Deck 11: Location Planning and Analysis
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Deck 11: Location Planning and Analysis
1
For service firms such as banks and supermarkets, location decisions are critical elements of __________ strategy.
A) marketing
B) pricing
C) promotional
D) efficiency
E) effectiveness
A) marketing
B) pricing
C) promotional
D) efficiency
E) effectiveness
A
2
When making location decisions, nonprofit organizations differ from for-profit ones in seeking a balance between:
A) profits and opportunities.
B) costs and revenues.
C) costs and customer servicE.
D) growth and stability.
E) stability and opportunity.
A) profits and opportunities.
B) costs and revenues.
C) costs and customer servicE.
D) growth and stability.
E) stability and opportunity.
C
3
In regards to supply chain management and the location decision, a primary challenge is to address _______________ distribution.
A) insourced vs. outsourced
B) strategic vs. tactical
C) local vs. global
D) centralized vs. decentralized
E) anticipatory vs. reactive
A) insourced vs. outsourced
B) strategic vs. tactical
C) local vs. global
D) centralized vs. decentralized
E) anticipatory vs. reactive
D
4
Location decisions are basically one-time decisions usually made by new organizations.
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5
The first step in developing location alternatives is identifying important factors.
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6
A strategy that emphasizes convenience for the customers would probably select a single very large facility.
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7
An example of a regional factor in location planning is the location of our markets (either existing or potential).
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8
Web-based, retail businesses should be located near the customer to reduce their long distance phone charges.
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9
Labor laws are an important site-related factor.
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10
You cannot make a mistake by locating where labor costs are low.
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11
Factor rating is limited to quantitative information concerning location decisions.
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12
When service firms such as retailers or banks make growth-spurred location decisions, typically these involve:
A) finding new sources of resources to replace exhausted ones.
B) adding new locations rather than expanding existing ones.
C) closing down existing locations and opening new ones elsewhere.
D) expanding existing locations rather than adding new ones.
E) downsizing existing locations and opening new ones elsewhere.
A) finding new sources of resources to replace exhausted ones.
B) adding new locations rather than expanding existing ones.
C) closing down existing locations and opening new ones elsewhere.
D) expanding existing locations rather than adding new ones.
E) downsizing existing locations and opening new ones elsewhere.
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13
For service and retail stores, a prime factor in location analysis is customer access.
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14
For service organizations, the dominant factors in location analysis usually are market-related.
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15
In general, managing global operations is made easier by __________ and __________.
A) political uncertainty; currency devaluation
B) differentiation strategies; diversified markets
C) low interest rates; price-sensitive customers
D) cost-leadership strategies; labor productivity
E) freer trade; technology
A) political uncertainty; currency devaluation
B) differentiation strategies; diversified markets
C) low interest rates; price-sensitive customers
D) cost-leadership strategies; labor productivity
E) freer trade; technology
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16
The fact that most types of firms are located in every section of the country suggests that in many cases, location decisions are not overly important; one location typically is as good as another.
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17
Technology has made communication with global operations as easy as local communication.
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18
Advanced communications has aided globalization.
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19
Retail businesses generally prefer locations that are not near other retailers, as this reduces their competition.
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20
The center of gravity method uses the earth's center to establish starting grid coordinates (i.e., the 0,0,0 point) in three dimensions (x, y and z).
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21
Retail businesses often engage in ____________, the tendency to locate in close proximity to one another.
A) centering
B) strategizing
C) clustering
D) localcasting
E) macromarketing
A) centering
B) strategizing
C) clustering
D) localcasting
E) macromarketing
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22
The center of gravity method is used to _______ travel time or shipping costs.
A) normalize
B) eliminate
C) average
D) minimize
E) document
A) normalize
B) eliminate
C) average
D) minimize
E) document
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23
Locational cost-profit-volume analysis assumes:
A) I, III, and IV only
B) II and III only
C) I, II, and III only
D) II, III, and IV only
E) I, II, III, and IV
A) I, III, and IV only
B) II and III only
C) I, II, and III only
D) II, III, and IV only
E) I, II, III, and IV
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24
Which statement best characterizes the objective ofa typical search for location alternatives?
A) Identify the best location choice.
B) Minimize cost consequences.
C) Maximize associated profits.
D) Locate near markets.
E) Identify acceptable locations.
A) Identify the best location choice.
B) Minimize cost consequences.
C) Maximize associated profits.
D) Locate near markets.
E) Identify acceptable locations.
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25
An approach to location analysis that can include both qualitative and quantitative considerations is:
A) locational cost-profit-volume.
B) factor rating.
C) the transportation model.
D) net present value.
E) the center-of-gravity method.
A) locational cost-profit-volume.
B) factor rating.
C) the transportation model.
D) net present value.
E) the center-of-gravity method.
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26
Location options do not usually include:
A) expansion.
B) a contract.
C) adding new facilities.
D) moving.
E) doing nothing.
A) expansion.
B) a contract.
C) adding new facilities.
D) moving.
E) doing nothing.
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27
Some communities offer financial and other incentives to ______ new businesses.
A) tax
B) attract
C) marginalize
D) incorporate
E) zone
A) tax
B) attract
C) marginalize
D) incorporate
E) zone
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28
The Skulls, a student social organization, has two different locations under consideration for constructing a new chapter house. The Skulls' president, a POM student, estimates that due to differing land costs, utility rates, etc., both fixed and variable costs would be different for each of the proposed sites, as follows: 
What would be the total annual costs for the Alpha Ave. location with 20 persons living there?
A) $5,400
B) $4,000
C) $5,000
D) $7,000
E) $9,000

