Deck 7: Category Management Strategies

Question 1

In apparel retailing selling jeans,belt,shoes,top and jacket is an example of this strategy:

A)Excitement creation
B)Image enhancing
C)Traffic building
D)Transaction building

Answer 1

C

Question 2

Which of the following statements is incorrect? The image of all retailers

A)Is related to price
B)Is related to their assortment
C)Should focus on low price
D)Should focus on multiple attributes

Answer 2

C

Question 3

Which country enacted the Climate Change Bill:

A)China
B)Japan
C)United Kingdom
D)United States

Answer 3

C

Question 4

Which of the following is NOT a basic driver in the development of category strategies:

A)Number of shopping trips containing a product
B)Percentage of shopping trips that contain the category
C)Record of out of stocks
D)Value transaction of the market basket

Question 5

Transportation of products is responsible for this amount of a retailer's carbon emissions:

A)40%
B)55%
C)60%
D)75%

Question 6

This strategy focuses on bringing customers to the store,aisle,or category:

A)Excitement creation
B)Image enhancing
C)Traffic building
D)Transaction building

Question 7

Which of the following does NOT allow the retailer to focus on growth and profit:

A)Creating excitement
B)Enhancing the competitor's image
C)Increasing the number of shoppers
D)Increasing transaction size

Question 8

This strategy is used to maintain their traditional customer base:

A)Excitement creation
B)Traffic building
C)Transaction building
D)Turf defending

Question 9

The ultimate goal of improving the supply chain is to decrease all EXCEPT:

A)Full truck loads
B)Over production
C)Over purchasing
D)Waste

Question 10

This strategy focuses on increasing the number of products sold in a single shopping trip:

A)Excitement creation
B)Image enhancing
C)Traffic building
D)Transaction building
E)Turf protecting

Question 11

Creating a sense of immediacy is an example of this strategy:

A)Excitement creation
B)Image enhancing
C)Traffic building
D)Transaction building

Question 12

An example of this strategy is to offers loss leaders:

A)Excitement creation
B)Image enhancing
C)Traffic building
D)Transaction building

Question 13

The value of the market basket is determined by:

A)Adjacent products to the category
B)Amount of time spent on aisle
C)Number of perishable products
D)Profitability of market basket

Question 14

The Climate Change Bill forces companies to cut carbon emissions by this percentage:

A)40%
B)55%
C)60%
D)75%

Question 15

Typical ways retailers seek to improve the environment:

A)Increased packaging
B)Landscaping
C)Recycling
D)Reduction of carbon dioxide emissions

Question 16

Types of efficient lighting includes all EXCEPT:

A)Fluorescents
B)Incandescent
C)LED lighting
D)Solar powered skylights

Question 17

This is usually broad in scope and often includes the founder's idea of the company's value.

A)Mission
B)Strategy
C)Tactic
D)Vision statement

Question 18

An example of this strategy is selling birthday cakes,candles,napkins,plates,and hats together.

A)Excitement creation
B)Image enhancing
C)Traffic building
D)Transaction building

Question 19

Retailers use this strategy to reinforce the opinion core customers have of the retailer:

A)Excitement creation
B)Image enhancing
C)Traffic building
D)Transaction building

Question 20

This term is used by retailers to promote their position in regard to the environment:

A)Climate change
B)Environmentalism
C)Security
D)Sustainability

Question 21

Products can different roles yet the same strategy,give three examples.

Question 22

Williams and Sonoma and Zara are very different retailers,yet both can create excitement for their customers.Give an example for each.

Question 23

This retailer includes the following information on their web page: water conservation,energy efficiency,and clean air

A)Home Depot
B)Target
C)Walmart
D)Whole Foods

Question 24

Give an example of a retailer whose image focuses on customer service.How do they implement the image enhancing strategy?

Question 25

JCPenney's has developed a new store prototype which includes:
a.Bricks made from recycled products
b.Local sourcing of materials
c.Low-wattage LED lights
d.All of the above

Question 26

Give an example of a retailer whose image focuses on price.How do they implement the traffic building strategy?

Question 27

Walmart's green initiatives includes all EXCEPT:

A)Energy climate
B)Waste
C)Products
D)PVC

Question 28

Target is hoping to eliminate _______ from their store branded products.

A)Energy climate
B)Lead
C)PVC
D)Waste

Question 29

Give an example of a retailer whose image focuses on quality.How do they implement the transaction building strategy?

Question 30

Give an example of a retailer whose image focuses on assortment.How do they implement the turf protecting strategy?