Deck 5: Focus Group Interviewing

Question 1

A facilitator who works to draw out feelings and ideas of the member of the focus group is called a(n) _______.

A) interviewer
B) informant
C) moderator
D) interested listener

Answer 1

C

Question 2

Focus groups were first used to conduct research on _____________.

A) popular opinion of political candidates
B) opinions on a car make and models
C) effectiveness of radio in boosting army morale
D) women assigned bed rest for treatment of preterm labor

Answer 2

C

Question 3

The first person to write an article on the use of focus groups, or focused interview was ________.

A) Y.R. Zarchin
B) Paul Lazarsfeld
C) C. L. Adler
D) Robert K. Merton

Answer 3

D

Question 4

Focus group data that reflect the collective notions shared and negotiated by a group are ______________.

A) collective brainstorms
B) group data
C) synergistic group effects
D) group think

Question 5

When the research begins with a research question and primary data collection is used to answer the question, this is called __________.

A) secondary research
B) applied research
C) pure research
D) participant observation

Question 6

When an interviewer has five focus groups of six participants each with a total of thirty people interviewed, how many cases of data does the researcher have?

A) 1
B) 5
C) 6
D) 30

Question 7

Points of agreement within the group refers to ____________.

A) consensus
B) dissensus
C) resonance
D) group think

Question 8

To encourage participants to speak freely, a moderator must_________________.

A) assign fake names to participants
B) provide a typed set of rules to participants
C) explain that an open, polite, and orderly environment is expected
D) ensure confidentiality through signed forms

Question 9

What population is NOT especially well suited for focus group interviewing?

A) Jurors
B) Bullies
C) Marketing groups
D) Transient populations

Question 10

When dynamic interactions among and between group members stimulate discussions during which one group member reacts to comments made by another, this is called _______.

A) collective brainstorm
B) moderation
C) synergistic group effect
D) group think

Question 11

When the data collected in research serve some further application, such as program implementation, problem solving, or marketing, this is called ___________.

A) secondary research
B) applied research
C) pure research
D) participant observation

Question 12

Which is NOT an advantage of online focus groups?

A) Rising costs
B) Potential to reach a broad geographic scope
C) Provide access to hard-to-reach participants
D) Provide convenient and comfortable way of participating

Question 13

Which technique is most effective at revealing surface level biographical experiences of a person's life?

A) Focus groups
B) Unobtrusive measures
C) Face-to-face interviewing
D) Participant observation

Question 14

Historically, for what purpose have focus groups been traditionally used?

A) Psychological research
B) Social Science research
C) Advertising research
D) Marketing research

Question 15

The information collected during the course of a focus group is ______________.

A) a collective brainstorm
B) raw data
C) a synergistic group effect
D) group think

Question 16

Which is NOT a disadvantage of online focus groups?

A) Loss of role and authority of the moderator
B) Loss of atmosphere arising during in-person focus group
C) Ability to effectively use group dynamics as integral part of process
D) Loss of attentiveness on topic being discussed by group

Question 17

When several members of the group jump on board for a particular idea or series of comments about a given idea, attitude, or belief as a result of subgroup pressure, this is called __________.

A) peer pressure
B) moderation
C) synergistic group effect
D) group think

Question 18

A phenomenon that allows a larger number of ideas, issues, and solutions to a problem to be generated through group discussion than through individual conversations is one reason that focus groups are so compelling. What is this called?

A) collective brainstorm
B) moderation
C) synergistic group effect
D) group think

Question 19

What technique can be used to unite spatially and temporally separate participants in a text-based group discussion via email?

A) Computer Assisted Telephone Interviewing (CATI)
B) Virtual Focus Groups
C) Web-Based In-Depth Interviewing
D) Email-Based In-Depth Interviewing

Question 20

The ideal length for a single focus group session is ________.

A) 0-30 minutes
B) 30-60 minutes
C) 60-90 minutes
D) 90-120 minutes

Question 21

Pick two problems in focus group interviewing, and discuss how a researcher can avoid them

Question 22

What is the data collection instrument of a focus group called?

A) Question list
B) Survey
C) Moderator's guide
D) Group activity list

Question 23

What are the basic ingredients for a focus group?

Question 24

Explain the parts of data and how researchers should analyze the raw data created by a focus group.

Question 25

How should focus group participants be selected?

Question 26

Which technique is best suited to provide a window into socially constructed meanings for details on various attitudes, opinions, and experiences?

A) Focus groups
B) Unobtrusive measures
C) Face-to-face interviewing
D) Participant observation

Question 27

What are some disadvantages of focus group interviewing?

Question 28

What are the five main parts of a moderator's guide? Pick one and describe what it should include in detail.

Question 29

What are some advantages of focus group interviewing?

Question 30

Which technique is most effective at revealing naturally occurring worlds of the group under study?

A) Focus groups
B) Unobtrusive measures
C) Face-to-face interviewing
D) Participant observation

Question 31

Compare and contrast focus group interviewing and unobtrusive measures.

Question 32

What are several reasons that a focus group for complex problems should be kept to around seven participants or less?

Question 33

Which technique is most effective at revealing deep level biographical experiences of a person's group?

A) Focus groups
B) Unobtrusive measures
C) Face-to-face interviewing
D) Participant observation

Question 34

What is a focus group and what are its appropriate uses?

Question 35

Compare and contrast focus group interviewing and face-to-face interviewing.

Question 36

Compare and contrast focus group interviewing and participant observation.

Question 37

Which technique is the most effective at obtaining a great amount of detail about various content information?

A) Focus groups
B) Unobtrusive measures
C) Face-to-face interviewing
D) Participant observation

Question 38

What strategy allows the moderator to determine what subjects individually know or believe without the influence of others in the focus group, and simultaneously lets people think about and perhaps commit to certain ideas and attitudes about the topics discussed?

A) Group diary
B) Role playing
C) Drawing exercises
D) Pre-focus group survey