Deck 18: Building E-Commerce Applications and Infrastructure

Question 1

The build-from-scratch EC development method is the most common method because it provides the highest level of security.

Answer 1

False

Question 2

ASPs are particularly effective for IT applications for which interactivity and innovative features are crucial.

Answer 2

False

Question 3

Market research is imperative to the success of a business,and the more a company knows and understands about its customer base,the better it can serve them.

Answer 3

True

Question 4

Utility computing is a business model whereby computer resources are provided on an on-demand and pay-per-use basis,which is in sharp contrast with the traditional SDLC model of purchasing physical systems,configuring them,and devoting them to one application for their useful life.

Question 5

It is important that a firm first choose the correct development strategy to obtain the greatest return on its investment and then develop a clear understanding of the e-commerce system requirements.

Question 6

Utilizing the latest innovations in technology can often give companies a competitive advantage,particularly if they are the first to use that technology in the marketplace.

Question 7

EC applications,like all other information systems,are usually built to enable one or more business processes.Consequently,their planning must be aligned with that of the organization's overall business plan and the specific processes involved.

Question 8

The ideal developer is one who can design a site with the correct look and feel,who has an in-depth knowledge of search engine optimization,and who also is able to correctly handle any complex coding that may be required.

Question 9

The traditional systems development life cycle (SDLC)systematically leads developers through six analysis and design stages and is the basis for development of the majority of online business systems.

Question 10

Because the creation of an architecture is an iterative process,collaborative methodologies,such as joint application development (JAD),are especially useful in identifying and modifying system requirements.

Question 11

It usually takes much more time,effort,and money to operate and maintain a site than it does to build and install it in the first place.

Question 12

Web site modules must be tested using a series of different tests.Integration testing is the test to determine the quality of the user's experience when interacting with the site.

Question 13

Web site modules must be tested using a series of different tests.Usability testing is the test to insure that the user interface is designed to provide a pleasant and helpful experience for the user.

Question 14

An exchange offers a variety of functionalities,such as e-procurement and collaboration.

Question 15

Outsourcing is a valuable option that more and more companies are using when systems need to be built quickly and the special expertise of outside contractors and software vendors is necessary.

Question 16

The Web site development strategy that a firm chooses determines the return on its Web site investment.

Question 17

Although this first generation of EC development has built up valuable experience,the lack of reusability,which is the likelihood a segment of source code can be used again to add new functionalities in current EC applications,created a barrier to widespread application of EC.

Question 18

Interoperability is the ability to connect people,data and diverse systems,and standards.

Question 19

Web site modules must be tested using a series of different tests.Acceptance testing determines whether the site meets the firm's original business objectives and vision.

Question 20

Web site modules must be tested using a series of different tests.Unit testing is the testing of each module one at a time.

Question 21

The EC application development option that is most appropriate when the application is needed quickly,money is a critical concern,and/or large amounts of maintenance are required is called:

A)insourcing.
B)outsourcing.
C)leasing.
D)purchasing a commercial application.

Question 22

A company that manages application servers in a centrally controlled location rather than on a customer's site is called a(n):

A)application service provider (ASP).
B)outsourcer.
C)Web service.
D)application leaser.

Question 23

The last major step in developing and e-commerce project is:

A)set a budget and time line.
B)create the EC architecture.
C)identify,justify,and plan the EC system.
D)install,test,integrate and deploy the EC applications.

Question 24

After an EC project has been implemented,the testing of the quality of user's experience when interacting with the site is called ________ testing.

A)acceptance
B)integration
C)performance
D)usability

Question 25

A mashup is essentially the combination of two or more Web sites into a single Web site that provides the content of both sites (whole or partial)to deliver a novel product to consumers.

Question 26

Software as a Service (SaaS)allows organizations to access business functionality from a central location over the Web at a cost typically less than that for licensed applications because SaaS pricing is based on a monthly fee.

Question 27

When planning an EC project,planners must first consider:

A)the cost of implementing the project.
B)the existing computer resources available for the project.
C)how the EC project aligns with the organization's overall business plans and processes.
D)a timeline for completion and implementation.

