Deck 11: Business Analytics

Question 1

Business intelligence applications include:

A) Microsoft Excel spreadsheets
B) Data warehouses
C) Special purpose analytic packages
D) All of these

Answer 1

D

Question 2

Independent data stores or data silos are an efficient way to store proprietary data because they deny access to unauthorized parties.

Answer 2

False

Question 3

Business intelligence applications are used for gathering, storing, accessing, and analyzing data to help business users make better decisions.

Answer 3

True

Question 4

Which of the following factors is associated specifically with corporate performance management for online businesses?

A) Overhead
B) Network traffic
C) Operational costs
D) Return on investment (ROI)

Question 5

____ is(are) involved with monitoring and managing an organization's performance according to the organization's key performance indicators.

A) Corporate performance management
B) Real-time BI
C) Digital dashboards
D) Expert systems
E) Data warehouses

Question 6

Which of the following is not a characteristic of DSS?

A) They support only lower and middle-level managers.
B) They are easy to use and construct.
C) They can be adapted to changing conditions.
D) They typically utilize quantitative models.
E) They support all phases of the decision-making process.

Question 7

An important trend is the combination of geographical information systems with _____ to form geospatial technologies.

A) dashboards
B) global positioning systems
C) decision support systems
D) expert systems
E) neural networks

Question 8

The most distinguishing characteristic of geographical information systems is:

A) Every record or digital object has a unique identifier.
B) Every record or digital object is visible to the user.
C) Every record or digital object must be accessed by programmers.
D) Every record or digital object has an identified geographical location.
E) Every record or digital object is encrypted.

Question 9

A(n) _____ provides rapid access to timely information and direct access to management reports.

A) decision support system
B) expert system
C) neural network
D) digital dashboard
E) data warehouse

Question 10

Which of the following is not a reason that managers need IT support?

A) The number of alternatives is decreasing.
B) Decisions must typically be made under time pressure.
C) Decisions are becoming more complex.
D) Managers increasingly need to access remote information sources.
E) Decision makers are often based in different locations.

Question 11

The type of decision that can be made by following a definite procedure is called a(n) ______ decision.

A) structured
B) unstructured
C) undocumented
D) semistructured
E) procedural

Question 12

BI refers to only those technologies that obtain data from warehouses.

Question 13

At the end of a semester, a student knows that she must score at least an 81 on the final exam to receive an A in the course. She decided that she can make the 81 by studying the material only the night before the exam. She has just performed what kind of analysis?

A) What-if
B) Statistical
C) Sensitivity
D) Goal-seeking
E) Simulation

Question 14

Searching for valuable business information in a database, data warehouse, or data mart refers to _____.

A) structured queries
B) database queries
C) data mining
C) expert system queries
D) query by example