Deck 5: Demographic Dimensions of Global Consumer Markets

Question 1

GNI is the total market value of all goods and services provided in a country's economy in a year by both residents and nonresidents of that country.

Answer 1

False

Question 2

When considering international markets, income is usually not an important demographic dimension.

Answer 2

False

Question 3

When considering international markets, income is often one of the most important demographic dimensions.

Answer 3

True

Question 4

Nearly 90 percent of today's 1.2 billion youth is in developing countries.

Question 5

Countries where gross national income (GNI) per capita is low do not offer any opportunities for marketers.

Question 6

Gross domestic product includes foreign income earned in a country.

Question 7

Both GDP and GNI are widely used measures of national income.

Question 8

GNI income measures can give the impression that people in less-developed nations have less income than they really do.

Question 9

Generally the nations with the fastest growth in GDP are not the nations with the largest GDPs.

Question 10

The goal of target marketers is to develop unique marketing strategies that find unsatisfied customers to whom they can then offer superior value through more attractive marketing mixes.

Question 11

Even though the more developed industrial nations don't have the largest populations, they do have the biggest share of the world's GDP.

Question 12

The fastest rate of growth in GDP is occurring in the nations with the largest current GDP.

Question 13

India has more people than the United States, and China has more people than India.

Question 14

The U.S. does not have the largest population of any country in the world, but it does have the largest population growth rate.

Question 15

GDP income measures can give the impression that people in less-developed nations have more income than they really do.

Question 16

The U.S. population is over 310 million people and the world population is almost 7 billion people.

Question 17

The worldwide trend toward urbanization has prompted increased interest in international markets.

Question 18

Less-developed countries usually experience the slowest population growth.

Question 19

Gross domestic product is the total dollar value of a country's exports during a one year period.

Question 20

In the United Kingdom, Iceland, Australia, Israel, and Singapore, for example, less than 20 percent of people live in urban areas.

Question 21

Gen X's smaller size (compared to the baby boomer group) is a result of the baby bust.

Question 22

The rate of growth of the U.S.'s population is lower than the rate of growth of some other countries' population.

Question 23

For the first time, women in the Gen Y group were more highly educated than men.

Question 24

Because almost all of the world's population can read and write, international marketers have no problems in communicating with potential customers no matter where they live.

Question 25

Areas with small populations may still be attractive target markets for some firms--because there may be less competition.

Question 26

The World Factbook gives facts and statistics on each country in the world, and is prepared by the CIA for the exclusive use of U.S. government officials.

Question 27

Gen Y is the result of the echo boom and its members are more techno-savvy than any other group.

Question 28

The average age of the U. S. population will continue to rise for many years because of the post-World War II "baby boom."

Question 29

The median age in the United States increased from 30 in 1980 to 37 in 2010.

Question 30

California is the state with the largest population, and Texas is a distant second.

Question 31

There are over 310 million people living in the United States.

Question 32

In 1980, the median age of the U.S. population was 37.

Question 33

New York is the state with the largest population, and California is a distant second.

Question 34

Most of the U.S.'s future population growth is expected to come from immigration.

Question 35

In the U.S., less than two percent of the population lives in rural areas on farms.

Question 36

The birthrate has been steadily increasing for nearly 65 years--and that trend is called the "baby boom."

Question 37

Population figures for a single year don't show the dynamic aspects of markets.

Question 38

Much of the world's population lives in extreme poverty.

Question 39

Adoption of the Internet and cell phones is having its greatest impact in developing countries, but the adoption rates of these technologies still lags behind those in other parts of the world.

Question 40

In the United States, the West and the South are growing faster than the Northeast and the North Central areas.

Question 41

It's not unusual for a college graduate to start out earning as much as the median family income.

Question 42

A Metropolitan Statistical Area (MSA) usually has less than 50,000 inhabitants.

Question 43

Competition for consumer dollars is usually greater inside an MSA than outside an MSA.

Question 44

The top 20 percent income group in the U. S. receives almost 80 percent of the total income.

Question 45

MSAs with a population of less than 50,000 are called Consolidated Metropolitan Statistical Areas.

Question 46

In 2008, 40 percent of U.S. families received less than $49,325 income.

Question 47

In 2008, only 20 percent of U.S. families received more than $113,205 income.

Question 48

A Metropolitan Statistical Area is an integrated economic and social unit with a large population at the center.

Question 49

In 2008, over 40 percent of U.S. families received more than $113,205 income.

Question 50

Disposable income is what is left after taxes.

Question 51

The Metropolitan Statistical Area is an integrated economic and social unit with a large population nucleus.

Question 52

Compared to 60 years ago, fewer American families are now in the middle and upper income levels.

Question 53

Higher-income groups in the United States receive a very large share of total income.

Question 54

About 30 percent of those who move each year are relocating to a new county.

Question 55

Only about 5 percent of families in the U.S. have incomes over $200,000, but these families get more than 20 percent of the total income.

Question 56

Americans are not very mobile--less than 2 percent of all Americans move each year.

Question 57

A Metropolitan Statistical Area usually has a population of at least 50,000 people.

Question 58

The median income of U.S. families in 2008 was about $61,521.

Question 59

Higher-income groups in the U.S. no longer receive a very large share of the total income.

Question 60

The lowest 20 percent income group in the U.S. receives less than 5 percent of the country's total income.

Question 61

The United States has the highest divorce rate in the world.

Question 62

The "typical" American household can be seen as a married couple with two children, living in the suburbs.

Question 63

Families with teenagers tend to spend more on durables than younger families.

Question 64

In the U.S., traditional households are growing at a much higher rate than nontraditional households.

Question 65

Singles and young couples seem less willing to try new products because they earn less.

Question 66

Older people seem to be more open to new products and brands than younger people.

Question 67

Over 6 million couples now live together without getting married and many of them raise families.

Question 68

The typical American household consists of a couple with two children living at home.

Question 69

In the U.S., single-adult households account for over one-fourth of all households.

Question 70

Discretionary income is what is left after paying taxes.

Question 71

Less than a fourth of all U.S. households consist of a husband, wife, and children under 18.

Question 72

Discretionary income is an elusive concept because the definition of necessities varies from family to family and over time.

Question 73

Stage of family life cycle is usually determined by two demographic dimensions--income and number of children.

Question 74

In the U.S., about 80 percent of all divorced people remarry.

Question 75

In the U.S., single-adult households account for nearly two thirds of all households.

Question 76

In the U.S., about 60 percent of all adults are married.

Question 77

Marital status, age, and the age of any children in a household are the three demographic dimensions that determine stage of family life cycle.

Question 78

About 85 percent of all Americans do eventually marry--even though they marry later, delay child bearing, and have fewer children.

Question 79

Younger families with no children are a good market for durable goods such as automobiles and furniture.

Question 80

About 10 million grandparents now live with their grandchildren.