Deck 8: Social Computing

Question 1

Banjo does NOT use ________ in its software.

A) Blogging
B) Geotagging
C) RSS
D) Wikis

Answer 1

D

Question 2

____________ is categorized as a communication social networking web site.

A) Foursquare
B) LinkedIn
C) StumbleUpon
D) WordPress

Answer 2

D

Question 3

Teespring compares itself to the _________ business model.

A) Amazon
B) Facebook
C) Google
D) Twitter

Answer 3

A

Question 4

Teespring primarily uses ________ for selling its products.

A) Amazon
B) Facebook
C) Google
D) Twitter

Question 5

____________ is categorized as a professional networking social networking web site.

A) Foursquare
B) LinkedIn
C) StumbleUpon
D) WordPress

Question 6

Many companies listen to consumers in the blogosphere who express their views on the companies' products. This is called _________.

A) A user opinion survey
B) Consumer-generated media
C) Marketing paraphernalia
D) Organized management

Question 7

____________ is categorized as an events and discovery social networking web site.

A) Foursquare
B) LinkedIn
C) StumbleUpon
D) WordPress

Question 8

In social computing, ____________ produce, control, use, and manage content via interactive communications and collaboration.

A) governments
B) non-profits
C) organizations
D) users

Question 9

Twitter is a popular ________.

A) Microblogging service
B) RSS feed
C) Search engine
D) Tagging site

Question 10

Businesses do NOT use wikis for ________.

A) Gathering marketing intelligence
B) Managing documents
C) Collaborating with business partners
D) Project management

Question 11

_____________ was a key development of Web 1.0.

A) Collaboration
B) Commercialization
C) Social interaction
D) User participation

Question 12

____________ is categorized as a social bookmarking social networking web site.

A) Foursquare
B) LinkedIn
C) StumbleUpon
D) WordPress

Question 13

____________ are/is the basis of folksonomies.

A) Blogs
B) RSS
C) Tagging
D) Wikis

Question 14

Teespring's biggest challenge is _________.

A) Customer appreciation
B) Intellectual property rights
C) Potential audiences
D) Revenue generation

Question 15

__________ is a risk of social commerce for businesses.

A) Advocacy
B) Brand awareness
C) Control
D) Cost

Question 16

The goal of Banjo is to _________.

A) generate news for TV stations and newspapers
B) help users make sense of the "noise" generated by social media
C) identify the content users like to view so they can target ads better
D) protect the privacy of individuals throughout the world

Question 17

Which of the following uses a traditional business model as opposed to a platform model?

A) Apple
B) Facebook
C) Google
D) Twitter

Question 18

Web 2.0 sites often harness ________ such as ________.

A) collective intelligence; web services
B) collective intelligence; wikis
C) packaged software; web services
D) packaged software; wikis

Question 19

____________ has the most active social media population.

A) China
B) Europe
C) India
D) The US

Question 20

_____________ is credited with providing the start for mashups.

A) Amazon
B) Facebook
C) Google
D) PayPal

Question 21

_____________ marketing is also called word-of-mouth advertising.

A) Blog
B) Conversational
C) Native
D) Viral

Question 22

Companies are utilizing social computing tools to obtain feedback from customers. This trend is referred to as ______________ marketing.

A) Blog
B) Conversational
C) Native
D) Viral

Question 23

The biggest issue for Tujia is _______.

A) Cost
B) Privacy
C) Trust
D) Waiting

Question 24

___________ is the greatest concern of the collaborative consumption business model.

A) Cost
B) Privacy
C) Trust
D) Waiting

Question 25

Tujia uses a ________ business model in _______.

A) Collaborative consumption; China
B) Collaborative consumption; India
C) Platform; China
D) Platform; India

Question 26

Approximately ________ percent of consumers consult reviews before making an online purchase.

A) 25
B) 50
C) 75
D) 100

Question 27

The 20-80 rule of thumb posits that a ________ of individuals contribute ___________ of the content.

A) majority; little
B) majority; most
C) minority; little
D) minority; most

Question 28

__________ is a benefit of social commerce for businesses.

A) Brand awareness
B) Copyright protection
C) Quality
D) Security

Question 29

_____________ is closely associated with special deals (flash sales).

A) Group shopping
B) Shopping communities
C) Social marketplaces
D) Sponsored reviews

Question 30

Metacritic is an example of a source for ____________.

A) Conversational marketing
B) Customer ratings and reviews
C) Expert ratings and reviews
D) Sponsored reviews

Question 31

Tujia has a business model similar to __________.

A) Airbnb
B) Facebook
C) Tradesy
D) Zipcar

Question 32

The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as _______________.

A) Competitive intelligence
B) Competitive marketing
C) Social intelligence
D) Social marketing

Question 33

PayPerPost is an example of a source for ____________.

A) Conversational marketing
B) Customer ratings and reviews
C) Expert ratings and reviews
D) Sponsored reviews

Question 34

____________ is NOT an example of a social marketplace.

A) Craigslist
B) Kaboodle
C) Flipsy
D) Fotolia

Question 35

______________ is the practice of raising money from a large number of people, typically via the internet.

A) Collaborative production
B) Crowdfunding
C) Peer-to-peer lending
D) Resource gathering

Question 36

____________ advertising is a sales pitch that fits into the flow of the information being shown.

A) Blog
B) Conversational
C) Native
D) Viral

Question 37

____________ does NOT use a collaborative consumption business model.

A) Airbnb
B) Amazon
C) eBay
D) Zipcar

Question 38

Social computing increases __________.

