a:

A)Brand
B)Category
C)Product
D)Vendor

Question 16

When comparing how an electronics store defines a category as compared to a mass merchandiser,the most likely definitions are:

A)Televisions and cell phones
B)Televisions and electronics
C)Televisions and DVDs
D)Televisions and computers

Question 17

Loyalty cards assist retailers in determining all except:

A)Customers' buying behavior
B)Customers' decision making hierarchy
C)Customers' favorite brands
D)Customers' favorite sizes in products

Question 18

A bar and numeric code enabling retailers and their partners to use technology to maintain and assess inventory:

A)Electronic data interchange
B)Point of Sales
C)Quick Response
D)Universal Product Code

Question 19

The purposes of category management are all but:

A)Ensure high levels of productivity for the category
B)Ensure high levels of productivity for the stock keeping unit.
C)Ensure lower overall prices
D)Ensure product assortment

Question 20

The average increase in sales for retailers due to category management is:

A)12%
B)14%
C)17%
D)19%

Question 21

Ultimately the _______________ makes the decision to accept,reject,or modify planograms.

Question 22

A detailed depiction of a display of computer images is a _______________.

Question 23

The retailer's overall _______________ should be implemented through category management.

Question 24

List and explain the three guiding principles of category management.

Question 25

Explain the difference in brand management and category management.

Question 26

In _______________ the category is more important than a single brand or stock keeping unit.

Question 27

_______________ entails the application of marketing techniques to ensure the value of the brand by retaining and acquiring new customers.

Question 28

The average increase in sales attributed to category management for retailers is about _______________ and _______________ for manufacturers or vendors.

Question 29

List the criteria used by Progressive Grocer to determine the best category captains.

Question 30

List the seven core features of category management.

Question 31

With category management,unlike brand management the perspective of profit and margin generation is focused on the _______________.

Question 32

_______________ are often assigned to the category leader.

Question 33

_______________ review planograms to determine if the planogram is fair to all vendors.

Question 34

_______________ coined the term category management.

Question 35

Explain how the concept of category management in the context of a mall.

Question 36

_______________ determine which brands and the sizes within the brands are included in the planogram.