Deck 9: Social Networking

Question 1

Twitter users can restrict delivery of their messages, control whose tweets they receive, when they receive them, and on what devices.

Answer 1

True

Question 2

Social networking Web sites are used strictly to communicate with your friends, family members, and colleagues.

Answer 2

False

Question 3

Employees cannot legally reject a job applicant based on the contents of the individual's social networking profile.

Answer 3

False

Question 4

Social networking Web sites are used almost exclusively for nonbusiness purposes with almost no business applications.

Question 5

There are a number of ethical issues associated with using social network advertising to send messages to an individual's network of friends.

Question 6

During the 2009 Iranian elections, there were rumors that the Iranian government attempted to block Twitter traffic and used Twitter to communicate its own message.

Question 7

There are a few hundred social networking Web sites worldwide.

Question 8

Cyberbullying is most common among males and among 18- to 20-year olds.

Question 9

According to the 2009 Pew Internet & American Life Project, about 55% of U.S. Internet users age 18 and older have a profile on an online social networking Web site.

Question 10

Cyberstalking is the adult version of cyberbullying.

Question 11

More than 1 out of 5 hiring managers use social networking Web sites as a source of information about candidates.

Question 12

Of those hiring managers who use social networking Web sites to screen candidates, over one-third have found information that made them drop a candidate from consideration.

Question 13

Twitter text-based posts must be 140 characters or less.

Question 14

The goal of viral marketing is to spread rumors and innuendo about a rival's product that will hurt its image.

Question 15

Some social shopping Web sites earn money by sharing with retailers data about their members' likes and dislikes.

Question 16

Currently, there is a fairly narrow range of interests represented in social networking Web sites.

Question 17

Coca-Cola has been able to create a highly popular Facebook fan page to promote its image and brands.

Question 18

Although Twitter is a very rapidly growing service, its founders have been able to manage the rapid growth with few start-up problems or on-going service issues.

Question 19

Social network advertising has at least two advantages over more traditional advertising media such as radio, TV, and newspapers.

Question 20

During the 2009 Iranian elections, Twitter emerged as a highly reliable and accurate news source.

Question 21

Facebook spent two years purging potential problem members from its site, including over 100,000 registered sex offenders.

Question 22

A virtual world may support e-commerce and allow users to sell their own real products within the real world.

Question 23

Under no conditions can a Web site remove user submitted content as this would be a violation of their right to freedom of speech.

Question 24

Many researchers feel that the true extent of cyberstalking has been greatly exaggerated.

Question 25

Employers can legally reject a job applicant based on the contents of the individual's social networking profile as long as the company is not violating federal or state _____ laws.

A) discrimination
B) hiring
C) protection
D) recruiting

Question 26

_____ created its own social networking Web site, IdeaStorm, as a means for its millions of customers around the world to talk about new products, services, or improvements they would like.

A) Apple
B) Dell
C) Hewlett Packard
D) IBM

Question 27

Of those hiring managers who use social networking Web sites to screen candidates, _____ have found information that made them drop a candidate from consideration.

A) about one-fourth
B) around half
C) about two-thirds
D) about one-third

Question 28

_____ of teenagers in the U.S. use social networking Web sites.

A) Less than 35%
B) About 50%
C) About 65%
D) Over 75%

Question 29

Hotmail created what is recognized by many as the most successful _____ campaign ever when it first launched its service in 1996.

A) spam
B) viral marketing
C) indirect advertising
D) direct advertising

Question 30

_____ involves the use of social networks to inform, promote, and communicate the benefits of products and services.

A) Social network shopping
B) Social network advertising
C) Viral marketing
D) Direct advertising

Question 31

Some virtual world activities can cause real life anguish for the human owners of the avatars involved but may or may not rise to the level of real life crimes.

Question 32

A visitor to a virtual world represents him- or herself through an avatar.

Question 33

A number of organizations are exploring the use of virtual online worlds to improve teaching, learning, and creative expression.

Question 34

No organizations have yet figured out how to conduct classes and meetings from within a virtual learning world.

Question 35

A _____ is a site whose purpose is to create an online community of Internet users that enables members to break down barriers created by time, distance, and cultural differences.

A) Social networking shopping Web site
B) Internet portal
C) Social networking Web site
D) Chat room

Question 36

Members of a social networking Web site may use the site to interact with _____.

A) people whom they have designated as their "friends"
B) people they already know
C) people they want to develop some sort of relationship with
D) people they know and people who they would like to meet

Question 37

Shortly after the 2009 Iranian election, the U.S. State Department contacted Twitter and asked the company to _____.

A) upgrade the network capacity allocated to the Middle East to support the increase in traffic
B) jam messages from the Iranian government to its citizens
C) send specially worded text messages to the citizens of Iran
D) delay a scheduled software upgrade that would have cut off daytime service in Iran

Question 38

Some virtual activities are clear violations of real world laws.

Question 39

In some virtual worlds, an avatar can earn virtual world money by performing some task in the virtual world and convert their virtual world money into real world cash.

Question 40

Twitter _____.

A) was created by Jack Dorsey in 2008
B) is headquartered in Los Angeles
C) has had problems related to its rapid growth
D) has more users than Facebook

Question 41

Recent survey results show that _____ of students ages 13-17 had experienced cyberbullying within the last year.

A) less than 25 %
B) about 43%
C) almost 67%
D) over 75%

Question 42

Several states have enacted laws to curb bullying by calling on schools districts to _____ regarding cyberbullying and punishment.

A) implement computer software
B) offer training
C) develop policies
D) define strict punishments

Question 43

Avatars can earn virtual money by _____.

A) performing some task in the virtual world
B) performing some task in the real world
C) using real world cash to purchase virtual cash
D) performing some task in the virtual world or using real cash to purchase virtual cash

Question 44

Most social networking Web sites have a terms of user agreement that states the Web site has the right to _____.

