Question 1

The parents of the children at your center can be some of your best public relations representatives.

Accepted Answer

The parents of children at your center can speak positively about their experience and share their satisfaction with others, which can help to promote your center and improve your reputation. This is why they can be great representatives for public relations.

Question 2

Many center directors view licensing representatives as government bureaucrats whose job is to watch child-care centers closely.In reality,though,it is best to:&#10;A)have as little to do with your licensing representative as possible.&#10;B)cultivate relations with your licensing representative.&#10;C)refuse to talk to a licensing representative unless your lawyer is present.&#10;D)tell your licensing representative no more than she asks.

Accepted Answer

Cultivating a positive relationship with your licensing representative can help to ensure that your center is meeting all necessary regulations and can make the licensing process smoother. It also shows a willingness to work collaboratively and maintain transparency, which can reflect positively on your center.

Question 3

In good marketing,it is important to know a lot about the programs that you are competing with.

Accepted Answer

Knowing about the programs you are competing with can help you differentiate your product, understand your target audience, and develop effective marketing strategies.

Question 4

What does a CCR&R agency do?&#10;A)Creates customer recommendations and references them&#10;B)Teaches first-aid techniques to be used in case of emergencies&#10;C)Cross checks your reading and recreational activities&#10;D)none of the above

Accepted Answer

CCR&R agencies, or Child Care Resource and Referral agencies, help families find child care and provide support to child care providers. None of the options listed accurately describe the functions of a CCR&R agency.

Question 5

You should let an answering machine field all calls from prospective clients.If you answer yourself,you'll give the impression of not caring about the children.

Accepted Answer

This statement is not necessarily true. It is not the act of answering the phone that determines whether someone cares about children or not. It is important to answer calls from prospective clients in a professional and caring manner, whether it is done by a live person or an answering machine. In fact, some potential clients may appreciate the personal touch of speaking to a live person. Ultimately, the way calls are handled should prioritize providing the best possible service for the children and families involved.

Question 6

Which of the following is a good principle of customer service?&#10;A)Focus on relationships&#10;B)Understand what you are selling&#10;C)Ensure that customers can reach the person who can solve their problems&#10;D)all of the above

Accepted Answer

All of the above principles are key to providing good customer service. Focusing on building relationships with customers helps to foster loyalty and repeat business. Understanding what you are selling allows you to provide accurate information and recommendations to customers. Ensuring that customers can reach the person who can solve their problems is crucial for resolving issues quickly and effectively.

Question 7

How does marketing differ from public relations?&#10;A)You can do marketing yourself,but public relations requires a professional in the field.&#10;B)Public relations aims at a broader audience than marketing does.&#10;C)Marketing means that you talk about fees and costs,while in public relations you just mention the strengths of your center.&#10;D)Marketing is what a small center does,while public relations is what a larger one does.

Accepted Answer

Marketing is focused on promoting and selling a product or service to a specific target audience, while public relations is about managing the reputation of a company or organization among a wider audience, including the media, stakeholders, and the general public. Public relations also involves managing crises and communicating with various stakeholders in times of change or controversy. Therefore, public relations aims at a broader audience than marketing does.

Question 8

The term &#34;servicescape&#34; means:&#10;A)a service that provides escape for the parents of children.&#10;B)a way of structuring fees so that poor families can afford your center.&#10;C)both the physical and social environment of your center.&#10;D)a service that scapes your center.

Accepted Answer

The term "servicescape" refers to the physical and social environment of a service establishment. It includes the design, layout, decor, and ambiance of the service setting, as well as the interactions between customers and staff. It is an important aspect of creating a positive customer experience and enhancing the perceived value of the service. Choices A, B, and D are not correct, as they do not accurately describe the concept of servicescape.

Question 9

Being accredited by an agency like NAEYC is a good thing to mention in the publicity for your center.

Accepted Answer

Being accredited by a reputable agency like NAEYC is a sign of quality and indicates that the center has met rigorous standards for things like curriculum, teacher qualifications, and safety. This can be a selling point for parents looking for a high-quality child care or early learning program for their children.

Question 10

If you're good at public relations literacy but don't know how to apply what you discover,you aren't very good at public relations competency.

Accepted Answer

Public relations literacy is about understanding concepts, theories, and best practices in the field of public relations. However, public relations competency refers to the ability to apply that knowledge in practical situations. Therefore, if someone is good at public relations literacy but cannot apply that knowledge effectively, they are not truly competent in the field.

Question 11

Your public relations is likely to be most successful if you think in terms of the widest audience possible.&#10;Select the best answer.

Accepted Answer

The answer of Your public relations is likely to be...

Question 12

How does a key claim differ from a key proof?&#10;A)A key proof provides some evidence to support a key claim.&#10;B)A key claim has to do with a center's security,while a key proof has to do with its curriculum.&#10;C)Only a well-established center needs a key claim.A new center needs only a key proof.&#10;D)The two terms are just different names for the same thing.

Accepted Answer

The answer of How does a key claim differ from...

Question 13

Because a newsletter costs so much to produce,it is wise to send it only to the families of the children in your center.

Accepted Answer

The answer of Because a newsletter costs so much to...

Question 14

Consumers who are not very knowledgeable about child-care issues have the effect of:&#10;A)inspiring centers to offer high-quality programs.&#10;B)lowering incentives to offer high-quality programs.&#10;C)being less likely to send their children to child care.&#10;D)They have no effect on the quality offered by programs where they live.

Accepted Answer

The answer of Consumers who are not very knowledgeable about...

Deck 14: Marketing and Public Relations