Question 1

All of the rating, reviews and recommendations available through social networking are unbiased and reviewers are never paid for their reviews.

Accepted Answer

While some reviews and recommendations may be unbiased, there are instances where reviewers are paid for their reviews or may receive incentives in exchange for positive reviews. It is important to take all reviews with a grain of salt and consider the source and potential motives behind them.

Question 2

Blogs and wikis fundamentally differ in terms of&#10;A) their size&#10;B) their potential to be shared with the public&#10;C) their ability of users to post content&#10;D) their use of AJAX

Accepted Answer

Blogs typically allow the owner or specific contributors to post content, whereas wikis are designed to enable any user to edit or add content, reflecting a fundamental difference in how users can interact with the platform.

Question 3

The only risk companies face when using social commerce is that customers may post negative feedback.

Accepted Answer

While negative feedback is a possible risk of social commerce, companies also face other risks such as fraud, security breaches, and legal issues.

Question 4

____________ act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services.&#10;A) Group shopping sites&#10;B) Shopping Communities&#10;C) Social marketplaces&#10;D) Peer-to-peer shopping models

Accepted Answer

Social marketplaces act as online intermediaries that use social networks to facilitate the buying and selling of products and services. They provide a platform for individuals and businesses to connect and engage in commerce, leveraging the power of social media to promote and share their offerings. Examples of social marketplaces include Etsy, eBay, and Craigslist. Group shopping sites (A) typically offer deals and discounts on products and services when a certain number of people sign up to buy together. Shopping communities (B) are online forums or communities where people share information and tips about shopping and deals. Peer-to-peer shopping models (D) involve the direct exchange of goods or services between individuals without the involvement of a third-party marketplace.

Question 5

Social computing fosters close customer relationships

Accepted Answer

Social computing allows for increased communication and engagement between businesses and customers, leading to stronger relationships.

Question 6

Facebook is a__________.&#10;A) blog&#10;B) wiki&#10;C) social networking site&#10;D) mash up

Accepted Answer

Facebook is a social networking site, where users can connect with friends and family, share updates, photos, and videos and join or create communities based on common interests. While it incorporates elements of blogging and sharing information (such as links, articles, and posts), it does not fit the definition of a blog or wiki. Facebook can also be considered a mashup as it integrates various features and technologies from other websites and applications, but this is not the best choice. Therefore, the best choice is C, social networking site.

Question 7

Organizations are using social computing in which of the following functions?&#10;A) Marketing&#10;B) Customer Relationship Management&#10;C) Human Resource Management&#10;D) All of these.

Accepted Answer

Social computing is being used in all of these functions - marketing, customer relationship management and human resource management. Social media and networking platforms have become a powerful tool for organizations to engage with their target audience, build brand awareness, manage customer relationships and even attract and recruit new talent for their human resource needs. Therefore, D - All of these is the best choice.

Question 8

Social computing forces companies to deal with customers reactively as opposed to proactively.

Accepted Answer

Social computing allows companies to engage with customers in real-time, gather feedback, and anticipate needs, enabling a more proactive approach to customer service and product development.

Question 9

Customers using social commerce benefit from _____________.&#10;A) greater privacy&#10;B) faster responses from vendors&#10;C) unbiased opinions on products&#10;D) none of the choices is correct

Accepted Answer

Social commerce platforms often feature integrated messaging systems or allow for direct comments on product pages, enabling customers to quickly contact vendors for inquiries, support, or feedback. This direct line of communication can lead to faster responses compared to traditional e-commerce setups where communication might be more formalized and slower.

Question 10

Human Resource departments only use social computing applications for recruiting purposes.

Accepted Answer

Human Resource departments use social computing applications for various purposes such as employee engagement, communication, knowledge sharing, and collaboration in addition to recruiting.

Question 11

The web development technique that enables portions of web pages to reload with fresh data rather than requiring the entire Web page to reload is known as:&#10;A) AJAX&#10;B) RSS&#10;C) Tagging&#10;D) Web 2.0

Accepted Answer

The answer of The web development technique that enables portions...

Question 12

When comparing market research using social computing as opposed to traditional focus groups, which of the following statements is true?&#10;A) Social computing generates faster results but is more expensive.&#10;B) Social computing generates faster and cheaper results.&#10;C) Social computing takes longer but is less expensive.&#10;D) Participation by customers is more limited when using social computing.

Accepted Answer

The answer of When comparing market research using social computing...

Deck 9: Social Computing