Deck 2: Media Literacy Approach

Question 1

If we understand that media literacy is not a category by rather a continuum, we can avoid which faulty belief about the media?

A) Media are harmful.
B) Media literacy will destroy my fun with the media.
C) Media literacy requires memorization of too many facts.
D) Media literacy requires too much effort.

Answer 1

D

Question 2

Arguing that Facebook reinforces narcissistic drivel exemplifies this faulty belief

A) that media are harmful.
B) that media literacy will destroy my fun with the media.
C) that media literacy requires memorization of too many facts.
D) that media literacy requires too much effort.

Answer 2

A

Question 3

Information is piecemeal, whereas knowledge is

A) unorganized.
B) organized.
C) enduring.
D) social.

Answer 3

B

Question 4

The tools needed for building our knowledge structures about the mass media consist of

A) our skills.
B) information from the media and from the real world.
C) our personal locus.
D) All of the above

Question 5

Media literacy is

A) our ability to criticize the mass media.
B) our ability to praise the mass media.
C) one perspective we can have about the mass media.
D) a set of perspectives we use to expose ourselves to the mass media.

Question 6

Believing that analyzing our favorite characters in a movie we reduce our liking of those characters is an example of which faulty belief about the media?

A) Media are harmful.
B) Media literacy will destroy my fun with the media.
C) Media literacy requires memorization of too many facts.
D) Media literacy requires too much effort.

Question 7

Knowledge structures occur

A) spontaneously.
B) if constructed with care and precision.
C) unconsciously.
D) None of the above

Question 8

The three building blocks of media literacy include

A) knowledge, access, and experience.
B) reading, writing, and analyzing.
C) personal locus, knowledge structures, and skills.
D) knowledge of print media, broadcast media, and digital media.

Question 9

The breaking down of a message into meaningful elements is called

A) analysis.
B) evaluation.
C) grouping.
D) deduction.

Question 10

Joe frequently considers his goal of learning more about the candidates running for public office in his town. He puts a great deal of effort into finding a variety of media sources providing information about the candidates. Joe

A) has reached the social responsibility stage of media literacy.
B) is utilizing his synthesis skills.
C) is utilizing his abstraction skills.
D) has a strong personal locus.

Question 11

The raw materials needed for us to build our knowledge structures about the mass media consist of

A) our skills.
B) information from the media and from the real world.
C) our personal locus.
D) All of the above

Question 12

We build our perspectives from

A) knowledge structures.
B) raw materials.
C) skills.
D) information.

Question 13

The willingness we need to build our knowledge structures about the mass media comes from

A) our skills.
B) information from the media and from the real world.
C) our personal locus.
D) All of the above

Question 14

Critical thinking refers to

A) criticizing the media.
B) becoming more open-minded.
C) regarding the media in a more cultural context.
D) All of the above

Question 15

When we evaluate, we

A) break down a message into meaningful elements.
B) judge the value of a message element.
C) assemble elements into a new structure.
D) group elements.

Question 16

Faulty beliefs can get us in trouble because

A) they trap us into thinking about the wrong things.
B) they make us think that we are powerless to change.
C) they lead people to talk in circles.
D) All of the above

Question 17

If we understand that a characteristic of higher media literacy is the ability to transform information into knowledge structures, we can avoid which faulty belief about the media?

A) Media are harmful.
B) Media literacy will destroy my fun with the media.
C) Media literacy requires memorization of too many facts.
D) Media literacy requires too much effort.

Question 18

Your personal locus is composed of

A) your knowledge of the media.
B) your opinions about the media.
C) your goals and drives.
D) All of the above

Question 19

The context we use when trying to make sense of new media messages is provided by the following:

A) Background information
B) Information platforms
C) Knowledge literacies
D) Knowledge structures

Question 20

To build our knowledge structures, we need

A) tools.
B) raw materials.
C) willingness.
D) All of the above

Question 21

Synthesis is one of the skills of media literacy.

Question 22

Media literacy is a continuum.

Question 23

Samantha hears on the radio that regular coffee consumption lowers the risk of Alzheimer's disease. She finds this interesting, but looks up the study cited by the news report to get more information and compare the research with her standards before accepting the finding as accurate. Samantha is demonstrating the skill of

A) deduction.
B) evaluation.
C) grouping.
D) analysis.

Question 24

Assessing your knowledge structures about the media includes reflecting on mass media industries, audiences, content, and effects.

Question 25

In public opinion polls, 1 in 6 people thinks that there is a crime problem in their community, but 5 in 6 people think that there is a crime problem in society. This difference in opinion is an example of a faulty use of

A) deduction.
B) induction.
C) analysis.
D) grouping.

Question 26

When we classify the content of television messages according to the programmer's intention to entertain us, to inform us, or to persuade us, we use which of the following skills?

A) Deduction
B) Induction
C) Analysis
D) Grouping

Question 27

Synthesis is

A) putting elements into categories.
B) finding patterns across groups of elements.
C) assembling elements into a new structure.
D) creating a brief description that surpasses particular elements.

Question 28

You can assess your knowledge structures about the mass media by reflecting on your information about

A) mass media industries.
B) mass media audiences.
C) mass media content.
D) All of the above

Question 29

Information is the essential ingredient of knowledge structures.

Question 30

Being media literate requires that your personal locus is constantly engaged.

Question 31

You just watched the latest episode of "American Idol." Your roommate missed the show and you explain to her what happened and who got eliminated. You are using the skill of

A) analysis.
B) grouping.
C) abstracting.
D) induction.

Question 32

Media literacy helps us interpret the meanings of the media messages we encounter.

Question 33

All beliefs about the media are faulty.

Question 34

Some people overestimate and other people underestimate the effect the mass media have on them. These are examples of faulty uses of

A) deduction.
B) induction.
C) analysis.
D) grouping.

Question 35

Television viewing always hurts a child's academic performance.

Question 36

Which of the following statements is true?

A) Children with lower IQs watch more TV.
B) Children who do not watch TV do better in school than children who watch a moderate amount of TV.
C) Preventing children from watching television prevents only negative effects.
D) All of the above

Question 37

The more perspectives you have from which to experience the media, the more critical you will be of the media.

Question 38

Which of the following is related to mass media content?

A) Long-tail marketing
B) Media genres
C) Forces shaping the mass media
D) Manifested effects

Question 39

Deduction involves using general principles to explain particulars.

Question 40

Assessing the knowledge structures about media effects refers to

A) understanding the differences between process effects and manifested effects.
B) understanding the differences between attitudinal effects and psychological effects.
C) understanding the factors that influence media effects.
D) All of the above

Question 41

State and explain the proactive definition of media literacy.

Question 42

Name and discuss the three key components of media literacy.

Question 43

Discuss the questions we need to address to better understand media content.

Question 44

State and explain three skills necessary for media literacy.

Question 45

Name and discuss three faulty beliefs about media literacy.