What would be the total annual costs for the Alpha Ave. location with 20 persons living there?
A) $5,400
B) $4,000
C) $5,000
D) $7,000
E) $9,000
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29
In location planning, the location of raw materials, the location of markets, and labor factors are:
A) regional factors.
B) community factors.
C) site-related factors.
D) national factors.
E) minor considerations.
A) regional factors.
B) community factors.
C) site-related factors.
D) national factors.
E) minor considerations.
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30
Cultural differences, customer preferences, labor, and resources are factors relating to:
A) regional choices.
B) site selection.
C) zoning.
D) product design.
E) location decisions.
A) regional choices.
B) site selection.
C) zoning.
D) product design.
E) location decisions.
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31
When a location evaluation includes both quantitative and qualitative inputs, a technique that can be used is:
A) linear programming.
B) consumer surveys.
C) factor rating.
D) transportation models.
E) center of gravity methods.
A) linear programming.
B) consumer surveys.
C) factor rating.
D) transportation models.
E) center of gravity methods.
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32
Which of the following is the last step in the procedure for making location decisions?
A) Determine the evaluation criteria.
B) Identify important factors.
C) Develop location alternatives.
D) Evaluate alternatives and make a selection.
E) Request input regarding alternatives.
A) Determine the evaluation criteria.
B) Identify important factors.
C) Develop location alternatives.
D) Evaluate alternatives and make a selection.
E) Request input regarding alternatives.
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33
The method for evaluating location alternatives that uses their total-cost lines is:
A) locational cost-profit-volume analysis.
B) the transportation model.
C) factor rating.
D) geographic information system (GIS) analysis.
E) the center-of-gravity method.
A) locational cost-profit-volume analysis.
B) the transportation model.
C) factor rating.
D) geographic information system (GIS) analysis.
E) the center-of-gravity method.
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34
Which of the following is a location option that management can consider in location planning?
A) I and II only.
B) I and III only.
C) II and IV only.
D) I, II, and III only.
E) I, II, III, and IV.
A) I and II only.
B) I and III only.
C) II and IV only.
D) I, II, and III only.
E) I, II, III, and IV.
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35
The method for evaluating location alternatives that incorporates both qualitative and quantitative inputs to establish a composite score for each alternative is:
A) cost-profit-volume analysis.
B) the transportation model.
C) factor rating.
D) geographic information system (GIS) analysis.
E) the center-of-gravity method.
A) cost-profit-volume analysis.
B) the transportation model.
C) factor rating.
D) geographic information system (GIS) analysis.
E) the center-of-gravity method.
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36
The method for evaluating location alternatives that minimizes shipping costs between multiple sending and receiving locations is:
A) locational cost-profit-volume analysis.
B) the transportation model.
C) factor rating.
D) geographic information system (GIS) analysis.
E) the center-of-gravity method.
A) locational cost-profit-volume analysis.
B) the transportation model.
C) factor rating.
D) geographic information system (GIS) analysis.
E) the center-of-gravity method.
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37
Nearness to raw materials would be most important to a:
A) grocery store.
B) tax preparation service.
C) manufacturing company.
D) post office.
E) hospital.
A) grocery store.
B) tax preparation service.
C) manufacturing company.
D) post office.
E) hospital.
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38
Among the potential disadvantages of having global operations is/are:
A) low labor productivity.
B) less restrictive environmental regulation.
C) lower wage costs.
D) proximity to global markets.
E) favorable liability laws.
A) low labor productivity.
B) less restrictive environmental regulation.
C) lower wage costs.
D) proximity to global markets.
E) favorable liability laws.
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39
Software systems known as GIS help in location analysis. The initials GIS stand for:
A) Graphic Interface Systems.
B) Global Integrated Software.
C) Graded Information Systems.
D) Geo Intensive Software.
E) Geographic Information System.
A) Graphic Interface Systems.
B) Global Integrated Software.
C) Graded Information Systems.
D) Geo Intensive Software.
E) Geographic Information System.
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40
A location analysis has been narrowed down to two locations, Akron and Boston. The main factors in the decision will be the supply of raw materials, which has a weight of .50, transportation cost, which has a weight of .40, and labor cost, which has a weight of .10. The scores for raw materials, transportation, and labor are for Akron 60, 80, and 70, respectively; for Boston 70, 50, and 90, respectively. Given this information and a minimum acceptable composite score of 75, we can say that the manager should:
A) be indifferent between these locations.
B) choose Akron.
C) choose Boston.
D) reject both locations.
E) build a plant in both cities.
A) be indifferent between these locations.
B) choose Akron.
C) choose Boston.
D) reject both locations.
E) build a plant in both cities.
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41
A hardware distributor has regional warehouses at the locations shown below. The company wants to locate a new central distribution center to serve this warehouse network. 
If weekly shipments to each warehouse will be approximately equal, what is the optimal location for the distribution center?
A) 5, 5
B) 5, 4
C) 4, 5
D) 5, 6
E) 6, 5

