Deck 9: Shopper Insights

ملء الشاشة (f)
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سؤال
What percentage of purchase decisions are made in front of the shelf in the store:

A)40%
B)50%
C)60%
D)70%
استخدم زر المسافة أو
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لقلب البطاقة.
سؤال
This is defined as the enhancement of the shopping experience through assortment and planogram alignment with shopper needs:

A)Consumer marketing
B)Consumer merchandising
C)Shopper marketing
D)Shopper merchandising
سؤال
Which of the following statements is NOT correct:

A)Efficiency drives shopping behavior for a product of little importance
B)Loyalty is built based on the person's previous experience
C)Loyalty is built for CPG brands inside the store
D)Memory of consumption is a driving force
سؤال
Which of the following is NOT identified as an activation point when assessing customer behavior?

A)Consumer marketing
B)Consumer merchandising
C)Shopper marketing
D)Shopper merchandising
سؤال
This is all pre-store communication and promotion including product development,packaging,advertisements,and promotions:

A)Consumer marketing
B)Consumer merchandising
C)Shopper marketing
D)Shopper merchandising
سؤال
Customers share their experiences about retailers and products,which is the fastest and most widely spread:

A)Blogs
B)Conversations with family
C)Conversations with friends
D)Email
سؤال
The external drivers of shopping behavior includes all EXCEPT:

A)Retail ambience
B)Shopping mode
C)Store layout and design
D)Visual merchandising
سؤال
This includes all marketing outcomes accrued to a brand name compared to those accrued to a product without a name brand:

A)Brand equity
B)Brand outcome
C)Brand synergy
D)Brand value
سؤال
Data compiled by retailers,vendors and consultants to predict customers' behaviors is called:

A)Behavior insights
B)Retail insights
C)Shopping information
D)Shopping insights
سؤال
Which of the following statements is NOT correct:

A)Brand loyalty always drives shopping behavior
B)Efficiency and economy drive some shopping behaviors
C)Shoppers plan their trips around what they need
D)The shopping occasion drives shopping behavior
سؤال
In order to build a retailer's image,retailers need to do all EXCEPT:

A)Carefully examine the retail image
B)Hold steady to the way business was conducted with the founder
C)Review all aspects of the organization effort
D)Seek a fresh perspective
سؤال
This is typical demographic data collected by retailers:

A)Aspirations
B)Gender
C)Interests
D)Life stage
سؤال
Which of the following behavior's was NOT noted in Underhill's research,shoppers tend to:

A)Slow walking speed
B)Female customers prefer tactile objects on tables
C)Male customers prefer an over abundance of merchandise
D)Male customers shop quickly
سؤال
This method of data collection is shopping customers and asking questions:

A)Focus groups
B)Intercept survey
C)Internet survey
D)Pantry survey
سؤال
This is all stimuli that builds all marketing outcomes for the brand:

A)Consumer marketing
B)Consumer merchandising
C)Shopper marketing
D)Shopper merchandising
سؤال
Win Weber pioneered category management with this retail chain:

A)HEB
B)Kmart
C)United
D)Walmart
سؤال
This method of data collection is used when panelists are given a home scanner they use to scan the bar codes of their purchases which is uploaded to a research group's data base.

A)Focus groups
B)Intercept survey
C)Pantry inventory
D)Scanner data collection
سؤال
This research method includes asking questions to customers in a group session:

A)Focus groups
B)Intercept survey
C)Internet survey
D)Pantry survey
سؤال
This type of data collection occurs during the transaction process at the store:

A)Intercept survey
B)Internet surveys
C)Pantry survey
D)Scanner data collection
سؤال
The internal drivers of shopping behavior includes all EXCEPT:

A)Level of brand loyalty
B)Purpose of shopping occasion
C)Purpose of shopping trip
D)Visual merchandising
سؤال
This strategy brings the shopper to the point of buying:

A)Consumption
B)Conversion
C)Enthusiast
D)Transaction
سؤال
This shopping mode is when customers are seeking a new experience:

A)Auto pilot
B)Browser
C)Buzz
D)Bargain hunting
سؤال
Draw and label the new shopping cycle.How is it different than the original? Which do you believe is better and why?
سؤال
This strategy focuses on encouraging the shopper to try a new product:

A)Consumption
B)Conversion
C)Enthusiast
D)Transaction
سؤال
This shopping mode is also known as the grab and go:

A)Auto pilot
B)Browser
C)Buzz
D)Bargain hunting
سؤال
This strategy focuses on cross merchandising to build total sales and profit.

