Deck 5: Business Analytics

Question 1

Smaller organizations tend to use ___________ as a business analytics tool.

A) Dashboards
B) Data mining
C) Data visualization
D) Excel

Answer 1

D

Question 2

In the "I" phase of the IDC, one would ask the following question:

A) How do I implement?
B) What are my options?
C) What is the problem?
D) Which option is best?

Answer 2

C

Question 3

Which of the following is NOT an enabler of the business analytics process?

A) A business problem
B) Cheaper hardware
C) Faster internet
D) Required networks

Answer 3

A

Question 4

In the "C" phase of the IDC, the decision-maker is involved in ___________.

A) Celebrating success
B) Examination
C) Validation of the model
D) Verification and testing of the proposed solution

Question 5

Early information systems primarily supported Mintzberg's _________ role.

A) Decisional
B) Dictatorial
C) Informational
D) Interpersonal

Question 6

____________ involves acquiring and using resources efficiently in accomplishing organizational goals.

A) Management control
B) Operational control
C) Problem structure
D) Strategic planning

Question 7

Which of the following is an output of the management process?

A) Information
B) Materials
C) Money
D) Organization's goals
E) People

Question 8

According to Mintzberg's classifications, which of the following is a decisional role?

A) Figurehead
B) Leader
C) Resource allocator
D) Spokesperson

Question 9

In the "D" phase of the IDC, one would ask the following question:

A) How do I implement?
B) What are my options?
C) What is the problem?
D) Which option is best?

Question 10

You decide to use source data automation (e.g. bar code scanners) at your checkout lines. This is a(n) ______________ decision.

A) Mixed
B) Semistructured
C) Structured
D) Unstructured

Question 11

According to Mintzberg's classifications, which of the following is an informational role?

A) Analyzer
B) Entrepreneur
C) Liaison
D) Resource allocator

Question 12

According to Mintzberg's classifications, which of the following is an interpersonal role?

A) Disturbance handler
B) Figurehead
C) Monitor
D) Negotiator

Question 13

______________ involves executing specific tasks efficiently and effectively.

A) Management control
B) Operational control
C) Problem structure
D) Strategic planning

Question 14

Rent the Runway's overall strategy is to build the _________ of retail.

A) Amazon
B) Facebook
C) Google
D) Pinterest

Question 15

Your company's yearly employee evaluations and raises are an example of a _______ decision.

A) Mixed
B) Semistructured
C) Structured
D) Unstructured

Question 16

____________ decide(s) what data should be stored in the organization's data warehouse to be used for business analytics.

A) Database administrators
B) IT managers
C) The CEO
D) The user community

Question 17

Your company is trying to decide if it should build its new manufacturing plant in India or China. This is a(n) ______________ decision.

A) Mixed
B) Semistructured
C) Structured
D) Unstructured

Question 18

Business analytics applications are NOT available to ____________.

A) Custodians
B) Front-line personnel
C) Suppliers
D) Regulators

Question 19

Rent the Runway improves its business processes and strategy ___________.

A) by constantly updating its ERP systems
B) by using analytics algorithms
C) through better accounting practices
D) through more effective IT-business alignment

Question 20

____________ involves the long-range goals and policies for growth and resource allocation.

A) Management control
B) Operational control
C) Problem structure
D) Strategic planning

Question 21

Darden Restaurants' Check-Level Analytics system __________ and ultimately _______.

A) Automates the process of calling restaurant managers; increased the company's market share
B) Automates the process of calling restaurant managers; saved the company at least $20 million
C) Collects information about patrons from the time they arrive until they settle the bill; increased the company's market share
D) Collects information about patrons from the time they arrive until they settle the bill; saved the company at least $20 million

Question 22

___________ is used in the data management stage of the business analytics process to clean the data prior to entry in the data warehouse.

A) DLAP
B) DSS
C) ETL
D) No SQL

Question 23

You are looking to buy a new car, but you are on a tight budget. You assume you will get an interest rate of 4%. You would use the ____________ analysis to predict how much you can spend on a car if the interest rate is actually higher.

