Deck 16: The Future of Global Marketing

Question 1

The prices of a product are determined by the global supply and demand.

Answer 1

True

Question 2

The IT driven globalization is itself driving constant productivity gains.

Answer 2

True

Question 3

Relocating production to low-wage countries is a viable strategy for sustainable competitive advantage.

Answer 3

False

Question 4

To truly engage customers in a fast-paced marketplace where push advertising has long lost its luster, companies must move outside of their more comfortable, traditional marketing strategy and programming.

Question 5

The cost and time of communicating across world regions has remained unchanged with the advent of information technology.

Question 6

The location of a website affects the cost and speed of accessing information.

Question 7

The improvement of transportation and communications technologies has been a major driver pushing the world toward greater globalization.

Question 8

Large superpower countries like the United States can dictate to poorer countries how they should behave on the global stage.

Question 9

Consumers and marketers expect interactive engagement in their use of digital media.

Question 10

The Internet is completely dependent on distance.

Question 11

The importance of sustainability is growing as the world's population and income continue to grow.

Question 12

Value is a relationship between customer benefits and price.

Question 13

Information enables marketers to identify consumer needs and wants.

Question 14

The lack of an educated consumer was a profit center for many businesses with fixed pricing as the norm.

Question 15

Organizations can correlate customer attributes and interests into actionable insights using predictive modeling.

Question 16

The world economy has remained static over the past 60 years.

Question 17

Understanding how people interact with all touch points with the company is imperative to designing and implementing a customer-engagement strategy.

Question 18

IT globalization has led employers to replace computers with manual labor.

Question 19

A customer no longer separates marketing from the product or service.

Question 20

Social tools enable companies to offer better consumer experiences.

Question 21

Which of the following statements is true about the location of production units over the past few decades?

A) Shifting production activities to locations with lower wages leads to long-term sustainable competitive advantage.
B) Production units are being shifted from low to high-income countries.
C) The cost of production is low in emerging markets.
D) The location of production for mature products is restricted to high-wage countries.

Question 22

The combination of low birthrates and wealth will drive a continuation of the global economic migration of people from poor, undeveloped countries to the rich, developed countries.

Question 23

According to the trade-cycle model, which of the following actions should an organization in a high-income country take when its products mature?

A) shift the location of production to low-wage countries
B) innovate to remain competitive in the market
C) increase home-country production
D) shift the organization's base to emerging countries

Question 24

High-income countries are faced with an aging population and a decreasing birthrate.

Question 25

With the rise of the rest of the world, competition for resources and markets are becoming more local.

Question 26

Which of the following is a typical reason for the accelerating growth of the global markets?

A) decreasing number of middle-class consumers
B) high growth rate in the emerging markets
C) stagnant growth in the high-income countries
D) lack of growth in the world's poorer countries

Question 27

In the future, the developed countries will contribute more to world growth than the emerging countries.

Question 28

Which of the following has eliminated distance as a barrier to communications and connection via data and voice?

A) telegraph
B) radio
C) telephone
D) World Wide Web

Question 29

Which of the following is an impact of IT driven globalization on marketing?

A) All markets in the world regions are being exposed to global competition.
B) Identifying consumer needs has become more complex than ever.
C) Employers replacing computers with manual labor are gaining competitive advantages.
D) The interaction between companies and consumers is decreasing.

Question 30

Which of the following is an effect of the Internet on distance in marketing?

A) Marketers cannot communicate with more than one person at the same time.
B) The time taken to communicate increases with increase in distance.
C) The costs of transportation and communication have increased significantly.
D) Marketers can communicate with anyone in the world irrespective of distance.

Question 31

Standardized mature products that require a high percentage cost of labor to produce are made exclusively in high-income countries.

Question 32

Which of the following is most likely to cause global economic migration of people to more developed countries?

A) decreasing number of middle-class consumers
B) graying population in developed countries
C) low birthrate in undeveloped countries
D) large wealth in emerging markets

Question 33

The graying population of the developed countries will have no impact on the global markets.

Question 34

Organizations shift production to emerging markets to cut labor and other location costs.

Question 35

Which of the following trends in world economy has shaped up the future of global marketing and marketing enterprises?

A) the growing role of consumers as just purchasers of products and services
B) downfall of GDP per capita income in developed countries
C) the rise of the rest of the world on par with the developed nations
D) global economy shifting toward the growth of developed countries

Question 36

The concept of sustainability does not apply to individual consumption.

Question 37

The engine behind the accelerating growth of global markets is the high rate of growth in the emerging markets and the continued growth in high-income countries.

Question 38

Companies that are not committed to shared value, view value creation as something that includes only the top management and shareholders.

Question 39

Which of the following is the single most important driver of globalization?

A) national regulation
B) information technology
C) domestic focus
D) market difference

Question 40

In the industrial world, college education and increased women in the workplace have increased the birthrate.

Question 41

Explain the importance of shared value as a means to attain sustainable competitive advantage.

Question 42

Which of the following statements is true about sustainability?

A) It gives marketers a short-term competitive advantage.
B) Products that are manufactured with renewable resources are sustainable.
C) It does not apply to individual consumption.
D) Sustainable development only caters to the needs of the present generation.

Question 43

Explain briefly about the trends in population changes that affect the global economy.

Question 44

Which of the following is the key to success in global marketing?

A) maturity of a product
B) location of production
C) understanding of the market and the customer
D) availability of skilled labor

Question 45

How can organizations create a sustainable competitive advantage in the global marketing environment?

A) by adopting a shared-value approach to marketing
B) by shifting production locations to low-wage countries
C) by restricting value creation to top management executives
D) by enriching the shareholders at the expense of the society

Question 46

Which of the following is essential for a company to survive successfully in a global market?

A) a product-centric marketing approach
B) an ethnocentric management orientation
C) a low-wage workforce
D) a sustainable competitive advantage