Deck 1: Introduction to Global Marketing

ملء الشاشة (f)
exit full mode
سؤال
Multinational companies adhere to the notion that the products that succeed in the home country are superior and, therefore, can be sold everywhere without adaptation.
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لقلب البطاقة.
سؤال
Ethnocentric companies are sometimes referred to as global companies.
سؤال
A company's competitive advantage exists only in its price differentiation strategies.
سؤال
Global marketing requires marketers to behave in a way that is global and local at the same time by responding to similarities and differences in world markets.
سؤال
The old marketing concept focused on a customer-centric marketing approach.
سؤال
One difference between domestic marketing and global marketing is the scope of activities.
سؤال
Geocentric companies are based on a belief of home-country superiority.
سؤال
Global companies view world regions as unique and seek to develop an integrated regional strategy.
سؤال
Geocentric companies are integrated on a global scale.
سؤال
Marketing discipline varies from one region to another.
سؤال
A regiocentric manager views the world outside his area of interest with an ethnocentric orientation.
سؤال
Ethnocentric companies cater to the different needs of different world regions.
سؤال
A company engaging in global marketing must standardize all elements of the marketing mix everywhere in the world.
سؤال
Management vision is a driving force for global integration.
سؤال
The strategic concept of marketing focuses on customer satisfaction in a socially responsible and sustainable way.
سؤال
Marketers can always directly apply experience from one country to another or from one market to another.
سؤال
Market capitalization is defined as a company's total revenues in a given accounting period.
سؤال
A polycentric orientation is diametrically different from an ethnocentric orientation.
سؤال
Cost is a restraining force affecting globalization.
سؤال
A polycentric company views foreign operations as being secondary or subordinate to domestic operations.
سؤال
Which of the following management orientations views only the differences in the world regions?

A) ethnocentric
B) regiocentric
C) polycentric
D) concentric
سؤال
Which of the following statements is true about global marketing?

A) Marketing practices must vary between different market segments.
B) Customers and markets across regions are considered similar.
C) Transferring irrelevant experience between markets may be beneficial.
D) Marketing initiatives cannot include more than one marketing mix element.
سؤال
A company that sees only the similarities between the domestic and the world market is said to have a(n) ________ orientation.

A) regiocentric
B) ethnocentric
C) concentric
D) polycentric
سؤال
Trade agreements such as the European Union and NAFTA have decreased the pace of global integration.
سؤال
Government regulations on advertising and promotion are similar across all world countries.
سؤال
In a(n) ________ international company, foreign operations are viewed as being secondary or subordinate to domestic operations.

A) ethnocentric
B) concentric
C) polycentric
D) regiocentric
سؤال
Which of the following is a focus of the new concept of marketing?

A) Mmaking a profit is the only end result of selling products.
B) emphasizing the product rather than the end consumer
C) achieving objectives by pushing products toward consumers
D) using integrated marketing mix to achieve profits
سؤال
Levy Inc., a U.S.-based smartphone manufacturer, extends its line of high-end smartphones to the Asian market to capitalize on the high demands for smartphones. Owing to its huge success in the United States, Levy uses the same set of marketing mix in the Asian markets. In this case, the company's management orientation is referred to as ________.

A) regiocentric
B) polycentric
C) concentric
D) ethnocentric
سؤال
The time and cost barriers associated with distance have increased over the past decade.
سؤال
Which of the following statements is true of a polycentric company?

A) Its orientation is based on a belief in home-country superiority.
B) Its marketing management is decentralized.
C) It's generally referred to as a domestic company.
D) It views foreign operations as being secondary to domestic operations.
سؤال
Which of the following statements is true about the strategic concept of marketing?

A) Its objective is to maximize stakeholder benefits.
B) It has a product-centric marketing focus.
C) It emphasizes marketing from a company-centric paradigm.
D) Its focus is only on consumers and not their societies.
سؤال
Latour Boutiques, which is based in Europe, views each section within the European Union as a unique market and develops an integrated marketing strategy to sell its products. Due to its success in the European territory, Latour exports its products to other world markets sans any modifications. In this case, Latour's management orientation is typically ________.

A) concentric
B) polycentric
C) regiocentric
D) geocentric
سؤال
Which of the following management orientations provides a worldview and sees the similarities and differences in home and host countries?

A) ethnocentric
B) polycentric
C) concentric
D) geocentric
سؤال
Which of the following is a marketing mix element?