A)Consumption
B)Conversion
C)Enthusiast
D)Transaction
سؤال
Retailers often thought there was a tradeoff between _______________ versus _______________.
سؤال
This strategy focuses on encouraging the shopper to trade up:

A)Consumption
B)Conversion
C)Enthusiast
D)Transaction
سؤال
This strategy focuses on the brand loyal customer:

A)Consumption
B)Conversion
C)Enthusiast
D)Transaction
سؤال
This shopping mode is when customers are making their decisions based on new advertisements,packaging,or promotions:

A)Auto pilot
B)Browser
C)Buzz
D)Bargain hunting
سؤال
List the facets of the retail experience of which customers have opinions:
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ملء الشاشة (f)
exit full mode
Deck 9: Shopper Insights
1
What percentage of purchase decisions are made in front of the shelf in the store:

A)40%
B)50%
C)60%
D)70%
D
2
This is defined as the enhancement of the shopping experience through assortment and planogram alignment with shopper needs:

A)Consumer marketing
B)Consumer merchandising
C)Shopper marketing
D)Shopper merchandising
D
3
Which of the following statements is NOT correct:

A)Efficiency drives shopping behavior for a product of little importance
B)Loyalty is built based on the person's previous experience
C)Loyalty is built for CPG brands inside the store
D)Memory of consumption is a driving force
C
4
Which of the following is NOT identified as an activation point when assessing customer behavior?

A)Consumer marketing
B)Consumer merchandising
C)Shopper marketing
D)Shopper merchandising
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
5
This is all pre-store communication and promotion including product development,packaging,advertisements,and promotions:

A)Consumer marketing
B)Consumer merchandising
C)Shopper marketing
D)Shopper merchandising
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
6
Customers share their experiences about retailers and products,which is the fastest and most widely spread:

A)Blogs
B)Conversations with family
C)Conversations with friends
D)Email
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
7
The external drivers of shopping behavior includes all EXCEPT:

A)Retail ambience
B)Shopping mode
C)Store layout and design
D)Visual merchandising
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
8
This includes all marketing outcomes accrued to a brand name compared to those accrued to a product without a name brand:

A)Brand equity
B)Brand outcome
C)Brand synergy
D)Brand value
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
9
Data compiled by retailers,vendors and consultants to predict customers' behaviors is called:

A)Behavior insights
B)Retail insights
C)Shopping information
D)Shopping insights
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
10
Which of the following statements is NOT correct:

A)Brand loyalty always drives shopping behavior
B)Efficiency and economy drive some shopping behaviors
C)Shoppers plan their trips around what they need
D)The shopping occasion drives shopping behavior
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
11
In order to build a retailer's image,retailers need to do all EXCEPT:

A)Carefully examine the retail image
B)Hold steady to the way business was conducted with the founder
C)Review all aspects of the organization effort
D)Seek a fresh perspective
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
12
This is typical demographic data collected by retailers:

A)Aspirations
B)Gender
C)Interests
D)Life stage
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
13
Which of the following behavior's was NOT noted in Underhill's research,shoppers tend to:

A)Slow walking speed
B)Female customers prefer tactile objects on tables
C)Male customers prefer an over abundance of merchandise
D)Male customers shop quickly
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
14
This method of data collection is shopping customers and asking questions:

A)Focus groups
B)Intercept survey
C)Internet survey
D)Pantry survey
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
15
This is all stimuli that builds all marketing outcomes for the brand:

A)Consumer marketing
B)Consumer merchandising
C)Shopper marketing
D)Shopper merchandising
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
16
Win Weber pioneered category management with this retail chain:

A)HEB
B)Kmart
C)United
D)Walmart
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
17
This method of data collection is used when panelists are given a home scanner they use to scan the bar codes of their purchases which is uploaded to a research group's data base.

A)Focus groups
B)Intercept survey
C)Pantry inventory
D)Scanner data collection
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
18
This research method includes asking questions to customers in a group session:

A)Focus groups
B)Intercept survey
C)Internet survey
D)Pantry survey
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
19
This type of data collection occurs during the transaction process at the store:

A)Intercept survey
B)Internet surveys
C)Pantry survey
D)Scanner data collection
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
20
The internal drivers of shopping behavior includes all EXCEPT:

A)Level of brand loyalty
B)Purpose of shopping occasion
C)Purpose of shopping trip
D)Visual merchandising
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
21
This strategy brings the shopper to the point of buying:

A)Consumption
B)Conversion
C)Enthusiast
D)Transaction
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
22
This shopping mode is when customers are seeking a new experience:

A)Auto pilot
B)Browser
C)Buzz
D)Bargain hunting
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
23
Draw and label the new shopping cycle.How is it different than the original? Which do you believe is better and why?
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
24
This strategy focuses on encouraging the shopper to try a new product:

A)Consumption
B)Conversion
C)Enthusiast
D)Transaction
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
25
This shopping mode is also known as the grab and go:

A)Auto pilot
B)Browser
C)Buzz
D)Bargain hunting
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
26
This strategy focuses on cross merchandising to build total sales and profit.

A)Consumption
B)Conversion
C)Enthusiast
D)Transaction
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
27
Retailers often thought there was a tradeoff between _______________ versus _______________.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
28
This strategy focuses on encouraging the shopper to trade up:

A)Consumption
B)Conversion
C)Enthusiast
D)Transaction
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
29
This strategy focuses on the brand loyal customer:

A)Consumption
B)Conversion
C)Enthusiast
D)Transaction
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
30
This shopping mode is when customers are making their decisions based on new advertisements,packaging,or promotions:

A)Auto pilot
B)Browser
C)Buzz
D)Bargain hunting
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
31
List the facets of the retail experience of which customers have opinions:
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.
فتح الحزمة
k this deck
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فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 31 في هذه المجموعة.