Deck 12: Product and Distribution Strategies

Question 1

Describe methods used to extend life cycle of a product.

Answer 1

A commonly used strategy for extending the life cycle is to increase customers' frequency of use.Another strategy is to add new users.Finally,a third approach includes finding new uses for a product.

Question 2

Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
_____ are items a consumer seeks to purchase frequently,immediately,and with little effort.

Answer 2

i

Question 3

Describe how services differ from goods.

Answer 3

Services,unlike goods,are intangible.Services are perishable,since neither consumers nor companies can stockpile them in inventory.Services are also difficult to standardize,since consumer needs,wants,and expectations vary.Finally,from a buyer's perspective,the service provider is the service.

Question 4

Compare the classification of consumer goods and services to business goods and services.

Question 5

Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
A(n)_____ is a distribution channel that sells primarily to retailers,other wholesalers,or business users.

Question 6

Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
A company's _____ is a group of related products marked by physical similarities or intended for a similar market.

Question 7

Provide examples of each of the following consumer products: convenience,shopping,and business.

Question 8

Define concept testing and focus groups.

Question 9

Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
Coca-Cola,Nike,Google,and American Express are examples of _____.

Question 10

Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
_____ introduces a new product to a selected city,and can sometimes be supported with a complete marketing campaign.

Question 11

Define product.What decisions are included in the marketing conception of a product?

Question 12

Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
A(n)_____ is a company that moves goods between producers and consumers or business users.

Question 13

Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
A single brand name such as Johnson & Johnson that is used for the entire line of products is an example of a(n)_____.

Question 14

Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
The process of coordinating the flow of goods,services,and information among members of the supply chain is called _____.

Question 15

Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
In a process called the _____,new retailers enter the market by offering lower prices made possible through reductions in service.

Question 16

Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
_____ refers to the stages a product goes through.

Question 17

Explain the relationship between a company's product line and product mix.

Question 18

Identify and describe the major stages of the product life cycle.

Question 19

Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
_____ means the product is the first one that comes to mind when a product category is mentioned.

Question 20

Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
_____ is the ultimate degree of brand loyalty,in which the consumer will look for it at another outlet,special-order it from a dealer,order by mail,or search the Internet.

Question 21

Explain why the Google Glass flopped.

Question 22

Differentiate between a merchant wholesaler and an agent or broker in terms of title to the goods.

Question 23

Provide examples of products using the three levels of distribution intensity.

Question 24

Differentiate among a brand,a brand name,and a trademark.

Question 25

How is Amazon eliminating the consumer's trip to the store for household goods?

Question 26

Explain the difference between direct distribution channels and distribution channels that involve several different marketing intermediaries.Provide an example of each type.

Question 27

Goods and services are classified as either consumer or business,depending on the _____.

A)amount of service required on the item
B)buying motives of the purchasers
C)cost of the particular item
D)purchasers of the particular item as consumers or businesses

Question 28

Describe the benefits of having marketing intermediaries and provide an example.

Question 29

Describe how the Dollar Shave Club achieved growth despite facing competition from Gillette.

Question 30

Describe the supply chain.

Question 31

Consumer products are usually classified as _____.

A)capital items,convenience items,and specialty products
B)convenience products,shopping products,and specialty products
C)convenience products and expense items
D)expense items and capital items

Question 32

Describe how Local Foods helps farmers distribute their produce.

Question 33

How can retailers influence consumer perception using the physical characteristics of their stores?

Question 34

Products purchased only after the consumer has compared competing products in competing stores on the basis of price,quality,style,and color would be classified as _____.

A)business products
B)shopping products
C)specialty products
D)convenience products

Question 35

Explain why choosing the right package and label is especially crucial in international marketing.

Question 36

Explain how stores like Best Buy are attempting to handle fraud when accepting returned items from customers.

Question 37

Describe how Francis Sollano is helping to create unique fashion as well as jobs.

Question 38

A marketer's product strategy focuses on a product's _____.

A)benefits
B)symbolic attributes
C)service attributes
D)physical characteristics

Question 39

Which of the following best describes convenience products?

A)Items a consumer seeks to purchase frequently,immediately,and with little effort
B)Items typically purchased only after the buyer has compared competing products in competing stores
C)Goods that a purchaser is willing to make a special effort to obtain
D)Goods and services such as payroll services and huge multifunction copying machines used in operating an organization

Question 40

Mention the requirements for and the responsibilities of a brand manager.

