Deck 9: E-Commerce Systems

Question 1

Banking networks support teller terminals at all bank offices and automated teller machines (ATMs) at locations throughout the world.

Answer 1

True

Question 2

E-commerce processes must be in place to establish mutual trust and secure access between the parties in an e-commerce transaction.

Answer 2

True

Question 3

The organization that controls spectrum is the FAA.

Answer 3

False

Question 4

With a digital wallet payment system, security add-on modules are added to the Web browser.

Question 5

Many of the components used for commercial e-commerce applications do not work with internal, noncommerce e-business applications.

Question 6

E-commerce does not include such things as extranet access of inventory databases by customers and suppliers.

Question 7

Due to federal law, radio spectrum cannot be resold on the secondary market.

Question 8

Event notification software works with workflow management software to monitor all e-commerce processes and record all relevant events, including unexpected changes or problem situations.

Question 9

E-commerce portals can provide auction and exchange marketplaces for businesses as well as for individuals.

Question 10

Most business-to-consumer e-commerce ventures take the form of auction sites on the World Wide Web.

Question 11

Many companies use simple website design software tools and predesigned templates provided by their website hosting service to construct their Web retail store.

Question 12

Some companies are attempting to copy the successful consumer-to-consumer market model in the business-to-business marketplace.

Question 13

Some e-commerce software includes links through which inventory and sales data can be downloaded into local accounting packages, such as QuickBooks.

Question 14

E-commerce content frequently takes the form of multimedia catalogs of product information.

Question 15

According to the text, as more consumers shift their habits from traditional brick-and-mortar shopping to online shopping, the need for communication with the user decreases.

Question 16

In certain cases, it is possible to convert a physical good, such as a CD, software, or a newspaper, into a virtual good that can be downloaded upon purchase.

Question 17

Technology has not yet developed the ability to track a single user's behavior and preferences on a particular Web site.

Question 18

Wholesale (B2B) electronic commerce relies on many different information technologies, most of which can be implemented on the Internet, the World Wide Web, corporate intranets, or extranets.

Question 19

Searching for a product by its description, such as "girls red gym shorts," is an example of a parameter-based search.

Question 20

Payment processes are simple due to the near-anonymous electronic nature of the transactions taking place between the networked computer systems of buyers and sellers.

Question 21

Business-to-business electronic commerce is the wholesale, supply side of the commercial process.

Question 22

According to the text, email promotion is one of the components of the Build function of developing a Web store.

Question 23

Business buyers can get impartial advice from infomediaries that they can't get from the sites hosted by suppliers and distributors.

Question 24

Most hosting companies provide simple site building tools and templates, but few provide the ability to protect Web store transactions and customer records with passwords and encryption.

Question 25

A many-to-one marketplace hosts one major supplier, who dictates product catalog offerings and prices. Examples include Cisco.com and Dell.com.

Question 26

According to the text, which of the following choices correctly describes e-commerce?

A) Buying and selling products online
B) Reliance on Internet-based technologies and e-commerce to accomplish marketing, discovery, transaction processing, and product and consumer service processes
C) Business-to-consumer online marketing, selling, and transaction processing
D) Business-to-business, business-to-consumer, and consumer-to-consumer online transactions

Question 27

Different companies follow very similar paths in deciding how closely, or loosely, to integrate their Internet initiatives with their traditional operations.

Question 28

In a B2B e-commerce Web portal configuration, a content manager server e-mails buyers 7 and sellers after a market closes to confirm transactions.

Question 29

The e-commerce component that deals with gathering data on customers and their website behavior and choices is:

A) Event notification
B) Profiling and personalizing
C) Search management
D) Access control and security

Question 30

According to the text, discussion groups and chat rooms are one of the components of the Support function of Serving Your Customers.

Question 31

Customers can shop at OfficeDepot.com at their homes, at their business, or at in-store kiosks.

Question 32

Authenticating users, authorizing access, and enforcing security features is a component of the e-commerce process called:

A) Event notification
B) Profiling and personalization
C) Search management
D) Access control and security

Question 33

KBtoys.com is a commercial joint venture between two e-tailers of children's products.

Question 34

In a typical e-commerce process, _______________ notify suppliers of a new Request For Quote (RFQ) via e-mail.

A) back-office application servers
B) storage-area networks
C) database servers
D) Web servers

Question 35

Many B2B e-commerce portals are developed and hosted by third parties who serve as infomediaries that bring buyers and sellers together in catalog, exchange, and auction markets.

Question 36

Barnesandnoble.com was created as an independent e-commerce company that was spun off by the Barnes & Noble book retail chain.

Question 37

There is no universal e-commerce strategy or e-commerce channel choice that works for every company, industry, or type of business.

Question 38

E-commerce includes all of the following except:

A) E-business processes, such as extranet access of inventory databases
B) Intranet access of customer relationship management systems by sales and customer service reps
C) Customer collaboration in product development via e-mail exchanges
D) Acceptance of payments through ATM networks

Question 39

Which of the following is not one of the three basic categories of electronic commerce?

