Deck 4: Global E-Marketing 3.0

Question 1

With the explosive growth and diffusion of ________ the face of e-marketing has changed quite dramatically throughout the world.

A) electricity sources
B) mobile/cellular phones
C) language translators
D) internet cafes

Answer 1

B

Question 2

According to the text, _________ is the most common language with 499 million web users, followed by _________with 407 million web users.

A) Chinese; English
B) English; Chinese
C) English; Spanish
D) Spanish; English

Answer 2

B

Question 3

Least developed countries LDCs) often have population segments with much higher income level, dividing them into haves and have-nots. This is known as a ________ economy.

A) side by side
B) dual
C) double
D) mixed

Answer 3

B

Question 4

The greatest challenges to e-marketing opportunities lie in ________.

A) countries with emerging economies
B) countries with developed economies
C) countries in Asia
D) countries in South America

Question 5

A company operating from a country with an emerging economy and wanting to target markets in developed countries must understand ________ within the population.

A) market similarity
B) market differences
C) market dissimilarity
D) domestic markets

Question 6

The developing world accounts for a considerable proportion of the world's ________.

A) broadband connections
B) wireless connections
C) dial-up connections
D) DSL connections

Question 7

According to the text, the Web's content and language will become ________ while companies cater to a variety of cultures and provide local content.

A) less diversified
B) more diversified
C) less visual
D) none of the above

Question 8

Emerging economies ________.

A) have low levels of GDP
B) are experiencing rapid growth
C) are working toward improved standards of living for their citizens
D) all of the above

Question 9

Successful global e-marketers understand that one of the keys to success is to ________.

A) have a strategy that is adaptable to different local markets
B) have a strategy that is similar in all countries
C) have a strong wireless campaign
D) emphasize web design and graphic in their web sites

Question 10

E-commerce is emerging markets is often hampered, or hindered, by ________.

A) limited use and acceptance of credit cards
B) types of products purchased online
C) clear definition of market segments willing to shop online
D) all of the above

Question 11

Why are diaspora communities an important consideration for e-businesses?

A) Infrastructure is not yet sufficiently developed in home countries.
B) Markets in home countries must deal with slow internet connection speeds.
C) E-businesses operating in countries with emerging markets can use market similarity to target diaspora communities living abroad.
D) Market convergence runs ahead of the curve in emerging economies, providing a useful entry point to e-businesses.

Question 12

According to the text, experts suggest that the mobile phone industry took over 20 years to connect the first billion subscribers and _________ to connect the second billion.

A) 10 years
B) 8 years
C) 5 years
D) 40 months

Question 13

All of the following are examples of market similarity between developed countries, except ________.

A) high literacy rates
B) high internet usage rates
C) distrust of credit cards
D) efficient package delivery services

Question 14

________ means that between countries and between different groups of people within countries, there is a wide division between those who have real access to information and communication technology and those who do not.

A) Digital disparity
B) The digital divide
C) Technological division
D) Technological poverty

Question 15

________ are ideally suited for the broad range of e-marketing activities.

A) Emerging economies
B) Developed countries
C) Underdeveloped countries
D) Least developed countries LDCs)

Question 16

Internet penetration can be affected by many factors, including ________.

A) income
B) infrastructure
C) computer ownership
D) all of the above

Question 17

E-marketers working in emerging economies should know and understand ________.

A) how many credit cards are in circulation
B) consumer attitudes toward online purchasing
C) both of the above
D) none of the above

Question 18

Within emerging economies, labor costs may be quite low, but technology and other business costs can be quite high because of ________.

A) privately-owned telephone monopolies
B) lack of competition between ISPs
C) lower internet-related business costs than those in developed countries
D) all of the above

Question 19

Businesses in emerging economies must deal with problems such as ________.

A) fewer computer users
B) expanded credit card use
C) several methods of online payment
D) all of the above

Question 20

________ are those countries with the world's poorest economies.

A) Underdeveloped countries
B) Emerging economies
C) Least developed countries
D) Developed countries

Question 21

What are some of the possible solutions to the limited use of credit cards in emerging economies?

Question 22

Low rates of computer ownership always inhibit opportunities for e-business entrepreneurs in emerging economies.

Question 23

What are some significant technological challenges to e-marketing in emerging economies?

Question 24

With regarding to purchasing patterns and practices, it is crucial for global e-marketer to understand the world from their target market's perspective.

Question 25

How has the China-based company Haier used its web presence to improve its global engagement of consumers and overall competitiveness?

Question 26

The increased availability of mobile phones will definitely eliminate the challenges of wireless e-marketing.

Question 27

Discuss global trends related to the adoption of smartphones, and what e-marketers must understand about these trends.

Question 28

As evidenced by Druk.net of Bhutan, successful e-marketing can leapfrog a company from nowhere to somewhere in a relatively short period of time.

Question 29

Media dark refers to rural Indian communities that have no access to radio or TV.

Question 30

Companies often consider market similarities across different in order to evaluate entry risks.

Question 31

Technology plays an important role in helping any country improve its level of economic development through increased efficiencies in production, distribution, and sale of goods and services.

Question 32

Consider an internet or e-commerce company that sells exclusively in the US but wants to expand globally. What kind of strategy would you recommend for their initial expansion? What are some of the factors they should consider in pursuing this expansion?

Question 33

According to the text, a truly global internet is likely to accelerate the convergence of styles, tastes, and products to create a more homogeneous marketplace.

Question 34

The use of mobile phones to connect to the internet solves some of the problems for e-marketers in emerging economies. What new challenges arise out of the use of mobile phones for internet access?

Question 35

What effects will the increasing number of non-US users have on the internet?

Question 36

BRIC nations among the world's Big Emerging Economies BEMs) account for nearly 40% of the world's population.

Question 37

Limited credit card use among non-US customers slightly restricts a target market's purchasing ability.

Question 38

Countries with emerging economies often have lower internet-related business costs.

Question 39

Understanding the national infrastructure for providing electricity throughout a country is an unimportant element in assessing foreign markets.