Deck 8: Social Media for Business Communication

Question 1

Younger people are often expert at developing an online professional presence, but they are less skilled at developing an online social persona.

Answer 1

False

Question 2

Lorena uses email as her main communication tool. Lorena is an example of User 1.0.

Answer 2

True

Question 3

Web 2.0 communication tools are primarily passive and static.

Answer 3

False

Question 4

Wikipedia is a Web 1.0 communication tool.

Question 5

The most common format for a written PR message is the op-ed piece.

Question 6

Your professional profile should reflect the same information as your social networking profile.

Question 7

Neda enjoys customizing her blog and presenting content to her readers. Neda is an example of User 1.0.

Question 8

The Industrial Age is an era in which people engage in networked communication, collaborate across boundaries, and solve problems communally.

Question 9

Social media offer an ideal means of continuously learning about your company, your industry, and your discipline.

Question 10

In a typical op-ed piece on a company blog, a corporate leader will write an opinion piece about a challenge or issue shared by the company and the public.

Question 11

The profiles you post on personal social media accounts will not affect your professional reputation, but your work-related accounts will.

Question 12

Public relations is fundamentally about increasing the company's ability to earn profit off customers and the community.

Question 13

It is important for employees to become familiar with their companies' acceptable-use policies for social networking websites.

Question 14

Due to the many communication tools available in the emerging Social Age, the division between professional and private lives is becoming increasingly clear.

Question 15

An employee congratulating his employer's son on his engagement is an example of social media complicating relationships between employees and employers.

Question 16

Twitter is a Web 2.0 communication tool.

Question 17

Posting about excessive weekend partying on Twitter can damage a person's chances of getting a good job.

Question 18

The use of social media, even for private use, complicates your relationship with your employer.

Question 19

Offering to help a colleague on a company blog or wiki is considered intrusive and unprofessional.

Question 20

Lucy wants to hold a virtual team meeting. She is correct in her belief that wikis cannot be used for that purpose.

Question 21

Which of the following statements accurately describes microblogs?

A) They are a tool to configure the dashboard on a social software system.
B) They are a collection of knowledge sharing pages that anyone can edit.
C) They should not be used for broadcasting announcements.
D) They contain just a few sentences per entry.
E) They are individual entries on bigger blogs.

Question 22

The development of Web 2.0 tools has contributed to the development of more

A) authoritarian organizations.
B) respect for status.
C) two-way communication.
D) emphasis on individual achievement.
E) collaborative networks.

Question 23

The ______ Age is characterized by mass two-way communication and respect for expertise and position.

A) Social
B) Industrial
C) Technological
D) Information
E) Machine

Question 24

One potential drawback of using social media in the workplace is that social media

A) increase the time taken to market new products.
B) cause distraction from work and too much socializing.
C) result in intensive business travel resource.
D) make it difficult to develop creative approaches to solving business problems.
E) make it difficult for individuals to build professional networks internally.

Question 25

Which of the following accurately describes the dashboard of a social software system?

A) the front page when a user logs into the system, which acts as a communication hub
B) a short blog that contains just a few sentences and is part of most enterprise social software systems
C) collections of pages that anyone with approved access can edit
D) a collection of posts that are arranged chronologically, similar to a journal format
E) the front panel of a computer that lets the user interact with it via buttons and knobs

Question 26

User 1.0 is most likely to

A) actively create and share content online.
B) express opinions and even change the content presented.
C) use email as the main communication tool.
D) customize web pages and content.
E) stay connected online all the time.

Question 27

Igor put the following post on a discussion forum at work: "I've noticed that some coworkers seem discouraged about how the company is doing. I thought it might help if we discussed the causes of and possible remedies for this malaise. My personal opinion is that management doesn't care what we think, which causes people to feel detached. I welcome other viewpoints." What could Igor have done to improve his post?

A) He should not have gone off topic.
B) He should have made the post much longer.
C) He should have avoided sarcasm.
D) He should have welcomed competing points of view.
E) He should not have included a blaming statement.

Question 28

Which of the following guidelines should professionals follow in their social media use?

A) Do not comment on others' work.
B) Limit your network to your formal work teams.
C) Join teams built around common interests.
D) Do not make your content accessible to others.
E) Use social media at work and not at home.

Question 29

Twitter is an example of a

A) wiki.
B) team blog.
C) microblog.
D) podcast.
E) project blog.

Question 30

Which of the following has the strongest potential to be a collaborative tool?

A) Twitter
B) blogs
C) Facebook
D) wikis
E) texting

Question 31

The evolution of the Internet from Web 1.0 to Web 2.0 platforms is the primary driver of the

A) Machine Age.
B) Technological Age.
C) Information Age.
D) Social Age.
E) Industrial Age.

