Deck 16: Understanding Mass Communication: The Impact of Technology and Culture

Question 1

Generally,professional journals are good sources of information because they are carefully reviewed by editorial reviewers.

Answer 1

True

Question 2

The American Academy of Pediatrics estimates that between 10% and 20% of real-life violence may be attributable to mediated violence.

Answer 2

True

Question 3

According to media cultivation theory research,people who are frequent viewers of television perceive that they are at a lower risk of violence than people who do not view television frequently.

Answer 3

False

Question 4

In synchronous communication,participants are simultaneously the sender and receiver.

Question 5

Newspapers are better for in-depth treatment of recent events than are news magazines and television.

Question 6

The downside of professional journals is that they are written for specialized audiences and often use jargon.

Question 7

Research suggests that women are able to produce greater opinion change in CMC interactions as compared with face-to-face interactions.

Question 8

Agenda setting refers to a process in which the audience establishes which topics they want to read and hear about.

Question 9

Television news is currently the most widely used source of information about current events.

Question 10

Differences in gender and culture have no effect on computer-mediated communication.

Question 11

Impressions formed about others during CMC interactions are often more detailed than impressions formed during face-to-face interactions.

Question 12

Virtual communities are formed because of mutual interests among CMC users.

Question 13

Electronic mail is an example of asynchronous communication.

Question 14

In computer-mediated communication,human-to-human interaction is less frequent than in mass communication.

Question 15

Newspapers are one of the most reliable sources of information.

Question 16

Instant messaging is an example of synchronous communication.

Question 17

In CMC interactions participants tend to ask more questions getting to the "inner self" than participants in face-to-face interactions.

Question 18

The Internet is making mass communication become more linear.

Question 19

Gatekeeping is the process of determining what news,information,or entertainment will reach a mass audience.

Question 20

A television program is an example of CMC.

Question 21

Our oldest and one of our most reliable sources of information is

A) television.
B) news magazines.
C) newspapers.
D) the Internet.

Question 22

According to the UCLA Internet report,what percentage of people check their e-mail once per day?

A) 36
B) 56
C) 76
D) 96

Question 23

The type of computer-mediated communication where the sender is simultaneously the receiver is called

A) cultivated.
B) synchronous.
C) asynchronous.
D) linear.

Question 24

An example of ________ is when the news director at a local television station makes the decision to not air a highly controversial episode of the Jerry Springer Show.

A) gatekeeping
B) agenda setting
C) framing
D) masking

Question 25

When communicating online,you need to adhere to netiquette,which includes

A) using a different standard of behavior online than you follow in real life.
B) realizing that netiquette standards are the center of cyberspace.
C) reporting all violations of netiquette,including minor errors.
D) keeping flame wars under control.

Question 26

Which of the following is not an effect of the mass media?

A) influencing behavior
B) shaping culture
C) agenda setting
D) eliminating stereotypes

Question 27

The immediacy of the news is much more of a factor with

A) television.
B) news magazines.
C) newspapers.
D) professional journals.

Question 28

In computer-mediated communication,which of the following is most likely the channel for communication?

A) the first person who e-mails
B) the person who gets the e-mail
C) an instant message
D) the Internet

Question 29

Which of the following is the best choice for in-depth treatises of issues?

A) television
B) newspapers
C) the internet
D) pamphlets

Question 30

Which reason listed is not one of the reasons given in the text for why you should study mass communication?

A) to think critically about the messages the media send us
B) to become a more thoughtful media consumer
C) to be better informed about the communication styles of the twentieth century
D) to recognize the significance of the media and the role they play in shaping our understanding of the world

Question 31

Which of the following is an example of mass communication?

A) electronic mail from you to your parent
B) you participating in a chat room
C) radio
D) Microsoft Netmeeting

Question 32

The key difference between virtual communities and physical communities is how they are formed.Virtual communities are formed out of

A) mutual interest.
B) geographic proximity.
C) public necessity.
D) democratic processes.

Question 33

One way to be more media literate is to understand that images found in the media contain values and ideologies.

Question 34

The digital divide refers to

A) the gender differences between men and women as they participate in computer-mediated communication.
B) a growing gap between those who have access to technology and those who do not.
C) the blur between news and entertainment.
D) the Internet as a mass medium and a tool for personal communication.

Question 35

According to the perspective on media effects stating that the media influences our behaviors,how can the link between viewing violence and violent behaviors be explained?

A) cultivation
B) agenda setting
C) desensitization
D) conditioning

Question 36

________ is/are better for in-depth treatment of recent events than are ___________________.

A) Television; news magazines and newspapers
B) Newspapers; television and news magazines
C) News magazines; newspapers and television
D) News magazines; professional journals and newspapers

Question 37

Audio-video conferencing is a form of

A) mass communication.
B) synchronous communication.
C) asynchronous communication.
D) source communication.

Question 38

"Viewing violence on television and other forms of media cause people to engage in violent behaviors." This statement would most likely be the conclusion of which theory explaining media effects?

A) behavior influence
B) cultivation
C) agenda setting
D) gatekeeping

Question 39

Electronic mail is a form of

A) mass communication.
B) synchronous communication.
C) asynchronous communication.
D) source communication.