Deck 14: Communicating Through Social and Other Interactive Media

Question 1

In the realm of social media, the idea that we don't know exactly who is reading our posts is labeled _____.

A) enculturation
B) mutual enrichment
C) social presence theory
D) collapsing contexts

Answer 1

D

Question 2

________ theory suggests that interactive media communication has a lesser information-carrying capacity when compared to face-to-face communication because it removes most nonverbal cues.

A) Media richness
B) Uncertainty reduction
C) Social presence theory
D) Multiphrenic

Answer 2

A

Question 3

When one creates an intentionally deceptive social media profile, it is known as ________.

A) catfishing
B) lurking
C) hoaxing
D) spamming

Answer 3

A

Question 4

According to social presence theory, which of the following media would make Jonathan and Judy's long-distance relationship closer?

A) talking on the phone
B) emailing
C) texting
D) video chatting

Question 5

People who read, observe, but do not actively participate in online communities are called ________.

A) spammers
B) lurkers
C) hoaxers
D) phishers

Question 6

Karen's office stores data online on multiple servers which are accessible from multiple locations. Her office uses _____.

A) Q-filing
B) cloud storage
C) databases
D) interactive filing

Question 7

Which of the following seems to be the most important impact of interactive media?

A) connecting with others
B) searching for and exchanging information
C) entertainment
D) financial transactions

Question 8

Donna is short on ________ because she does not have access to technological skills and resources.

A) technocapital
B) socio-capital
C) ethno-capital
D) cultural capital

Question 9

Social presence theory suggests that face-to-face communication is generally low in social presence.

Question 10

Which of the following is NOT a level of technocapital according to the theory of Jan van Dijk?

A) mental access
B) material access
C) skill access
D) personal access

Question 11

According to media richness theory, face-to-face communication is the richest medium for communication.

Question 12

Those with the most power in a society decide what constitutes ________ capital, which are the certain bodies of cultural knowledge and competencies.

A) economic
B) cultural
C) critical
D) social

Question 13

The repeated and deliberate misuse of communication technology by an individual or group to threaten or harm others is called _____.

A) cyberbullying
B) spamming
C) phishing
D) hoaxing

Question 14

Based on the theory by Jan van Dijk, the level of technocapital known as material access to _____is where most public policy currently focuses.

A) financial competencies
B) software
C) digital hardware
D) technology education

Question 15

Though only about 15 percent of Americans are not online, in many countries, only a tiny fraction of the population even has access to computers and the Internet. This gap is referred to as the ________.

A) digital divide
B) technology gap
C) techno-capital
D) spatial digitalization

Question 16

The feelings of psychological closeness that people experience when they interact with each other are known as _____.

A) media richness
B) uncertainty reduction
C) social presence
D) multiphrenic

Question 17

Which of the following is typically the "richest" medium?

A) e-mail
B) video chat
C) face-to-face
D) text messaging

Question 18

Interactive media communication, like Skype, and telephone communication are considered synchronous.

Question 19

The ease with which content can be spread on social media is called lurking.

Question 20

Asynchronicity occurs when interactive media messages are sent and received at different times.

Question 21

E-mail communication is considered ________ because messages are not sent and received at the same time.

Question 22

Religious views and political views when presented online are considered potential forms of stigmatizing information.

Question 23

Describe the communication that occurs face-to-face versus communication that occurs via interactive media communication. What are the advantages and disadvantages of each approach?

Question 24

The fastest growing group of Internet users is older people 70+).

Question 25

Detail ways to improve mediated communication skills for e-mail and mobile phone usage.

Question 26

What can college students do to bridge the digital divide? Provide two ideas and explain how they are or are not ethical response.

Question 27

Projecting a false identity, also called ________, is possible with interactive media communication.

Question 28

Recent reports show that some males who play online video games purposely harass female players in order to get them to stop playing the games. This is an example of _____.

Question 29

Having access to technological skills and resources is referred to as ________.

Question 30

E-mails from foreign princes asking for wired funds are attempts at accessing consumer banking, an act called ________.

Question 31

The idea of diffusion of innovations suggests that people must see technology as useful and compatible with their everyday lives.

Question 32

Phishing refers to posting Internet messages that are meant to intentionally anger or frustrate in order to provoke reactions from others.