Question 1

Before being interviewed you should:&#10;A) Find out as much as you can about the reporter&#10;B) Develop a strategy and stick to it&#10;C) Rehearse your message&#10;D) A and C&#10;E) B and C

Accepted Answer

Before being interviewed, it is important to both find out as much as you can about the reporter and rehearse your message. Knowing the reporter's background and what they are likely to ask can help you prepare your responses and frame your message in a way that is effective for that audience. Rehearsing your message can help you feel more comfortable and confident during the actual interview. Developing a strategy is also important, but it is not enough on its own - you need to do your homework and practice your delivery too.

Question 2

If a reporter misquotes you in a story, you should demand a retraction.

Accepted Answer

Demanding a retraction is not always the best first step; it may be more effective to contact the reporter or publication to discuss the issue and seek a correction or clarification.

Question 3

What is the mother-in-law test?

Accepted Answer

Answers will vary.

Question 4

It is a good idea to get to know the reporters who cover your business and industry.

Accepted Answer

It is beneficial to build relationships with reporters in order to increase media coverage and potentially gain positive exposure for your business.

Question 5

Men should always wear make-up during a television interview.

Accepted Answer

The answer of Men should always wear make-up during a...

Question 6

You are always on record when speaking to a reporter.

Accepted Answer

When speaking to a reporter, assume that everything you say is on the record unless you have specifically requested to speak on background or off the record.

Question 7

Before agreeing to an interview, you should:&#10;A) Ask the reporter which organization he or she works for&#10;B) Consult with professionals in your own organization&#10;C) Trust your instincts&#10;D) Find out who else is participating in the interview&#10;E) All of the above

Accepted Answer

It is important to ask the reporter which organization they work for to verify their credibility and ensure they are not a fraudulent or biased source. Consulting with professionals in your own organization can help prepare you for the interview and ensure that you are providing accurate information. Trusting your instincts can help you make a decision on whether or not to proceed with the interview, particularly if you have any concerns about the reporter or their intentions. Finding out who else is participating in the interview can help you prepare and understand the context of the interview. Therefore, all of the above options are important considerations before agreeing to an interview.

Question 8

Why is it a good idea to record a face-to-face interview with a reporter?

Accepted Answer

The answer of Why is it a good idea to...

Question 9

State four reasons why interviews with the media are important.

Accepted Answer

The answer of State four reasons why interviews with the...

Deck 13: Dealing With the News Media