Deck 1: Marketing39s Value to Consumers, Firms, and Society

Question 1

Marketing is both a set of activities performed by organizations and a social process.

Answer 1

True
Explanation: We can view marketing in two ways: from a micro view as a set of activities performed by organizations and also from a macro view as a social process.

Question 2

Marketing can be viewed as a social process, but not as a set of activities performed by organizations.

Answer 2

False
Explanation: We can view marketing in two ways: from a micro view as a set of activities performed by organizations and also from a macro view as a social process.

Question 3

Marketing is basically selling and advertising.

Answer 3

False
Explanation: Although it's true that selling and advertising are parts of marketing, marketing is much more than that.

Question 4

According to the text, marketing means "selling" or "advertising."

Question 5

Marketing plays an essential role in creating customer satisfaction.

Question 6

In advanced economies, marketing costs only about 10 percent of each consumer's dollar.

Question 7

Marketing encourages the development and spread of new ideas, goods, and services.

Question 8

Marketing means "promotion and selling."

Question 9

Marketing, in the literal sense, means "selling" or "advertising."

Question 10

The micro view of marketing sees it as the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.

Question 11

It is estimated that marketing costs about 50 percent of each consumer's dollar.

Question 12

Marketing is the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.

Question 13

Estimating what price consumers are willing to pay for a product and if the firm can make a profit selling at that price, is an example of a production activity.

Question 14

Marketing can provide needed direction for production and help make sure that the right goods and services find their way to interested consumers.

Question 15

Marketing discourages the development and spread of new ideas, goods, and services.

Question 16

The micro view of marketing is mainly concerned with the activities performed by organizations.

Question 17

If a firm produces the right goods or services, marketing has little role to play in creating customer satisfaction.

Question 18

Marketing can be viewed as a set of activities performed by organizations, but not as a social process.

Question 19

Actually making goods or performing services is called marketing.

Question 20

Customer satisfaction is the extent to which a firm fulfills a consumer's needs, desires, and expectations.

Question 21

Marketing doesn't occur unless two or more parties are willing to exchange one item for another.

Question 22

Marketing only applies to profit organizations.

Question 23

Marketing activities should be of no interest to a nonprofit organization.

Question 24

In a pure subsistence economy--when each family unit produces everything it consumes--no marketing is involved.

Question 25

Macro-marketing is concerned with examining the relationship of the entire production and distribution system.

Question 26

Marketing only applies to for-profit organizations.

Question 27

Marketing activities should begin with potential customer needs, not with the production process.

Question 28

Marketing is concerned with individual transactions rather than with building ongoing relationships with customers because that is the job of people in the public relations department.

Question 29

Micro-marketing is a social process that directs an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes society's objectives.

Question 30

From a micro view, marketing activities are performed only by profit-oriented organizations.

Question 31

Macro-marketing emphasizes how the whole marketing system works.

Question 32

Marketing does not occur unless there are two or more parties who want to exchange something for something else.

Question 33

Marketing should begin with the production process.

Question 34

Macro-marketing emphasizes how the whole system works, rather than the activities of individual organizations.

Question 35

Production, not marketing, should determine what products are to be made.

Question 36

Macro-marketing emphasizes the activities of individual organizations.

Question 37

Marketing does not occur unless two or more parties are willing to exchange something for something else.

Question 38

An effective macro-marketing system matches heterogeneous supply with heterogeneous demand.

Question 39

Macro-marketing is a set of activities that direct an economy's flow of goods and services from producers to consumers in a way which effectively matches supply and demand and accomplishes the objectives of society.

Question 40

A marketing exchange is a single transaction between a firm and a customer, nothing more.

Question 41

While intermediaries facilitate exchange, their cost makes the whole macro-marketing system less efficient.

Question 42

The advantages of working with intermediaries increase as the number of producers and customers, their distance apart, and the number and variety of competing products increase.

Question 43

E-commerce refers to exchanges between individuals and organizations--and the activities that facilitate those exchanges--based on applications of information technology.

Question 44

Intermediaries specialize in trade and production.

Question 45

The "universal functions of marketing" consist only of buying, selling, transporting, and storing.

Question 46

Marketing functions are performed by producers, consumers, and a variety of marketing specialists.

Question 47

Marketing specialists such as intermediaries and collaborators hinder the exchange process between producers and consumers.

Question 48

"Economies of scale" means that as a company produces larger numbers of a particular product, the cost for each unit of the product goes down.

Question 49

An effective macro-marketing system overcomes discrepancies of quantity and discrepancies of assortment by using the universal functions of marketing.

Question 50

In advanced societies, all goods and services can be produced with mass production and its economies of scale.

Question 51

The universal functions of marketing are performed in the same way in all nations and economic systems.

Question 52

"Economies of scale" prevent a company from taking advantage of mass production.

Question 53

The universal functions of marketing include buying, selling, transporting, storing, standardization and grading, financing, risk taking, and market information.

Question 54

Achieving effective marketing in an advanced economy is simplified by the fact that producers are separated from consumers in only two ways: time and space.

Question 55

"Economies of scale" means that as a company produces more of a product, the total cost of production goes up.

Question 56

Marketing collaborators are any firms that provide the marketing functions of buying and selling.

Question 57

"Economies of scale" means that as a company produces more of a product, the cost of each unit produced goes down.

Question 58

Buying, selling, transporting and storing are all universal marketing functions.

Question 59

Both mass production and effective marketing are needed to satisfy the economic needs of an advanced economy.

Question 60

Effective marketing in an advanced economy is difficult because producers and consumers are often separated in several levels.

Question 61

E-commerce refers to exchanges between organizations, but not exchanges between individuals.

Question 62

In a market-directed economy, consumers enjoy complete freedom of choice.

Question 63

The American economy is entirely market-directed.

Question 64

In a market-directed economy, government officials decide what and how much is to be produced and distributed by whom, when, to whom, and why.

Question 65

A market-directed economy is one in which government officials decide what and how much is to be produced and distributed by whom, when, to whom, and why.

Question 66

An economic system is the way an economy organizes to use scarce resources to produce goods and services and distribute them for consumption among various people and groups in the society.

Question 67

E-commerce refers to exchanges between organizations (not individuals) and the activities that facilitate those exchanges.

Question 68

Marketing costs go down and customer satisfaction goes up in all exchanges handled by e-commerce.

Question 69

In a command economy, producers generally have little choice about what goods and services to produce.

Question 70

Most Western economies are completely market-directed.

Question 71

In a command economy, the individual decisions of many producers and consumers make the macro-level decisions for the whole economy.

Question 72

E-commerce refers to exchanges between individuals, but not exchanges between organizations.

Question 73

Market-directed economies tend to provide consumers with greater freedom of choice than command economies.

Question 74

In a market-directed economy, profit is guaranteed.

Question 75

Responsibility for performing the marketing functions can be shifted and shared in a variety of ways, but no function can be completely eliminated.

Question 76

Only industrial nations need an economic system to decide what and how much is to be produced and distributed by whom, when, to whom, and why.

Question 77

Not all societies need an economic system.

Question 78

Compared to other innovations, firms have been relatively slow to adopt e-commerce.

Question 79

The American economy and most other Western economies are completely market-directed.

Question 80

In a market-directed economy, price is a rough measure of how society values particular goods and services.