Deck 10: Graphic Design

Question 1

A ________ is often the first and key element in creating a complete corporate identity.

A) layout
B) logo
C) composite
D) broadside
E) title

Answer 1

B

Question 2

The development of ________ in the 19^th century introduced the widespread use of color in posters.

A) broadsides
B) color lithography
C) the printing press
D) water color
E) All these answers are correct.

Answer 2

B

Question 3

The goal of graphic design is to communicate a(n) _________ message to a group of people.

A) specific
B) spiritual
C) artistic
D) general

Answer 3

A

Question 4

The ________ first made it possible to devise a notice that could be reproduced in large numbers and distributed widely.

A) camera obscura
B) Rosetta Stone
C) computer
D) printing press
E) feudal system

Question 5

One of the most effective and easiest ways for a company to change its image is:

A) to roll out an expensive advertising campaign.
B) to redesign its logo.
C) to change its name.
D) to change from print to television advertisements.
E) None of these answers are correct.

Question 6

Although symbols convey information and embody ideas:

A) those ideas may change radically with time.
B) they have no meaning in themselves.
C) their meaning is invented by cultural use.
D) All of these.
E) None of these answers are correct.

Question 7

Which graphic design team developed the familiar set of symbols used today to communicate information across language barriers to international travelers?

A) Holley and Barnett
B) Carson and Cuffaro
C) Vladimir and Georgii Stenberg
D) Cook and Shanosky
E) Spiekermann and Schwartz

Question 8

The American graphic designer who created some of the most memorable logos for IBM, UPS, and ABC is:

A) David Carson.
B) Milton Glaser.
C) Paul Rand.
D) Norman Rockwell.
E) Joan Dobkin.

Question 9

An image created to accompany words is called:

A) an icon.
B) a serif.
C) a hieroglyph.
D) a logo.
E) an illustration.

Question 10

Designing for the Web adds the potential for ________ between a site and its visitor.

A) research and technology
B) motion and interactivity
C) surfing and chatting
D) composing and editing
E) None of these answers are correct.

Question 11

Which of the following is an important part of Miebach's Antarctic Tidal Rhythms?

A) Time
B) Typography
C) Animation
D) Video graphics

Question 12

One of the most celebrated 19^th-century artists, Henri de Toulouse-Lautrec, created posters for the famous dance hall called:

A) the Moulin Rouge.
B) the Unvanquished.
C) La Goulue.
D) Valentin.
E) the Odeon.

Question 13

A designer's blueprint for books and magazines and other works in print is called:

A) a lithograph.
B) a logo.
C) a layout.
D) an illustration.
E) a collection.

Question 14

W. Bradford Paley's TextArc program uses an entire text of a book and:

A) creates illustrations based on its characters and narratives.
B) translates it.
C) helps graphic designers to choose the most appropriate typeface for it.
D) displays all of the text on screen, allowing users to explore relationships between its words.
E) bases fractal patterns on its structure.

Question 15

In 1525, with the advent of moveable type, ________ created a unified alphabet that could be mass-produced.

A) Paul Rand
B) Henri de Toulouse-Lautrec
C) Norman Rockwell
D) Albrecht Dürer
E) David Carson

Question 16

According to the author, graphic design as we know it today has its roots in two developments. They are:

A) the discovery of the Rosetta Stone and the invention of the camera obscura.
B) motion pictures and television.
C) the printing press and the Industrial Revolution.
D) the discovery of the Rosetta Stone and the printing press.
E) the printing press and motion pictures.

Question 17

Explain the reasons why the invention of the printing press and the Industrial Revolution were so important in the development of graphic design.

Question 18

Consider Dürer's interest in designing and experimenting with the proportions of typefaces; then discuss the role of type as one of the graphic designer's tools in reflecting attitudes and concepts.

Question 19

The ancient symbol from Chinese philosophy that embodies a worldview of mutual interdependence is the ________ symbol.

A) swastika
B) yin-yang
C) sans-serif
D) Shiseido
E) Sanskrit

Question 20

Cassidy Curtis's Graffiti Archaeology is organized by ________ to effectively display its subject.

A) artist and style
B) location and style
C) style and time
D) location and time
E) location and style

Question 21

Consider Toulouse-Lautrec's La Goulue at the Moulin Rouge. Identify the time period and printing technique used to create this poster. Then discuss the artist's purpose for creating the poster and significant influences on the artist's style.

Question 22

Discuss the word "appropriation" in the context of Barbara Kruger's photograph Your Gaze Hits the Side of My Face.

Question 23

Review some of the advertising images in this chapter and consider how their designers have used the elements and principles of art. Then discuss how the advertising designer can also use some of the tools and techniques of graphic design to have products noticed. What differences seem to exist in the production of a work of "fine" art and a work of graphic design?

Question 24

Discuss the principles at work in the interactive website Graffiti Archaeology.

Question 25

Find an example of a well-designed website on the Internet and then an example of a poorly designed website. Define what is effective about the well-designed site and discuss how the poorly designed site might be improved.

Question 26

Consider the poster introducing the signage system for the U.S. Department of Transportation, by Cook and Shanosky. Evaluate this poster as an example of graphic design. How do these signage symbols work to communicate clearly across language barriers? How does the poster itself present these symbols effectively?

Question 27

Discuss the role emerging technologies have played in the development and advancement of graphic design and illustration.