Deck 3: Sensation and Perception

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سؤال
Which sensory receptors are constantly being replaced?

A) taste buds, proprioceptors, and nociceptors
B) rods, cones, and olfactory receptors
C) olfactory receptors and taste buds
D) taste buds and hair cells in the basilar membrane
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سؤال
Which of the following statements is TRUE?

A) There is no evidence to support the existence of pheromones or chemosignals in humans.
B) Psychologists have recently discovered a pheromone that is emitted by breastfeeding women that makes them irresistible to the opposite sex.
C) There is evidence that human pheromones function as social signals, affecting moods and social interactions.
D) A chemical in the perspiration of young males acts as a powerful sexual stimulus, increasing sexual motivation in women.
سؤال
According to Weber's law, the size of _____ is a constant proportion of the size of the initial stimulus.

A) the absolute threshold
B) a just noticeable difference or difference threshold
C) a subliminal threshold
D) a binocular disparity
سؤال
Cones are concentrated in the _____ and specialized for _____.

A) center of the retina; distance vision and feature detection
B) fovea; color vision and visual acuity
C) fovea; peripheral vision and vision in low-light conditions
D) periphery of the retina; color vision and visual acuity
سؤال
There are two theories of color vision. The _____ theory correctly describes color vision in the retina, while the _____ theory correctly explains color vision in the ganglion cells and visual cortex.

A) frequency; place
B) place; frequency
C) opponent-process; trichromatic
D) trichromatic; opponent-process
سؤال
Walking into a bakery, you immediately notice the smell of freshly baked bread. What is the name of the process through which physical stimuli, such as odors, are converted into neural signals that are sent to the brain?

A) sensory adaptation
B) the mere exposure effect
C) accommodation
D) transduction
سؤال
Because of the law of _____, you tend to perceive the following as three groups of letters:
BBBBBBcccccTTTTTT.

A) proximity
B) closure
C) good continuation
D) similarity
سؤال
_____ provide more specific information and function best in bright light, while _____ provide less specific information and function best in dim light.

A) Cones; rods
B) Rods; cones
C) Bipolar cells; ganglion cells
D) Ganglion cells; bipolar cells
سؤال
To reduce the intense pain of her migraine headaches, Lisette's doctor taught her a procedure that involved learning to control the blood flow and muscle tension in her head and neck. What is the technique called?

A) acupuncture
B) counterirritation
C) positive self-talk
D) biofeedback
سؤال
You and your friends are trying to put together a 5,000-piece jigsaw puzzle. Because you are doing this one piece at a time without knowing what the final picture will be, you are relying on:

A) bottom-up processing.
B) top-down processing.
C) conceptually driven processing.
D) kinesthetic processing.
سؤال
Which of the following would NOT be considered to be an example of a paranormal phenomenon?

A) psychokinesis
B) subliminal perception
C) precognition
D) telepathy
سؤال
When Matt went duck-hunting with his father, they wore camouflage clothing that would allow them to blend in with their surroundings. The effectiveness of camouflage is based upon which Gestalt principle?

A) proximity
B) similarity
C) the law of Prägnanz
D) figure-ground
سؤال
The sensory receptor cells for hearing are:

A) located in the primary auditory cortex of the brain.
B) embedded in the tiny bones (anvil, hammer, stirrup) in the middle ear.
C) embedded in the basilar membrane in the cochlea of the inner ear.
D) located along the length of the auditory nerve.
سؤال
Which theory best explains the phenomenon of afterimages?

A) frequency theory
B) place theory
C) trichromatic theory
D) opponent-process theory
سؤال
While helping his friends move, Ben dropped a box of books on his big toe. _____ carried the immediate, sharp sensation of pain, while _____ transmitted the throbbing pain that lasted for the next few days.

A) Nociceptors; substance P
B) A-delta fibers; C fibers
C) Pacinian corpuscles; nociceptors
D) C fibers; A-delta fibers
سؤال
Janna had always been fascinated by stories of the Loch Ness monster, so when she went to Scotland, she made sure to visit the famous lake, Loch Ness. One rainy morning when she was scanning the lake with high-powered binoculars, she was certain that she saw a huge, long-necked sea monster surface for a few moments. Her companion, however, insisted that she had just seen an uprooted tree being swept by the high waves. Of the following options, which is the most likely explanation for Janna's sighting of the famous Loch Ness monster?