Question 28

Middleware,which consists of an integrated collection of a large number of EC tools and components that work together for EC applications development,offers builders greater flexibility,specialization,customization,and integration in supporting complete front- and back-office functionality.

Question 29

An online intermediary that offers businesses access to hundreds of parts and services provided by multiple suppliers is called:

A)a supplier sell-side B2B site.
B)e-procurement.
C)a B2C storefront.
D)an exchange.

Question 30

After an EC project has been implemented,the testing that is done to ensure various modules in the project work together is called ________ testing.

A)acceptance
B)integration
C)performance
D)usability

Question 31

The EC application development technique that is most appropriate for strategic applications that will differentiate the company from its competitors is called:

A)insourcing.
B)outsourcing.
C)leasing.
D)enterprise application integration.

Question 32

The second major step in developing and e-commerce project is:

A)set a budget and time line.
B)create the EC architecture.
C)identify,justify,and plan the EC system.
D)install,test,integrate and deploy the EC applications.

Question 33

An e-storefront needs to offer certain capabilities and functions to both buyers and the merchant.

Question 34

The term ________ describes a set of Web protocols,such as HTTP and XML,as the most dynamic,scalable,and interoperable Web services approach.

A)Web 2.0
B)service-oriented architecture (SOA)
C)Web-oriented architecture (WOA)
D)Representational StateTransfer (REST)

Question 35

The EC application development technique in which entire applications are employed in the new system,and that is especially useful when applications from several business partners must be integrated,is called:

A)insourcing.
B)outsourcing.
C)leasing.
D)enterprise application integration.

Question 36

The marketing potential of viral video has not yet been determined,but companies are beginning to use preexisting social networks to increase brand awareness.

Question 37

The EC application development option that is most appropriate when an application is needed quickly,money is in short supply,and/or the new system is not expected to provide a competitive advantage is:

A)insourcing.
B)outsourcing.
C)leasing.
D)purchasing a commercial application.

Question 38

The approach that seeks to make tapping into computing resources as simple as plugging in a lamp into an electrical outlet is called:

A)application service provider (ASP).
B)outsourcing.
C)software leasing.
D)utility computing.

Question 39

In general,what is the relationship between the cost of building and installing an EC system and the cost of operating and maintaining it?

A)It costs about as much time,effort,and money to operate and maintain as to build and install a system.
B)It costs much more to build and install an EC system than to operate and maintain it.
C)It costs much more to operate and maintain an EC system than to build and install it.
D)There is no general relationship between the cost of building and installing an EC system and the cost of operating and maintaining it.

Question 40

The first major step in developing an e-commerce project is:

A)set a budget and time line.
B)create the EC architecture.
C)identify,justify,and plan the EC system.
D)review competitors' Web sites.

Question 41

________ is a popular way to store,classify,share,and search links through folksonomy techniques on the Internet and intranets.Examples are Reddit,Digg,and Del.icio.us.

A)P2P
B)Mobile phones
C)File sharing tools
D)Social bookmarking

Question 42

Verizon has made a deal with ________ to bring popular videos to cell phones using Verizon's V-cast service.

A)Amazon.com
B)eBay
C)YouTube
D)Microsoft

Question 43

________ testing refers to the testing application software modules one at a time.

Question 44

A(n)________ site is an online intermediary that offers businesses access to hundreds of parts and services provided by suppliers.

Question 45

A(n)________ is a plan for organizing the underlying infrastructure and applications of a site.

Question 46

A variety of development tools have emerged to implement Web 2.0 applications.These include all of the following except:

A)IBM WebSphere
B)Zillow
C)Microsoft .NET
D)J2EE Architecture

Question 47

________ testing is the testing of the combination of application modules acting in concert.

Question 48

To improve EC Web sites,it is advisable to monitor what customers are doing there.This is referred to as ________.

A)pageviews
B)usage analysis
C)access logs
D)Web traffic

Question 49

If a company decides to buy or lease an EC application,the EC package's degree of ________ needs to be considered to evaluate the extent to which the package can be adapted and the willingness of the vendor to perform or support the adaptation.