A) Government-to-business
B) Business-to-consumer
C) Business-to-business
D) Consumer-to-consumer

Question 40

Electronic personal advertising of products or services to consumers at _______________ is an important form of C2C e-commerce.

A) electronic newspaper sites
B) consumer e-commerce portals
C) personal websites
D) All of the choices are correct.

Question 41

Which of the following is considered a B2B project?

A) Interactive marketing
B) Self-service Web sales
C) Integrated Web store
D) Extranets and exchanges

Question 42

Event notification software works with workflow management software to do all the following, except:

A) Monitor all e-commerce processes
B) Record all relevant events
C) Record unexpected changes or problem situations
D) Provide catalog and content information to prospective customers.

Question 43

The e-commerce component that deals with developing efficient and effective processes to help customers find the specific product or service they want to evaluate or buy is:

A) Event notification
B) Profiling and personalizing
C) Search management
D) Content management

Question 44

Electronic funds transfer systems:

A) Handle most forms of electronic payment in the banking and retailing industries
B) Use a variety of information technologies to capture and process money and credit transfers between banks, business, and customers
C) Make it possible for consumers to use a credit or debit card to instantly pay for purchases at retail outlets
D) All of the choices are correct.

Question 45

E-commerce applications that focus on the consumer share all of the following goals except:

A) Attracting potential buyers
B) Handling goods and services transactions
C) Building customer loyalty
D) Duplicating successful website layouts and functions

Question 46

Which of the following would generally take the longest time to implement?

A) Interactive marketing
B) Procurement automation
C) Web storefront and e-catalog
D) Self-service Web sales

Question 47

Firms such as VISA, MasterCard, IBM, Microsoft, and Netscape have agreed to SET which stands for:

A) Satellite Encrypted Transfer
B) Strongly Encrypted Telecommunications
C) Secure Electronic Transaction
D) Smooth eFunds Transaction

Question 48

When customers can select products from website catalog displays and put them into a virtual holding bin for later checkout and processing, they are using a _______________.

A) shopping cart
B) configuration queue
C) PayPal register
D) shopping queue

Question 49

When a company addresses issues such as authenticating users of their website, authorizing access, and enforcing the security features that protect both consumers and their data, the company is addressing the _______________ component of the e-commerce process.

A) event notification
B) profiling and personalizing
C) search management
D) access control and security

Question 50

The text describes a number of measures that are being developed in order to solve security problems associated with online credit card purchases. Which of the following statements is not one of those measures?

A) Encryption of data passing between the customer and the merchant
B) Encryption of data passing between the customer and the company authorizing the credit card transaction
C) Delaying shipment of items purchased until the purchaser is authenticated
D) Taking sensitive data offline

Question 51

A basic fact for Internet retailing is that all retail websites are created equal as far as the _______________ imperative of success in retailing is concerned.

A) advertising
B) integration
C) location
D) pricing

Question 52

Many companies use the SSL security method developed by Netscape Communication that automatically encrypts data passing between a Web browser and a merchant's server. SSL stands for:

A) Secure Socket Level
B) Secure Socket Layer
C) Security Safety Latching
D) Safe Server Listing

Question 53

_______________ helps employees electronically collaborate to accomplish structured work tasks within knowledge-based business processes, using predefined sets of business rules, roles of stakeholders, authorization requirements, routing alternatives, databases, and the sequence of tasks required for each e-commerce process.

A) Groupware
B) Knowledge management software
C) Database software
D) Workflow management software

Question 54

All the following factors are key to e-tailing, except:.

A) Selection and value
B) Security and reliability
C) Locating the business close to the customers
D) Look and feel of the Website

Question 55

When accessing an e-commerce site, you will generally be given access to all of the following except:

A) Webmaster administration areas
B) Product databases
C) Online ordering systems
D) Online customer support

Question 56

_______________ software works with workflow management software to monitor all e-commerce processes and record all relevant events, including unexpected changes or problem situations.

A) Supply Chain Management (SCM)
B) Customer Relationship Management (CRM)
C) Enterprise Resource Planning (ERP)
D) Event notification

Question 57

Banking networks support teller terminals at _______________ and automated teller machines (ATMs) at _______________.

A) all bank offices; locations throughout the world
B) any bank; local bank branches
C) all bank offices; local bank branches
D) any bank; locations throughout the world

Question 58

Most e-commerce systems on the Web involving business and consumers (B2C) depend on _______________ payment processes.

A) cash-on-delivery
B) purchase order
C) electronic check
D) credit card

Question 59

Payment processes for e-commerce transaction are _______________ due to _______________ nature of the transactions taking place between the networked computer systems of buyers and sellers.

A) Complex; the near-anonymous electronic
B) Simple; the very specific manual
C) Complex; the very specific manual
D) Simple; the near-anonymous electronic

Question 60

E-commerce is changing how companies do business both internally and externally with their _______________.

A) customers
B) business partners
C) suppliers
D) All of the choices are correct.