A) telepathy
B) subliminal perception
C) perceptual set
D) clairvoyance
سؤال
As you enter the locker room at the gym, you notice the distinctive smell of chlorine from the adjacent swimming pool. After a few minutes you're no longer aware of the odor. This is an example of:

A) the mere exposure effect.
B) sensory adaptation.
C) accommodation.
D) transduction.
سؤال
As you enter the locker room at the college gym, you notice the sharp, distinctive smell of chlorine from the adjacent swimming pool. The stimulation of special receptors in your nose by airborne molecules of chlorine is an example of _____, and your interpretation of the stimulation is an example of _____.

A) gustation; transduction
B) sensation; perception
C) perception; sensation
D) olfaction; transduction
سؤال
Which of the following receptors trigger the experience of pain?

A) nociceptors
B) proprioceptors
C) Pacinian corpuscles
D) vestibular receptors
سؤال
John was shocked when his doctor informed him that his condition was caused by extensive damage to his hammer, anvil, and stirrup. What condition is John suffering from?

A) disequilibrium or vestibular disability
B) vertigo, dizziness, and poor balance
C) conduction deafness
D) nerve deafness
سؤال
Transduction is the perceptual process of organizing and interpreting coded neural messages.

A) True
B) False
سؤال
Which perceptual illusions involve size constancy?

A) the moon illusion and the Shepard Tables illusion
B) the Müller-Lyer illusion and the impossible figure illusion
C) the moon illusion and the Müller-Lyer illusion
D) the carpentered-world illusion and the Shepard Tables illusion
سؤال
Taste is to _____ as pressure is to _____ and as body position is to _____.

A) gustation; proprioceptor; sense of equilibrium
B) taste bud; Pacinian corpuscle; proprioceptor
C) olfaction; pain; vestibular
D) taste bud; nociceptor; kinesthetic sense
سؤال
Sensation and perception are two distinctly separate processes.

A) True
B) False
سؤال
Look at the following two examples:
(1) XXXXXXXXX OOOOOOOOO
(2) ZWX ZQX YZV QWX ZWQ
You tend to perceive the elements in the first example as two units because of the law of _____. You tend to perceive the elements in the second example as five units because of the law of _____.

A) proximity; closure
B) figure-ground; closure
C) closure; good continuation
D) similarity; proximity
سؤال
Which of the following is a monocular cue involved in depth perception?

A) convergence
B) binocular disparity
C) accommodation
D) motion parallax
سؤال
The process by which physical energy is converted into a coded neural signal that can be processed by the nervous system is called transduction.

A) True
B) False
سؤال
Absolute threshold refers to the reduced sensitivity that occurs in response to a constant stimulus, such as a constant smell.

A) True
B) False
سؤال
Amy, an accomplished gymnast, has just learned how to do a cartwheel on the balance beam. Which two senses are especially involved in this accomplishment?

A) sense of equilibrium and the vestibular sense
B) proprioception and the kinesthetic sense
C) kinesthetic sense and vestibular sense
D) audition and vision
سؤال
Sensory receptors respond only when stimulated by electromagnetic energy or sound waves.

A) True
B) False
سؤال
Jack is a fervent believer in the idea that ancient astronauts colonized the Earth. After seeing an exhibit of moon rocks, Jack becomes convinced that one rock has traces of ancient hieroglyphics carved on its side and that another shows a crude diagram of a spaceship. The most likely explanation for Jack's conclusion is his:

A) use of positive self-talk.
B) perceptual set.
C) use of perceptual abilities such as aerial perspective and motion parallax.
D) extrasensory abilities.
سؤال
You can easily distinguish between a tuna salad sandwich and a chicken salad sandwich by their smell, because airborne molecules from tuna salad and chicken salad:

A) stimulate two different patterns of odor receptors in the nasal cavity.
B) stimulate different sensory thresholds.
C) each stimulate a different odor receptor in the nasal cavity.
D) generate neural impulses along two different sensory pathways.
سؤال
When Isabel visited the children's zoo, she heard squeals coming from the baby pigs and loud grunts from the adult pigs. The _____ theory of hearing explains her perception of the high-pitched squeals, and the _____ theory of hearing explains her perception of the low-pitched grunts.

A) place; frequency
B) frequency; place
C) opponent process; trichromatic
D) trichromatic; opponent process
سؤال
Sensation refers to the response of sense organs to environmental stimuli and the transmission of that information to the brain. Perception refers to the active process of organizing and interpreting sensory information.

