Deck 3: Creativity and Innovation: Keys to Entrepreneurial Success

Question 1

Innovation is ________ when it creates market-changing,disruptive breakthroughs that are the result of generating something from nothing.

A)mandatory
B)perfunctory
C)evolutionary
D)revolutionary

Answer 1

D

Question 2

According to research,creativity among both children and adults in the United States has declined markedly since:

A)1990.
B)1995.
C)2000.
D)2005.

Answer 2

A

Question 3

According to Ted Levitt,creativity is ________ new things.

A)thinking
B)doing
C)corroborating
D)emulating

Answer 3

A

Question 4

Which brain handles language,logic,and symbols?

A)Left
B)Right
C)Front
D)Back

Question 5

According to Ted Levitt,innovation is ________ new things.

A)thinking
B)doing
C)corroborating
D)emulating

Question 6

Which one of the following is a barrier to creativity?

A)Searching for the one "right" answer
B)Focusing on being "logical"
C)Blindly following the rules
D)All of the above

Question 7

Some small businesses create innovations ________ in response to customer feedback or changing market conditions.

A)responsibly
B)compassionately
C)reactively
D)proactively

Question 8

Some small businesses create innovations ________ by spotting opportunities on which to capitalize.

A)responsibly
B)compassionately
C)reactively
D)proactively

Question 9

________ is the ability to apply creative solutions to problems and opportunities to enhance or to enrich people's lives.

A)Showboating
B)Commoditizing
C)Creativity
D)Innovation

Question 10

Which one of the following is NOT a small business innovation enabler,according to Intuit?

A)Compassion
B)Customer connection
C)Agility and adaptation
D)All are enablers

Question 11

________ thinking is considering a problem from all sides and jumping into it at different points.

A)Vertical
B)Lateral
C)Simultaneous
D)Parallel

Question 12

Which brain takes care of the body's emotional,intuitive,and spatial functions?

A)Left
B)Right
C)Front
D)Back

Question 13

________ thinking is going from one logical conclusion to the next.

A)Vertical
B)Lateral
C)Simultaneous
D)Parallel

Question 14

The ________ brain processes information intuitively.

A)left
B)right
C)front
D)back

Question 15

The iPod is an example of a ________ innovation.

A)revolutionary
B)evolutionary
C)proactive
D)perfunctory

Question 16

The ________ brain processes information in a step-by-step fashion.

A)left
B)right
C)front
D)back

Question 17

________ is the ability to develop new ideas and to discover new ways of looking at problems and opportunities.

A)Showboating
B)Commoditizing
C)Innovation
D)Creativity

Question 18

More often,innovations are ________.

A)evolutionary
B)revolutionary
C)proactive
D)All of the above

Question 19

For entrepreneurs,simply having a great new idea is not enough;transforming the idea into a ________ product,service,or business venture is the next step.

A)plausible
B)legible
C)intangible
D)tangible

Question 20

Another word for vertical thinking is ________ thinking.

A)lateral
B)linear
C)parallel
D)simultaneous

Question 21

Research suggests that innovative companies are structured like ________ rather than a traditional pyramid.

A)boxes
B)circles
C)linguini
D)spaghetti

Question 22

Creativity is "caught" as much as it is "________."

A)bought
B)sought
C)concocted
D)taught

Question 23

________ are entrepreneurs who operate within the framework of an existing business.

A)Managers
B)Disruptors
C)Intrapreneurs
D)Challengers

Question 24

A common killer of creativity is ________ thinking.

A)flexible
B)intuitive
C)equivocal
D)myopic

Question 25

________ thinking is narrowly focused and limited by the status quo.

A)Flexible
B)Intuitive
C)Creative
D)Myopic

Question 26

Innovative companies do not take a(n)________ approach to creativity.

A)proactive
B)active
C)passive
D)All of the above

Question 27

While working for iRobot,Jim Lynch came up with a new product while cleaning the gutters on his house.Lynch is an example of a(n)________.

A)entrepreneur
B)disruptor
C)intrapreneur
D)manager

Question 28

The ________ environment in which people work has an impact on their level of creativity.

A)emotional
B)physical
C)national
D)All of the above

Question 29

Focusing on the "________" uses of a product or service limits creativity.

A)unconventional
B)innovative
C)traditional
D)unorthodox

Question 30

Creativity is "________" as much as it is "taught."

A)bought
B)caught
C)sought
D)concocted

Question 31

Creative thinking is no place for ________.

A)ambiguity
B)conformity
C)flexibility
D)All of the above

Question 32

The voice of a ________ can be an important source of creative ideas.

A)customer
B)competitor
C)operator
D)manager

Question 33

Thanks to ________,the cost of failed attempts at innovation has never been lower.

A)globalization
B)distance
C)technology
D)localization

Question 34

One of the best ways to cultivate a culture of creativity is to hire a ________.

