Deck 8: Social Media, Peer Production, and Web 20

Question 1

Peer production and social media fall under the Web 1.0 umbrella.

Answer 1

False

Question 2

Which of the following statements about Web 2.0 is true?

A) It is important to joust over the precise definition of Web 2.0.
B) Nine of the world's top ten most heavily trafficked Internet sites are social.
C) It is significant how quickly the Web 2.0 revolution started and failed in a short span of time.
D) It refers to the static Web sites and transaction-focused storefronts.
E) Peer production is leveraged to create much of the open source software that supports many of the Web 2.0 efforts.

Answer 2

E

Question 3

Web 2.0 services are targeted at creating resources and sharing information based on transaction-focused storefront models.

Answer 3

False

Question 4

Complete the analogy: Web 1.0- Instant messaging; Web 2.0- _____

A) Twitter
B) Wikis
C) Blogging
D) Torrents
E) Flickr

Question 5

How are Web 1.0 services different from those that come under Web 2.0?

A) Web 1.0 services are a broader mixture of multimedia content than Web 2.0 services.
B) Web 1.0 services include a wide array of social networks, blogs, and instant messaging services.
C) Applications in Web 1.0 are placed within supporting structures such as social networks, instead of being placed directly on the Web.
D) Web 1.0 services included syndication and search engine optimization features compared to their more efficient Web 2.0 counterparts.
E) Web 2.0 services foster collaboration and information sharing, as opposed to static, transaction-oriented Web 1.0 efforts.

Question 6

_____ refers to content that is created, shared, and commented on by a broader community of users.

Question 7

Peer-produced services like Skype and BitTorrent leverage a central IT resource instead of users' computers to forward phone calls and video.

Question 8

Which of the following statements holds true for electronic social network?

A) Their key use is to share ideas, obtain feedback, and mobilize a community.
B) Their key use is to distribute time-sensitive information, share opinions, virally spread ideas, run contests and promotions, solicit feedback, provide customer support, track commentary on firms / products /
Issues, and organize protests.
C) Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media.
D) Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome.
E) Their key use is to collaborate on common tasks or to create a common knowledge base.

Question 9

Peer production refers to:

A) the process of tracking and responding to online mentions of a product, organization, or individual.
B) graphical editing tools, such as those found in a wiki, page layout program, or other design tool.
C) programming hooks, or guidelines published by firms that tell other programs how to get a service to perform a task such as send or receive data.
D) content that is more complex than simple text or photos and includes animation, audio, and video.
E) users collaboratively working to create content, products, and services.

Question 10

Most mainstream news outlets have begun supplementing their content with blogs that can offer greater depth, more detail, and deadline-free timeliness.

Question 11

The population of _____ users is now so large that it could be considered the third largest "nation" in the world.

A) ? HYPERLINK "http: / /
En)wikipedia.org /
Wiki /
MouthShut.com" \o "MouthShut.com" ?MouthShut.com
B) Myspace
C) Facebook
D) ? HYPERLINK "http: / /
En)wikipedia.org /
Wiki /
Flickr" \o "Flickr" ?Flickr
E) ? HYPERLINK "http: / /
En)wikipedia.org /
Wiki /
Faceparty" \o "Faceparty" ?Twitter

Question 12

Blogs are used to collaborate on common tasks or to create a common knowledge base.

Question 13

Which of the following statements holds true for Wikis?

A) Their key use is to share ideas, obtain feedback, and mobilize a community.
B) Their key use is to distribute time-sensitive information, share opinions, virally spread ideas, run contests and promotions, solicit feedback, provide customer support, track commentary on firms / products /
Issues, and organize protests.
C) Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media.
D) Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome.
E) Their key use is to collaborate on common tasks or to create a common knowledge base.

Question 14

Which of the following statements is true about microblogging?

A) Their key use is to share ideas, obtain feedback, and mobilize a community.
B) Their key use is to distribute time-sensitive information, share opinions, virally spread ideas, run contests and promotions, solicit feedback, provide customer support, track commentary on firms / products /
Issues, and organize protests.
C) Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media.
D) Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome.
E) Their key use is to collaborate on common tasks or to create a common knowledge base.

Question 15

The immense popularity of blogs has meant that most bloggers can make a living off their musings.

Question 16

Which of the following statements holds true for electronic social network?