A) True
B) False
سؤال
The absolute threshold is the smallest possible strength of a stimulus that can be detected half the time.

A) True
B) False
سؤال
The fallacy of positive instances refers to the:

A) ability to predict the future.
B) tendency to misjudge the probability of an event occurring simply by chance.
C) tendency to seek the simplest possible explanation for an unusual event.
D) tendency to remember events that seem to confirm our beliefs and forget the events that contradict our beliefs.
سؤال
There are two kinds of sensory thresholds for each sense: the absolute threshold and the difference threshold.

A) True
B) False
سؤال
Sensation is the result of the stimulation of specialized cells called sensory receptors.

A) True
B) False
سؤال
Weber's law refers to the equation that is used to calculate the absolute threshold for visual and auditory stimuli.

A) True
B) False
سؤال
What are nociceptors?

A) sensory receptors that are found in the cochlea and involved in hearing
B) microfine, hair-like receptor cells that are found in the muscles and joints that provide information about movement and position
C) sensory nerve fibers which are found throughout the body and that are involved in producing the sensation of pain
D) people with a high degree of ESP ability
سؤال
Recent research using subliminal perception demonstrated conclusively that faces paired with a pleasant subliminal odor receive the lowest likeability ratings, while faces paired with an unpleasant subliminal odor receive the highest likeability ratings.

A) True
B) False
سؤال
In 1957, James Vicary falsely claimed to have increased the sale of popcorn and Coca-Cola at a New Jersey movie theater when the owner flashed subliminal messages to "Eat popcorn!" and "Drink Coke!" on the movie screen during the movie.

A) True
B) False
سؤال
Weber's law holds that the size of the just noticeable difference is a constant proportion of the size of the original stimulus.

A) True
B) False
سؤال
The cornea is a clear membrane that covers the front of the eye.

A) True
B) False
سؤال
The mere exposure effect refers to the fact that when people are repeatedly exposed to a particular stimulus, their liking for that stimulus will increase.

A) True
B) False
سؤال
Recent research using subliminal perception has shown that faces paired with a pleasant subliminal odor receive the highest likeability ratings, while faces paired with an unpleasant subliminal odor receive the lowest likeability ratings.

A) True
B) False
سؤال
The mere exposure effect refers to the fact that the basilar membrane vibrates at the same frequency as the sound stimulus to which it is briefly exposed.

A) True
B) False
سؤال
The iris is the black opening in the middle of the eye.

A) True
B) False
سؤال
Within a few minutes of putting on your wristwatch in the morning, you no longer feel the watch on your wrist. This is an example of sensory adaptation.

A) True
B) False
سؤال
Scientific research has demonstrated that stimuli that are presented subliminally (that is, below the threshold of conscious perception) have no effect on attitudes, thoughts, preferences, and emotions.

A) True
B) False
سؤال
Research indicates that subliminal messages exert very powerful influences on our subconscious minds.

A) True
B) False
سؤال
Another term for difference threshold is just noticeable difference.

A) True
B) False
سؤال
The finding that repeated exposure to a particular stimulus leads to increased liking for that stimulus is called sensory adaptation.

A) True
B) False
سؤال
The human eye is specialized to detect only a very narrow range of wavelengths on the electromagnetic spectrum.

A) True
B) False
سؤال
Subliminal images in advertising have been shown to influence consumer decisions.

A) True
B) False
سؤال
Some animals, such as snakes and insects, can "see" wavelengths of electromagnetic energy that are invisible to humans.

A) True
B) False
سؤال
Studies of self-help tapes that use subliminal messages, such as stop smoking or weight loss tapes, show that most of these tapes are not effective.

A) True
B) False
سؤال
Although the mere exposure effect works with overtly presented messages, the research indicates that it does not work with subliminal exposure to stimuli.

A) True
B) False
سؤال
The mere exposure effect holds true for exposure to subliminal stimuli as well as exposure to nonsubliminal stimuli.

A) True
B) False
سؤال
Psychologists have found that the effects of subliminal stimuli tend to be strong and long-lasting.

A) True
B) False
سؤال
Axons from the left eye project to the optic chiasm and are sent to the left side of the brain. Axons from the right eye project to the optic chiasm and are sent to the right side of the brain.

A) True
B) False
سؤال
Feature detectors are specialized neurons in the visual cortex that respond to very specific types of visual stimuli.