A) Assumption
B) Goal-seeking
C) Sensitivity
D) What-if

Question 24

______________ analytics are the first step in data reduction.

A) Delineative
B) Descriptive
C) Predictive
D) Prescriptive

Question 25

The Management Cockpit is a special kind of _________ for _______ managers.

A) Dashboard; mid-level
B) Dashboard; top-level
C) ERP system; mid-level
D) ERP system; top-level

Question 26

____________ analytics are the second step in data reduction.

A) Delineative
B) Descriptive
C) Predictive
D) Prescriptive

Question 27

In the Management Cockpit, the color ___________ measures market performance.

A) Black
B) Blue
C) Red
D) White

Question 28

Dashboards evolved from ___________.

A) EIS
B) ERP
C) FAIS
D) TPS

Question 29

__________ is the most popular business analytics tool.

A) Data mining
B) Excel
C) OLAP
D) OLTP

Question 30

____________ analytics summarize what has happened in the past and allow decision makers to learn from past behaviors.

A) Delineative
B) Descriptive
C) Predictive
D) Prescriptive

Question 31

You are the CEO of Widget Inc. and are looking at your daily-provided dashboard. You see John Smith's European division isn't doing well and want more details. When you click on John Smith's division to get more information on each European country, you would be using the _________ capability of your dashboard.

A) Critical success factor
B) Drill down
C) Key performance indicator
D) Trend analysis

Question 32

Harrah's Entertainment is an example of company that _____________.

A) Developed one or a few related analytics applications
B) Developed an infrastructure to support enterprisewide analytics
C) Hasn't had to use business analytics
D) Uses business analytics to support organizational transformation

Question 33

_____________ analysis focuses on the desired level of output.

A) Goal-seeking
B) Output
C) Sensitivity
D) What-if

Question 34

Esurance frequently uses the business practice of ___________ to get customers to add towing to their policies.

A) Bundling
B) Cross-selling
C) Grouping
D) Upselling

Question 35

3M is an example of a company that ____________.

A) Developed one or a few related analytics applications
B) Developed an infrastructure to support enterprisewide analytics
C) Hasn't had to use business analytics
D) Uses business analytics to support organizational transformation

Question 36

From the textbook cases, which of the following companies did NOT use descriptive analytics?

A) Esurance
B) Fandango
C) Simpa Networks
D) UPS

Question 37

Twiddy & Company implemented _________; this system ___________.

A) ERP; can analyze data on trends, provide property information, and suggest optimal prices
B) ERP; tells homeowners when their homes are available to rent and helps them find available renters
C) SAS; can analyze data on trends, provide property information, and suggest optimal prices
D) SAS; tells homeowners when their homes are available to rent and helps them find available renters

Question 38

Business analytics applications typically provide users with a view of ___________; data mining helps to explain ____________.

A) how it has been collected; where data has been collected
B) what has happened; why it is happening
C) where data has been collected; how it has been collected
D) why it is happening; what has happened

Question 39

______________ analytics recommend one or more courses of action and show the likely outcome of each decision.

A) Delineative
B) Descriptive
C) Predictive
D) Prescriptive

Question 40

The purpose of predictive analytics is _______ decision makers what will happen in the future because predictive analytics are based on ________.

A) not to tell; hard facts
B) not to tell; probabilities
C) to tell; hard facts
D) to tell; probabilities

Question 41

Information systems today can support all three of Mintzberg's managerial roles.

Question 42

Business analytics applications support only managers.

Question 43

Vendors use Excel so that users can work with a tool that is familiar to them while still being able to run business analyses in the background.

Question 44

Business analytics encompasses only applications.

Question 45

The authors argue Business Analytics and Business Intelligence can be used interchangeably.

Question 46

The analytics revolution in professional sports began in _________.

A) Baseball
B) Basketball
C) Football
D) Tennis

Question 47

Excel is the least popular business analytics tool because vendors prefer to use their own customized products.

