Deck 26: Social Media

Question 1

Social networking sites are not useful means of advancing your career.

Answer 1

False

Question 2

Blogs,wikis,and social networks have the potential for copyright and privacy violations.

Answer 2

True

Question 3

Internal corporate blogs can be used to enhance employee morale.

Answer 3

True

Question 4

Which of the following might help you in a job search?
(a)a social network
(b)Twitter
(c)an internal corporate blog
(d)a social network,Twitter,and an internal corporate blog
(e)a social network and Twitter

Question 5

Social networks are used by
(a)companies.
(b)non-profit organizations.
(c)individuals.
(d)companies,non-profit organizations,and individuals.
(e)companies and individuals.

Question 6

"Blog" is short for _________.

Question 7

When posting to a social network that might be viewed by potential employers,
(a)include as much personal information as possible.
(b)write in a breezy and informal style.
(c)use discretion.
(d)exaggerate and embellish your qualifications.
(e)All of these answers are correct.

Question 8

When audience members contribute information to customer review sites,fact-checking the information isn't necessary.

Question 9

Social media marketing includes creating strategies to measure online customer behavior.

Question 10

Use a formal and academic tone when writing for an external corporate blog.

Question 11

When writing for corporate blogs or wikis,you should
(a)create lengthy blocks of text.
(b)be diplomatic in correcting another person's error in a wiki.
(c)provide the same amount of background for both external and internal audiences.
(d)focus on your needs instead of the customer's.
(e)None of these answers is correct.

Question 12

The main users of internal corporate wikis are customers.

Question 13

When bloggers claim to post objective product reviews but receive free merchandise or cash in return for the favorable reviews,they are engaged in
marketing..

Question 14

Internal corporate blogs
(a)generally waste employee time.
(b)are not useful for training.
(c)support employee knowledge sharing.
(d)are used as a replacement for face-to-face meetings.
(e)None of these answers is correct.

Question 15

Some companies use Twitter to announce job openings.

Question 16

The most useful tool for employee collaboration is
(a)an internal wiki.
(b)a corporate blog.
(c)Twitter
(d)LinkedIn
(e)All of these answers are correct.

Question 17

The word "wiki" is derived from a Hawaiian phrase meaning "quick."

Question 18

External corporate blogs can help enhance relationships with customers.