A) True
B) False
سؤال
Before visual information is sent to the brain, it undergoes some preliminary processing in the retina by specialized neurons called ganglion cells.

A) True
B) False
سؤال
Nearsightedness, farsightedness, and astigmatism are all caused by an abnormally shaped retina.

A) True
B) False
سؤال
Nearsightedness is caused by a lack of cones in the retina, while farsightedness results from the deterioration of rods in the fovea.

A) True
B) False
سؤال
Cones are most common in the fovea and become progressively less common toward the periphery of the retina.

A) True
B) False
سؤال
The "blind spot" in our visual field is due to the lack of rods or cones in the tiny area where the optic nerve exits the eye.

A) True
B) False
سؤال
Since there are no photoreceptors in the optic disk, this area is referred to as the blind spot.

A) True
B) False
سؤال
Some of the axons that make up the optic nerve project to the midbrain, and this secondary pathway is responsible for processing information about the location of an object in a person's field of vision.

A) True
B) False
سؤال
In a process called accommodation, the lens thins or thickens to focus the incoming light so that the light falls on the retina.

A) True
B) False
سؤال
Myopia is another name for the farsightedness that often occurs in people after the age of 40.

A) True
B) False
سؤال
Most of the axons that make up the optic nerve project to the thalamus, and this primary pathway is responsible for processing information about the form and color of an object in a person's field of vision.

A) True
B) False
سؤال
Cones adapt much more slowly than do rods to changes in the amount of available light.

A) True
B) False
سؤال
Cones operate best under dim light conditions.

A) True
B) False
سؤال
In astigmatism, an abnormally curved eyeball results in blurry vision for lines in a particular direction.

A) True
B) False
سؤال
The preliminary processing of visual data in the cells of the retina is possible because the retina develops from a bit of brain tissue that migrates to the eye during fetal development.

A) True
B) False
سؤال
The 1 million axons of the ganglion cells are bundled together to form the optic nerve, a thick nerve that exits from the back of the eye at the optic disc and extends to the brain.

A) True
B) False
سؤال
The bipolar cells funnel raw data from the photoreceptors to the ganglion cells.

A) True
B) False
سؤال
The optic disk is rich in rods but lacks cones.

A) True
B) False
سؤال
Most of the neurons in the visual cortex are highly specialized, responding to particular types of visual information.

A) True
B) False
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Deck 3: Sensation and Perception
1
Which sensory receptors are constantly being replaced?

A) taste buds, proprioceptors, and nociceptors
B) rods, cones, and olfactory receptors
C) olfactory receptors and taste buds
D) taste buds and hair cells in the basilar membrane
olfactory receptors and taste buds
2
Which of the following statements is TRUE?

A) There is no evidence to support the existence of pheromones or chemosignals in humans.
B) Psychologists have recently discovered a pheromone that is emitted by breastfeeding women that makes them irresistible to the opposite sex.
C) There is evidence that human pheromones function as social signals, affecting moods and social interactions.
D) A chemical in the perspiration of young males acts as a powerful sexual stimulus, increasing sexual motivation in women.
There is evidence that human pheromones function as social signals, affecting moods and social interactions.
3
According to Weber's law, the size of _____ is a constant proportion of the size of the initial stimulus.

A) the absolute threshold
B) a just noticeable difference or difference threshold
C) a subliminal threshold
D) a binocular disparity
a just noticeable difference or difference threshold
4
Cones are concentrated in the _____ and specialized for _____.

A) center of the retina; distance vision and feature detection
B) fovea; color vision and visual acuity
C) fovea; peripheral vision and vision in low-light conditions
D) periphery of the retina; color vision and visual acuity
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5
There are two theories of color vision. The _____ theory correctly describes color vision in the retina, while the _____ theory correctly explains color vision in the ganglion cells and visual cortex.

A) frequency; place
B) place; frequency
C) opponent-process; trichromatic
D) trichromatic; opponent-process
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6
Walking into a bakery, you immediately notice the smell of freshly baked bread. What is the name of the process through which physical stimuli, such as odors, are converted into neural signals that are sent to the brain?

A) sensory adaptation
B) the mere exposure effect
C) accommodation
D) transduction
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7
Because of the law of _____, you tend to perceive the following as three groups of letters:
BBBBBBcccccTTTTTT.

A) proximity
B) closure
C) good continuation
D) similarity
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8
_____ provide more specific information and function best in bright light, while _____ provide less specific information and function best in dim light.