If weekly shipments to each warehouse will be approximately equal, what is the optimal location for the distribution center?
A) 5, 5
B) 5, 4
C) 4, 5
D) 5, 6
E) 6, 5
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42
A location analysis has been narrowed down to three locations. The critical factors, their weights, and the ratings for each location are shown below: 
What is the composite score for location A?
A) 76
B) 75
C) 78
D) 74
E) 76.33

What is the composite score for location A?
A) 76
B) 75
C) 78
D) 74
E) 76.33
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43
A clothing manufacturer produces clothing in five locations in the United States. In a move to vertical integration, the company is planning a new fabric production plant that will supply fabric to all five clothing plants. The clothing plants have been located on a coordinate system as follows:
Shipments of fabric to each plant vary per week as follows: plant A, 200 units; plant B, 400 units; plant C, 300 units; plant D, 300 units; and plant E, 200 units. What is the optimal location for the fabric plant?
A) 6.2, 3.0
B) 6.0, 4.0
C) 6.5, 5.3
D) 5.6, 4.4
E) 5.0, 3.0

A) 6.2, 3.0
B) 6.0, 4.0
C) 6.5, 5.3
D) 5.6, 4.4
E) 5.0, 3.0
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44
The Skulls, a student social organization, has two different locations under consideration for constructing a new chapter house. The Skulls' president, a POM student, estimates that due to differing land costs, utility rates, etc., both fixed and variable costs would be different for each of the proposed sites, as follows:
If it is estimated that 30 persons will be living in this new chapter house, what would be the Skulls' annual cost savings by selecting the less costly location, rather than the more costly?
A) $0
B) $1,500
C) $200
D) $150
E) $350

