Deck 14: Understanding Social Media and E-Business

Question 1

"Spectators" read blogs, listen to podcasts, and read online forums.

Answer 1

True

Question 2

A wiki is an online collaborative working space.

Answer 2

True

Question 3

Number of followers and number of retweets are typical social media measurements of Facebook.

Answer 3

False

Question 4

Shifting revenues earned from customers inside a real Sears department store to revenues earned from those same customers online increases the firm's total sales revenues.

Question 5

Sources of revenue flowing into the firm are referred to as revenue streams.

Question 6

Social media offers extensive, nearly full control over what is said about a company and/or their products or services.

Question 7

A podcast can be considered a social community.

Question 8

The growth of the Internet has created some new customer needs that did not exist before the creation of the Internet.

Question 9

Social games are an area of growth in social media.

Question 10

Even if a business's core customers do not use social media and social networking sites, businesses should still be devoting major resources to developing their social media presence.

Question 11

All social media plans have a defined, clear start and stop date.
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Question 12

Sources of revenue flowing into the firm are referred to as channels.

Question 13

Crowdsourcing involves outsourcing tasks to another business--most often a business overseas.
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Question 14

Social media online promotions should never be integrated with more traditional or offline promotions.

Question 15

Just under 50 percent of online adults use some sort of social media.

Question 16

Shifting revenues earned from customers inside a real Sears department store to revenues earned from those same customers online increases a firm's total sales revenues.

Question 17

In a forum, members of a community keep content updated and accurate.

Question 18

Online booksellers that seem to be following the same business activities are said to be using a B2B business model.

Question 19

Forrester Research, Inc., offers business research on a subscription business model basis.
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Question 20

Millennials are tech-savvy digital natives born after 1990.
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Question 21

There are a very limited number of ways that a business can interact with other businesses as well as consumers through social media.

Question 22

Firms that tend to focus on conducting e-business with other businesses are referred to as having a B2B focus.

Question 23

Objectives in a social media plan need to be specific as well as linked to clear actions that can be used to accomplish each objective.

Question 24

KPI stands for key preference indicators.

Question 25

"Digital natives" have typically grown up with technology and are comfortable sharing information about themselves.

Question 26

A variety of special e-business resources are generally needed by the firm to successfully carry on any significant e-business activities.

Question 27

Data mining refers to searching large amounts of data looking for useful information.

Question 28

The two types of social media measurement are objective and subjective.

Question 29

Engaging customers in product development is a recognized use of social media.
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Question 30

Online merchants like Amazon.com can reach a global customer base twenty-four hours a day, seven days a week.

Question 31

Managers of a firm based in Boston who send e-mail to their customers in Japan are conducting e-business activities.

Question 32

It is important not to make changes to a social media plan once it has begun.

Question 33

Website designers are examples of specialized human resources required by a firm that wishes to successfully carry on any significant e-business activities.

Question 34

Angry Birds is a popular blog.

Question 35

Facebook has one of the largest social networks and one of the "stickiest" Web sites.
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Question 36

Flickr would be considered a social gaming site.
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Question 37

A podcast is a website that allows a company to share information.

Question 38

Reading comments on social media sites about companies or products rarely offers valid insight into how consumers are reacting to products or services.

Question 39

Today, e-business is transforming key business activities.

Question 40

A firm's information database and available financing would be considered internal forces that affect the development of e-business.

Question 41

Globalization, convergence of technologies, and demographic forces are considered external forces that affect e-business.

Question 42

​____ is (are) used by e-businesses in an effort to reduce the cost of specialized resources.

A)​Outsourcing
B)​International trade
C)​In-house sourcing
D)​Cross-functional teams

Question 43

The ABC Auto Supply Company of Burlington, Vermont, uses an e-commerce software program on its website to allow customers such as Quickeeze Body Shop to enter their own orders for auto parts. ABC is following a(n) ____ business model.

A)B2B
B)supplier-to-customer
C)B2C
D)automotive-supply
E)online customer focus

Question 44

In a consumer poll, more than ____ percent of consumers said that they trust online consumer opinions.​

A)​40
B)​50
C)​60
D)​70
E)​80

Question 45

McDonald's and Burger King share a similar ____ because they offer about the same products and need about the same type of employees.

A)business-to-business model
B)marketing campaign
C)business model
D)hierarchy of service
E)background

Question 46

There are no such things as special e-business resources.

Question 47

Which of the following is the last step in building a social media plan?​

A)​Establish social media objectives
B)​Listen to determine opportunities
C)​Segment and target the social media customer
D)​Select social media tools
E)​Implement and integrate the plan

Question 48

Generally, it is desirable if e-business activities can shift revenues from traditional retail stores to online sales.

Question 49

There is one clear, agreed-upon definition of social media among experts, users, and anyone in the social media field.
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Question 50

Outsourcing is the process of finding outside vendors and suppliers that provide professional help, parts, or materials at a lower cost.

Question 51

LinkedIn is considered one of the top four social networking sites used by business.

Question 52

"Critics" are the social media type that publish blogs, publish their own Web pages, and upload videos and music.

Question 53

Which of the following is most like a radio show that could be distributed through the Web?