A) Their key use is to share ideas, obtain feedback, and mobilize a community.
B) Their key use is to distribute time-sensitive information, share opinions, virally spread ideas, run contests and promotions, solicit feedback, provide customer support, track commentary on firms / products /
Issues, and organize protests.
C) Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media.
D) Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome.
E) Their key use is to collaborate on common tasks or to create a common knowledge base.

Question 17

Social media refers to content that is peer produced and shared online.

Question 18

Which of the following services come under the Web 2.0 umbrella?

A) Domain name speculation
B) Page views
C) Link sharing
D) Personal Web sites
E) Publishing

Question 19

_____ has become the fifth most visited site on the Internet

Question 20

Web 2.0 is often used to refer to Web sites and Internet services that foster social media or other sorts of peer production.

Question 21

The long tail nature of the blogging phenomenon is demonstrated by:

A) many blogs which are more popular than most mainstream media publications.
B) the niche content that is discoverable through search engines and that is often shared via other types of social media.
C) most popular blogs offering cutting-edge news and commentary on a wide range of political, social, and economic topics.
D) the higher valuation of many top-ranked blogs, compared to that of publicly traded papers.
E) top blogs operating on shoestring budgets, yet snaring several hundred thousand dollars a month in ad revenue.

Question 22

Most elite blogging sites engage advertisers directly for high-value deals and extended sponsorships.

Question 23

_____ media are communication channels that an organization controls.

Question 24

Blogs refer to:

A) online journal entries, usually made in a reverse chronological order.
B) Web sites that can be modified by anyone, from directly within a Web browser.
C) online communities that allow users to establish personal profiles and communicate with each other.
D) keyword-based classification systems created by user communities.
E) the combination of two or more technologies into a single, integrated tool.

Question 25

The value of any particular blog derives from a combination of technical and social features.

Question 26

Which of the following statements holds true with respect to blogs?

A) The transformation of blogs into a commercial phenomenon has allowed most bloggers to make a living off their musings.
B) The blogging phenomenon is mostly overhyped and the content offered by blogs is of far less value than it is attributed for.
C) Blogs suffer from the restrictions of limits on page size, word count, or publication deadline, as opposed to mainstream media.
D) Top blogs operating on shoestring budgets can snare several hundred thousand dollars a month in ad revenue.
E) Senior company executives have so far shunned blogging as a medium for marketing, sharing ideas, and image shaping.

Question 27

A vigorous community of commenters would help keep a blogger honest as they will quickly expose a blogger's errors of fact or logic.

Question 28

_____ are links in a blog post that refer readers back to cited sources.

A) Blog rolls
B) Trackbacks
C) Virtual world
D) Blogospheres
E) Folksonomies

Question 29

Which of the following statements about blogging is true?

A) Firms can ignore blogs without any consequences because blogs do not reflect real concerns of people.
B) Blog comments can be a hothouse for spam and the disgruntled.
C) Despite their popularity, blogs do not offer more detail than mainstream media outlets do.
D) Newspapers offer greater depth than blogs.
E) Current and archived posts are not easily searchable in blogs.

Question 30

What feature of blogs makes it easier for users to see the most recent content first?

A) Trackbacks
B) Tagged posts
C) Reverse chronology
D) Comment threads
E) Asymmetric following

Question 31

Just as the wisdom of crowds keeps Wikipedia accurate, a blogger's errors of fact or logic are exposed by:

A) comment threads.
B) trackbacks.
C) reverse chronology.
D) tags.
E) persistence.

Question 32

Which of the following is one of the downsides of blogging?

A) Bloggers can expose design flaws in products and cause losses of millions of dollars to the firms.
B) Comment threads do not allow the posting of comments anonymously, and this gives rise to privacy concerns.
C) Blog features are complicated and novice users struggle to use the advantages of blogs to the fullest extent.
D) Bogus "praise posts" can be posted by corporate employees to talk up their firms.
E) Blog posts are difficult to keep track of due to a lack of an organized tagging scheme and searchability features.

Question 33

According to the text, the most popular platform for users choosing to host their own blog server is:

A) movable type.
B) blogger.
C) typepad.
D) squarespace.
E) wordpress.

Question 34

Blog posts are listed in forward order of creation, making it easy to see the most recent content.