A) Cones; rods
B) Rods; cones
C) Bipolar cells; ganglion cells
D) Ganglion cells; bipolar cells
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9
To reduce the intense pain of her migraine headaches, Lisette's doctor taught her a procedure that involved learning to control the blood flow and muscle tension in her head and neck. What is the technique called?

A) acupuncture
B) counterirritation
C) positive self-talk
D) biofeedback
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10
You and your friends are trying to put together a 5,000-piece jigsaw puzzle. Because you are doing this one piece at a time without knowing what the final picture will be, you are relying on:

A) bottom-up processing.
B) top-down processing.
C) conceptually driven processing.
D) kinesthetic processing.
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11
Which of the following would NOT be considered to be an example of a paranormal phenomenon?

A) psychokinesis
B) subliminal perception
C) precognition
D) telepathy
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12
When Matt went duck-hunting with his father, they wore camouflage clothing that would allow them to blend in with their surroundings. The effectiveness of camouflage is based upon which Gestalt principle?

A) proximity
B) similarity
C) the law of Prägnanz
D) figure-ground
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13
The sensory receptor cells for hearing are:

A) located in the primary auditory cortex of the brain.
B) embedded in the tiny bones (anvil, hammer, stirrup) in the middle ear.
C) embedded in the basilar membrane in the cochlea of the inner ear.
D) located along the length of the auditory nerve.
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14
Which theory best explains the phenomenon of afterimages?

A) frequency theory
B) place theory
C) trichromatic theory
D) opponent-process theory
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15
While helping his friends move, Ben dropped a box of books on his big toe. _____ carried the immediate, sharp sensation of pain, while _____ transmitted the throbbing pain that lasted for the next few days.

A) Nociceptors; substance P
B) A-delta fibers; C fibers
C) Pacinian corpuscles; nociceptors
D) C fibers; A-delta fibers
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16
Janna had always been fascinated by stories of the Loch Ness monster, so when she went to Scotland, she made sure to visit the famous lake, Loch Ness. One rainy morning when she was scanning the lake with high-powered binoculars, she was certain that she saw a huge, long-necked sea monster surface for a few moments. Her companion, however, insisted that she had just seen an uprooted tree being swept by the high waves. Of the following options, which is the most likely explanation for Janna's sighting of the famous Loch Ness monster?

A) telepathy
B) subliminal perception
C) perceptual set
D) clairvoyance
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17
As you enter the locker room at the gym, you notice the distinctive smell of chlorine from the adjacent swimming pool. After a few minutes you're no longer aware of the odor. This is an example of:

A) the mere exposure effect.
B) sensory adaptation.
C) accommodation.
D) transduction.
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18
As you enter the locker room at the college gym, you notice the sharp, distinctive smell of chlorine from the adjacent swimming pool. The stimulation of special receptors in your nose by airborne molecules of chlorine is an example of _____, and your interpretation of the stimulation is an example of _____.

A) gustation; transduction
B) sensation; perception
C) perception; sensation
D) olfaction; transduction
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19
Which of the following receptors trigger the experience of pain?

A) nociceptors
B) proprioceptors
C) Pacinian corpuscles
D) vestibular receptors
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20
John was shocked when his doctor informed him that his condition was caused by extensive damage to his hammer, anvil, and stirrup. What condition is John suffering from?

A) disequilibrium or vestibular disability
B) vertigo, dizziness, and poor balance
C) conduction deafness
D) nerve deafness
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21
Transduction is the perceptual process of organizing and interpreting coded neural messages.

A) True
B) False
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22
Which perceptual illusions involve size constancy?

A) the moon illusion and the Shepard Tables illusion
B) the Müller-Lyer illusion and the impossible figure illusion
C) the moon illusion and the Müller-Lyer illusion
D) the carpentered-world illusion and the Shepard Tables illusion
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23
Taste is to _____ as pressure is to _____ and as body position is to _____.

A) gustation; proprioceptor; sense of equilibrium
B) taste bud; Pacinian corpuscle; proprioceptor
C) olfaction; pain; vestibular
D) taste bud; nociceptor; kinesthetic sense
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24
Sensation and perception are two distinctly separate processes.

A) True
B) False
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25
Look at the following two examples:
(1) XXXXXXXXX OOOOOOOOO
(2) ZWX ZQX YZV QWX ZWQ
You tend to perceive the elements in the first example as two units because of the law of _____. You tend to perceive the elements in the second example as five units because of the law of _____.

