Deck 9: E-Business and E-Commerce

Question 1

If you work for Walmart and purchase a product from Proctor & Gamble to restock the shelves, this is a _______ transaction.

A) B2B
B) B2C
C) C2C
D) C2G

Answer 1

A

Question 2

Thumbtack does NOT compete with _________.

A) Amazon
B) Angie's List
C) eBay
D) Pinterest

Answer 2

D

Question 3

________ is where businesses request quotes from suppliers.

A) Affiliate marketing
B) Bartering online
C) Electronic tendering system
D) Online direct marketing

Answer 3

C

Question 4

Rakuten is pervasive in _________.

A) China
B) Europe
C) Japan
D) The US

Question 5

In ____________ organizations, both the product and delivery agent are digital.

A) Brick-and-mortar
B) Bricks-and-clicks
C) Clicks-and-mortar
D) Pure-play

Question 6

___________ is where an intermediary administers online exchange of surplus products and/or a company receives "points" for its contribution, which it can use to purchase other needed items.

A) Affiliate marketing
B) Bartering online
C) Electronic tendering system
D) Online direct marketing

Question 7

____________ is where vendors ask partners to place logos or banners on a partner's site.

A) Affiliate marketing
B) Bartering online
C) Electronic tendering system
D) Online direct marketing

Question 8

You are sight-seeing in New York City and purchase a t-shirt for your mom. This is an example of a _______ purchase.

A) Brick-and-mortar
B) Bricks-and-clicks
C) Clicks-and-mortar
D) Pure-play

Question 9

If you purchase a product from Amazon, this is a _______ transaction.

A) B2B
B) B2C
C) C2C
D) C2G

Question 10

______________ is where manufacturers or retailers sell directly to customers.

A) Affiliate marketing
B) Bartering online
C) Electronic tendering system
D) Online direct marketing

Question 11

Thumbtack is a business in the _________ commerce category.

A) Little
B) Local
C) Mobile
D) Social

Question 12

Virtually all of Rakuten's communication and interaction is in ________.

A) Chinese
B) English
C) Japanese
D) Spanish

Question 13

Rakuten ________ have the financial resources to compete with _______.

A) may; Amazon
B) may; Google
C) may not; Amazon
D) may not; Google

Question 14

In _____________ organizations, both the product and delivery agent are physical.

A) Brick-and-mortar
B) Bricks-and-clicks
C) Clicks-and-mortar
D) Pure-play

Question 15

Electronic auctions generally ______ revenue for sellers and ________ the cycle time of the auction.

A) decrease; lengthen
B) decrease; shorten
C) increase; lengthen
D) increase; shorten

Question 16

Thumbtack gets paid by _________.

A) charging fees after projects are completed
B) getting paid-per-lead so professionals only bid on projects they can complete
C) having customers pay to be members of the website
D) using a subscription model where professionals pay for introductions

Question 17

If you purchase a product from an individual on eBay, this is a _______ transaction.

A) B2B
B) B2C
C) C2C
D) C2G

Question 18

When you file your taxes online, this is an example of a ______ transaction.

A) B2B
B) B2C
C) G2C
D) G2M

Question 19

If you purchase a book from Amazon to read on your Kindle, this is an example of ______.

A) Brick-and-mortar
B) Bricks-and-clicks
C) Clicks-and-mortar
D) Pure-play

Question 20

Which of the following is FALSE of e-commerce?

A) It affects business strategies and business models for many organizations.
B) It decreases the threat of new entrants.
C) It increases an organization's reach.
D) It is fundamentally transforming the nature of competition.

Question 21

In ________ auctions, one buyer wants to purchase a product or service.

A) Backward
B) Forward
C) Onward
D) Reverse

Question 22

In ____________ auctions, sellers solicit bids from many potential buyers.

A) Backward
B) Forward
C) Onward
D) Reverse

Question 23

For e-tailers, _______ is the easy part of B2C e-commerce.

A) collecting payment
B) delivering orders
C) getting returns
D) taking orders

Question 24

Showrooming is a problem associated with ___________.

A) channel conflict
B) order fulfillment
C) privacy
D) rising costs

Question 25

An electronic ____________ is a web site that represents a single store.

A) Center
B) Mall
C) Shop
D) Storefront

Question 26

____________ is NOT a competitor of Swipely.

A) Chase Paymentech
B) Heartland Payment Systems
C) PayPal
D) Square

Question 27

The purpose of Swipely is to _____________.

A) analyze customer buying habits
B) reduce credit card interest rates for retailers
C) store data on cloud servers for merchants
D) take credit cards from any machine

Question 28

Bing Shopping is an example of an electronic ____________.

A) Center
B) Mall
C) Shop
D) Storefront

Question 29

A __________ is an electronic billboard with a major disadvantage being _______.

A) banner; users often block them
B) banner; viewers often ignore them
C) pop-up ad; users often block them
D) pop-up ad; viewers often ignore them

Question 30

___________ marketing asks consumers to voluntarily accept online advertising and e-mail.

A) Permission
B) Requested
C) Viral
D) Voluntary

Question 31

___________ is NOT an advantage of internet advertising.

A) Cost
B) Privacy
C) Reach
D) Targeting

Question 32

According to the book, ___________ is one of the most significant issues e-tailers face that can restrict their growth.

A) Order fulfillment
B) Privacy
C) Rising costs
D) Security

Question 33

A gift card is a type of __________.