Question 41

Meryl has been analyzing the competitive standings of one of her products.Since she began her operation,20 similar products have appeared,forcing her to change distribution strategies.Meryl has also changed pricing strategies in order to remain competitive.Sales volume has dipped,and she suspects sales of her product have reached a saturation level.This item is in which of the following stages of the product life cycle?

A)Decline stage
B)Growth stage
C)Maturity stage
D)Introductory stage

Question 42

Coke,Diet Coke,Cherry Coke,Coke Zero,and Coke with Lime constitute Coca Cola's _____ of soft drinks.

A)product mix
B)product life cycle
C)product cluster
D)product line

Question 43

The tires of race cars are classified as _____.

A)supplies
B)specialty products
C)accessory equipment
D)component parts and materials

Question 44

When Griffin Corp.purchases light bulbs for everyday use,it is purchasing _____.

A)expense items
B)component parts
C)raw materials
D)supplies

Question 45

Natural resources,such as iron ore used in producing finished goods,are classified as _____.

A)accessory equipment
B)supplies
C)raw materials
D)component parts and materials

Question 46

Olivia owns a store that prepares gourmet chocolates,which are hand-made and sold on the premises.What type of product is Olivia selling?

A)Accessory
B)Specialty
C)Shopping
D)Convenience

Question 47

General Mills products include Betty Crocker,Pillsbury,Haagen-Dazs,Green Giant,Hamburger Helper,and Progresso.These examples constitute General Mills' _____.

A)distribution strategy
B)product mix
C)product cluster
D)product line

Question 48

A retailer's collection of high-tech gadgets and electronic equipment encompasses the company's _____.

A)product cluster
B)distribution strategy
C)product mix
D)product line

Question 49

Yorke Corp.manufactures sunscreens with various sun protection factors,which constitutes the company's _____.

A)product line
B)product cluster
C)product life cycle
D)product mix

Question 50

In a process called the _____,products pass through a series of stages from their initial appearance to their decline.

A)wheel of retailing
B)product identification
C)pricing cycle
D)product life cycle

Question 51

In which stage of the product life cycle do sales reach a saturation level,making further sales expansion difficult?

A)Maturity stage
B)Growth stage
C)Introductory stage
D)Decline stage

Question 52

Jim's car breaks down on the highway.He searches for car towing services on his smart phone and calls one for help.This is an example of a(n)_____.

A)shopping product
B)specialty product
C)convenience product
D)unsought product

Question 53

A portable drill is classified as which of the following?

A)Accessory equipment
B)Shopping products
C)Specialty products
D)Capital item

Question 54

Only a few dealers of Nebula Corp. ,an automobile manufacturer,are located in the New York metropolitan area.For buyers who will accept no substitute,Nebula automobiles are _____.

A)specialty products
B)convenience products
C)shopping products
D)business products

Question 55

A product line is a group of _____ products marked by physical _____.

A)related;similarities
B)unrelated;similarities
C)related;differences
D)unrelated;differences

Question 56

In which stage of the product life cycle do competitors enter the field with similar offerings?

A)Introductory stage
B)Decline stage
C)Maturity stage
D)Growth stage

Question 57

Andrew wants to replace his old mattress with a new soft-foam mattress and has spent almost a week researching different brands and prices.When he is ready to buy,Andrew will be purchasing a(n)_____ product.

A)convenience
B)shopping
C)specialty
D)accessory

Question 58

Daft Corp.sells a range of products like Panther cellphones,Ober laptops,and Zappa music players.These products represent the _____ of Daft Corp.

A)product life cycle
B)product line
C)product cluster
D)product mix

Question 59

Which of the following classifications of products apply to business goods and services?

A)Supplies and specialty products
B)Specialty products and convenience products
C)Installation and accessory equipment
D)Shopping products and expense items

Question 60

In which stage of the product life cycle do profits generally first appear?

A)Decline stage
B)Introductory stage
C)Growth stage
D)Maturity stage

Question 61

Which of the following is necessary for a brand to be effective?

A)It should be ambiguous.
B)It should be created with the use of jargon.
C)It should be easy to pronounce.
D)It should be a generic word.

Question 62

When Kroger's grocery store puts its own line of detergent on the shelf next to Tide,the store is promoting its _____ brand.