Question 61

Online user profiles are commonly developed through all of the following methods except:

A) User registration
B) Cookie files
C) User feedback
D) Telephone surveys

Question 62

Trustworthy product information and reliable order fulfillment are part of the _______________ success factor for retailing on the Web.

A) Performance and service efficiency
B) Security and reliability
C) Advertising and incentives
D) Great customer communication

Question 63

Which statement best addresses the e-commerce success factor of selection and value?

A) "I don't want to browse through a slow website or buy from a site where paying takes too long."
B) "Your prices don't have to be the lowest on the Web as long as you have a reputation for high quality, guaranteed satisfaction, and customer support."
C) "I want to know about sales when I log onto a site and get free shipping if the value of my order exceeds a certain amount."
D) "I want to receive the exact product that I ordered, within the timeframe promised."

Question 64

All of the following are examples of customer support except:

A) Online help
B) Links to related sites
C) Shipping and tax calculations
D) Discussion groups and chat rooms

Question 65

Which of the following is an example of a traditional market communication?

A) Niche magazine ads
B) Buttons
C) Banners
D) Sponsorships

Question 66

The Amazon Grapevine application does which of the following?

A) Provides MySpace members with news feeds from the latest news sources.
B) Provides FaceBook members with news feeds from the latest news sources.
C) Provides MySpace members with news feeds of friends' activities on Amazon.
D) Provides FaceBook members with news feeds of friends' activities on Amazon.

Question 67

The statement "Give online customers with similar interests a feeling of belonging to a unique group of like-minded individuals" reflects the _______________ success factor for retailing on the Web.

A) performance and service efficiency
B) community relationships
C) personalization
D) look and feel

Question 68

According to the text, most business-to-consumer e-commerce ventures take the form of _______________ on the World Wide Web.

A) Auction sites
B) Retail business sites
C) Bricks-and-mortar sites
D) None of the above

Question 69

All of the following are examples of the web store requirements that must be implemented in order to serve customers as they select an item and pay for it except:

A) E-mail order notifications
B) Shipping and tax calculations
C) Credit card processing
D) Gift wrapping and gift card options

Question 70

Wholesale (B2B) electronic commerce relies on different information technologies, most of which can be implemented on all the following, except:

A) The Internet
B) The World Wide Web
C) Corporate intranets or extranets
D) Stand-alone legacy systems

Question 71

The Amazon Giver application does which of the following?

A) Allows MySpace members the ability to buy gifts for each other.
B) Allows FaceBook members the ability to buy gifts for each other.
C) Allows MySpace members the ability to sell items to each other.
D) Allows FaceBook members the ability to sell items to each other.

Question 72

Competitive prices, satisfaction guarantees, and customer support after the sale are part of the _______________ success factor for retailing on the Web.

A) Performance and service efficiency
B) Selection and value
C) Advertising and incentives
D) Great customer communication

Question 73

Attractive Web storefront, Web site shopping areas, multimedia product catalog pages, and shopping features are part of the _______________ success factor for retailing on the Web.

A) Look and feel
B) Selection and value
C) Advertising and incentives
D) Great customer communication

Question 74

Linking of customers, suppliers, company representatives, and others via newsgroups, chat rooms, and links to related sites are part of the _______________ success factor for retailing on the Web.

A) Performance and service efficiency
B) Selection and value
C) Personal attention
D) Community relationships

Question 75

Which of the following statements reflects the e-commerce success factor of security and reliability?

A) "I want to be able to quickly find what I'm looking for."
B) "I want the lowest price on the Web, every time."
C) "I'm looking for a huge variety of goods and services."
D) "I want to receive my order in the timeframe promised."

Question 76

Easy-to-find contact information, online order status, and product support specialists are part of the _______________ success factor for retailing on the Web.

A) Performance and service efficiency
B) Selection and value
C) Advertising and incentives
D) Great customer communication

Question 77

Web advertising, e-mail notices, and interactive support for all customers are part of the _______________ success factor for retailing on the Web.

A) Performance and service efficiency
B) Selection and value
C) Personal attention
D) Great customer communication

Question 78

Fast and easy navigation, shopping, and purchasing, and prompt shipping and delivery are part of the _______________ success factor for retailing on the Web.

A) Performance and service efficiency
B) Selection and value
C) Advertising and incentives
D) Great customer communication

Question 79

The statement "Most business-to-consumer sites offer consumers incentives to buy and return, such as coupons, discounts, special offers, and vouchers for other Web services" reflects the _______________ success factor for retailing on the Web.

A) Performance and service efficiency
B) Selection and value
C) Advertising and incentives
D) Look and feel

Question 80

Building an e-commerce website can be done in a number of ways. Which of the following would a small company with limited capital most likely choose as a cost-effective option?

A) Use the website design tools and predesigned templates provided by a website host
B) Use in-house personnel or outside website developers to build a custom-designed site
C) Share the cost of developing a website by partnering with companies that offer similar products and services
D) Buy an existing website