A) $0
B) $1,500
C) $200
D) $150
E) $350
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45
A location analysis has been narrowed down to three locations. The critical factors, their weights, and the ratings for each location are shown below: 
What is the composite score for location C?
A) 76
B) 75
C) 78
D) 74
E) 76.33

What is the composite score for location C?
A) 76
B) 75
C) 78
D) 74
E) 76.33
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46
The Skulls, a student social organization, has two different locations under consideration for constructing a new chapter house. The Skulls' president, a POM student, estimates that due to differing land costs, utility rates, etc., both fixed and variable costs would be different for each of the proposed sites, as follows:
If it is estimated that 30 persons will be living in this new chapter house, which location should the Skulls select?
A) Alpha AvE.
B) Beta Blvd.
C) either Alpha Ave. or Beta Blvd.
D) reject both Alpha Ave. and Beta Blvd.
E) become a virtual organization.

A) Alpha AvE.
B) Beta Blvd.
C) either Alpha Ave. or Beta Blvd.
D) reject both Alpha Ave. and Beta Blvd.
E) become a virtual organization.
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47
A manufacturing firm is considering two locations for a plant to produce a new product. The two locations have fixed and variable costs as follows:
At what annual output would the company be indifferent between the two locations?
A) 60,000 units
B) 15,000 units
C) 10,000 units
D) 20,000 units
E) 4,000 units

A) 60,000 units
B) 15,000 units
C) 10,000 units
D) 20,000 units
E) 4,000 units
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48
A location analysis has been narrowed down to three locations. The critical factors, their weights, and the ratings for each location are shown below: 
If the selection criterion is to be the greatest composite score, management should choose:
A) location A.
B) location B.
C) location C.
D) either location B or location C.
E) to reject all locations.

If the selection criterion is to be the greatest composite score, management should choose:
A) location A.
B) location B.
C) location C.
D) either location B or location C.
E) to reject all locations.
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49
Which of the following circumstances would be least likely to lead to a need for a new location?
A) shifting of markets
B) depletion of basic inputs
C) growth in demand that is leading to greater utilization of existing capacity
D) the need to expand into new markets
E) the opportunity to take advantage of globalization trends
A) shifting of markets
B) depletion of basic inputs
C) growth in demand that is leading to greater utilization of existing capacity
D) the need to expand into new markets
E) the opportunity to take advantage of globalization trends
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50
Which of the following is least important as a consideration for a firm at the beginning of a supply chain?
A) access to end consumers
B) access to resources
C) proximity to customers
D) access to transportation infrastructure
E) access to productive labor
A) access to end consumers
B) access to resources
C) proximity to customers
D) access to transportation infrastructure
E) access to productive labor
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51
The Skulls, a student social organization, has two different locations under consideration for constructing a new chapter house. The Skulls' president, a POM student, estimates that due to differing land costs, utility rates, etc., both fixed and variable costs would be different for each of the proposed sites, as follows:
What would be total annual costs for either location at the point of indifference?
A) $13,000
B) $13,350
C) $9,000
D) $17,000
E) $19,200

A) $13,000
B) $13,350
C) $9,000
D) $17,000
E) $19,200
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52
A location analysis has been narrowed down to three locations. The critical factors, their weights, and the ratings for each location are shown below: 
If the decision rule is to select the location with the greatest composite score exceeding 80, management should choose:
A) location A.
B) location B.
C) location C.
D) either location B or location C.
E) to reject all locations.

