Deck 9: Creativity and Innovation in Teams

Question 1

Janusian thinking refers to the ability to cope with,and even welcome,conflicting ideas,paradoxes,ambiguity,and doubt.Which of the following techniques is a way to stimulate this type of thinking?

A)Quickly judging ideas upon their creation.
B)Asking questions with definitive answers.
C)Asking open-ended questions.
D)Thinking of ideas that are possible to execute.

Answer 1

C

Question 2

According to Finke's Four Factors model of creativity,ideas that work with existing products and services are high in:

A)creative realism.
B)innovation.
C)structural connectedness.
D)fluency.

Answer 2

C

Question 3

Ross is tasked with a creativity exercise: how many uses he can think of for a cardboard box.Ross generates three ideas: using the box as a cage for a hamster,a container for a turtle,and a kennel for a dog.Ross's ideas get high marks for flexibility of ideas and low in fluency of ideas.

A)Conservative realism
B)Conservative idealism
C)Creative realism
D)Creative idealism

Answer 3

C

Question 4

One quadrant in Finke's Four Factor model of creativity is ________,and represents ideas that are highly traditional and highly connected to current knowledge and practices.

A)creative idealism
B)creative realism
C)conservative realism
D)conservative idealism

Question 5

Companies may use two types of processes that companies use to develop product ideas: exploration and exploitation.Exploration usually involves getting out of one's usual domain and exploring new areas for ideas.In contrast,exploitation refers to finding a use for those new ideas.What type of activity is associated with the exploitation of an idea?

A)Experimentation
B)Play
C)Implementation
D)Innovation

Question 6

In a brainstorming session of ten team members,three team members are contributing very little to the session,thereby making the high performing members feel like "deviants" from the low group average.Social comparison may make the high performing group members overly conscious of their above-average work level,and begin to match their performance to the least productive members.This phenomenon is best described as:

A)cognitive goal setting.
B)divergent thinking.
C)exploitation.
D)performance matching

Question 7

The key threats to creativity include all of the following EXCEPT:

A)social loafing.
B)conformity.
C)production blocking.
D)social striving.

Question 8

In regard to the three indices that measure the creativity of an idea,which is the most important according to Guilford?

A)Fluency
B)Flexibility
C)Originality
D)Apprehension

Question 9

What type of conflict stimulates divergent thinking in teams?

A)Relationship
B)Process
C)Task
D)Perceptual

Question 10

One method of evaluating the creativity of a team's ideas is looking at the fluency,flexibility,and originality of the ideas.Fluency refers to ________; flexibility refers to ________; originality refers to ________.

A)the number of ideas; how many different types of ideas; the uniqueness of ideas
B)how many different types of ideas; the number of ideas; the uniqueness of ideas
C)language; accommodation; uniqueness
D)language; conflict management; uniqueness

Question 11

Leaders who provide their teams with a great deal of ________ and ________ provide an environment that fosters creativity.

A)dependence; cohesion
B)detachment; Janusian thinking
C)rationality; logic
D)autonomy; freedom

Question 12

Companies that engage in more exploration rather than exploitation may:

A)suffer the costs of experimentation without gaining any of its benefits.
B)exhibit fewer underdeveloped ideas.
C)gain distinctive marketplace competencies.
D)lead to strengthening their skills in idea editing and refinement.

Question 13

Which of the following techniques is an effective way to enhance team creativity?

A)People working on a task are paired with a partner who is at a lower skill level proficiency.
B)Evaluate and rate each idea on quality
C)Groups focus on a small set of categories at the outset of a brainstorming session.
D)Decrease individual accountability for ideas

Question 14

Production blocking refers to the fact that:

A)high performers tend to lower their performance to match that of the lowest performers.
B)the lowest performers tend to increase their performance to match that of the highest performers.
C)people cannot fully do one task well when focused on another task.
D)groups cannot agree on which creative idea is the best.

Question 15

Regarding the disadvantages with group brainstorming,which of the following is NOT an example associated with production blocking?

A)Participants in a face-to-face brainstorming group must not only think of ideas,but also listen to other team members' ideas.
B)Participants must wait for their turn to speak or participate.
C)While listening to other team members' ideas,members may forget to rehearse the ideas they want to mention.
D)Flexibility of idea generation increases because participants can build off other team members' ideas.

Question 16

People on a team may be somewhat apprehensive about expressing their ideas because they are concerned about others judging and evaluating them.The desire to be liked and have opinions that fit in with the group is best termed:

A)social loafing.
B)production blocking.
C)group entitativity.
D)conformity.