Question 35

Advertisement and sponsorships are components of:

A) earned media.
B) paid media.
C) versatile media.
D) peer production.
E) social media.

Question 36

_____ refers to a phenomenon whereby firms can make money by offering a near-limitless selection.

A) Hash tag
B) Trackbacks
C) Blog roll
D) Roll back
E) Long tail

Question 37

A _____ refers to a list of a blogger's favorite sites, often displayed on the right or left column of a blog's main page.

A) trackback
B) thread
C) hyperlink
D) feed
E) blog roll

Question 38

Blogs do not hold any attraction for corporations because they hinder immediate and unfiltered distribution of ideas.

Question 39

Which of the following statements is true about corporations and blogging?

A) Corporations that blog have to be careful about editors filtering their ideas.
B) Since corporate blogging offers a one-sided dialogue, people outside the corporation cannot provide feedback about the corporation's products or services.
C) Corporate blogs have a limit on page size, and word count.
D) CEOs use blogs for purposes that include a combination of marketing, sharing ideas, press response, image shaping, and reaching consumers directly.
E) Corporate blogs can be published to the public only through the mainstream media.

Question 40

What are blogs? What features does a typical blog offer to its users? How are these features a source of value for the users?

Question 41

Users who edit Wikipedia content in a manner that is biased and opinionated are said to be violating Wikipedia's stated policy of:

A) what you see is what you get.
B) political correctness.
C) neutral point of view.
D) public disclosure.
E) respect for universal human rights.

Question 42

Friendster is an online service that allows members to establish contact with other members, consolidate those contacts, and share online information with those contacts. Friendster is an example of a:

A) social network.
B) virtual world.
C) syndication service.
D) folksonomy.
E) content management system.

Question 43

The use of public social networks within private organizations is growing, and many organizations are implementing their own, private, social networks.

Question 44

As with other types of social media, content flows in social networks are easy to control.

Question 45

The larger and more active a wiki community, the more likely it is that information will be distorted and that errors will creep in.

Question 46

The inherently _____ nature of feeds allows individuals to rapidly blast their activities to their contacts or "friends."

A) static
B) serial
C) chronological
D) decadent
E) viral

Question 47

_____ is a phrase used to describe graphical editing tools, such as those found in a wiki, page layout, or other design tool.

Question 48

Which of the following refers to a feature of wikis that allows the restoring of earlier work in the event of a posting error, inaccuracy, or vandalism?

A) What you see is what you get
B) Roll back
C) Neutral point of view
D) Organized tagging scheme
E) Searchable pages

Question 49

What is the likely implication of a large and active wiki community?

A) It becomes easier for most users to contribute without training or knowledge of arcane code or markup language.
B) It makes it easier to maintain a history of any changes so they can be compared and rolled back as needed.
C) It becomes more likely that content is up-to-date and errors are quickly corrected.
D) It becomes more difficult to track alterations made to data by users and errors can creep in owing to that.
E) It removes boundaries between functional areas and flattens preexisting hierarchies between user classes.

Question 50

Which of the following social networking sites in which members have to be "endorsed" by other members has become a vital tool for many businesses and professionals?

A) SelectMinds
B) Facebook
C) CareerBuilder
D) Monster.com
E) LinkedIn

Question 51

What are the features that form a common set for most wiki tools?

Question 52

Feeds are potentially controversial with instances of feed mismanagement causing user discontent, public relations problems, and the possibility of legal action.

Question 53

Citing Wikipedia as a reference is not considered a good practice because of Wikipedia's:

A) neutral point of view.
B) unopinionated entries.
C) proprietary nature.
D) unoriginal information sources.
E) limited content.

Question 54

The unstructured nature of wikis is both a source of strength and weakness.

Question 55

The term wiki refers to a(n):

A) record of online journal entries, usually made in a reverse chronological order.
B) link in a blog post that refers readers back to cited sources.
C) online community that allows users to establish personal profiles and communicate with others.
D) Web site that can be modified by permitted users, from directly within a Web browser.
E) type of short-message blogging, often made via mobile device and designed to provide rapid notification to their readership.

Question 56

Links in a blog post that refer readers back to cited sources are called _____.

Question 57

A(n) _____ refers to an Internet vandal and mischief maker.