A) profit
B) promotion
C) potential
D) package
سؤال
Countries protect local enterprise and interests by maintaining control over market access and entry.
سؤال
Most global markets do not exist in nature; they are created by marketing effort.
سؤال
A(n) ________ company typically has a regiocentric or geocentric management orientation.

A) multinational
B) transnational
C) domestic
D) international
سؤال
A global company can leverage its experiences in any market in the world.
سؤال
A domestic company will have many times the revenue of a global company as it focuses only on local regions.
سؤال
Which of the following statements best describes the phrase "global localization" in a nutshell?

A) A global product must be the same product everywhere without modifications in the marketing mix.
B) A global marketer must push local markets to accept global products.
C) A global marketer must adapt product marketing mix to the similarities and differences in the world market.
D) A global product must be a different product everywhere across the world regions.
سؤال
Which of the following is a restraining force behind global integration?

A) market needs
B) management vision
C) strategic intent
D) national controls
سؤال
Which of the following is a driving force for global integration?

A) domestic focus
B) market needs
C) market differences
D) national controls
سؤال
What are the differences between regiocentric and geocentric management orientation?
سؤال
A(n) ________ corporation tries to link world resources to world market opportunities.

A) ethnocentric
B) geocentric
C) polycentric
D) concentric
سؤال
What are the new concept of marketing and the Four Ps?
سؤال
Which of the following orientations is based only on home-country superiority?

A) ethnocentric
B) polycentric
C) geocentric
D) regiocentric
سؤال
What is the value equation? Identify its various components and explain how the equation relates to a company's pursuit of competitive advantage.
سؤال
Which of the following companies typically has a polycentric management orientation?

A) transnational
B) international
C) domestic
D) multinational
سؤال
Which of the following factors restrains ethnocentric companies from pursuing opportunities in the global market?

A) experience transfer
B) scale economies
C) global strategy
D) management myopia
سؤال
Which of the following companies is centralized in its market management strategies?

A) ethnocentric
B) polycentric
C) regiocentric
D) geocentric
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ملء الشاشة (f)
exit full mode
Deck 1: Introduction to Global Marketing
1
Multinational companies adhere to the notion that the products that succeed in the home country are superior and, therefore, can be sold everywhere without adaptation.
False
2
Ethnocentric companies are sometimes referred to as global companies.
False
3
A company's competitive advantage exists only in its price differentiation strategies.
False
4
Global marketing requires marketers to behave in a way that is global and local at the same time by responding to similarities and differences in world markets.
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k this deck
5
The old marketing concept focused on a customer-centric marketing approach.
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k this deck
6
One difference between domestic marketing and global marketing is the scope of activities.
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7
Geocentric companies are based on a belief of home-country superiority.
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8
Global companies view world regions as unique and seek to develop an integrated regional strategy.
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9
Geocentric companies are integrated on a global scale.
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10
Marketing discipline varies from one region to another.
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11
A regiocentric manager views the world outside his area of interest with an ethnocentric orientation.
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12
Ethnocentric companies cater to the different needs of different world regions.
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13
A company engaging in global marketing must standardize all elements of the marketing mix everywhere in the world.
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14
Management vision is a driving force for global integration.
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15
The strategic concept of marketing focuses on customer satisfaction in a socially responsible and sustainable way.
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16
Marketers can always directly apply experience from one country to another or from one market to another.
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17
Market capitalization is defined as a company's total revenues in a given accounting period.
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18
A polycentric orientation is diametrically different from an ethnocentric orientation.
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19
Cost is a restraining force affecting globalization.
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20
A polycentric company views foreign operations as being secondary or subordinate to domestic operations.
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21
Which of the following management orientations views only the differences in the world regions?

A) ethnocentric
B) regiocentric
C) polycentric
D) concentric
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افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
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k this deck
22
Which of the following statements is true about global marketing?

A) Marketing practices must vary between different market segments.
B) Customers and markets across regions are considered similar.
C) Transferring irrelevant experience between markets may be beneficial.
D) Marketing initiatives cannot include more than one marketing mix element.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
فتح الحزمة
k this deck
23
A company that sees only the similarities between the domestic and the world market is said to have a(n) ________ orientation.

A) regiocentric
B) ethnocentric
C) concentric
D) polycentric
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
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24
Trade agreements such as the European Union and NAFTA have decreased the pace of global integration.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
فتح الحزمة
k this deck
25
Government regulations on advertising and promotion are similar across all world countries.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
فتح الحزمة
k this deck
26
In a(n) ________ international company, foreign operations are viewed as being secondary or subordinate to domestic operations.