Question 32

Which of the following is most likely to hold all of a work group's communications, such as updates, progress reports, and team discussions?

A) a podcast
B) a team blog
C) a mashup
D) a Facebook group page
E) an RSS feed

Question 33

Which of the following Internet sites is a typical Web 2.0 page?

A) a discussion forum that allows users to post questions and answers
B) a museum website that displays only hours and a static map
C) photos of a restaurant menu posted online
D) a single web page for a small business showing photos of products
E) an author's page with a biography and list of books but no contact form

Question 34

User 2.0 is most likely to

A) passively read and search for content.
B) depend on content creators and avoid expressing personal opinions.
C) get the web as is.
D) stay connected online all the time.
E) use email as the main communication tool.

Question 35

Web 1.0 communication tools are primarily

A) passive and static.
B) interactive and customizable.
C) interactive and social.
D) passive and customizable.
E) customizable and social.

Question 36

One advantage of using social media in the workplace is that social media

A) create a clear demarcation between professional and private lives.
B) discourage self-promotion and opportunism.
C) avoid broadcasting of mistakes to large audiences.
D) ensure quicker access to business expertise and knowledge.
E) improve productivity when used constantly.

Question 37

Which of the following Internet sites is a typical Web 1.0 page?

A) a Wikipedia article
B) an aspiring author's blog about writing
C) photos of a restaurant menu posted online
D) a news article with space for comments
E) a user's Twitter feed

Question 38

Workplace culture is now moving from the

A) Machine Age to Industrial Age.
B) Industrial Age to Information Age.
C) Information Age to Industrial Age.
D) Information Age to Social Age.
E) Social Age to Industrial Age.

Question 39

Which of the following are collections of pages that anyone with approved access can edit, thus lending themselves to collaborative writing?

A) microblogs
B) podcasts
C) RSS feeds
D) wikis
E) mashups

Question 40

In a discussion forum conversation on flexible work schedules, Jacque posts the comment, "Not only do we need more flexible hours, we need bigger pay increases too." What guideline for productive team communication did Jacque violate?

A) Avoid ignoring competing points of view.
B) Avoid strong, rigid language.
C) Avoid blaming.
D) Avoid off-topic points.
E) Avoid sarcasm.

Question 41

A public relations team's first step is to

A) discuss a promotion strategy.
B) clarify the company's brand.
C) identify the products and services to highlight.
D) understand the company's products and services.
E) gather accurate and reliable information.

Question 42

The advantage of an op-ed style blog post is that it

A) describes the company's unique selling position up front.
B) provides the necessary background first to give context for important details.
C) captures reader attention with an interesting story about the author.
D) puts the most important information first where busy readers can find it.
E) shares the opinions and expertise of a corporate leader with the public.

Question 43

Which of the following reputations is a result of the meta message "I abide by the rules"?

A) talented, skilled, and capable
B) activist, cause-driven, and passionate
C) learning, inquisitive, and curious
D) moral, ethical, and fair
E) fun-loving and communicative

Question 44

Why are press-release style messages structured the way they are?

A) to describe the company's unique selling position up front
B) to provide the necessary background first to give context for important details
C) to capture readers' attention with an interesting story about the author
D) to put the most important information first where busy readers can find it
E) to share the opinions and expertise of a corporate leader with the public

Question 45

Which type of reputation is affected by material a person posted to an online discussion forum that is accessed only by people in his or her company?

A) personal and public
B) professional and public
C) personal and private
D) professional and private
E) professional and personal

Question 46

Abby notices that her team's discussion forum has become contentious. Which of the following guidelines should she follow in this situation?

A) Summarize the next steps the team will take.
B) Meet in real time.
C) Acknowledge teammates' ideas.
D) Build on the ideas of others.
E) Participate often.

Question 47

On the corporate blog, Gina often posts short articles to highlight the success of one of her colleagues. Because of this, others will most likely see her as being

A) supportive and caring.
B) competent and skilled.
C) moral and ethical.
D) honest and trustworthy.
E) talented and capable.

Question 48

Which social media tool would be best at helping a business professional establish a personal brand?

A) a wiki
B) a discussion forum
C) a blog
D) a microblog
E) a social bookmarking page

Question 49

During the information age, the role of public relations broadened, and it came to be seen as a key component of

A) human relations.
B) production.
C) finance.
D) research and development.
E) marketing.

Question 50

Which of the following statements about online presence is true?

A) Employers, colleagues, and clients rarely use online information to judge a person's credibility.
B) Younger people are often expert at developing an online professional presence.
C) Business professionals are unaware of the importance of strong online reputations.
D) Nearly all business professionals are highly skilled at managing their online presences strategically.
E) A personal brand built through an online presence can help business professionals gain opportunities.