A)monolithic workforce
B)diverse workforce
C)homogeneous workforce
D)local workforce

Question 35

Which one of the following is a suggestion to enhance creativity in organizations?

A)Include creativity as a core company value and make it an integral part of the company's culture
B)Hire for conformity
C)Eschew diversity
D)All of the above

Question 36

________ encourages us to "think something different."

A)Ambiguity
B)Reciprocity
C)Animosity
D)All of the above

Question 37

________ is (are)a valuable part of the creative process,especially when evaluating ideas and implementing them.

A)Rules
B)Unequivocality
C)Logic
D)All of the above

Question 38

________ is (are)the fuel that drive(s)creativity.

A)Rules
B)Imagination
C)Conformity
D)Rigidity

Question 39

Focusing too much effort on being logical also discourages the use of one of the mind's most powerful creations: ________.

A)rationality
B)rigidity
C)credibility
D)intuition

Question 40

To avoid myopic thinking,creative companies include ________ in creative problem solving or idea generation sessions.

A)nonexperts
B)experts
C)industry specialists
D)industry generalists

Question 41

The goal of the ________ stage in the creative process is to subject the innovative idea to the test of cold,hard reality.

A)verification
B)gestation
C)investigation
D)transformation

Question 42

Creativity is the ability to develop new ideas and to discover new ways of looking at problems and opportunities.

Question 43

________ thinking is the ability to see the similarities and the connections among various and often diverse data and events.

A)Divergent
B)Parallel
C)Investigative
D)Convergent

Question 44

In the creative process,________ occurs while the individual is away from the problem,often engaging in some totally unrelated activity.

A)investigation
B)incubation
C)transformation
D)verification

Question 45

________ is finding something while looking for something else.

A)Tenacity
B)Ambiguity
C)Opportunity
D)Serendipity

Question 46

Innovations are created proactively in response to customer feedback.

Question 47

Innovators succeed by thinking and doing new things or old things in new ways.

Question 48

________ thinking is the ability to see the differences among various data and events.

A)Divergent
B)Parallel
C)Investigative
D)Convergent

Question 49

Entrepreneurs' resource limitations often disable their innovative capabilities.

Question 50

Which of the following is NOT a step in the creative process?

A)Transliteration
B)Preparation
C)Investigation
D)Illumination

Question 51

According to research by Intuit,supplier connection is one of the "enablers" of small business innovation.

Question 52

More often,innovation is evolutionary.

Question 53

"________ points" are missing products or services or flaws in existing products or services.

A)Opportunity
B)Opening
C)Pleasure
D)Pain

Question 54

Invention is the ability to apply creative solutions to problems and opportunities.

Question 55

The Apple iPod is an example of an evolutionary innovation.

Question 56

Innovation is always revolutionary.

Question 57

Often,ideas require a ________ period.

A)investigation
B)verification
C)gestation
D)preparation

Question 58

In the creative process,________ involves viewing the similarities and differences among the information collected.

A)transformation
B)investigation
C)incubation
D)verification

Question 59

In the creative process,the transformation phase requires two types of thinking: ________ and ________.

A)convergent,parallel
B)divergent,parallel
C)investigative,parallel
D)convergent,divergent

Question 60

Entrepreneurs' resource limitations often require them to be highly innovative.

Question 61

Right-brain people have "helicopter skills," the ability to rise above the daily routine to see an issue from a broader perspective.

Question 62

Left-brain people see mistakes as mere "pit stops" on the way to success.

Question 63

Left-brain people tend to be prolific thinkers.

Question 64

Right-brain people realize that there may be more than one "right answer."

Question 65

Successful entrepreneurship requires both left- and right-brain thinking.

Question 66

Entrepreneurship is the result of a disciplined,systematic process of applying creativity and innovation to needs and opportunities in the marketplace.

Question 67

The left brain handles language,logic,and symbols.

Question 68

Left-brain thinking is at the heart of the creative process.

Question 69

The left brain processes information all at once,relying heavily on images.

Question 70

Left-brain vertical thinking is narrowly focused and systematic.

Question 71

In this fiercely competitive,fast-faced,global economy,creativity is not only an important source for building a competitive advantage but also a necessity for survival.

Question 72

Entrepreneurs must always be on guard against traditional assumptions and perspectives about how things ought to be because they are certain killers of creativity.

Question 73

Innovation is nothing but random,disjointed tinkering.

Question 74

Right-brain people challenge custom,routine,and tradition.

Question 75

Innovation should be an intermittent process because good ideas don't come often.

Question 76

As one writer explains,"trial-and lots of error-is embedded in entrepreneurship."

Question 77

The right brain processes information in a step-by-step fashion.

Question 78

Entrepreneurs are people who connect their creative ideas with the purposeful action and structure of a business.

Question 79

The left brain takes care of the body's emotional,intuitive,and spatial functions.

Question 80

Market-changing,disruptive breakthroughs are examples of evolutionary innovations.