A) proximity; closure
B) figure-ground; closure
C) closure; good continuation
D) similarity; proximity
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26
Which of the following is a monocular cue involved in depth perception?

A) convergence
B) binocular disparity
C) accommodation
D) motion parallax
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27
The process by which physical energy is converted into a coded neural signal that can be processed by the nervous system is called transduction.

A) True
B) False
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28
Absolute threshold refers to the reduced sensitivity that occurs in response to a constant stimulus, such as a constant smell.

A) True
B) False
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29
Amy, an accomplished gymnast, has just learned how to do a cartwheel on the balance beam. Which two senses are especially involved in this accomplishment?

A) sense of equilibrium and the vestibular sense
B) proprioception and the kinesthetic sense
C) kinesthetic sense and vestibular sense
D) audition and vision
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30
Sensory receptors respond only when stimulated by electromagnetic energy or sound waves.

A) True
B) False
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31
Jack is a fervent believer in the idea that ancient astronauts colonized the Earth. After seeing an exhibit of moon rocks, Jack becomes convinced that one rock has traces of ancient hieroglyphics carved on its side and that another shows a crude diagram of a spaceship. The most likely explanation for Jack's conclusion is his:

A) use of positive self-talk.
B) perceptual set.
C) use of perceptual abilities such as aerial perspective and motion parallax.
D) extrasensory abilities.
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32
You can easily distinguish between a tuna salad sandwich and a chicken salad sandwich by their smell, because airborne molecules from tuna salad and chicken salad:

A) stimulate two different patterns of odor receptors in the nasal cavity.
B) stimulate different sensory thresholds.
C) each stimulate a different odor receptor in the nasal cavity.
D) generate neural impulses along two different sensory pathways.
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33
When Isabel visited the children's zoo, she heard squeals coming from the baby pigs and loud grunts from the adult pigs. The _____ theory of hearing explains her perception of the high-pitched squeals, and the _____ theory of hearing explains her perception of the low-pitched grunts.

A) place; frequency
B) frequency; place
C) opponent process; trichromatic
D) trichromatic; opponent process
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34
Sensation refers to the response of sense organs to environmental stimuli and the transmission of that information to the brain. Perception refers to the active process of organizing and interpreting sensory information.

A) True
B) False
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35
The absolute threshold is the smallest possible strength of a stimulus that can be detected half the time.

A) True
B) False
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36
The fallacy of positive instances refers to the:

A) ability to predict the future.
B) tendency to misjudge the probability of an event occurring simply by chance.
C) tendency to seek the simplest possible explanation for an unusual event.
D) tendency to remember events that seem to confirm our beliefs and forget the events that contradict our beliefs.
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37
There are two kinds of sensory thresholds for each sense: the absolute threshold and the difference threshold.

A) True
B) False
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38
Sensation is the result of the stimulation of specialized cells called sensory receptors.

A) True
B) False
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39
Weber's law refers to the equation that is used to calculate the absolute threshold for visual and auditory stimuli.

A) True
B) False
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40
What are nociceptors?

A) sensory receptors that are found in the cochlea and involved in hearing
B) microfine, hair-like receptor cells that are found in the muscles and joints that provide information about movement and position
C) sensory nerve fibers which are found throughout the body and that are involved in producing the sensation of pain
D) people with a high degree of ESP ability
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41
Recent research using subliminal perception demonstrated conclusively that faces paired with a pleasant subliminal odor receive the lowest likeability ratings, while faces paired with an unpleasant subliminal odor receive the highest likeability ratings.

A) True
B) False
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42
In 1957, James Vicary falsely claimed to have increased the sale of popcorn and Coca-Cola at a New Jersey movie theater when the owner flashed subliminal messages to "Eat popcorn!" and "Drink Coke!" on the movie screen during the movie.

A) True
B) False
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43
Weber's law holds that the size of the just noticeable difference is a constant proportion of the size of the original stimulus.

A) True
B) False
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44
The cornea is a clear membrane that covers the front of the eye.

A) True
B) False
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45
The mere exposure effect refers to the fact that when people are repeatedly exposed to a particular stimulus, their liking for that stimulus will increase.

A) True
B) False
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46
Recent research using subliminal perception has shown that faces paired with a pleasant subliminal odor receive the highest likeability ratings, while faces paired with an unpleasant subliminal odor receive the lowest likeability ratings.

