Question 1

Social computing fosters close customer relationships.

Accepted Answer

Social computing platforms such as social media, forums, and online communities provide businesses with opportunities to directly engage and communicate with their customers. Through continuous interaction, businesses can build stronger and more personalized relationships with their customers, leading to increased customer loyalty and satisfaction.

Question 2

All of the ratings, reviews, and recommendations available through social networking are unbiased and reviewers are never paid for their reviews.

Accepted Answer

There have been instances where reviewers have been incentivized or paid for their reviews, and sometimes biased reviews can also be posted on social networking platforms. It is important to consider multiple sources and do research before relying solely on reviews or recommendations.

Question 3

The only risk companies face when using social commerce is that customers may post negative feedback.

Accepted Answer

While negative feedback is a risk, it is not the only risk. Other risks include security concerns, privacy issues, and reputational damage from inappropriate content or advertising.

Question 4

Human resource departments only use social computing applications for recruiting purposes.

Accepted Answer

Human resource departments use social computing applications for various purposes, including but not limited to recruiting, such as employee engagement, communication, collaboration, and training.

Question 5

Facebook is a_____.&#10;A) microblogging site&#10;B) wiki&#10;C) social networking site&#10;D) mashup

Accepted Answer

Facebook is primarily a social networking site where users can create profiles, interact with other users, and share content such as photos and videos. While it does have some features commonly found on microblogging sites (such as the ability to post updates), it is not primarily a microblogging site. It is also not a wiki, as the content is primarily user-generated and not collaboratively edited. Finally, while it does incorporate elements from other sites like news feeds and messaging, it is not primarily a mashup either.

Question 6

Organizations are using social computing in which of the following functions?&#10;A) Marketing&#10;B) Customer relationship management&#10;C) Human resource management&#10;D) All of these options

Accepted Answer

Organizations are using social computing in all of these functions. Social media platforms are being widely used for marketing campaigns, social media analytics are used for customer relationship management, and social media is being used for recruitment, employee engagement, and collaboration in human resource management.

Question 7

The Web development technique that allows users to receive the information they want, when they want it, without having to surf thousands of Web sites is known as _____.&#10;A) AJAX&#10;B) RSS&#10;C) Tagging&#10;D) Web 2.0

Accepted Answer

The technique described in the question is RSS (Really Simple Syndication), which allows users to subscribe to content from multiple websites and receive updates in one central location. AJAX (Asynchronous JavaScript and XML) is a web development technique that allows for dynamic, asynchronous loading of content, but does not necessarily provide a streamlined way for users to receive specific information. Tagging and Web 2.0 are broader concepts relating to user-generated content and the evolution of the World Wide Web, but do not specifically relate to the described technique.

Question 8

_____ act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services.&#10;A) Group shopping sites&#10;B) Shopping communities&#10;C) Social marketplaces&#10;D) Peer-to-peer shopping models

Accepted Answer

Social marketplaces utilize social networks for facilitating buying and selling processes, making them intermediaries that capitalize on the social connections between users. Group shopping sites refer to sites where people can purchase items in bulk to obtain discounted prices, whereas shopping communities are online forums and discussion groups where users share information and reviews about products. Peer-to-peer shopping models involve direct transactions between individual buyers and sellers without an intermediary.

Question 9

When comparing market research using social computing as opposed to traditional focus groups, which of the following statements is true?&#10;A) Social computing generates faster results but is more expensive.&#10;B) Social computing generates faster and cheaper results.&#10;C) Social computing takes longer but is less expensive.&#10;D) Participation by customers is more limited when using social computing.

Accepted Answer

Social computing allows for faster and cheaper results as it eliminates the need for physical space and allows for a larger pool of participants to be reached remotely. Additionally, social computing tools can process and analyze large amounts of data in real-time, providing researchers with instantaneous feedback.

Question 10

Social computing forces companies to deal with customers reactively as opposed to proactively.

Accepted Answer

Social computing allows companies to engage with customers in real-time, gather feedback, and anticipate customer needs, enabling a more proactive approach to customer service and product development.

Question 11

Customers using social commerce benefit from:&#10;A) greater privacy.&#10;B) faster responses from vendors.&#10;C) unbiased opinions on products.&#10;D) none of these options.

Accepted Answer

The answer of Customers using social commerce benefit from:&#10;A) greater...

Question 12

Blogs and wikis fundamentally differ in terms of:&#10;A) their size.&#10;B) their potential to be shared with the public.&#10;C) how users post content.&#10;D) how they use tools like RSS and AJAX.

Accepted Answer

The answer of Blogs and wikis fundamentally differ in terms...

Deck 8: Social Computing