A)Podcast
B)Blog
C)Wiki
D)Forum
E)Social game

Question 54

Which of the following can most accurately be described as an interactive community bulletin board?​

A)​Blogs
B)​Forums
C)Podcasts​
D)​Social games
E)​Wikis

Question 55

Reducing paper usage in an organization can be an example of green IT.

Question 56

Which of the following may leave users completely unaware that their movements and clicks on the Internet are being monitored?

A)Malware
B)Spam
C)A virus
D)Cookies
E)Data mining

Question 57

Social media is used by businesses to interact with existing consumers not to gain new consumers.

Question 58

Webinars are a social media tool used most often to sell to other businesses.
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Question 59

A key advantage of the Internet is that it allows the customer to interact with the firm through e-business activities.

Question 60

The cost to create and distribute photos, videos, and podcasts should be a consideration when deciding to participate in media sharing.

Question 61

Which of the following would be part of a media sharing site?​

A)​Blog
B)​Forum
C)​Wiki
D)​Social game
E)​Podcast

Question 62

Howie stops offering free shipping to his online customers. Howie is trying to increase his profits by

A)decreasing his revenues.
B)increasing his revenues.
C)decreasing his expenses.
D)increasing his expenses.
E)providing more customer service.

Question 63

Which of the types of resources needed for an e-business is Storybook.com most likely to receive from an investor?

A)Financial
B)Human
C)Software
D)Material
E)Informational

Question 64

____ is considered a social networking site for professionals.

A)Pinterest
B)MySpace
C)Google+
D)LinkedIn
E)Facebook

Question 65

Which of the following is true about marketing messages and social media?​

A)​Traditional marketing messages are top down, similar to social media messages.
B)​Social media messages are typically bottom up.
C)​Social media marketing messages are not like traditional marketing messages.
D)​Social media follows traditional marketing messages and how they are distributed.
E)​Traditional marketing messages are bottom up.

Question 66

Gap.com, the clothier's online site, focuses on conducting business with individual customers. This represents a ____ model.

A)B2B
B)C2C
C)manufacturer
D)distributive
E)B2C

Question 67

Rosie's Flowers Company in Tulips, Ohio, uses an e-commerce software program on its website to allow customers to enter their own orders for flowers that are delivered by the end of the next business day. Rosie's Flowers follows a(n) ____ model.

A)B2B
B)business-to-customer
C)B2C
D)Internet
E)online customer focus

Question 68

When Dell Computer allows workers in a foreign country to provide technical assistance to its customers, it is engaging in

A)external recruitment.
B)revenue stream buildup.
C)insourcing.
D)outsourcing.
E)employment sourcing.

Question 69

Each objective of a social media plan should be all of the following except

A)measurable.
B)specific.
C)achievable.
D)oriented toward the future.
E)vague.

Question 70

Jason has to purchase specialized software that will allow his company to accept credit cards online for purchases from his company's website. This software is a(n) ____ resource for this e-business.

A)financial
B)material
C)intangible
D)human
E)capital

Question 71

Current estimates suggest that about ____ people in the world use the Web.

A)200 million
B)400 million
C)800 million
D)1.1 billion
E)2.4 billion

Question 72

​____ are used to describe a typical customer of an e-business in terms of age, income, gender, and ethnicity.

A)​Customer profiles
B)​Customer lists
C)​Customer databases
D)​Customer opportunity objectives

Question 73

Pure Training, Inc.
Pure Training, Inc., is a company that helps people start their own businesses. As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies. One principle its trainers focus on is customer servic
Refer to Pure Training, Inc. If clients (the business owners) were asking for workshops to allow their customers to listen to audio files about their product or service, Pure Training would be organizing ___________ workshops.

A)blog
B)podcast
C)social content site
D)social game
E)forum

Question 74

Which of the following would be considered a revenue stream?

A)Advertising
B)Subscription fees
C)Sales of products
D)Sales of services
E)All of the above

Question 75

Which of the following companies was one of the early adopters of consumer ratings?​

A)​Facebook
B)​Yelp
C)​MySpace
D)​Amazon
E)​SocialLiving

Question 76

Christopher notices that his Discover Card statement gives the company's Web address (Discovercard.com) and directs him there to pay his bills and answer his questions. What e-business strategy is Discover employing with this reference to its website?

A)Increasing revenue streams
B)Decreasing expenses
C)Selling additional services such as fraud insurance
D)Reallocating its revenue stream
E)Decreasing revenue streams

Question 77

After a company listens and pays attention to what is being said about a company through social media, what is the following step?​

A)​Select social media tools
B)​Implement and integrate the plan
C)​Segment and target the social media customer
D)​Listen to determine opportunities
E)​Establish social media objectives

Question 78

Number of fans and number of likes are typical measurements for

A)YouTube.
B)Facebook.
C)Twitter.
D)Pinterest.
E)LinkedIn.

Question 79

Using data about buying preferences and customer profiles allows management to do all of the following except

A)make decisions about how best to serve the customer.
B)make better inventory decisions.
C)offer lower prices.
D)provide individualized customer service.
E)enhance buying selections.

Question 80

​____ is a key performance indicator a business may use to determine the success of its social media plan.

A)​The number of followers on Twitter
B)​The number of users of LinkedIn
C)​Qualitative social media measurements
D)​The amount of sentiment expressed by social media users