Question 17

The empirical research on brainstorming has conducted decades of research comparing the performance of brainstorming teams with nominal groups.The major conclusion is that:

A)nominal groups excel over brainstorming teams in terms of quantity and quality.
B)brainstorming teams excel over nominal groups in terms of quantity and quality.
C)nominal groups excel in terms of quantity; brainstorming teams excel in terms of quality.
D)nominal groups excel in terms of quality; brainstorming teams excel in terms of quantity.

Question 18

Ross is tasked with a creativity exercise: how many uses he can think of for a cardboard box.Ross generates three ideas: using the box as a cage for a hamster,a container for a turtle,and a kennel for a dog.Ross's ideas get high marks for flexibility of ideas and low in fluency of ideas.

A)Expressiveness
B)Evaluation
C)Quantity
D)Building

Question 19

According to the empirical research on convergent and divergent thinking,which statement is TRUE?

A)Groups are better than individuals at convergent and divergent thinking.
B)Individuals are better than groups at convergent and divergent thinking.
C)Groups are better than individuals at convergent thinking; individuals are better at divergent thinking.
D)Groups are better than individuals at divergent thinking; individuals are better at convergent thinking.

Question 20

Osborn advocated brainstorming,not just because a group of people ideating could come up with a large quantity of ideas,but also because:

A)ideas generated by one person in a team could stimulate ideas in other people in a synergistic fashion.
B)group brainstorming is more efficient than solitary brainstorming.
C)people work harder in a group than they would alone.
D)people's desire to be liked would motivate them to develop highly similar ideas.

Question 21

Solitary brainstorming is much less productive than group brainstorming in terms of the quality and quantity of ideas generated.

Question 22

What is one of the disadvantages that electronic brainstorming sessions (EBS)can have for businesses?

A)Proximity - allows EBS groups to meet synchronously while being physically dispersed.
B)Memory - an idea archive can be assembled to create a repository for all ideas that are brainstormed.
C)Recognition - members who generate ideas in an EBS session often don't receive credit for them.
D)Equality - EBS places every participant on a level playing field,and lessens the ability for one person to dominate meetings.

Question 23

Ross is tasked with a creativity exercise: how many uses he can think of for a cardboard box.Ross generates three ideas: using the box as a cage for a hamster,a container for a turtle,and a kennel for a dog.Ross's ideas get high marks for flexibility of ideas and low in fluency of ideas.

Question 24

Ross is tasked with a creativity exercise: how many uses he can think of for a cardboard box.Ross generates three ideas: using the box as a cage for a hamster,a container for a turtle,and a kennel for a dog.Ross's ideas get high marks for flexibility of ideas and low in fluency of ideas.

A)A first-step of the brain-storming process
B)The simultaneous generation of written ideas
C)A technique in which members rotate in and out of different groups
D)Acting out ideas in a group setting using props and so on

Question 25

Creativity occurs along a continuum from incremental innovation to radical innovation.Creative synthesis is a process in which innovation occurs through a process of radical innovation by emphasizing negation rather than affirmation and integrating the different perspectives generated by the group.

Question 26

Teams that use paradoxical frames - mental templates that encourage people to recognize and embrace contradictions - are more creative than those who don't use frames.

Question 27

All of the following can increase the creativity of groups EXCEPT:

A)setting high-quantity goals.
B)setting high-quality goals.
C)using explicit rules.
D)using trained facilitators.

Question 28

There are two key skills involved in creative thinking: ________ thinking is thinking that procedes toward a single best answer; ________ thinking does not require a single,correct answer,but instead moves outward from the problem in many directions and without restrictions.

A)convergent; divergent
B)concrete; fanciful
C)divergent; convergent
D)Janusian; paradoxical

Question 29

A given idea is considered "original," if less than 5 percent of a given population thinks of it.For example,if there are 100 people in a company,an originality point is given to an idea only if five or fewer people think of it.

Question 30

Most people strongly believe that teams are more creative than individuals when,in fact,they aren't.Teams are better than groups at convergent thinking,but they are worse at divergent thinking.

Question 31

A key advantage of electronic brainstorming is it:

A)allows several people to suggest ideas at the same time.
B)removes anonymity of ideas.
C)allows groups to socially interact with one another.
D)can only be used with small,intact teams.

Question 32

All of the following can enhance brainwriting sessions EXCEPT:

A)taking brief breaks.
B)pushing the participants to meet an idea quota.
C)spending all the time in a brainwriting session with the same core group of partners in open-idea discussions; no solitary time is permitted.
D)gathering feedback.