A) ethnocentric
B) concentric
C) polycentric
D) regiocentric
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
فتح الحزمة
k this deck
27
Which of the following is a focus of the new concept of marketing?

A) Mmaking a profit is the only end result of selling products.
B) emphasizing the product rather than the end consumer
C) achieving objectives by pushing products toward consumers
D) using integrated marketing mix to achieve profits
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
فتح الحزمة
k this deck
28
Levy Inc., a U.S.-based smartphone manufacturer, extends its line of high-end smartphones to the Asian market to capitalize on the high demands for smartphones. Owing to its huge success in the United States, Levy uses the same set of marketing mix in the Asian markets. In this case, the company's management orientation is referred to as ________.

A) regiocentric
B) polycentric
C) concentric
D) ethnocentric
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
فتح الحزمة
k this deck
29
The time and cost barriers associated with distance have increased over the past decade.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
فتح الحزمة
k this deck
30
Which of the following statements is true of a polycentric company?

A) Its orientation is based on a belief in home-country superiority.
B) Its marketing management is decentralized.
C) It's generally referred to as a domestic company.
D) It views foreign operations as being secondary to domestic operations.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
فتح الحزمة
k this deck
31
Which of the following statements is true about the strategic concept of marketing?

A) Its objective is to maximize stakeholder benefits.
B) It has a product-centric marketing focus.
C) It emphasizes marketing from a company-centric paradigm.
D) Its focus is only on consumers and not their societies.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
فتح الحزمة
k this deck
32
Latour Boutiques, which is based in Europe, views each section within the European Union as a unique market and develops an integrated marketing strategy to sell its products. Due to its success in the European territory, Latour exports its products to other world markets sans any modifications. In this case, Latour's management orientation is typically ________.

A) concentric
B) polycentric
C) regiocentric
D) geocentric
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
فتح الحزمة
k this deck
33
Which of the following management orientations provides a worldview and sees the similarities and differences in home and host countries?

A) ethnocentric
B) polycentric
C) concentric
D) geocentric
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
فتح الحزمة
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34
Which of the following is a marketing mix element?

A) profit
B) promotion
C) potential
D) package
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
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35
Countries protect local enterprise and interests by maintaining control over market access and entry.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
فتح الحزمة
k this deck
36
Most global markets do not exist in nature; they are created by marketing effort.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
فتح الحزمة
k this deck
37
A(n) ________ company typically has a regiocentric or geocentric management orientation.

A) multinational
B) transnational
C) domestic
D) international
فتح الحزمة
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38
A global company can leverage its experiences in any market in the world.
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فتح الحزمة
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39
A domestic company will have many times the revenue of a global company as it focuses only on local regions.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
فتح الحزمة
k this deck
40
Which of the following statements best describes the phrase "global localization" in a nutshell?

A) A global product must be the same product everywhere without modifications in the marketing mix.
B) A global marketer must push local markets to accept global products.
C) A global marketer must adapt product marketing mix to the similarities and differences in the world market.
D) A global product must be a different product everywhere across the world regions.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
فتح الحزمة
k this deck
41
Which of the following is a restraining force behind global integration?

A) market needs
B) management vision
C) strategic intent
D) national controls
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
فتح الحزمة
k this deck
42
Which of the following is a driving force for global integration?

A) domestic focus
B) market needs
C) market differences
D) national controls
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
فتح الحزمة
k this deck
43
What are the differences between regiocentric and geocentric management orientation?
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44
A(n) ________ corporation tries to link world resources to world market opportunities.

A) ethnocentric
B) geocentric
C) polycentric
D) concentric
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
فتح الحزمة
k this deck
45
What are the new concept of marketing and the Four Ps?
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
فتح الحزمة
k this deck
46
Which of the following orientations is based only on home-country superiority?

A) ethnocentric
B) polycentric
C) geocentric
D) regiocentric
فتح الحزمة
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47
What is the value equation? Identify its various components and explain how the equation relates to a company's pursuit of competitive advantage.
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48
Which of the following companies typically has a polycentric management orientation?

A) transnational
B) international
C) domestic
D) multinational
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49
Which of the following factors restrains ethnocentric companies from pursuing opportunities in the global market?

A) experience transfer
B) scale economies
C) global strategy
D) management myopia
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.
فتح الحزمة
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50
Which of the following companies is centralized in its market management strategies?

A) ethnocentric
B) polycentric
C) regiocentric
D) geocentric
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فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 50 في هذه المجموعة.