A) True
B) False
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47
The mere exposure effect refers to the fact that the basilar membrane vibrates at the same frequency as the sound stimulus to which it is briefly exposed.

A) True
B) False
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48
The iris is the black opening in the middle of the eye.

A) True
B) False
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49
Within a few minutes of putting on your wristwatch in the morning, you no longer feel the watch on your wrist. This is an example of sensory adaptation.

A) True
B) False
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50
Scientific research has demonstrated that stimuli that are presented subliminally (that is, below the threshold of conscious perception) have no effect on attitudes, thoughts, preferences, and emotions.

A) True
B) False
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51
Research indicates that subliminal messages exert very powerful influences on our subconscious minds.

A) True
B) False
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52
Another term for difference threshold is just noticeable difference.

A) True
B) False
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53
The finding that repeated exposure to a particular stimulus leads to increased liking for that stimulus is called sensory adaptation.

A) True
B) False
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54
The human eye is specialized to detect only a very narrow range of wavelengths on the electromagnetic spectrum.

A) True
B) False
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55
Subliminal images in advertising have been shown to influence consumer decisions.

A) True
B) False
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56
Some animals, such as snakes and insects, can "see" wavelengths of electromagnetic energy that are invisible to humans.

A) True
B) False
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57
Studies of self-help tapes that use subliminal messages, such as stop smoking or weight loss tapes, show that most of these tapes are not effective.

A) True
B) False
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58
Although the mere exposure effect works with overtly presented messages, the research indicates that it does not work with subliminal exposure to stimuli.

A) True
B) False
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59
The mere exposure effect holds true for exposure to subliminal stimuli as well as exposure to nonsubliminal stimuli.

A) True
B) False
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60
Psychologists have found that the effects of subliminal stimuli tend to be strong and long-lasting.

A) True
B) False
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61
Axons from the left eye project to the optic chiasm and are sent to the left side of the brain. Axons from the right eye project to the optic chiasm and are sent to the right side of the brain.

A) True
B) False
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62
Feature detectors are specialized neurons in the visual cortex that respond to very specific types of visual stimuli.

A) True
B) False
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63
Before visual information is sent to the brain, it undergoes some preliminary processing in the retina by specialized neurons called ganglion cells.

A) True
B) False
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64
Nearsightedness, farsightedness, and astigmatism are all caused by an abnormally shaped retina.

A) True
B) False
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65
Nearsightedness is caused by a lack of cones in the retina, while farsightedness results from the deterioration of rods in the fovea.

A) True
B) False
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66
Cones are most common in the fovea and become progressively less common toward the periphery of the retina.

A) True
B) False
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67
The "blind spot" in our visual field is due to the lack of rods or cones in the tiny area where the optic nerve exits the eye.

A) True
B) False
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68
Since there are no photoreceptors in the optic disk, this area is referred to as the blind spot.

A) True
B) False
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69
Some of the axons that make up the optic nerve project to the midbrain, and this secondary pathway is responsible for processing information about the location of an object in a person's field of vision.

A) True
B) False
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70
In a process called accommodation, the lens thins or thickens to focus the incoming light so that the light falls on the retina.

A) True
B) False
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71
Myopia is another name for the farsightedness that often occurs in people after the age of 40.

A) True
B) False
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72
Most of the axons that make up the optic nerve project to the thalamus, and this primary pathway is responsible for processing information about the form and color of an object in a person's field of vision.

A) True
B) False
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73
Cones adapt much more slowly than do rods to changes in the amount of available light.

A) True
B) False
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74
Cones operate best under dim light conditions.

A) True
B) False
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75
In astigmatism, an abnormally curved eyeball results in blurry vision for lines in a particular direction.

A) True
B) False
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76
The preliminary processing of visual data in the cells of the retina is possible because the retina develops from a bit of brain tissue that migrates to the eye during fetal development.

A) True
B) False
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77
The 1 million axons of the ganglion cells are bundled together to form the optic nerve, a thick nerve that exits from the back of the eye at the optic disc and extends to the brain.

A) True
B) False
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78
The bipolar cells funnel raw data from the photoreceptors to the ganglion cells.

A) True
B) False
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79
The optic disk is rich in rods but lacks cones.

A) True
B) False
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80
Most of the neurons in the visual cortex are highly specialized, responding to particular types of visual information.

A) True
B) False
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