Deck 13: Mass Media and Communication

Question 1

Owners of TVs with a ________ can identify and block objectionable programming.

A) V-chip
B) C-chip
C) P-chip
D) A-chip

Answer 1

A

Question 2

Examining the correlation between an audience's perception of reality and media coverage of those perceptions is the focus of ________

A) uses and gratifications
B) cultivation theory
C) agenda setting capacity
D) linear model research

Answer 2

C

Question 3

The amount of coverage of particular identities, such as White athletes, is one way that the media favors some identities over others.

Answer 3

True

Question 4

If you believe that global warming is an environmental problem, ________ theories suggest that you will seek media messages that support that opinion.

A) uses and gratifications
B) selective exposure
C) cultivation
D) agenda setting

Question 5

________ is a quantitative research method to examine the number of occurrences of particular phenomena such as instances of teenage sexuality in media.

A) Polling
B) Content analysis
C) Survey
D) Ethnography

Question 6

________ is the process by which media consumers submit to particular understandings put forth by the media, seen most clearly in how society understands masculinity and femininity through mediated images.

A) Hegemony
B) Mass media effect
C) Agenda setting
D) Cultivation theory

Question 7

Expressing ethical concerns about media coverage is an example of media _____.

A) protest
B) activism
C) discontent
D) resistance

Question 8

Seeking media that confirm one's beliefs and attitudes is the basis of _____.

A) uses and gratifications
B) agenda setting
C) cultivation theory
D) selective exposure

Question 9

Hurricane Katrina is an example of an) ________ because when it hit the Gulf Coast, regular TV programming was interrupted.

A) media event
B) media text
C) media broadcast
D) hegemony

Question 10

The ________ approach views media communication as a process that moves from one source to many receivers.

A) mass media effects
B) linear model
C) uses and gratifications
D) cultivation

Question 11

________ suggests that heavy TV viewers will have a distorted view of the world.

A) Agenda setting theory
B) Linear model research
C) Cultivation theory
D) Uses and gratification theory

Question 12

Susan doesn't have time to go to many movies or to watch TV because of her school responsibilities. Consequently, she reads the magazine Entertainment Weekly so that she can converse knowledgably with her friends and colleagues. According to uses and gratifications theory, this is an example of media being selected for the purpose of _____.

A) entertainment
B) personal identity
C) information
D) integration and social action

Question 13

________ communication refers to communication that is transmitted through a channel, such as television, film, radio, and print.

A) Mediated
B) Cultural
C) Collective
D) Diverse

Question 14

In terms of uses and gratifications theory, Jake started to watch The Amazing Race so that he could engage in the lunchtime discussion about the show with his coworkers. His use is based upon _____.

A) information
B) personal identity
C) integration and social interaction
D) entertainment

Question 15

Content analyses of media tend to analyze fewer texts but offer richer analyses.

Question 16

Cultivation theory argues that media _____.

A) immersion enculturates people into shared beliefs about the world
B) creates a cultural divide and sense of ethnocentrism
C) are dominated by large corporations
D) sets cultural agendas

Question 17

Active agents are active seekers but not resisters of mediated messages.

Question 18

Cultivation theory suggests that heavy TV viewers will have amore accurate understanding of the world's events.

Question 19

Paula started to watch The L Word because she thought as a lesbian she should watch that TV show. Her use and gratification is likely based upon _____.

A) information
B) personal identity
C) integration and social interaction
D) entertainment

Question 20

Celebrities are not likely to create media events.

Question 21

Explain the four common areas of media activism today. What characterizes the concerns of activists within each area? What changes do you think are appropriate, if any?

Question 22

Media activism involves organizing to communicate displeasure with certain media images and messages.

Question 23

The Federal Communications Commission is more likely to fine a broadcaster for airing indecent programming as opposed to violent programming.

Question 24

The V-chip was introduced to regulate political broadcasts and limit their publication during prime time television.

Question 25

Describe three ways in which individuals can become more effective consumers of media messages.

Question 26

Explain cultivation theory and provide examples of predictions made by the theory, and provide examples of research that has been conducted using the theory.

Question 27

In the United States, the fact that we see only those shows which garner enough interest for advertisers to support demonstrates the concept of a ________ economy.

Question 28

The practice of organizing to communicate displeasure with certain media images and messages is called ________.

Question 29

The term ________ applies to those occasions or catastrophes that are broadcast by the media and interrupt regular programming.

Question 30

________ is an approach to understanding media that focuses on some specific aspect of the content of a text or group of texts.

Question 31

An) ________ is the message of a television show, advertisement, or movie.

Question 32

The MPAA has devised rating codes that include G, PG, and NC-17.

Question 33

The Hays Code, which governs media content, is still in effect today.