A)individual
B)private
C)manufacturer
D)family

Question 63

Viola is developing a new product and is working with specialists from her organization to eliminate ideas that cannot be developed within the company's resources.Viola is in what stage of product development?

A)Test marketing
B)Product development
C)Screening
D)Commercialization

Question 64

Which of the following is a reason why some companies skip test marketing?

A)Test marketing can alert competitors about a company's strategies.
B)Test marketing is conducted only in selected regions.
C)Competitors can skew results by lowering prices or running special promotions.
D)Test marketing allows a company to determine the product's performance in full-scale production.

Question 65

Paul works for Kahl Inc. ,an electronic goods manufacturer,and is producing a new washer/dryer unit.He is collaborating with the marketing staff to arrange for a series of designs,tests,and functioning prototypes.Paul is working in which stage of new-product development?

A)Test marketing
B)Screening
C)Commercialization
D)Product development

Question 66

Which of the following is a benefit of family branding?

A)Each product within the line is given a different name.
B)It builds competition within the company.
C)Each brand markets to a unique target market.
D)When a new product is introduced,consumers and retailers recognize the brand name.

Question 67

Dole Food Company uses a(n)_____ brand to market the company's entire line of food products,including canned fruits,and packaged salads.

A)family
B)private
C)individual
D)distribution

Question 68

While marketing a new wireless phone,Levine Corp.decided to skip the _____ stage of product development due to the expense of developing a limited production run,as well as concern over revealing product strategies to the competition.

A)concept development and business analysis
B)test marketing
C)product development
D)screening

Question 69

Ruth is assessing a new product's potential sales and competitive strengths and will obtain initial consumer reaction before the product is sold.Ruth is in what stage of product development?

A)Commercialization
B)Test marketing
C)Concept development and business analysis
D)Screening

Question 70

Gerard wants a particular brand of golf ball,but his local pro shop does not have it.Instead of buying a substitute,Gerard goes home and orders his preferred brand online.Gerard is at which stage of brand loyalty?

A)Brand awareness
B)Brand insistence
C)Brand preference
D)Brand recognition

Question 71

Advertising slogans,such as "Just Do It" or "Obey Your Thirst," are _____ that are given legal protection solely to the brand's owner.

A)catchphrases
B)registered phrases
C)brand names
D)trademarks

Question 72

Cooper Inc.has been involved in intensive price competition with one of its products.Profits are low and market researchers are concerned that losses will soon occur due to a reduced market for the item.This product has reached the _____ stage of the product life cycle.

A)growth
B)introductory
C)maturity
D)decline

Question 73

A brand that has been given legal protection is known as a _____.

A)patent
B)copyright
C)trademark
D)royalty

Question 74

Mercedes-Benz is an example of a company that benefits from the added value of its successful name.This brand _____ can result in financial gain due to large market shares and less price sensitivity.

A)awareness
B)recognition
C)equity
D)association

Question 75

E-readers were introduced with great success.Additional companies have entered the market and sales have continued steadily.E-readers are an example of a product in the _____ stage of the product life cycle.

A)growth
B)introduction
C)maturity
D)decline

Question 76

Procter & Gamble markets laundry soap with the brand names of Tide,Cheer,and Dash.Each brand targets a specific market segment.Procter & Gamble is using _____ branding.

A)individual
B)generic
C)family
D)private

Question 77

A company that is a pioneer in bionics has developed prosthetic limbs that can respond to commands from the brain.They bring in potential recipients in order to make sure that the prostheses are functioning well with different injury types.Which of the following stages of product development does this scenario represent?

A)Focus group testing
B)Concept testing
C)Test marketing
D)Commercialization

Question 78

Novacom,which was previously well known for its desktop computers,finds that two of its competitors have withdrawn from the market because of the introduction of affordable laptops in the market.This allows Novacom to garner minor profits.In which of the following stages of the product life cycle is Novacom's product?

A)The growth stage
B)The maturity stage
C)The introduction stage
D)The decline stage

Question 79

Julie stops at the grocery store to purchase detergent.Tide is her favorite brand,but if another detergent is less expensive,she buys it.This is an example of _____.

A)brand recognition
B)brand preference
C)brand awareness
D)brand insistence

Question 80

Which of the following is inconsistent with a product in its decline stage?

A)Producers are beginning to leave the industry.
B)Prices begin to decline sharply.
C)Few changes occur in the product features.
D)Promotion activities are kept to a minimum.