Question 51

Latecomers to forum discussions are most likely to cause problems by

A) using strong, rigid language that does not foster discussion.
B) refusing to acknowledge viewpoints that compete with theirs.
C) challenging the team's hard-earned consensus and damaging morale.
D) using sarcastic language and hurting colleagues' feelings.
E) repeating things that were stated earlier.

Question 52

What is the goal of most public relations messages?

A) to help the members of a company or organization do better work
B) to store all of a team's communications in a single place
C) to focus on specific topics and areas of expertise
D) to create a distinctive brand for a company or organization
E) to create an individual profile that creates a professional impression

Question 53

Peyman wants to make his team's discussion forum a more encouraging place. Which guideline would best help him accomplish that?

A) Summarize the next steps the team will take.
B) Read comments carefully.
C) Acknowledge teammates' ideas.
D) State the purpose of the forum clearly.
E) Participate often.

Question 54

Firstcomers to a forum discussion are most likely to cause problems by

A) using strong, rigid language that does not foster discussion.
B) complaining or blaming others for the problems the team is having.
C) challenging the team's hard-earned consensus and damaging morale.
D) directing the discussion off topic and wasting valuable time.
E) stating their opinion but failing to take part as the conversation evolves.

Question 55

A unique set of professional skills and attributes that others associate with you is called your

A) personal brand.
B) meta message.
C) digital profile.
D) personal dashboard.
E) meta profile.

Question 56

The traditional role of public relations was to communicate with

A) employees.
B) customers.
C) the media.
D) shareholders.
E) the government.

Question 57

In a blog post structured like a press release, what does the first paragraph do?

A) answers basic questions
B) gives background
C) provides contact information
D) captures reader attention
E) describes the author

Question 58

Overall and underlying messages that others decode from your online communications are referred to as ______ messages.

A) meta
B) public
C) wiki
D) blog
E) dashboard

Question 59

On his Facebook page, Alec often posts examples of his photographs that have won prizes in competitions. Because of this, others will most likely see him as being

A) supportive and caring.
B) loyal and committed.
C) moral and ethical.
D) honest and trustworthy.
E) talented and capable.

Question 60

Social media tools

A) have little to do with developing a personal brand.
B) make it tough to damage your online reputation.
C) make developing a personal brand very easy.
D) are used only by business professionals.
E) are used only by younger people.

Question 61

What are the main differences between the Information Age and the Social Age?

Question 62

What are the advantages of using wikis for team communication? Identify advantages both to individuals and to organizations.

Question 63

Which of the following statements best describes the view most companies hold about their employees engaging in social media?

A) Companies are aware that they can control and restrict employees from engaging in social media.
B) Companies understand that employees use social media for the sole purpose of self-expression.
C) Companies understand that employees use social media for the sole purpose of improving the company's business.
D) Companies respect the rights of their employees to use social media tools for both personal and professional use.
E) Companies view social media as having a negative effect on employee productivity and consider it a distraction.

Question 64

What is the difference between a team blog and a project blog? How are they similar?

Question 65

Why is it important to use social media ethically?

Question 66

According to the Coca-Cola social media guidelines, when employees come across negative posts about the company they should

A) react to the negative posts themselves.
B) pass the posts along to their immediate superior straight away.
C) file a complaint with the concerned website.
D) pass the posts to the official in-market spokesperson.
E) get fellow employees to respond to the posts as a group.

Question 67

Which of the following situations is an example of how social media can complicate professional relationships?

A) An employee posts an invitation to the grand opening of the company's new office on a professional networking page.
B) An employee uses a personal social networking page to announce the birth of his or her child.
C) An employee blogs about an embarrassing incident involving his or her boss, who sees the post.
D) An employee uploads pictures of his or her coworkers at a professional workshop to the corporate blog.
E) An employee uses his or her social networking page to invite colleagues for dinner.

Question 68

What is the relationship between public relations and blogs for external audiences?

Question 69

What are the risks and challenges presented by social media? Explain.

Question 70

Which of the following is one of Coca-Cola's social media guidelines?

A) These guidelines supersede our information protection policy.
B) It is not your job to be an ambassador for our company's brands.
C) You are responsible for your actions.
D) These guidelines supersede our insider trading policy.
E) When you see a comment that requires an expert answer, do the best you can.

Question 71

On LinkedIn, Lupe posts an article she wrote about improving the ethical standards in her profession. Because of this, others will most likely see her as being

A) supportive and caring.
B) competent and skilled.
C) ethical and consistent.
D) loyal and committed.
E) talented and creative.

Question 72

What should a complete professional profile on social media include?

Question 73

Why is it important to manage your online reputation?

Question 74

Explain how both the employer and the employee can be affected by an employee misusing social media.

Question 75

List the four areas of online reputation with an example of each.