A) Electronic credit card
B) Purchasing card
C) Stored-value money card
D) Smart card

Question 34

___________ is the main drawback to e-commerce.

A) Availability
B) Convenience
C) Cost
D) Security

Question 35

___________ was the first to implement ship-from-store.

A) Gap
B) Home Depot
C) John Lewis
D) Walmart

Question 36

An electronic _____________ is a collection of individual shops grouped under a single Internet address.

A) Center
B) Mall
C) Shop
D) Storefront

Question 37

Digital wallets transmit user data to terminals using _________.

A) ERP
B) GPS
C) NFC
D) RFID

Question 38

A _____________________ is an application used for making financial transactions.

A) Digital card
B) Digital wallet
C) Smart card
D) Smart wallet

Question 39

Swipely's competitive advantage over Square is ________.

A) Convenience
B) Price
C) Security
D) Venture capital

Question 40

Purchasing cards are the __________ equivalent of electronic credit cards.

A) B2B
B) B2C
C) C2C
D) G2C

Question 41

AmazonSupply is ____________ e-commerce.

A) B2B
B) B2C
C) C2C
D) G2C

Question 42

As of mid-2016, ___________ states impose sales taxes on online purchases.

A) 10
B) 25
C) 45
D) 50

Question 43

Ship-from-store is a new order fulfillment model that is meant to help retailers go head to head with _________.

A) Amazon
B) Craigslist
C) eBay
D) Walmart

Question 44

________ help e-tailers personalize pricing.

A) Cookies
B) Pop-up ads
C) QR codes
D) RFID codes

Question 45

E-marketplaces are independently owned by a third party and connect ______ seller(s) with _______ buyer(s).

A) many; many
B) many; one
C) one; many
D) one; one

Question 46

The Alibaba Group does NOT provide _________ services.

A) B2B
B) B2C
C) C2C
D) G2C

Question 47

______ is Alibaba's B2C website.

A) 100% Pure
B) Alipay
C) Taobao
D) Tmall

Question 48

Fraudulent activities on the Internet are ________.

A) Decreasing
B) Increasing
C) Fluctuating too much to judge
D) Staying the same

Question 49

Alibaba is Amazon's and eBay's main competitor in _________.

A) China
B) India
C) Russia
D) The US

Question 50

Click-and-collect has been a tremendous success for ________, which surpassed home deliveries for the 2014 holiday season.

A) Gap
B) Home Depot
C) John Lewis
D) Walmart

Question 51

________ are taking the threat of Amazon Business seriously.

A) Governments
B) Non-profits
C) Retailers
D) Wholesalers

Question 52

______________ make it easy for companies to track your history on the internet.

A) Banners
B) Cookies
C) Pop-up ads
D) QR codes

Question 53

________ exchanges are used for temporary help on an "as-needed" basis.

A) Functional
B) Interim
C) Horizontal
D) Vertical

Question 54

_______ is Alibaba's response to eBay.

A) Alipay
B) ShopRunner
C) Taobao
D) Tmall

Question 55

B2B comprises about __________ percent of e-commerce volume.

A) 15
B) 35
C) 50
D) 85

Question 56

The ____________ marketplace is similar to the B2C model and the key mechanism is ______ auctions.

A) Buy-side; forward
B) Buy-side; reverse
C) Sell-side; forward
D) Sell-side; reverse

Question 57

___________ is the practice of pricing items at a point determined by a particular customer's perceived ability to pay.

A) Dynamic
B) Fair
C) Standardized
D) Unethical

Question 58

A major method of procuring goods and services in the buy-side model is the ______ auction.

A) Backward
B) Forward
C) Onward
D) Reverse

Question 59

_______ is legal.

A) Cybersquatting
B) Distributing software
C) Domain tasting
D) Tax evasion

Question 60

For most industries, pens and paper are a(n) ____________ material.

A) Direct
B) Horizontal
C) Indirect
D) Vertical

Question 61

If you order your college textbooks from Amazon.com and have them delivered to your home, this is an example of clicks-and-bricks.

Question 62

Spamming is becoming worse over time.

Question 63

Forward auctions generally result in higher bids over time.

Question 64

Reverse auctions generally result in higher bids over time.

Question 65

Swipely is an example of B2B commerce.

Question 66

Smart cards can be used as credit cards, debit cards, stored-value money cards, or loyalty cards.

Question 67

B2C e-commerce is much larger than B2B e-commerce by volume, but B2B e-commerce is more complex.

Question 68

Rakuten is expanding globally by purchasing international companies.

Question 69

With the Internet, intermediaries have no value in any industry.

Question 70

E-business is a broader concept than e-commerce.

Question 71

When manufacturers sell directly to customers, this is called disintermediation.

Question 72

E-commerce refers to both pure and partial degrees of digitization.

Question 73

Stores like Walmart and Home Depot would rather have customers come to their stores, so they don't place as much emphasis on their website.

Question 74

Rakuten is so pervasive in Japan that one in four online purchases in the country occurs on the company's e-commerce platform; it is just as successful outside of Japan, particularly in China and India.

Question 75

Based on the examples in the book, companies do NOT use __________ to personalize pricing.

A) Cookies
B) Demand
C) Demographics
D) Shipping costs

Question 76

Bitcoin is a type of digital currency in which encryption techniques are used to regulate the generation of units of currency and verify the transfer of funds, operating independently of any central bank.

Question 77

Ship-from-store speeds up delivery, reduces shipping costs, and cuts down on sales-floor overstocks.

Question 78

E-commerce is a broader concept than e-business.

Question 79

W-commerce refers to e-commerce that is conducted entirely in a wireless environment.

Question 80

Thumbtack uses ratings and reviews just like Amazon to help customers make informed decisions.