If the decision rule is to select the location with the greatest composite score exceeding 80, management should choose:
A) location A.
B) location B.
C) location C.
D) either location B or location C.
E) to reject all locations.
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53
A manufacturing firm is considering two locations for a plant to produce a new product. The two locations have fixed and variable costs as follows:
What would the total annual costs be for the Phoenix location with an annual output of 10,000 units?
A) $280,000
B) $140,000
C) $220,000
D) $300,000
E) $156,000

A) $280,000
B) $140,000
C) $220,000
D) $300,000
E) $156,000
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54
Location choice I has monthly fixed costs of $100,000 and per-unit variable costs of $10. What would its total cost be at a monthly volume of 250 units?
A) $105,200
B) $102,500
C) $100,250
D) $100,520
E) $105,500
A) $105,200
B) $102,500
C) $100,250
D) $100,520
E) $105,500
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55
A manufacturing firm is considering two locations for a plant to produce a new product. The two locations have fixed and variable costs as follows: 
What would be the total annual costs at the point of indifference?
A) $300,000
B) $240,000
C) $380,000
D) $220,000
E) $760,000

What would be the total annual costs at the point of indifference?
A) $300,000
B) $240,000
C) $380,000
D) $220,000
E) $760,000
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56
A location analysis has been narrowed down to three locations. The critical factors, their weights, and the ratings for each location are shown below: 
What is the composite score for location B?
A) 76
B) 75
C) 78
D) 74
E) 76.33

What is the composite score for location B?
A) 76
B) 75
C) 78
D) 74
E) 76.33
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57
A hardware distributor has regional warehouses at the locations shown below. The company wants to locate a new central distribution center to serve this warehouse network.
Weekly shipments to each warehouse will be: WH1, 100; WH2, 150; WH3, 120; WH4, 150; and WH5, 120. What is the optimal location of the distribution center?
A) 5.1, 4.2
B) 5.2, 4.0
C) 5.1, 5.1
D) 4.2, 5.1
E) 4.9, 5.2

A) 5.1, 4.2
B) 5.2, 4.0
C) 5.1, 5.1
D) 4.2, 5.1
E) 4.9, 5.2
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58
A manufacturing firm is considering two locations for a plant to produce a new product. The two locations have fixed and variable costs as follows:
If annual demand is estimated to be 20,000 units, which location should the company select?
A) Atlanta
B) Phoenix
C) either Atlanta or Phoenix
D) reject both Atlanta and Phoenix
E) build at both locations

A) Atlanta
B) Phoenix
C) either Atlanta or Phoenix
D) reject both Atlanta and Phoenix
E) build at both locations
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59
A clothing manufacturer produces clothing in five locations in the United States. In a move to vertical integration, the company is planning a new fabric production plant that will supply fabric to all five clothing plants. The clothing plants have been located on a coordinate system as follows: 
If the amount of fabric shipped to each plant is equal, what is the optimal location for the fabric plant?
A) 5, 5
B) 6, 4
C) 4, 6
D) 6, 2
E) 5, 4

If the amount of fabric shipped to each plant is equal, what is the optimal location for the fabric plant?
A) 5, 5
B) 6, 4
C) 4, 6
D) 6, 2
E) 5, 4
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60
A manufacturing firm is considering two locations for a plant to produce a new product. The two locations have fixed and variable costs as follows: 
If the annual demand will be 20,000 units, what would be the cost advantage of the better location?
A) $20,000
B) $460,000
C) $480,000
D) $80,000
E) $60,000

If the annual demand will be 20,000 units, what would be the cost advantage of the better location?
A) $20,000
B) $460,000
C) $480,000
D) $80,000
E) $60,000
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61
Location choice I has monthly fixed costs of $100,000 and per-unit variable costs of $10. What would its total cost be at a monthly volume of 550 units?
A) $105,200
B) $102,500
C) $100,250
D) $100,520
E) $105,500
A) $105,200
B) $102,500
C) $100,250
D) $100,520
E) $105,500
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62
Location choice I has monthly fixed costs of $100,000 and per-unit variable costs of $10. Location choice J has monthly fixed costs of $150,000 and per-unit variable costs of $9. At what volume would these locations have equal total costs?
A) 30,000 units
B) 25,000 units
C) 40,000 units
D) 50,000 units
E) 60,000 units
A) 30,000 units
B) 25,000 units
C) 40,000 units
D) 50,000 units
E) 60,000 units
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