A) avatar
B) troll
C) sock puppet
D) poltergeist
E) gadfly

Question 58

_____ are individuals often employed by organizations to review community content in order to delete excessive posts, move commentary to the best location, and edit as necessary.

A) Wikimasters
B) System administrators
C) Astroturfers
D) Database administrators
E) Web masters

Question 59

What is intellipedia?

Question 60

With the aid of examples, briefly describe the use of wikis in a corporate environment.

Question 61

How has the rise of microblogging in general, and Twitter in particular, impacted the way people communicate and do business?

Question 62

_____ are designed to provide rapid notification to their readership rather than detailed or in-depth comments.

A) Microblogs
B) Wikis
C) Folksonomies
D) Blogs
E) Torrents

Question 63

Gourmet food trucks, popular in many American cities, are using Twitter to share location and create hipster buzz. Starbucks uses Twitter to run contests, and spread free samples of new products. These examples demonstrate the use of Twitter as a(n):

A) effective tool for quickly blasting queries seeking insights and solutions to problems.
B) source of breaking news on current events and warning mechanisms.
C) support mechanism for activism, pushing for social change.
D) means for soliciting customer complaints and representations.
E) legitimate business tool.

Question 64

If users don't visit Twitter.com, that

A) makes it easy to count users.
B) makes it easy to serve profiling technologies such as tracking cookies.
C) enables the collection of additional data on service use.
D) makes money by serving ads to the regular users only.
E) creates what is known as the free rider problem.

Question 65

Unlike Facebook, where most users must approve "friends" before they can see status updates, Twitter's default setting allows for _____ following.

A) syndicated
B) linear
C) asymmetrical
D) intermittent
E) precluded

Question 66

Discuss the commercial viability of Twitter, its competitive environment, and concerns regarding limited revenue.

Question 67

Any Twitter user can create hash tags to organize tweets by simply appending a # character before a character.

Question 68

_____ represent a method for organizing tweets where keywords are preceded by the # character.

A) Trackbacks
B) Hash tags
C) Twitter rolls
D) Feeds
E) Mash-ups

Question 69

What are the benefits and risks associated with social networks? Support your answers with relevant examples.

Question 70

Twitter's purchase of iPhone app Tweetie and its subsequent transformation into the free 'Twitter for iPhone' application signals that Twitter is unwilling to move into product and service niches motivated by profits.

Question 71

Which of the following actions by Twitter signals that it is willing to move into product and service niches and compete with third parties that are reliant on the Twitter ecosystem?

A) Making its data available for free to other developers via API
B) Encouraging software partners to accept ads for a percentage of the cut
C) Approaching advertising revenue gradually to fuel expansion plans
D) Purchase of iPhone application Tweetie
E) Licensing its software to firms intending to use it as a legitimate business tool

Question 72

_____ is a term used to describe others taking advantage of a user or service without providing any sort of reciprocal benefit.

A) Fast follower problem
B) Hijacking
C) Astroturfing
D) Free rider problem
E) Showboating

Question 73

Salesforce.com's Chatter, SocialText Signals, and Yammer are all examples of:

A) corporate microblogging services.
B) industry-specific social networks.
C) blogs by company executives used for aggregating customer opinion.
D) private, in-house wikis for setting meeting agendas to building multimedia training for new hires.
E) keyword-based classification systems created by user communities.

Question 74

A(n) _____ is an online community that allows users to establish a personal profile and communicate with others.

Question 75

Twitter has made its data available for free to other developers via application programming interfaces.

Question 76

Unlike Facebook's unstructured nature, Twitter's default setting allows for symmetrical following.

Question 77

A _____ refers to a Twitter post, limited to 140 characters.

Question 78

Why has a Facebook presence become a must-have for firms?

Question 79

Twitter's rapid rise has allowed it to attract enough startup capital to enable it to approach revenue gradually and with caution, in the hopes that:

A) it will fetch the firm a higher-than-market-value evaluation.
B) it won't alienate users with too much advertising.
C) it does not attract the attention to its model from rival microblogging services.
D) it does not turn into a resource hogging black hole like YouTube is proving to be for Google.
E) free riders do not hijack the service to feed off its profits.

Question 80

The controversial nature of feeds is because of:

A) phishing concerns.
B) bandwidth concerns.
C) congestion concerns.
D) privacy concerns.
E) propriety concerns.