A)flexibility
B)user friendliness
C)usability
D)proprietary software

Question 50

________ is one of Oracle's key applications.It supports product catalog and content management,interactive and complex selling,personalized pricing,flexible check and payment options,account and contract management,and post-sales order and shipping services.

A)iStore
B)Marketing
C)iPayment
D)E-Business Suite

Question 51

________ consists of four tiers: Web browsers,Web servers,application servers,and database servers.

A)EC SLA
B)EC architecture
C)Web analytics
D)SME

Question 52

________ are formal agreements regarding the division of work between a company and its vendors.

A)Service level agreements
B)Vendor contracts
C)RFPs
D)Systematic service plan

Question 53

________ measures the time required to complete an operation such as downloading a Web page.It is an indicator of the users' experience with the system.

A)Latency
B)Throughput
C)Performance
D)Scaling

Question 54

A variety of tools have emerged to enhance the Web 2.0 experience.These include all of the following except:

A)Ajax
B)RSS
C)Exchange
D)Atom

Question 55

________ is essentially a separate program that provides an interface between two applications or diverse client and server systems.

A)Access application
B)Protocol
C)Middleware
D)Mashup

Question 56

A ________ is a Web page feature or a small Web toolbox often designed on top of Web applications.

A)blog
B)widget
C)wiki
D)pop-up

Question 57

The most difficult and crucial task in evaluating a vendor and a packaged system is to:

A)verify the ability of the vendor to deliver on time and on budget.
B)determine a weighted set of detailed criteria for choosing the best vendor and package.
C)keep the project confidential
D)negotiate the terms of the contract and project.

Question 58

________ is how big a system can grow in various dimensions to provide more service;measured by total number of users,number of simultaneous users,or transaction volume.

Question 59

Vendor evaluation criteria should be documented in a(n)________,which is sent to potential vendors to invite them to submit a proposal describing their software package and how it would meet the company's needs.

A)ASP
B)EIA
C)SLA
D)RFP

Question 60

Enterprise use of social software include all of the following except:

A)access logs
B)blogs
C)social networks
D)search engine

Question 61

The term for in-house development is ________.

Question 62

________ is a form of software delivery in which software is specifically designed for delivery in an online environment.It is essentially leased from a software company.

Question 63

________ measures the number of operations completed in a given period of time,which indicates the capacity or number of users that a system can handle.

Question 64

A(n)________ approach is ready to use without further assembly or testing;it is supplied in a state that is ready to turn on and operate.

Question 65

A class of software that integrates large systems is known as ________.

Question 66

________ is a Web service for sharing Internet bookmarks.

Question 67

________ is the term for separate products that serve as the glue between two applications;it is sometimes called plumbing because it connects two sides of an application and passes data between them.

Question 68

A(n)________ is a text-file and record kept by a Web server that shows when a user accesses the server.

Question 69

________ is the time required to complete an operation,such as downloading a Web page.

Question 70

________ is an XML format for syndicating news and other Web content.Through it,a user can subscribe to a site and be notified of new content available for download.

Question 71

________ testing is determining whether a Web site meets the original business objectives and vision.

Question 72

EC applications also must be connected to items such as the partners' systems or to public exchanges.Such connections are referred to as ________.

Question 73

________ enables the sharing and/or aggregation of physical resources,such as operating systems,software,and IT services,in a way that hides the technical detail from the end users and reduces the per unit service cost.

Question 74

A(n)________ is a company that manages application servers in a centrally controlled location rather than on a customer's site and/or provides business applications to users for a monthly fee.

Question 75

________ is a method of transferring the management or day-to-day execution of an entire business function to a third-party service provider

Question 76

________ testing is the testing of the quality of the user's experience when interacting with a Web site.

Question 77

A(n)________ is essentially the combination of two or more Web sites into a single Web site that provides the content of both sites (whole or partial)to deliver a novel product to consumers.

Question 78

A(n)________ is a Web page feature or a small Web toolbox that is often designed on top of Web applications.

Question 79

________ is Internet-based development coupled with the use of computer technology.

Question 80

________ refers to connecting people,data,and diverse systems.