A) Barriers to entry
B) Buyer power
C) Rivalry
D) Supplier power

Question 39

____________ is a disadvantage for workers in a collaborative consumption business.

A) Employment rights
B) Flexibility
C) Self-management
D) Variety

Question 40

Epinions is an example of a source for ____________.

A) Conversational marketing
B) Customer ratings and reviews
C) Expert ratings and reviews
D) Sponsored reviews

Question 41

The GM case illustrates the use of ___________ to improve customer service.

A) Blogging
B) Collaborative consumption
C) Mashups
D) RSS

Question 42

Which of the following is NOT a use of social computing for HR?

A) Employee development
B) Onboarding
C) Payroll
D) Recruiting

Question 43

The primary goal for Wattpad authors is to ___________.

A) gain a fan base
B) get feedback on their writing
C) make a little side money
D) write a concise story

Question 44

Since it is so much easier to listen to customers via social computing, organizations do not experience any negatives associated with social media sites.

Question 45

_____________ is a disadvantage of finding a job online.

A) Competition
B) Cost
C) Efficiency
D) Speed

Question 46

Which of the following is something you should NOT have on LinkedIn?

A) Concise summary
B) Correct and current status
C) Personal relationships
D) Professional picture

Question 47

Pinterest's Promoted Pins are a form of ___________ advertising.

A) Blog
B) Conversational
C) Native
D) Viral

Question 48

RSS allows only web developers to syndicate content.

Question 49

__________ is a self-publishing platform for book authors.

A) Amazon
B) Barnes & Noble
C) Books-a-Million
D) Book Bazaar

Question 50

According to job coaches, you should spend _____ percent of your time online looking for a job.

A) 10
B) 25
C) 50
D) 80

Question 51

___________ job seekers are people who are employed but would take a better job if one appeared.

A) Active
B) Indifferent
C) Operating
D) Passive

Question 52

Customers are ___________ empowered than they were in the past.

A) Less
B) More
C) Their power hasn't changed.
D) Their power changes too much to judge.

Question 53

Which of the following is NOT a benefit of Pinterest for retailers?

A) Audience reach
B) Cost
C) New users
D) Web traffic

Question 54

Mark Zuckerberg of Facebook originally coined the term social graph to refer to the social network of relationships among Facebook users.

Question 55

Twitter can be a useful business tool.

Question 56

Teespring is a great example of a traditional business model that uses social commerce for marketing.

Question 57

Which of the following is NOT a primary way GM communicated with customers?

A) Email
B) Facebook
C) Letters
D) Twitter

Question 58

In social computing, social information is not anonymous.

Question 59

Pinterest collects data on its user's ___________.

A) Past
B) Present
C) Future
D) It doesn't collect data

Question 60

Pinterest _________ store credit card information by using _________.

A) does; Braintree and Stripe
B) does; PayPal and Amazon Pay
C) does not; Braintree and Stripe
D) does not; PayPal and Amazon Pay

Question 61

The 30-70 rule of thumb posits that a minority of individuals contribute most of the content.

Question 62

Banjo's software needs constant attention from programmers to ensure it isn't violating user privacy.

Question 63

Companies often have to issue public apologies on websites like Facebook when employees treat customers badly.

Question 64

A ________________________ is a social structure composed of individuals, groups, or organizations linked by values, visions, ideas, financial exchange, friendship, kinship, conflict, or trade.

Question 65

The GM case illustrates how customers use social computing to improve customer service.

Question 66

_________________________________ is an economic model based on sharing, swapping, trading, or renting products and services, enabling access over ownership.

Question 67

___________________ are user-generated classifications that use tags to categorize and retrieve web pages, photos, videos, and other web content.

Question 68

Social computing is particularly useful for advertising and marketing research.

Question 69

Tujia has to cooperate closely with the Indian government to run a collaborative consumption business model.

Question 70

Wattpad pays its authors by selling advertising.

Question 71

LinkedIn currently has no real competition for job-searching.

Question 72

A ________________________ is a result of a search in which a web site algorithm guesses what a user would like to see based on information about that user.

Question 73

Customers are now incredibly empowered because of social computing.

Question 74

Pinterest is like Google in that customers visit the site to shop for products, but Pinterest targets customers who aren't sure what they want to buy.

Question 75

The _____________ rule of thumb posits that a minority of individuals contribute most of the content.

Question 76

According to the book, participants in a collaborative consumption business have no basic employee benefits or protections.

Question 77

Social computing is a type of IT that combines social behavior and information systems to create ________________.

Question 78

Despite all the advancements in technology, traditional focus groups still provide faster and more reliable results than social computing.

Question 79

An increasing number of companies have created in-house, private social networks for their employees, former employees, business partners, and customers to create connections, improve collaboration, and build a sense of community.

Question 80

LinkedIn is meant to reflect your professional resume.