Question 1

Examples of technical marketing materials include and&#10;..

Accepted Answer

Answer could include any combination of the following: Web pages,brochures,letters,large color documents,fact sheets.

Question 2

The two broad categories of descriptions are descriptions and descriptions.

Accepted Answer

process,product

Question 3

The most precise technical descriptions are&#10;(a)verbose.&#10;(b)vividly subjective.&#10;(c)visionary.&#10;(d)objective.&#10;(e)All of these answers are correct.

Accepted Answer

Objective technical descriptions aim to convey information accurately and without bias, making them the most precise option. Verbose descriptions can include unnecessary or excessive details that may confuse the reader, while vividly subjective descriptions can be influenced by personal opinions or biases. Visionary descriptions may imply innovative or future-oriented concepts, but may lack concrete technical details.

Question 4

Descriptions based on feelings are considered ,whereas descriptions based on fact are .

Accepted Answer

The answer of Descriptions based on feelings are considered ,whereas...

Question 5

Effective technical descriptions&#10;(a)incorporate numerous emotional details.&#10;(b)include a title,brief introduction,a sequence of topics,and a conclusion.&#10;(c)include many digressions.&#10;(d)rely on text only.&#10;(e)All of these answers are correct.

Accepted Answer

Effective technical descriptions should be structured with a clear title, introduction, sequence of topics, and conclusion. Emotional details and digressions can detract from the clarity and effectiveness of the description. Relying on text only may also limit the comprehensiveness of the description, as visual aids or diagrams may be necessary for certain technical concepts.

Question 6

Visuals in descriptions&#10;(a)should rarely be used.&#10;(b)never require labels or captions.&#10;(c)can be used to restate,repeat,or reinforce the prose.&#10;(d)should be as complicated as possible.&#10;(e)All of these answers are correct.

Accepted Answer

Visuals can enhance the description by restating, repeating or reinforcing the prose. However, they should not be too complicated and should be used appropriately. They may or may not require labels or captions depending on the context.

Question 7

When writing specifications,&#10;(a)use consistent terminology.&#10;(b)provide a lengthy and very detailed introduction.&#10;(c)avoid referring to other specifications.&#10;(d)limit the use of lists.&#10;(e)a and b.

Accepted Answer

Using consistent terminology ensures clarity and avoids confusion. Providing a lengthy and very detailed introduction may be overwhelming and cause the reader to miss important information. Referring to other specifications may be necessary for clarification. Lists can be useful for organizing information, but should not be overused.

Question 8

The title of a description should be clear and limiting.

Accepted Answer

The title of a description should clearly indicate the subject matter and be specific in its focus. It should give the reader a clear idea of what the description is about and what information they can expect to find within it. This helps to ensure that the reader can quickly identify whether or not the description will be relevant to their needs.

Question 9

Ethical communicators do not express personal opinions,even when a product may be unsafe or unsound.

Accepted Answer

Ethical communicators have a responsibility to communicate truthfully and transparently, which may involve expressing personal opinions about the safety or soundness of a product. However, they should ensure that these opinions are based on accurate information and clearly distinguish them from factual statements.

Question 10

Any item can be described in many ways.

Accepted Answer

This is a true statement. Items can be described in various ways depending on their characteristics, properties, attributes, and features. Descriptive words can vary depending on the perspective, context, and purpose of the description.

Question 11

Consistency is not a key feature of specifications.

Accepted Answer

The answer of Consistency is not a key feature of...

Question 12

Specifications help ensure&#10;(a)quality.&#10;(b)consistency.&#10;(c)safety.&#10;(d)quality and safety.&#10;(e)quality,consistency,and safety.

Accepted Answer

The answer of Specifications help ensure&#10;(a)quality.&#10;(b)consistency.&#10;(c)safety.&#10;(d)quality and safety.&#10;(e)quality,consistency,and safety....

Question 13

An audience and purpose statement is not helpful in the process of writing a technical description.

Accepted Answer

The answer of An audience and purpose statement is not...

Question 14

Except in the case of marketing materials,descriptions should be objective.

Accepted Answer

The answer of Except in the case of marketing materials,descriptions...

Question 15

Consumers are the primary audience for specifications.

Accepted Answer

The answer of Consumers are the primary audience for specifications....

Question 16

When preparing technical marketing materials,
(a)avoid visuals and color.
(b)limit the use of the product's name.
(c)write about the product in very general terms.
(d)use formal language.
(e)consider including a FAQ list.

Accepted Answer

The answer of When preparing technical marketing materials,&#10;(a)avoid visuals and...

Question 17

Avoid long prose passages in specifications; short lists are preferable.

Accepted Answer

The answer of Avoid long prose passages in specifications; short...

Question 18

Specifications are a type of description.

Accepted Answer

The answer of Specifications are a type of description....

Question 19

When writing a technical description,give readers as much information as possible,even if they don't need it.

Accepted Answer

The answer of When writing a technical description,give readers as...

Deck 19: Technical Descriptions, specifications, and Marketing Materials