Deck 12: Creativity

Question 1

From an organizational perspective, creativity is:

A)Necessary to encourage innovation and change.
B)Needed but not always wanted.
C)Risky, so it is often discouraged.
D)All of the above are true.
E)None of the above are true.

Answer 1

D

Question 2

Creativity is defined as:

A)Something that is both novel and useful.
B)A process that uses divergent thinking.
C)A process that uses convergent thinking.
D)All of the above are true.
E)None of the above are true.

Answer 2

D

Question 3

Research on brainstorming shows:

A)It is the best way to enhance group creativity.
B)It is superior to individuals working alone.
C)It is not superior to individuals working alone.
D)Virtual brainstorming reduces creativity.
E)Traditional brainstorming is more effective than virtual brainstorming.

Answer 3

C

Question 4

_________ and ____________ are the main reasons group interaction leads to less creativity than when individuals work alone.

A)Cognitive interference; social inhibition.
B)Extrinsic rewards; evaluation apprehension.
C)Social interference; internal paradigms.
D)Cognitive interference; evaluation apprehension.
E)None of the above are true.

Question 5

Which of the following are NOT findings from research on virtual brainstorming?

A)It is superior to traditional brainstorming.
B)Group size increases the number of ideas.
C)Anonymity encourages people to comment more on others' ideas.
D)All of the above findings are from research on virtual brainstorming.
E)None of the above.

Question 6

People are more creative when:

A)They can work inside their own paradigms.
B)They are intrinsically motivated.
C)Their work is critically evaluated.
D)They have monetary performance rewards.
E)All of the above are true.

Question 7

Organizations can encourage creativity by:

A)Using vague goals.
B)Stimulating employees to work harder.
C)Providing a bureaucratic job structure.
D)Emphasizing consistent performance.
E)None of the above are true.

Question 8

Which of the following statements is about brainwriting?

A)It has several variations.
B)Individuals generate their ideas in writing.
C)It is an effective alternative to traditional brainstorming.
D)It combines the benefits of individual and group creativity.
E)It must be conducted virtually.

Question 9

The goal of brainstorming is to encourage creativity by:

A)Reducing criticisms of novel ideas.
B)Developing social relationships in the group.
C)Focusing ideas and reducing wild suggestions.
D)Reducing the number of creative ideas that need to be evaluated.
E)All of the above are true.

Question 10

Which of the following factors would enhance group creativity?

A)Conflict.
B)Diversity.
C)Experience.
D)All of the above.
E)None of the above.

Question 11

What approach combines the benefits of individual and group creativity?

A)Nominal group technique.
B)Brainwriting.
C)Brainstorming.
D)A & B.
E)All of the above.

Question 12

Organizations that support the social aspects of creativity:

A)Allow the open expression of ideas.
B)Encourage risk taking.
C)Promote acceptance of novel ideas.
D)Reflect confidence in employees.
E)All of the above.

Question 13

Research on group creativity shows that:

A)Groups are more creative than individuals.
B)Groups generate more unique ideas than individuals.
C)Individuals are more creative when working in the presence of others.
D)Groups with diverse backgrounds are more creative than homogeneous groups.
E)All of the above are true.

Question 14

What organizational factors improve groups' abilities to be creative?

Question 15

In the nominal group technique, individuals generate their ideas:

A)In writing.
B)Only as a group.
C)Virtually.
D)Verbally.
E)All of the above.

Question 16

Why must organizations rely on team creativity?

A)Because teams are more creative than individuals.
B)Because problems they face are too complex for individual solution.
C)Because teams are more efficient.
D)All of the above.
E)None of the above.

Question 17

Why do groups have problems in developing creative ideas?

Question 18

What types of tasks generate creativity?

A)Challenging.
B)Interesting.
C)Important..
D)Non-routine.
E)All of the above.

Question 19

Which of the following statements is an environmental factor related to creativity?

A)Freedom.
B)Encouragement.
C)Recognition.
D)Challenge.
E)All of the above.

Question 20

A study (Farh, Lee, & Farh, 2010) of Chinese IT teams shows how _______ relates to the creativity of teams.

A)Leadership.
B)Dissent.
C)Intelligence.
D)Group size.
E)Culture.

Question 21

It is not possible to have virtual groups engage in creative tasks.

Question 22

Organizational climates that encourage risk-taking have more creativity.

Question 23

Which of the following guidelines will help a virtual leader gain the advantages of virtual creativity?

A)Take multiple parallel approaches to the same problem.
B)Ensuring members are easily identified.
C)Choose members who share the same values.
D)All of the above.
E)None of the above.True/False

Question 24

Time pressures help increase group creativity.

Question 25

Multiple voting is an approach to:

A)Democraticize the group creativity process.
B)Help select from many solutions generated by brainstorming.
C)Generate as many ideas as possible.
D)Generate high quality ideas..
E)All of the above.

Question 26

Group brainstorming produces more creative ideas than individuals alone.

Question 27

Extrinsic rewards can hurt creativity.

Question 28

Conflict or dissent is positive for group creativity.

Question 29

Cognitive interference relates to anxiety about how others will evaluate one's ideas.

Question 30

The best-known and most widely used group creativity technique is brainwriting.