A) post messages about its users
B) delete material that violates the site's policies
C) edit material submitted by its users
D) charge users to view adult material

Question 45

Bad deeds done in a virtual online world can be mediated by _____, who can take action according to the rules of the game and with consequences internal to the game,

A) real world law enforcement officers
B) other virtual world members
C) game administrators
D) virtually no one

Question 46

____________________ is a business-oriented Web site used for professional networking; users create a network made up of people they know and trust in business.

Question 47

The social network with the greatest percentage of U.S. adult social network users with a profile on this site as of May 2008 was ____________________.

Question 48

In the U.S., the total minutes on Face book grew considerably from April 2008 to April 2009, making Facebook the number ____________________ social networking Web site when ranked by total minutes per month.

Question 49

____________________ is a social networking service that enables its users to send and read each other's text-based posts, know as tweets.

Question 50

About _____ of material is being uploaded to YouTube every minute making it difficult to review all material submitted for posting.

A) 1 hour
B) 3 hours
C) 7 hours
D) 10 hours

Question 51

_____ is a social shopping Web site that implemented a reward system for members in which they are paid a commission each time another shopper acts on their recommendations to purchase a specific item.

A) Buzzillions
B) Stuffpit
C) Kaboodle
D) ZEBO

Question 52

Social shopping Web sites generate revenue through _____.

A) retailer advertising
B) sharing with retailers data about their members' like and dislikes
C) both retail advertising and sharing with retailers data about their members' likes and dislikes
D) names and e-mail addresses of friends of shoppers

Question 53

The National Center for Victims of Crime offers this advice for cyberstalking victims ____.

A) destroy all evidence of any contact with the cyberstalker
B) meet in a public place with the cyberstalker to talk things out before involving any law enforcement officers
C) send the stalker a written notice that their contact is unwanted and that further contact should cease
D) do not consider getting law enforcement officers involved until the stalker threatens violence

Question 54

_____ built a simulation of a Combat Information Center of a command and control ship for the Seventh Fleet in Second Life to provide a real-to-life training experience for its future operators.

A) IBM
B) The New Media Consortium
C) Northrop Grumman Corporation
D) The U.S. Navy

Question 55

MySpace purged _____ sex offenders from its site over a period of two years.

A) 25,000
B) 65,000
C) 90,000
D) 113,500

Question 56

When school authorities do get involved in an effort to discipline students for cyberbullying, they are sometimes sued for violating the student's right to free speech, especially if the activity involved _____.

A) minority students
B) students under the age of 13
C) occurred off school premises
D) both a student and a teacher

Question 57

On May 20, 2009, an organized group of users uploaded video clips of _____ to YouTube tagged with child-friendly identifiers.

A) copyrighted children cartoons
B) Iraqi war scenes
C) unreleased movies
D) explicit adult content

Question 58

Online muggings and sex crimes in a virtual world can cause real life anguish for the human owners of the avatars involved. Such acts _____ rise to the level of a real life crime.

A) clearly
B) may
C) may not
D) may or may not

Question 59

Estimates from Internet safety groups reveal an increasing number of cyberstalking reports with _____ reports per day for help from victims of cyberstalking.

A) 10 to 30
B) 75 to 250
C) 50 to 500
D) 150 to 750

Question 60

An advantage of social network advertising is that ads can be targeted to reach people with the desired ______________________________.

Question 61

____________________ created what is recognized by many as the most successful viral marketing campaign ever when it first launched its service in 1996.

Question 62

____________________ encourages individuals to pass along a marketing message to others, thus creating the potential for exponential growth in the message's exposure and influence.

Question 63

The New Media Consortium is an international consortium of almost 300 organizations focused on exploring the use of new media and technologies to improve teaching, learning, and _____________________

Question 64

Most social networking Web sites have policies against uploading videos depicting ____________________ or obscenity.

Question 65

Job candidates are sometimes rejected due to postings on social networking Web sites that reveal ____________________ information from previous employers.

Question 66

____________________ is threatening behavior or unwanted advances directed at an adult using the Internet or other forms of online and electronic communications.

Question 67

An advantage of social network advertising is that advertisers can create an opportunity to generate a conversation with ____________________.

Question 68

Retailers can purchase member data and ____________________ from some social shopping Web sites to find out what consumers like and don't like, and what they are looking for in items sold by the retailer.

Question 69

A(n) _________________________ is a computer-simulated world in which a visitor can move in three-dimensional space, communicate and interact with other visitors, and manipulate elements of the simulated world.

Question 70

Innovative companies are using a new marketing technique by creating a group on a social networking Web site that interested users can join by becoming ____________________.

Question 71

A ________________________ brings shoppers and sellers together in a social networking environment in which members can share information and make recommendations while shopping online.

Question 72

On many social shopping Web sites, users can offer ____________________ on other members' purchases or potential purchases.

Question 73

Children need to understand that they can become ____________________ cyberbullies if they fail to think through the consequences of their actions.

Question 74

Nearly half of college graduates who use social networking Web site ____________________ the content of their pages as a result of their job search.

Question 75

The National Center for Victims of Crime recommends that when the cyberstalker is known, victims should send the stalker a written notice that _________________________________________________________________.

Question 76

____________________ involves placing banner ads on a social networking Web site.

Question 77

Quite often, it is only after other members of a social networking Web site complain that _________________________ is taken down.

Question 78

____________________ has become so intense that minors have committed suicide as a result.

Question 79

User accounts that violate a Web site's terms of use agreement can be ____________________.

Question 80

Some schools have modified their discipline policy to reserve the right to punish a student for actions _________________________ if they adversely affect the safety and well-being of a student while in school.