Question 48

Point Defiance Zoo & Aquarium partnered with IBM to better predict attendance.

Question 49

The first analytics software for professional basketball focused on ___________.

A) Offense and defense
B) Reducing opponents' shots
C) Reducing shooting efficiency
D) Shot-taking

Question 50

The entire business analytics process begins with a business problem.

Question 51

The TaKaDu dashboard was designed to detect ____________ as the most valuable conservation technology.

A) Contamination
B) Heat
C) Leaks
D) Terrorism

Question 52

Rent the Runway has implemented a sharing economy business model in the fashion industry.

Question 53

Esurance used _______ analytics to develop its Coverage Rules Engine (CRE).

A) Delineative
B) Descriptive
C) Predictive
D) Prescriptive

Question 54

UPS's Delivery Information Acquisition Devices captured detailed data that measured driving variables in hundredths of a second to reduce driver miles. This is a ________ analytics system.

A) Delineative
B) Descriptive
C) Predictive
D) Prescriptive

Question 55

Simpa Networks used business analytics to decide which families and businesses to support with __________.

A) fiber-optic cable
B) internet access
C) solar energy
D) water

Question 56

According the Herbert Simon's IDC, decision making is a systematic process.

Question 57

UPS deployed its On-Road Integrated Optimization and Navigation system to optimize deliveries by taking into account UPS business rules, maps, delivery times, and customer preferences. This is a ________ analytics system.

A) Delineative
B) Descriptive
C) Predictive
D) Prescriptive

Question 58

Simpa Networks used DataKind's to become "smarter" in selecting _________.

A) Customers
B) Partners
C) Regulators
D) Suppliers

Question 59

Employees using the TaKaDu dashboard primarily rely on its _________

A) CSFs
B) Drill down
C) Exception reporting
D) KPIs

Question 60

Israelis primarily use water from ___________.

A) A reservoir
B) Desalination
C) Rain
D) Recycled wastewater

Question 61

The entire BA process begins with a ___________________ problem, known as pain points to practicing managers.

Question 62

Suppose your university is thinking about starting an online education program for adult learners. They've asked for your input, and you suggest the IDC to structure the decision-making process. Evaluate this decision using the IDC (e.g. come up with real options). What trends may make this decision even more difficult?

Question 63

Since ORION's implementation, UPS drivers whole-heartedly accepted the system since it makes delivering packages so much faster.

Question 64

The decision-making process starts with the _________ phase, in which managers examine a situation and then identify and define the problem or opportunity.

Question 65

DSS combine models and data to analyze _______________________ problems that involve extensive user involvement.

Question 66

CSFs are the specific measures of KPIs.

Question 67

_________________ is a computer-based system for capturing, integrating, manipulating, and displaying data using digitized maps.

Question 68

Simpa Networks provides clean, reliable energy in China to those who don't have access to electricity.

Question 69

Business analytics is the process of developing actionable decisions or recommendations for actions based on insights generated from _____________ data.

Question 70

Excel supports sensitivity, goal-seeking, and what-if analyses.

Question 71

Sensitivity analyses example how sensitive an input is to any change in an output while keeping other inputs constant.

Question 72

About one third of water distributed by utilities around the world is lost to leaks.

Question 73

Esurance is 100% online with no customer service representatives.

Question 74

Using your favorite search engine, list and describe the common enterprise data warehouses available to medium- and large-sized companies. Evaluate these different companies and choose one with justification for your choice. HINT: You should include terms from "The Scope of Business Analytics" section.

Question 75

Dashboards are the most common business analytics presentation tool.

Question 76

Data mining can be used to predict what will happen in the future.

Question 77

Exception reporting is a capability of a _____________.

Question 78

While more difficult to accomplish than for baseball, basketball can be quantified and analyzed using data analytics software.

Question 79

Descriptive analytics is based on historical information, so it cannot be in real-time.

Question 80

Multidimensional analysis is also called ____________.