Deck 6: Analyzing Your Audience

Question 1

What is ethnocentrism?

A) the belief that almost everyone in a cultural group will agree on core beliefs and values
B) the attitude that the diverse cultural beliefs around the world should be respected by all
C) the attitude that one's own cultural approach is superior to those from other cultures
D) the belief that although cultures are different, they all favor peace and harmony

Answer 1

C

Question 2

Finding out that you will give your speech to an all-male audience who are around 30 years old is a form of

A) demographic analysis.
B) socioeconomic analysis.
C) situational analysis.
D) psychological analysis.

Answer 2

A

Question 3

Collecting information about audience members concerning their age range, gender, and ethnicity is part of

A) a situational analysis.
B) a psychological analysis.
C) a diversity analysis.
D) a demographic analysis.

Answer 3

D

Question 4

The culturally-based perception of self as masculine or feminine is

A) gender.
B) ethnocentrism.
C) sexuality.
D) socioeconomic status.

Question 5

Trying to determine an audience's beliefs or attitudes about a speech topic is termed

A) psychological analysis.
B) environmental analysis.
C) informational analysis.
D) demographic analysis.

Question 6

For her informative speech assignment, Carol has chosen biomedical ethics as her topic. But before she begins, she compiles a questionnaire for audience members to determine their personal knowledge,interest, and attitudes about this issue. What is the term for this technique?

A) formal audience analysis
B) informal audience analysis
C) informal situational analysis
D) formal situational analysis

Question 7

Acaptive audience would BEST be described as

A) people who must attend.
B) people who choose to attend.
C) people who do not attend.
D) people who may or may not attend.

Question 8

In a psychological analysis, which of the following reflects the audience's likes or dislikes?

A) values
B) attitudes
C) feelings
D) beliefs

Question 9

In a psychological analysis, which of the following concepts are what the audience holds to be true or false?

A) values
B) attitudes
C) beliefs
D) feelings

Question 10

Observing your audience and asking questions about them are forms of

A) formal audience analysis.
B) environmental analysis.
C) informal audience analysis.
D) gathering supporting material.

Question 11

An examination by the speaker of the time and place of the speech, size of the expected audience, and the speaking occasion is a

A) situational analysis.
B) formal analysis.
C) demographic analysis.
D) numerical analysis.

Question 12

Before planning his class speech on gun control legislation, Brad passed around a brief questionnaire asking whether his classmates were for or against gun control, did they agree with the current laws,etc.Was this a good idea, according to your text?

A) Yes; performing this form of psychological audience analysis is a good idea for any kind of audience.
B) Yes; this is a useful technique for analyzing the audience, known as demographic audience analysis.
C) No; by using the questionnaire, he is revealing his speech topic to the class.
D) No; the class is a captive audience, so finding out their views ahead of time isn't necessary.

Question 13

_____ questions allow for unrestricted answers, rather than limiting answers to choices or alternatives.

A) Closed-ended
B) Critical thinking
C) Informal
D) Open-ended

Question 14

Brent was presenting a speech on Type I diabetes, a disease that he had suffered from for years. He decided not to mention this fact to his audience. Which statement concerning Brent's speech is themostaccurate?

A) A speaker should not mention personal experiences, as they sound like bragging.
B) A speaker should not mention negative personal experiences, only positive ones.
C) A speaker needs only facts and figures to build his credibility to the audience.
D) A speaker's personal experience makes him more credible to his audience.

Question 15

Aspeaker who analyzes the audience's income, occupation, and education is interested in its

A) cultural awareness.
B) individualism.
C) ethnicity.
D) socioeconomic status.

Question 16

You're deciding on a speech topic, but need some information from your audience. Rather than asking them to divulge out loud their opinions on a couple of topics, you design a short questionnaire. The questionnaire asks whether a person agrees or disagrees with a series of statements regarding various topics. What form of survey are you using?

A) a close-ended, formal audience analysis survey
B) a close-ended, informal audience analysis survey
C) an open-ended, formal audience analysis survey
D) an open-ended, informal audience analysis survey

Question 17

Asking a question such as "What do you believe the state should do about funding education?" is an example of

A) a closed-ended question.
B) an open-ended question.
C) a psychological question.
D) a leading question.

Question 18

After you've completed your speech, what are the BEST indicators of your speaking success?

A) verbal responses
B) survey responses
C) behavioral responses
D) nonverbal responses

Question 19

When you ethically use the information you gathered to customize your speech to your audience, you are performing

A) demographic analysis.
B) ethnocentrism.
C) audience adaptation.
D) psychological analysis.

Question 20

When a speaker uses terms like "African-American" and "Asian-American," the speaker is attending to

A) racial elements of psychological audience analysis.
B) ethnic elements of demographic audience analysis.
C) elements of situational audience analysis.
D) cultural elements of psychological audience analysis.

Question 21

Multiple-choice, tru, and agreedisagree questions are examples of open-ended questions.

Question 22

Values are more deeply ingrained than attitudes or beliefs and are therefore more difficult to change.

Question 23

Asking for the audience's average age is an example of an open-ended question.

Question 24

Audience analysis is the process of examining information about your listeners.

Question 25

Knowing an audience's cultural identity is a part of audience analysis.

Question 26

Ethnocentrism is the same thing as patriotism.

Question 27

Aperson's gender is determined by the anatomy, female or male, with which that person is born.

Question 28

The age of adult audience members has little effect on speech content.

Question 29

Making references to the political, social, service, or professional groups your listeners belong to can help you tailor your speech to your specific audience.

Question 30

Socioeconomic status is NOT a relevant factor in demographic audience analysis.